Southwest med spas on Google: Scottsdale, Las Vegas and Denver (2026)
The Southwest has one of the most striking gaps in our study: in Las Vegas, nearly half of med spas have fewer than 50 Google reviews. Scottsdale, one of our largest city samples, is more established, and Denver sits close to the national middle.
- Las Vegas: 45% of med spas have fewer than 50 reviews; the typical profile has just 58.5.
- Scottsdale (47 med spas): 4.9★ and a typical profile of 156 reviews.
- Denver: typical profile 166 reviews, 75% open a weekend day.
- Phoenix had 9 med spas in our sample, below our reporting minimum, so it is not shown on its own.
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How the Southwest and Mountain West med spas compare
Short answer: Las Vegas has the thinnest review profiles in the study; Scottsdale is established; Denver is close to the national middle.
| Metro | Med spas studied | Avg rating | Typical reviews | Under 50 reviews | 500+ reviews | Open a weekend day |
|---|---|---|---|---|---|---|
| Scottsdale | 47 | 4.9★ | 156 | 12.8% | 19.1% | 66% |
| Las Vegas | 20 | 4.92★ | 58.5 | 45% | 10% | 55% |
| Denver | 20 | 4.89★ | 166 | 15% | 15% | 75% |
| United States | 555 | 4.87★ | 148 | 15.9% | 13% | 74.2% |
"Typical reviews" is the median Google review count. City figures come from smaller samples (shown) and swing more than national ones; read them as typical, not exact.
What stands out in each city
Scottsdale (47 med spas studied)
Scottsdale is one of our largest city samples, with 47 med spas. They average 4.9 stars, the typical profile has 156 reviews and 19.1% have 500+. Only 66% open a weekend day, below the national 74.2%, which leaves some room on weekend access.
Med spa marketing in Scottsdale →
Las Vegas (20 med spas studied)
Las Vegas is the thinnest review market in the study: the typical med spa has 58.5 reviews and 45% have fewer than 50. Ratings are high (4.92★) and 55% open a weekend day. For a med spa with a steady review routine, this is the market where it can move ahead fastest.
Denver (20 med spas studied)
Denver med spas average 4.89 stars, with a typical profile of 166 reviews, a little above the national 148. 15% have 500 or more and 75% open a weekend day. Denver is close to the national middle on most measures.
What this means for a med spa in the Southwest and Mountain West
- Las Vegas: with nearly half of med spas under 50 reviews, a consistent review routine is the fastest way to stand out.
- Scottsdale: an established market; weekend availability is a visible way to differentiate.
- Denver: a middle-of-the-road market where recency and replies decide who looks most active.
Method: Google profile data for 555 US med spas across 20 metros, collected in September 2026. City samples are smaller than the national one and swing more; read them as typical, not exact. See the methodology & data and all 19 city benchmarks.
What US med spa patients expect, and where they don't get it
Findings from our study of 555 US med spas across 20 metros and about 3,000 patient reviews. Read the findings below, or download the complete report.
Related pages from the US team
Benchmarks for all 19 US cities
Every city figure in one table.
How many reviews does a med spa need?
Review counts, nationally and by city.
Are med spas open on weekends?
Weekend opening by city.
Top 5 things patients value
What patients write about.
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We benchmark your last 90 days, agree monthly goals with you, and track them live on Ichelon Agency OS with a report every Monday. Performance-Linked Payout Models are available. Our US leadership is based in Dallas, and strategy calls run in US business hours.
Common questions
Which city has the most med spas with few Google reviews?
Las Vegas. 45% of the Las Vegas med spas we studied have fewer than 50 Google reviews, the highest share of any of the 19 cities we report.
How many med spas were studied in each city?
Med spas studied: Scottsdale 47, Las Vegas 20, Denver 20. Every city shown has at least 10 med spas.
How reliable are city figures?
City samples are smaller than the national sample of 555, so they swing more. Treat them as typical of each city rather than exact.
A note on this guide: it explains marketing practice, not legal advice. Rules on privacy, advertising and insurance change and vary by state, so confirm anything compliance-related with your own counsel.
Want your med spa benchmarked against your city?
A free 30-minute call with the US team. We'll compare your profile with your city's numbers and tell you what we'd fix first.