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About Ichelon Consulting US How we work Santosh Reddy, Director Ravi Kumarraju, Partner & Director
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Ichelon Consulting US · Guides

Healthcare marketing guides and compliance rules

These 172 guides explain how US practices can market within the rules: HIPAA and website tracking, FTC rules on reviews and endorsements, FDA and TCPA limits, Google and Meta healthcare ad policies, and each state medical board's advertising rules. Specialty guides show what works for a given type of practice. They are written for practice owners and managers, not lawyers, so check anything material with your counsel.

Ichelon Consulting US
  • Dallas, Texas LLC
  • 10-person US client team · Central Time (CST)
  • 25+ US healthcare clients
  • BAA signed with every client
  • HIPAA compliance training across client and delivery teams
  • Contracts and invoices in USD
How we work with US practices →
Trusted by US practices · case studies → 25+ US clients · 8 shown · TX · CA · VA · nationwide telehealth
Dr. Rajan Kohli
Owner, Lakewood Primary Care & Wellness · North Dallas, TX
Client video · Practice website build
“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
Dr. Rajan Kohli Owner, Lakewood Primary Care & Wellness · North Dallas, TX

Federal rules and platform ad policies

HIPAA, the FTC, the FDA, the TCPA, the ADA and Google's and Meta's healthcare ad policies apply to every US practice, whatever the state.

State medical and dental board advertising rules

Each state board sets its own rules on testimonials, before-and-after photos, specialty and board-certification claims, and discounts. Start with the overview, then your state.

All states

Arizona

California

Colorado

Florida

Georgia

Illinois

Massachusetts

Michigan

Minnesota

Nevada

New Jersey

New York

North Carolina

Ohio

Oregon

Pennsylvania

Tennessee

Texas

Virginia

Washington

Specialty marketing guides

How practices in each specialty win patients: the searches that matter, the channels that book appointments and the claims to avoid.

Allergy

Audiology

Cardiology

Chiropractic

Dental

ENT

Endocrinology

Eye care: ophthalmology, LASIK and optometry

Functional medicine

Home health and hospice

Imaging centers

Independent pharmacy

Longevity and regenerative medicine

Med spa and aesthetics

Men's health

Mental health and addiction

Pain management

Pediatric dentistry

Pediatrics

Physical therapy

Podiatry

Primary care

Sleep medicine

Speech, occupational and ABA therapy

Telehealth

Urgent care

Urology

Vein care

Women's health

Wound care

Practice growth guides

Articles on the US healthcare market

Research and benchmarks

Our original research on how US practices show up on Google. The full library is at US research.

Free tools

Locations · Marketing by specialty · Marketing services · All US pages

Want a compliance check on your marketing?

Ichelon Consulting US is a Dallas, Texas LLC with a US client team on Central Time. We sign a BAA with every client, and retainers start from $499/month, custom-scoped to your practice. Every engagement is Goals-Driven, with Performance-Linked Payout Models available.

Book a call with a member of our Sr. Leadership team →
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🎯 Goals-Driven engagements · Performance-Linked Payout Models
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