Southwest med spas on Google: Scottsdale, Las Vegas and Denver (2026)
The Southwest has one of the most striking gaps in our study: in Las Vegas, nearly half of med spas have fewer than 50 Google reviews. Scottsdale, one of our largest city samples, is more established, and Denver sits close to the national middle.
- Las Vegas: 45% of med spas have fewer than 50 reviews; the typical profile has just 58.5.
- Scottsdale (47 med spas): 4.9★ and a typical profile of 156 reviews.
- Denver: typical profile 166 reviews, 75% open a weekend day.
- Phoenix had 9 med spas in our sample, below our reporting minimum, so it is not shown on its own.
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How the Southwest and Mountain West med spas compare
Short answer: Las Vegas has the thinnest review profiles in the study; Scottsdale is established; Denver is close to the national middle.
| Metro | Med spas studied | Avg rating | Typical reviews | Under 50 reviews | 500+ reviews | Open a weekend day |
|---|---|---|---|---|---|---|
| Scottsdale | 47 | 4.9★ | 156 | 12.8% | 19.1% | 66% |
| Las Vegas | 20 | 4.92★ | 58.5 | 45% | 10% | 55% |
| Denver | 20 | 4.89★ | 166 | 15% | 15% | 75% |
| United States | 555 | 4.87★ | 148 | 15.9% | 13% | 74.2% |
"Typical reviews" is the median Google review count. City figures come from smaller samples (shown) and swing more than national ones; read them as typical, not exact.
What stands out in each city
Scottsdale (47 med spas studied)
Scottsdale is one of our largest city samples, with 47 med spas. They average 4.9 stars, the typical profile has 156 reviews and 19.1% have 500+. Only 66% open a weekend day, below the national 74.2%, which leaves some room on weekend access.
Med spa marketing in Scottsdale →
Las Vegas (20 med spas studied)
Las Vegas is the thinnest review market in the study: the typical med spa has 58.5 reviews and 45% have fewer than 50. Ratings are high (4.92★) and 55% open a weekend day. For a med spa with a steady review routine, this is the market where it can move ahead fastest.
Denver (20 med spas studied)
Denver med spas average 4.89 stars, with a typical profile of 166 reviews, a little above the national 148. 15% have 500 or more and 75% open a weekend day. Denver is close to the national middle on most measures.
What this means for a med spa in the Southwest and Mountain West
- Las Vegas: with nearly half of med spas under 50 reviews, a consistent review routine is the fastest way to stand out.
- Scottsdale: an established market; weekend availability is a visible way to differentiate.
- Denver: a middle-of-the-road market where recency and replies decide who looks most active.
Method: Google profile data for 555 US med spas across 20 metros, collected in September 2026. City samples are smaller than the national one and swing more; read them as typical, not exact. See the methodology & data and all 19 city benchmarks.
What US med spa patients expect, and where they don't get it
Findings from our study of 555 US med spas across 20 metros and about 3,000 patient reviews. Read the findings below, or download the complete report.
Related pages from the US team
Benchmarks for all 19 US cities
Every city figure in one table.
How many reviews does a med spa need?
Review counts, nationally and by city.
Are med spas open on weekends?
Weekend opening by city.
Top 5 things patients value
What patients write about.
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Common questions
Which city has the most med spas with few Google reviews?
Las Vegas. 45% of the Las Vegas med spas we studied have fewer than 50 Google reviews, the highest share of any of the 19 cities we report.
How many med spas were studied in each city?
Med spas studied: Scottsdale 47, Las Vegas 20, Denver 20. Every city shown has at least 10 med spas.
How reliable are city figures?
City samples are smaller than the national sample of 555, so they swing more. Treat them as typical of each city rather than exact.
A note on this guide: it explains marketing practice, not legal advice. Rules on privacy, advertising and insurance change and vary by state, so confirm anything compliance-related with your own counsel.
Want your med spa benchmarked against your city?
A free 30-minute call with the US team. We'll compare your profile with your city's numbers and tell you what we'd fix first.
Common questions
Do Nevada privacy laws affect how a Las Vegas med spa markets itself?
Yes. In 2023 Nevada passed a consumer health data law, Senate Bill 370, that requires consent before businesses collect or share consumer health data and restricts geofencing around providers of in-person health care for tracking or advertising. For a Las Vegas med spa, that means reviewing website tracking, ad audiences built from visitor data, and any location-based campaigns. Which data and which businesses the law covers depends on the details, so confirm your obligations with Nevada counsel.
How should a Phoenix med spa use these benchmarks when Phoenix is not reported on its own?
Use Scottsdale and the national figures as reference points, then check your own local competition directly. Search for the treatments you offer from a few points in your service area, note the businesses that appear in the map results, and record their review counts, ratings and weekend hours. That small local sample is what patients actually compare you with. If your profile trails those nearby competitors, close that gap first, even if you look fine against the metro averages.
Why might a med spa rank poorly locally even when it beats the city's typical review count?
Because distance and relevance matter alongside reviews. Google says local results weigh how close a business is to the searcher and how well its profile matches the search, as well as prominence. A Scottsdale med spa can have more reviews than the city median and still lose to a closer competitor for searches made across town. Accurate categories, services that match what people search for, and location pages on the website help a profile compete beyond its immediate neighborhood.
Can a med spa group with locations in Scottsdale, Las Vegas and Denver use one Google profile?
No. Google's guidelines call for one Business Profile per location and say not to create more than one profile for the same location. Each staffed location that receives clients during its stated hours should have its own profile, with its own hours, phone number and reviews. A virtual or unstaffed office is not eligible. Separate profiles also let each location build its own review history, which matters because every city in this study has a different bar to clear.
If Southwest med spas already average close to five stars, do ratings still matter?
They matter less as a differentiator and more as a risk. When most competitors sit near the top of the scale, a run of negative reviews stands out quickly and can drop a profile below its neighbors. The bigger differences are in review volume, how recent the newest reviews are and whether the owner replies. Keep asking every client for a review, reply to criticism calmly without discussing anyone's treatment, and fix the operational issue behind repeat complaints.