Healthcare marketing agency in Miami
We market healthcare practices in Miami, Coral Gables, Doral, Kendall and Miami Beach: local search, websites, and Google and Meta ads, in English and Spanish where it helps. Our team is healthcare-only and HIPAA-trained, and a BAA is signed with every client.
Part of our national healthcare marketing agency service for US practices.
- Dallas, Texas LLC
- US client team · Central Time (CST)
- 25+ US healthcare clients
- BAA signed with every client
- HIPAA compliance training across client and delivery teams
- Contracts and invoices in USD
How do you choose a healthcare marketing agency in Miami?
Choose a Miami healthcare marketing agency that works only in healthcare, signs a BAA, understands Florida advertising rules and bilingual audiences, and reports booked appointments. Ichelon Consulting US, a Dallas-based healthcare marketing agency, works with Miami practices on search, ads, reviews and reputation from $499/month, custom-scoped.
- Healthcare-only since 2018, with 100+ team members and 25+ US healthcare clients
- A Business Associate Agreement (BAA) is signed with every US client
- A US client team works your account on Central Time
- From $499/month, custom-scoped, with Goals-Driven engagements and Performance-Linked Payout Models
- Miami plastic surgery practices in our 2026 Google benchmark had a median of 295 Google reviews (n=59). Source: Ichelon 2026 US Google benchmark (aggregates only).
- A discovery call with a member of our Sr. Leadership team about your Miami practice, services and goals.
- BAA signed, then an audit of your website, Google Business Profile, reviews, ads and call handling.
- A 90-day plan with agreed goals: which channels, which services, what a booked appointment should cost.
- Monthly reporting on enquiries and booked appointments, with your US client team on Central Time.
Do you offer healthcare PR in Miami?
ICG runs healthcare PR as a service line. For most Miami practices we start with what patients see first: Google reviews, your profile, provider pages and local media mentions. PR is scoped alongside that work.
What does healthcare marketing in Miami usually include?
Local SEO, bilingual content, Google Business Profile, Google and Meta ads, reviews and reputation, website updates and monthly reporting on booked appointments. The exact mix is set after an initial audit, based on your specialty, local competition and how many new patients you can take.
Which Florida rules apply to medical marketing?
The Florida Board of Medicine regulates physician advertising. Florida also has its own rules for some specialties and patient brokering. HIPAA and FTC rules apply as well. We sign a BAA with every client and review claims, testimonials and tracking before anything goes live.
How much does healthcare marketing in Miami cost?
From $499/month, custom-scoped. Ad spend is separate. Goals-Driven engagements and Performance-Linked Payout Models are available. You get a written scope listing channels, deliverables and reporting before work starts. Contracts and invoices are in USD from Ichelon Consulting US, our Dallas LLC.
Who manages our account?
A US client team on Central Time, an hour behind Miami, supported by ICG's 100+ person production team. Client-facing staff hold HIPAA compliance training certificates. Monthly reviews cover calls, booked appointments, spend and the priorities for the next month.
By Santosh Reddy, Partner, Ichelon Consulting US Updated October 2026
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“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
- Ichelon Consulting US is a Dallas-headquartered, healthcare-only marketing agency offering healthcare marketing for practices in Miami.
- Best fit: Multi-location groups, multi-specialty practices and growing clinics that want one team for every channel.
- Also a fit: Physician groups and specialty medical practices: orthopedics, cardiology, GI, dermatology, women's health and similar.
- Live US clients in Texas, California and Virginia, plus a nationwide telehealth practice. See the case studies.
- Compliance built in: HIPAA-aware tracking, TCPA, ADA (WCAG 2.2 AA), FTC endorsement rules and the Florida Board of Medicine.
- Every practice welcome — retainers from $499/mo. Goals-Driven engagements, with Performance-Linked Payout Models available.
Who this service is for in Miami
This page is for practices that have outgrown one-channel help. A group with sites across Coral Gables, Doral and Kendall cannot run every location on the same budget, because demand, competition and reviews differ by neighborhood and by service line. We build one plan for the whole group in Miami, then set goals, budgets and reporting per location, so a busy site never hides a struggling one. If you are a single physician or a small independent office, the doctor marketing page below is a better fit.
Looking for something else?
- An independent practice with one to a few doctors? See marketing for independent doctors in Miami.
- Need your whole website to rank for every service you offer? See healthcare SEO in Miami.
- Need booked appointments from Google search this month? See Google Ads (PPC) for practices in Miami.
- Want strategy and vendor oversight without handing over execution? See healthcare marketing consulting (US).
What a full-service team covers for groups in Miami
One plan across every location
A single marketing plan for all your sites and service lines, with budgets and goals set per location rather than one blended number.
Websites and booking
A fast, accessible (WCAG 2.2 AA) site with a page for each location, provider and service, and online booking where your systems allow it.
Search, Maps and AI answers
SEO, Google Business Profile management for every location, and answer-first content that AI Overviews and chat assistants can cite.
Paid media across channels
Google Ads for high-intent searches and Meta campaigns for elective and cash-pay services, inside both platforms' healthcare policies.
Reputation at group scale
Review requests and replies run the same way at every location, without confirming a patient relationship.
Group reporting
One dashboard on Ichelon Agency OS with calls, forms and bookings by location, service line and channel, plus a Monday report.
Specialty service-line pages
A page for each condition and procedure you treat, written for patients and checked by your physicians before it goes live.
Provider profiles
A complete profile for every physician, on your site and on Google, with credentials, board certification and the conditions they treat.
Referral-friendly information
Clear pages for referring physicians: what you treat, how to refer, which plans you accept and how quickly patients are seen.
Searches we build practices around
Miami market snapshot
Dental practices in Miami have a median of 262 Google reviews and a 4.85-star average, below the 319.5-review median across all 20 metros we studied (14th of 20 metros for review depth). A dental practice with fewer than 131 reviews has less than half the review count of the typical local competitor, and is competing from behind. 26.8% of them list weekend hours on Google (25.5% nationally), so a practice that opens on Saturdays and says so on its profile stands out. Across specialties the typical review count here runs from 19.5 (hair restoration clinics) to 295 (plastic surgery practices), which is why a multi-location or multi-specialty group needs review and visibility targets per service line rather than one number for the whole group.
Healthcare marketing in Miami: the numbers to plan around
- Dental practices in Miami: a median of 262 reviews (319.5 nationally), 4.85 stars on average and 26.8% with weekend hours. Targets for this service line start from these numbers.
- Dermatology practices in Miami sit above the national median (151 reviews against 125) with a 4.74-star average; 29% list weekend hours, against 27.5% nationally.
- Physical therapy clinics in Miami sit close to the national median (131 reviews against 122) with a 4.9-star average; 34% list weekend hours, against 20.6% nationally.
- Your healthcare marketing plan for Miami also covers patients in Hialeah, Miami Beach, Fort Lauderdale and Pembroke Pines, with each area measured on its own calls and bookings.
| Specialty | Businesses studied | Avg Google rating | Median reviews | List weekend hours |
|---|---|---|---|---|
| Dental | 127 | 4.85★ | 262 | 26.8% |
| Dermatology | 69 | 4.74★ | 151 | 29% |
| Physical Therapy | 50 | 4.9★ | 131 | 34% |
| Chiropractic | 57 | 4.69★ | 94 | 42.1% |
| Cosmetic & Plastic Surgery | 59 | 4.71★ | 295 | 39% |
| Med Spa | 20 | 4.91★ | 217.5 | 80% |
| IV Therapy & Wellness | 46 | 4.9★ | 64.5 | 91.3% |
| Medical Weight Loss | 35 | 4.89★ | 60 | 42.9% |
| Hair Restoration | 18 | 4.74★ | 19.5 | 27.8% |
Source: Ichelon Consulting US Google Business Profile benchmark, September 2026. Public profile data only; no business is named and groups under 10 are not shown. All 9 specialties and 20 metros.
The Miami area in numbers
- Miami had about 487,000 residents in July 2024, inside the Miami-Fort Lauderdale-West Palm Beach, FL metro area of 6.5 million (+5.2% since the April 2020 census base).
- From mid-2020 to mid-2024 the metro gained about 551,900 residents from abroad while about 252,100 more people moved out to other parts of the US than moved in, so practices compete for a population that is turning over rather than simply growing.
- 19.7% of metro residents were 65 or older in 2024 (US: 18.0%) and 19.7% were under 18 (US: 21.5%).
- About 65,200 babies were born in the metro in the year to July 2024, a steady pipeline of new families choosing pediatricians and family dentists.
Florida Board of Medicine
Florida Statutes section 458.331(1)(d) lists "false, deceptive, or misleading advertising" as grounds for discipline against a physician. Read our guide to the state's advertising rules →
Sources
- Ichelon Consulting US, US Healthcare Google Benchmarks 2026
- Google Business Profile Help: How Google determines local ranking
- US Census Bureau, Metropolitan and micropolitan population estimates 2020-2024 (Vintage 2024)
- US Census Bureau, County population by age and sex 2020-2024 (Vintage 2024)
- US Census Bureau, City and town population estimates 2020-2024 (Vintage 2024)
- Florida Statutes section 458.331
The first 90 days for a multi-location group
- Weeks 1–2: map the group. Every location, service line and channel listed with its current calls, bookings and spend, so we know where each dollar goes today.
- Weeks 3–6: fix the shared foundations. Website templates, Google Business Profiles for every site, tracking and review requests set up once and rolled out everywhere.
- Weeks 7–12: fund what books. Budget moved toward the locations and services with the lowest cost per booked visit, with a group report every Monday.
Where patients in Miami come from
Miami is Spanish-first for a large share of families, and Miami-Dade and Broward behave as one connected market. Practices that publish genuinely bilingual pages, not machine translations, have a clear advantage in local search.
Areas we target around Miami
What a qualified lead typically costs in Miami
Planning ranges for US Google and Meta campaigns, where a qualified lead is a contactable enquiry that matches the practice's criteria. Miami is one of the most competitive US markets, so expect the upper half of each range. These are estimates for planning, not guaranteed results. We set your actual targets from your own data during benchmarking.
| Specialty | Typical cost per qualified lead (USD) |
|---|---|
| Primary care & family medicine | $40 – $120 |
| Pediatrics | $35 – $100 |
| General & family dentistry | $60 – $180 |
| Dental implants & cosmetic | $150 – $450 |
| Pediatric dentistry | $45 – $130 |
| Med spa & injectables | $50 – $150 |
| Dermatology | $70 – $200 |
| Plastic surgery | $150 – $500 |
| Fertility & IVF | $150 – $450 |
| Functional & integrative (telehealth) | $60 – $180 |
| Behavioral & mental health | $70 – $200 |
Planning estimates for US campaigns (2026). Actual cost varies with market, offer, season, landing page and how quickly leads are followed up.
What the work looks like in numbers
Calls in two months
A US family-care practice: calls from its Google Business Profile rose 42% in two months.
Calls a month
A US dental practice: more than 340 calls in a month from its Google Business Profile.
National page-one topics
A US physician-led practice on page one of Google nationally for more than five patient-education topics.
Anonymised. We never publish a named client's figures.
Compliant healthcare marketing in Florida
| Area | What applies |
|---|---|
| Licensing board | Florida Board of Medicine (and the Florida Board of Dentistry for dental practices): advertising claims, credentials, specialty terms and testimonials. Florida advertising rules guide. |
| Patient privacy | HIPAA, including HHS guidance on tracking technologies. No patient information to ad or analytics platforms. |
| Calls and texts | TCPA consent for reminders and follow-up; opt-outs honored across every system. |
| Reviews and endorsements | FTC endorsement guides and the FTC rule on consumer reviews: no fake or incentivized reviews. |
| Website accessibility | ADA, built to WCAG 2.2 AA. |
Every practice welcome — Goals-Driven engagements from $499/mo
We benchmark your last 90 days, agree monthly goals with you, and track them live on Ichelon Agency OS with a report every Monday. Performance-Linked Payout Models are available.
Healthcare Marketing Agency in Miami: common questions
How much does healthcare marketing cost in Miami?
Every practice is welcome. Ichelon Consulting US retainers start from $499/mo for a website SEO base package. Larger programs are scoped after a benchmarking call, with Goals-Driven engagements and Performance-Linked Payout Models available. Ad spend is paid directly to Google or Meta and never marked up.
What does a qualified lead cost for a practice in Miami?
It depends on specialty, offer and competition. As a planning guide, US campaigns typically run from about $35–$120 per qualified lead for primary care and pediatrics up to $150–$500 for plastic surgery and fertility, and Miami usually sits in the upper half of those ranges. We set real targets from your own data during benchmarking.
Do you work with practices in Miami from Dallas?
Yes. Websites, search, ads and reporting are delivered remotely, strategy calls run in US business hours, and our US leadership is based in Dallas. We work with live clients in Texas, California and Virginia and a telehealth practice that sees patients nationwide.
Is your marketing HIPAA-compliant?
Engagements are HIPAA-aware by design: forms, booking and tracking are configured so protected health information is not sent to ad or analytics platforms, and we sign a Business Associate Agreement with every US client before work starts. Our client-facing and delivery teams hold HIPAA compliance training certificates. We also work within TCPA, CAN-SPAM, ADA (WCAG 2.2 AA) and FTC endorsement rules.
Can one agency handle marketing for all our locations and specialties?
Yes, and it usually costs less in management time than several vendors. We run one plan with separate goals, budgets and reporting for each location and service line, so a busy location never hides a struggling one.
How is medical marketing different for a specialty group?
Specialty patients often arrive through a referral, an insurance directory or a search for a specific condition. The marketing has to serve all three: condition pages patients can find, provider profiles that answer credential questions, and simple referral information for other physicians.
How should a multi-location group in Miami set targets for each location?
In Miami, dental practices have a median of 262 reviews, average 4.85 stars and 26.8% list weekend hours; dermatology practices have a median of 151 reviews, average 4.74 stars and 29% list weekend hours; physical therapy clinics have a median of 131 reviews, average 4.9 stars and 34% list weekend hours (Ichelon Consulting US Google Business Profile benchmark, September 2026). We set each location's targets against its own specialty line rather than one group-wide number.
How many Google reviews do dental practices in Miami have?
Across the 127 dental practices we studied in Miami, the typical (median) business had 262 Google reviews and an average rating of 4.85 stars in September 2026, and 26.8% listed weekend hours. Figures come from public Google Business Profile data in the Ichelon Consulting US benchmark; no business is named.
Which healthcare businesses in Miami have the most Google reviews?
Of the 9 specialties we benchmarked in Miami, plastic surgery practices had the deepest review profiles (median 295 reviews) and hair restoration clinics the thinnest (median 19.5). A practice should compare itself with its own specialty, not with healthcare as a whole.
Who regulates medical advertising in Florida?
Physician advertising is overseen by the Florida Board of Medicine; dentists answer to their own state dental board. Florida Statutes section 458.331(1)(d) lists "false, deceptive, or misleading advertising" as grounds for discipline against a physician. Federal rules (FTC truth-in-advertising and endorsement rules, HIPAA and the TCPA) apply on top.
Is the Miami area growing?
Yes. US Census Bureau estimates put the Miami-Fort Lauderdale-West Palm Beach, FL metro at 6,457,988 people in July 2024, a change of +5.2% from the April 2020 base of 6,138,357. Population change alone understates demand for new providers, because people who move to the area need to find new providers even when as many others move away.
Tell us what your practice needs
Send a short note and a member of our US team replies within one US business day with next steps. No obligation.
Prefer to talk? Book a 30-minute call or call +1 (724) 612-3694.
Related
Healthcare Marketing Agency in other US cities
Guides and research
See where your practice's biggest gains are
A free 30-minute benchmarking call with our US team. We review your website, Google Business Profile and search visibility and tell you what we'd fix first.
We cover every stage, from first search to repeat visit
- 0Foundations
- 1Demand gen
- 2Capture
- 3Lead quality
- 4Lead mgmt
- 5Scheduling
- 6Show-up
- 7Conversion
- 8Retention
We work across all nine stages, from foundations to past patients, and fix the stage that leaks first. Our own software runs the work, and every stage is reported against a monthly target on Ichelon Agency OS.
See all nine stages and the tool behind each one →
