30 citation sites and directories every US med spa should be on
Med spa clients research carefully. They compare results, reviews and credentials across search, maps, social media and treatment sites before booking. Consistent, complete listings on the right platforms help you appear in local search and make that research easy. This list is in priority order.
- Start with Google, Apple, Bing, Yelp, Facebook and Instagram. They drive most local discovery for med spas.
- Add RealSelf and any booking marketplaces you use.
- Manufacturer locators (BOTOX Cosmetic, Galderma, Jeuveau, CoolSculpting, Hydrafacial and others) send people searching for a specific treatment.
- Show your medical team's credentials: NPI records, license lookups and specialty association directories.
- Keep name, address and phone identical everywhere, and fix the data aggregators.
- Every practice welcome — retainers from $499/mo, Goals-Driven engagements, Performance-Linked Payout Models available.
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The essentials every US med spa needs
Short answer: med spa clients discover and vet you on search, maps, reviews and social. Get these listings complete and consistent first.
| # | Site | Type | Why it matters |
|---|---|---|---|
| 1 | Google Business Profile | Search & maps | Drives "med spa near me" and treatment searches. Services, photos, booking link and reviews decide most choices. |
| 2 | Apple Business Connect | Maps | Controls your Apple Maps and Siri listing for iPhone users. |
| 3 | Bing Places for Business | Search & maps | Feeds Bing and some AI assistants. |
| 4 | Yelp | Reviews | Heavily used for spa and aesthetic reviews in many metros. |
| 5 | Facebook page | Social / reviews | Recommendations, hours and messaging. |
| 6 | Instagram business profile | Social | Where many clients look at results and the team before booking; keep name, address and booking link consistent. |
| 7 | Nextdoor business page | Local recommendations | Neighbourhood recommendations carry weight for local spas. |
| 8 | Better Business Bureau | Trust | A trust check some clients make before paying for higher-cost treatments. |
Aesthetic directories and booking marketplaces
Platforms where people research treatments and book appointments.
| # | Site | Type | Why it matters |
|---|---|---|---|
| 9 | RealSelf | Aesthetic reviews & directory | A major research site for cosmetic treatments; provider profiles, reviews and Q&A. |
| 10 | Healthgrades | Provider directory | Useful for the physicians and nurse practitioners who lead your medical treatments. |
| 11 | Vagaro marketplace | Booking marketplace | Consumers search and book spa services directly. |
| 12 | Fresha marketplace | Booking marketplace | Booking marketplace used for beauty and wellness services. |
| 13 | Booksy | Booking marketplace | Consumer booking app for beauty and wellness appointments. |
Manufacturer provider locators
If you offer these treatments and qualify, manufacturer locators send people who are already looking for that specific product.
| # | Site | Type | Why it matters |
|---|---|---|---|
| 14 | BOTOX Cosmetic "Find a Specialist" | Manufacturer locator | Allergan Aesthetics' locator for BOTOX Cosmetic providers. |
| 15 | Galderma provider locator (Dysport, Restylane, Sculptra) | Manufacturer locator | For practices offering Galderma injectables. |
| 16 | Jeuveau provider locator | Manufacturer locator | Evolus' locator for Jeuveau providers. |
| 17 | Daxxify provider locator | Manufacturer locator | Revance's locator for Daxxify providers. |
| 18 | CoolSculpting provider locator | Manufacturer locator | For practices with CoolSculpting devices. |
| 19 | Hydrafacial "Find a Provider" | Manufacturer locator | High-volume locator for facial treatment seekers. |
| 20 | Emsculpt / BTL provider locator | Manufacturer locator | For practices offering BTL body treatments. |
What we found when we studied 555 US med spas on Google
Patients praise the care almost without exception. The one area where complaints outnumber praise is booking and communication, and that is where most med spas can win.
Full study · 555 US med spas across 20 metros · roughly ±4% nationally · review velocity and themes from a 115-spa subsample · verified against raw data.
Medical, association and financing listings
Med spas provide medical treatments. These listings confirm the medical team's credentials and help clients who need financing.
| # | Site | Type | Why it matters |
|---|---|---|---|
| 21 | NPPES NPI Registry | Official record | Keep the practice and each prescribing provider's record current; many directories reuse it. |
| 22 | State license lookups (medical, nursing, cosmetology boards) | Official record | Clients and directories check who is licensed to perform treatments. |
| 23 | AAD Find a Dermatologist | Specialty association | If a board-certified dermatologist leads your medical treatments. |
| 24 | ASPS Find a Surgeon | Specialty association | If a board-certified plastic surgeon leads or owns the practice. |
| 25 | ASDS Find a Dermatologic Surgeon | Specialty association | For dermatologic surgeons who are members. |
| 26 | CareCredit provider locator | Financing locator | Clients looking to finance treatments search here. |
Data aggregators
Correcting these fixes errors across many smaller directories, apps and navigation systems.
| # | Site | Type | Why it matters |
|---|---|---|---|
| 27 | Data Axle | Aggregator | Supplies business data to many directories and apps. |
| 28 | Foursquare | Aggregator | Location data used by many apps and services. |
| 29 | Neustar Localeze (TransUnion) | Aggregator | Distributes listings to search engines, maps and directories. |
| 30 | Yellow Pages (yp.com) | Directory | Still indexed and syndicated widely. |
How to prioritise and keep listings accurate
- Fix your NAP. One business name, one address format, one main phone number everywhere.
- Complete tier 1. Every service you offer, real photos of the space and team, booking link and hours.
- Add treatment platforms and locators for the treatments you actually offer.
- Show credentials. Accurate provider records and license information build trust for medical treatments.
- Correct aggregators and review quarterly.
Before/after photos on these platforms need written consent and should represent typical results; follow platform rules and the FTC's rules on reviews and testimonials.
Note: directories and manufacturer programs change their listing rules and fees. Check each platform's current terms. Listing a site here is not an endorsement.
Related pages from the US team
Med spa marketing agency USA
Our full approach for US med spas.
Citation sites for US dental practices
The equivalent list for dentists.
Citation sites for US physicians
The equivalent list for medical practices.
Med spa advertising compliance
HIPAA and advertising rules for aesthetic practices.
Every practice welcome — Goals-Driven engagements from $499/mo
We benchmark your last 90 days, agree monthly goals with you, and track them live on Ichelon Agency OS with a report every Monday. Performance-Linked Payout Models are available. Our US leadership is based in Dallas, and strategy calls run in US business hours.
Common questions
What are the most important directories for a med spa?
Google Business Profile comes first, followed by Apple Business Connect, Bing Places, Yelp, Facebook and Instagram. RealSelf is the leading treatment research site to be listed on, and manufacturer provider locators for the injectables and devices you offer send high-intent clients.
How does a med spa get listed on manufacturer locators?
Usually through your account with the manufacturer, often linked to purchase volume, training or loyalty program participation. Ask your sales representative how to be listed and how to keep your details current.
Is RealSelf worth it for med spas?
For many aesthetic practices, yes, because people researching treatments use it heavily. Complete your profile, encourage genuine reviews and answer questions. Track consultations from it to judge any paid options.
Should a med spa list its medical providers separately?
Yes, on provider directories and professional listings. Clients increasingly check who performs medical treatments, and accurate individual profiles for physicians, nurse practitioners and physician assistants build trust.
How often should listings be checked?
Check Google, Apple, Yelp and Instagram monthly, and the rest quarterly or after any change of address, phone number, hours or name.
A note on this guide: it explains marketing practice, not legal advice. Rules on privacy, advertising and insurance change and vary by state, so confirm anything compliance-related with your own counsel.
Want your med spa listings fixed and consistent?
A 30-minute benchmarking call with the US team. We'll check your key listings and tell you what we'd fix first.