Healthcare PPC agency in Los Angeles
We run Google Ads for medical, dental and aesthetic practices in Los Angeles, Pasadena, Burbank, Santa Monica and Torrance, built around booked consultations. Campaigns follow Google's healthcare policies, and patient data stays out of ad platforms under a signed BAA.
- Dallas, Texas LLC
- 10-person US client team · Central Time (CST)
- 25+ US healthcare clients
- BAA signed with every client
- HIPAA compliance training across client and delivery teams
- Contracts and invoices in USD
How do you choose a healthcare PPC agency in Los Angeles?
Choose a healthcare PPC agency that measures cost per booked consultation, keeps patient data out of ad platforms, signs a BAA and follows Google's healthcare ad policies and California rules. Ichelon Consulting US, a Dallas-based healthcare marketing agency, manages Google Ads for Los Angeles practices from $499/month, custom-scoped; ad spend is separate.
- Healthcare-only since 2018, with 100+ team members and 25+ US healthcare clients
- A Business Associate Agreement (BAA) is signed with every US client
- A 10-person US client team works your account on Central Time
- From $499/month, custom-scoped, with Goals-Driven engagements and Performance-Linked Payout Models
- Client-facing and delivery teams hold HIPAA compliance training certificates
- Sign the BAA, then audit your ad account, conversion tracking and landing pages for anything that could pass patient data to ad platforms.
- Rebuild campaigns around the services you want booked, with tight negative keywords and ad copy that meets Google's healthcare policies.
- Launch and spend the first 60–90 days learning which searches turn into booked consultations, not just clicks.
- Review cost per booked consultation every month with your US client team and move budget accordingly.
Do you run PPC for fertility clinics?
Yes. Fertility PPC needs care: no targeting by fertility status, accurate success-rate language, and landing pages that answer first-consult questions. We measure booked consultations, not clicks. The starting point is a short audit, so recommendations are based on your practice rather than a standard package.
How does a healthcare PPC company keep ads compliant?
By following Google's healthcare policies, avoiding restricted claims, checking copy against the Medical Board of California rules, and keeping patient data out of conversion tracking. We sign a BAA with every client and review claims, testimonials and tracking before anything goes live.
How much should an LA practice spend on Google Ads?
It depends on specialty, competition and how many new patients you can see. We set budget from your capacity and the cost per booked consultation in your area. Management fees start from $499/month, custom-scoped.
How long does healthcare PPC take to work in Los Angeles?
Campaigns can launch within a few weeks of the audit. Expect a 60–90 day learning period. We do not promise a fixed lead count. What we commit to is the work plan, clear monthly reporting, and changing course when a channel is not producing booked appointments.
Do we own our ad account?
Yes. The account and its data stay yours. We work inside it with access you control. The starting point is a short audit, so recommendations are based on your practice rather than a standard package.
By Santosh Reddy, Director, Ichelon Consulting US Updated October 2026
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“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
- Ichelon Consulting US is a Dallas-headquartered, healthcare-only marketing agency offering PPC for practices in Los Angeles.
- Best fit: Practices that want booked appointments from Google search ads, measured by cost per booked visit.
- Live US clients in Texas, California and Virginia, plus a nationwide telehealth practice. See the case studies.
- Compliance built in: HIPAA-aware tracking, TCPA, ADA (WCAG 2.2 AA), FTC endorsement rules and the Medical Board of California.
- Every practice welcome — retainers from $499/mo. Goals-Driven engagements, with Performance-Linked Payout Models available.
What a qualified lead from paid ads typically costs in Los Angeles
Planning ranges for US Google and Meta campaigns, where a qualified lead is a contactable enquiry that matches the practice's criteria. Los Angeles is one of the most competitive US markets, so expect the upper half of each range. These are estimates for planning, not guaranteed results. We set your actual targets from your own data during benchmarking.
| Specialty | Typical cost per qualified lead (USD) |
|---|---|
| Primary care & family medicine | $40 – $120 |
| Pediatrics | $35 – $100 |
| General & family dentistry | $60 – $180 |
| Dental implants & cosmetic | $150 – $450 |
| Pediatric dentistry | $45 – $130 |
| Med spa & injectables | $50 – $150 |
| Dermatology | $70 – $200 |
| Plastic surgery | $150 – $500 |
| Fertility & IVF | $150 – $450 |
| Functional & integrative (telehealth) | $60 – $180 |
| Behavioral & mental health | $70 – $200 |
Planning estimates for US campaigns (2026). Actual cost varies with market, offer, season, landing page and how quickly leads are followed up.
Who this service is for in Los Angeles
Paid search is the fastest way to appear for high-intent searches in Los Angeles, such as an emergency dentist on a Saturday or a dermatologist who takes a specific plan. It is also easy to waste. We split campaigns by intent, keep ads and landing pages within Google's healthcare policies, schedule ads for the hours your phones are answered, and judge every keyword by booked visits rather than clicks. For Facebook and Instagram ads, or fees tied to agreed goals, see the pages linked below.
Looking for something else?
- Want part of the fee tied to goals you agree with us? See performance marketing with goal-linked fees in Los Angeles.
- Selling cash-pay services such as aesthetics or wellness? See Facebook and Instagram ads for practices in Los Angeles.
- Need your whole website to rank for every service you offer? See healthcare SEO in Los Angeles.
- Running several locations or service lines and want one team across every channel? See full-service healthcare marketing in Los Angeles.
Google Ads management for Los Angeles practices
Campaign structure by intent
Separate campaigns for new patients, specific treatments and emergencies, so budget follows the searches that book.
Call and booking tracking
Every call and online booking tied to the keyword and ad that produced it.
Policy-safe ads
Ads and landing pages built within Google's healthcare and personalized-advertising rules.
Landing pages that convert
Fast, specific pages with insurance, availability and one clear next step.
Negative keywords and waste control
Weekly search-term reviews to stop spend on searches that never book.
HIPAA-aware conversion tracking
Conversion data sent to Google without patient health information.
Searches we build practices around
How we take over a Google Ads account
- Account audit. Search terms, wasted spend, conversion tracking and landing pages reviewed against the bookings they actually produced.
- Rebuild by intent. Separate campaigns for new patients, specific treatments and urgent needs, each with its own landing page and call tracking.
- Weekly waste control. Search-term reviews, negative keywords and ad-schedule changes every week, reported as cost per booked visit.
Los Angeles market snapshot
Dental practices in Los Angeles have a median of 240 Google reviews and a 4.79-star average, below the 319.5-review median across all 20 metros we studied (17th of 20 metros for review depth). A dental practice with fewer than 120 reviews has less than half the review count of the typical local competitor, and is competing from behind. 48.4% of them list weekend hours on Google (25.5% nationally), so weekend availability is common but not universal. For paid search the hours matter as much as the ads: campaigns should run when your phones are answered, and where few local competitors list weekend hours, a practice that is open and answering on Saturdays has something specific to say in its ads.
PPC in Los Angeles: the numbers to plan around
- Search ads for dental practices in Los Angeles send people to competitors with a typical 240 reviews at 4.79 stars; 48.4% of them list weekend hours, so check whether your ad schedule and phone cover the hours they do not.
- Plastic surgery practices in Los Angeles sit below the national median (93 reviews against 107) with a 4.79-star average; 52.6% list weekend hours, against 14.5% nationally.
- Dermatology practices in Los Angeles sit above the national median (160 reviews against 125) with a 4.76-star average; 34.7% list weekend hours, against 27.5% nationally.
- Campaign geography for Los Angeles is set suburb by suburb (Santa Monica, Torrance, Long Beach and San Fernando Valley), with bids and budgets moved toward the areas that actually book.
| Specialty | Businesses studied | Avg Google rating | Median reviews | List weekend hours |
|---|---|---|---|---|
| Dental | 126 | 4.79★ | 240 | 48.4% |
| Cosmetic & Plastic Surgery | 57 | 4.79★ | 93 | 52.6% |
| Dermatology | 72 | 4.76★ | 160 | 34.7% |
| Hair Restoration | 26 | 4.9★ | 20 | 46.2% |
| Med Spa | 38 | 4.84★ | 118 | 81.6% |
| IV Therapy & Wellness | 82 | 4.81★ | 36 | 63.4% |
| Chiropractic | 54 | 4.75★ | 88 | 42.6% |
| Physical Therapy | 46 | 4.84★ | 82 | 30.4% |
| Medical Weight Loss | 38 | 4.83★ | 23 | 71.1% |
Source: Ichelon Consulting US Google Business Profile benchmark, September 2026. Public profile data only; no business is named and groups under 10 are not shown. All 9 specialties and 20 metros.
The Los Angeles area in numbers
- Los Angeles had about 3.9 million residents in July 2024, inside the Los Angeles-Long Beach-Anaheim, CA metro area of 12.9 million (-2.1% since the April 2020 census base).
- From mid-2020 to mid-2024 the metro gained about 334,700 residents from abroad while about 684,800 more people moved out to other parts of the US than moved in, so practices compete for a population that is turning over rather than simply growing.
- 16.4% of metro residents were 65 or older in 2024 (US: 18.0%) and 20.0% were under 18 (US: 21.5%).
- About 124,200 babies were born in the metro in the year to July 2024, a steady pipeline of new families choosing pediatricians and family dentists.
Medical Board of California
California Business and Professions Code section 651 makes it unlawful for any healing-arts licensee, physicians and dentists included, to publish a public communication containing a false, fraudulent, misleading or deceptive statement, claim or image. Read our guide to the state's advertising rules →
Sources
- Ichelon Consulting US, US Healthcare Google Benchmarks 2026
- Google Business Profile Help: How Google determines local ranking
- US Census Bureau, Metropolitan and micropolitan population estimates 2020-2024 (Vintage 2024)
- US Census Bureau, County population by age and sex 2020-2024 (Vintage 2024)
- US Census Bureau, City and town population estimates 2020-2024 (Vintage 2024)
- California Business and Professions Code section 651
Compliant PPC in California
| Area | What applies |
|---|---|
| Licensing board | Medical Board of California (and the Dental Board of California for dental practices): advertising claims, credentials, specialty terms and testimonials. California advertising rules guide. |
| Patient privacy | HIPAA, including HHS guidance on tracking technologies. No patient information to ad or analytics platforms. |
| Calls and texts | TCPA consent for reminders and follow-up; opt-outs honored across every system. |
| Reviews and endorsements | FTC endorsement guides and the FTC rule on consumer reviews: no fake or incentivized reviews. |
| Website accessibility | ADA, built to WCAG 2.2 AA. |
What makes Los Angeles different for PPC
Los Angeles is a collection of distinct markets. A family in Torrance and a family in Pasadena will never see the same local results. Medi-Cal covers a large share of LA children and adults, bilingual English–Spanish content is often essential, and California's privacy rules add their own layer to tracking and advertising.
Areas we target around Los Angeles
Who you would be working with
US healthcare clients
Practices across Texas, Virginia, California and telehealth, served from our Dallas office.
US client team
Your account team works Central Time (CST) hours, with HIPAA compliance training certificates.
With every client
A Business Associate Agreement is signed before any work that touches patient data. Contracts and invoices in USD.
Part of Ichelon Consulting Group: 100+ people, healthcare only. See US case studies →
Every practice welcome — Goals-Driven engagements from $499/mo
We benchmark your last 90 days, agree monthly goals with you, and track them live on Ichelon Agency OS with a report every Monday. Performance-Linked Payout Models are available.
Healthcare PPC Agency in Los Angeles: common questions
How much does PPC cost in Los Angeles?
Every practice is welcome. Ichelon Consulting US retainers start from $499/mo for a website SEO base package. Larger programs are scoped after a benchmarking call, with Goals-Driven engagements and Performance-Linked Payout Models available. Ad spend is paid directly to Google or Meta and never marked up.
What does a qualified lead cost for a practice in Los Angeles?
It depends on specialty, offer and competition. As a planning guide, US campaigns typically run from about $35–$120 per qualified lead for primary care and pediatrics up to $150–$500 for plastic surgery and fertility, and Los Angeles usually sits in the upper half of those ranges. We set real targets from your own data during benchmarking.
Do you work with practices in Los Angeles from Dallas?
Yes. Websites, search, ads and reporting are delivered remotely, strategy calls run in US business hours, and our US leadership is based in Dallas. We work with live clients in Texas, California and Virginia and a telehealth practice that sees patients nationwide.
Is your marketing HIPAA-compliant?
Engagements are HIPAA-aware by design: forms, booking and tracking are configured so protected health information is not sent to ad or analytics platforms, and we sign a Business Associate Agreement with every US client before work starts. Our client-facing and delivery teams hold HIPAA compliance training certificates. We also work within TCPA, CAN-SPAM, ADA (WCAG 2.2 AA) and FTC endorsement rules.
How much should a practice spend on Google Ads?
Enough to reach the searches that book in your area, which varies by specialty and city. We size the budget from your goals and the local search volume, and ad spend is paid directly to Google, never marked up.
When should a Los Angeles practice run Google Ads?
In Los Angeles, dental practices have a median of 240 reviews, average 4.79 stars and 48.4% list weekend hours; plastic surgery practices have a median of 93 reviews, average 4.79 stars and 52.6% list weekend hours; dermatology practices have a median of 160 reviews, average 4.76 stars and 34.7% list weekend hours (Ichelon Consulting US Google Business Profile benchmark, September 2026). Run ads when your phones are answered, and check whether competitors leave weekend hours uncovered.
How many Google reviews do dental practices in Los Angeles have?
Across the 126 dental practices we studied in Los Angeles, the typical (median) business had 240 Google reviews and an average rating of 4.79 stars in September 2026, and 48.4% listed weekend hours. Figures come from public Google Business Profile data in the Ichelon Consulting US benchmark; no business is named.
Which healthcare businesses in Los Angeles have the most Google reviews?
Of the 9 specialties we benchmarked in Los Angeles, dental practices had the deepest review profiles (median 240 reviews) and hair restoration clinics the thinnest (median 20). A practice should compare itself with its own specialty, not with healthcare as a whole.
Who regulates medical advertising in California?
Physician advertising is overseen by the Medical Board of California; dentists answer to their own state dental board. California Business and Professions Code section 651 makes it unlawful for any healing-arts licensee, physicians and dentists included, to publish a public communication containing a false, fraudulent, misleading or deceptive statement, claim or image. Federal rules (FTC truth-in-advertising and endorsement rules, HIPAA and the TCPA) apply on top.
Is the Los Angeles area growing?
Not in headcount. US Census Bureau estimates put the Los Angeles-Long Beach-Anaheim, CA metro at 12,927,614 people in July 2024, a change of -2.1% from the April 2020 base of 13,204,657. Population change alone understates demand for new providers, because people who move to the area need to find new providers even when as many others move away.
Related
Healthcare PPC Agency in other US cities
Guides and research
See where your practice's biggest gains are
A free 30-minute benchmarking call with our US team. We review your website, Google Business Profile and search visibility and tell you what we'd fix first.
