Med Spa Marketing Statistics 2026
US med spas in 2026: the average spa holds a 4.87-star Google rating with a median of 148 reviews; 74.2% list weekend hours, the most of any specialty we track; booking and communication is the only review theme where complaints outnumber praise; and AmSpa counted 10,488 med spas in 2023.
- 50 statistics in one place: our September 2026 Google data on 555 US med spas plus 5 verified outside sources.
- Each figure shows its sample or source and links to the page it came from, so you can check it before you quote it.
- Our data is aggregate only: no practice is named and no metro with fewer than 10 med spas is reported.
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The 8 numbers to know first
This page brings together every citable number we have on how US med spas compete for patients: our own med spa Google benchmarks and med spa Google presence study, plus industry figures from the American Med Spa Association and treatment volumes from the American Society of Plastic Surgeons. For what patients expect and where spas fall short, see the free med spa consumer behavior report.
Google ratings and review depth
How 555 US med spas look on Google: star ratings, review counts and how they compare with 8 other specialties.
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#1
4.87 — The average US med spa holds a 4.87-star Google rating.
Sample/method: Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Source: Med Spa Google benchmarks 2026 → -
#2
148 — The median US med spa has 148 Google reviews.
Sample/method: Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Source: Med Spa Google benchmarks 2026 → -
#3
15.9% — 15.9% of US med spas have fewer than 50 Google reviews.
Sample/method: Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Source: Med Spa Google benchmarks 2026 → -
#4
44.1% — 44.1% of med spas have 50 to 199 Google reviews, and 27% have 200 to 499.
Sample/method: Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Source: Med Spa Google benchmarks 2026 → -
#5
13% — 13% of US med spas have 500 or more Google reviews.
Sample/method: Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Source: Med Spa Google benchmarks 2026 → -
#6
2nd — Med spas rank 2nd of 9 healthcare specialties we benchmarked for median Google review count (148); dental practices lead with a median of 319.5.
Sample/method: National medians across 9,452 US practices in 9 specialties and 20 metros, public Google Business Profile data, September 2026. Source: Healthcare Google benchmarks 2026 (9 specialties) → -
#7
2nd — Med spas rank 2nd of 9 specialties for average Google rating (4.87 stars); the highest average is 4.89 stars, for physical therapy clinics.
Sample/method: National averages across 9,452 US practices in 9 specialties and 20 metros, September 2026. Source: Healthcare Google benchmarks 2026 (9 specialties) →
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How fast reviews arrive and how often owners reply
From a 115-spa review sample. These figures are reported nationally only.
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#8
5.83 — The median US med spa gets 5.83 new Google reviews a month.
Sample/method: Up to 50 recent Google reviews per spa in a random 115-spa subsample of the 555-spa study, September 2026. National figure only. Source: How many new reviews a month is normal? → -
#9
61% — Med spa owners reply to 61% of their Google reviews on average.
Sample/method: Up to 50 recent Google reviews per spa in a random 115-spa subsample of the 555-spa study, September 2026. National figure only. Reply rate = share of sampled reviews with an owner reply. Source: Should med spas reply to Google reviews? → -
#10
65.2% — 65.2% of med spas reply to at least half of their Google reviews.
Sample/method: Up to 50 recent Google reviews per spa in a random 115-spa subsample of the 555-spa study, September 2026. National figure only. Source: Should med spas reply to Google reviews? →
Profile completeness, hours and weekend access
The listing details that turn a Google search into a call or a booking: website link, phone number, published hours and weekend opening.
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#11
98.4% — 98.4% of US med spa Google profiles link to a website.
Sample/method: Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Source: Med Spa Google benchmarks 2026 → -
#12
99.3% — 99.3% of med spa profiles list a phone number.
Sample/method: Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Source: Med Spa Google benchmarks 2026 → -
#13
98.9% — 98.9% of med spa profiles publish opening hours.
Sample/method: Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Source: Med Spa Google benchmarks 2026 → -
#14
74.2% — 74.2% of US med spas list hours on at least one weekend day.
Sample/method: Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Based on hours listed on the profile. Source: Med Spa Google benchmarks 2026 → -
#15
5.6 — The average med spa is open 5.6 days a week, based on listed hours.
Sample/method: Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Source: Med Spa Google benchmarks 2026 → -
#16
1st — Med spas rank 1st of 9 specialties for weekend opening; next are IV therapy and wellness clinics at 65%.
Sample/method: National shares across 9,452 US practices in 9 specialties, September 2026. Based on hours listed on the profile. Source: Healthcare Google benchmarks 2026 (9 specialties) →
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Who med spa patients are, and what they write about
Patient mix and visit patterns from the American Med Spa Association, then topics and sentiment in med spa Google reviews. Small theme counts are signals, not verdicts.
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#17
89% — 89% of medical spa patients are female.
Source detail: AmSpa 2024 Medical Spa State of the Industry Report (survey of medical spa professionals), Executive Summary. Source: American Med Spa Association: 2024 Medical Spa State of the Industry Executive Report recap → -
#18
73% — An average of 73% of medical spa patients are repeat patients, up from 65% in the 2022 report.
Source detail: AmSpa 2024 Medical Spa State of the Industry Report (survey of medical spa professionals), Executive Summary. Source: American Med Spa Association: 2024 Medical Spa State of the Industry Executive Report recap → -
#19
245 — The average medical spa receives 245 patient visits per month.
Source detail: AmSpa 2024 Medical Spa State of the Industry Report (survey of medical spa professionals), Executive Summary. Source: American Med Spa Association: 2024 Medical Spa State of the Industry Executive Report recap → -
#20
54% — 54% of female med spa patients are 35 to 54 years old; women 55 and older make up 24% and women 18 to 34 make up 22%.
Source detail: AmSpa 2024 Medical Spa State of the Industry Report (survey of medical spa professionals), Executive Summary. Source: American Med Spa Association: 2024 Medical Spa State of the Industry Executive Report recap → -
#21
48% — Staff and bedside manner is the most-mentioned theme in med spa Google reviews, at 48% of mentions, and 98.6% of those mentions are positive.
Sample/method: 2,990 theme mentions classified by topic and sentiment from Google reviews of the 115-spa subsample, September 2026. Directional. 1,422 mentions. Source: Top 5 things patients value in a med spa → -
#22
34% — Results come second, at 34% of mentions, with 97.8% positive.
Sample/method: 2,990 theme mentions classified by topic and sentiment from Google reviews of the 115-spa subsample, September 2026. Directional. 1,016 mentions. Source: Top 5 things patients value in a med spa → -
#23
54.2% — Booking and communication is the only med spa review theme where complaints outnumber praise: 54.2% of mentions are negative.
Sample/method: 2,990 theme mentions classified by topic and sentiment from Google reviews of the 115-spa subsample, September 2026. Directional. 48 mentions. Source: The booking mismatch: why patients complain → -
#24
20.3% — 20.3% of before-and-after outcome mentions in med spa reviews are negative.
Sample/method: 2,990 theme mentions classified by topic and sentiment from Google reviews of the 115-spa subsample, September 2026. Directional. 69 mentions. Source: Before-and-after results: the expectation gap → -
#25
17.3% — 17.3% of wait-time and scheduling mentions in med spa reviews are negative.
Sample/method: 2,990 theme mentions classified by topic and sentiment from Google reviews of the 115-spa subsample, September 2026. Directional. 52 mentions. Source: Price, upselling and wait times in reviews → -
#26
15.9% — 15.9% of price and value mentions in med spa reviews are negative.
Sample/method: 2,990 theme mentions classified by topic and sentiment from Google reviews of the 115-spa subsample, September 2026. Directional. 107 mentions. Source: Price, upselling and wait times in reviews →
How the 19 metros compare
Metro figures for med spas, ranked. Only metros with at least 10 med spas in the sample are reported (1 of the 20 metros fell below that and is left out).
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#27
289.5 — San Diego has the deepest review profiles of the 19 metros studied: the median med spa there has 289.5 Google reviews.
Sample/method: San Diego: 20 med spas in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 med spas are not reported. Source: Med Spa Google benchmarks 2026 → -
#28
58.5 — Las Vegas has the thinnest, at a median of 58.5 reviews; the top metro's median is 4.9 times as high.
Sample/method: Las Vegas: 20 med spas in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 med spas are not reported. Source: Med Spa Google benchmarks 2026 → -
#29
9 of 19 — In 9 of the 19 metros studied, the median med spa has more Google reviews than the national median of 148.
Sample/method: Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Source: Med Spa Google benchmarks 2026 → -
#30
4.92 — Nashville, Washington DC and Las Vegas have the highest average Google rating for med spas among the metros studied, at 4.92 stars.
Sample/method: Nashville: 37; Washington DC: 20; Las Vegas: 20 med spas in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 med spas are not reported. Source: Med Spa Google benchmarks 2026 → -
#31
4.74 — San Francisco has the lowest average rating, at 4.74 stars, against 4.87 nationally.
Sample/method: San Francisco: 20 med spas in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 med spas are not reported. Source: Med Spa Google benchmarks 2026 → -
#32
90% — 90% of med spas in Philadelphia and Boston list weekend hours, the highest share of any metro studied.
Sample/method: Philadelphia: 20; Boston: 20 med spas in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 med spas are not reported. Source: Med Spa Google benchmarks 2026 → -
#33
40% — In Austin, 40% of med spas list weekend hours, the lowest share of the metros studied.
Sample/method: Austin: 20 med spas in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 med spas are not reported. Source: Med Spa Google benchmarks 2026 → -
#34
45% — Las Vegas has the highest share of med spas with fewer than 50 Google reviews: 45%.
Sample/method: Las Vegas: 20 med spas in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 med spas are not reported. Source: Med Spa Google benchmarks 2026 → -
#35
26.5% — Dallas has the highest share of med spas with 500 or more Google reviews: 26.5%, against 13% nationally.
Sample/method: Dallas: 34 med spas in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 med spas are not reported. Source: Med Spa Google benchmarks 2026 → -
#36
94.1% — Dallas has the lowest share of med spa profiles linking a website, at 94.1%.
Sample/method: Dallas: 34 med spas in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 med spas are not reported. Source: Med Spa Google benchmarks 2026 → -
#37
176.5 — In Texas, the median med spa has 176.5 Google reviews in Dallas, 148 in Houston and 123 in Austin.
Sample/method: Dallas: 34; Houston: 36; Austin: 20 med spas in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 med spas are not reported. Source: Med Spa Google benchmarks 2026 →
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What we found when we studied 555 US med spas on Google
Patients praise the care almost without exception. The one area where complaints outnumber praise is booking and communication, and that is where most med spas can win.
Full study · 555 US med spas across 20 metros · roughly ±4% nationally · review velocity and themes from a 115-spa subsample · verified against raw data.
The US med spa industry in numbers
Industry figures from the American Med Spa Association (AmSpa), treatment volumes from the American Society of Plastic Surgeons (ASPS) and one peer-reviewed state study.
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#38
10,488 — The number of US medical spas grew from 8,899 locations in 2022 to 10,488 in 2023.
Source detail: AmSpa 2024 Medical Spa State of the Industry Report (survey of medical spa professionals), Executive Summary. Source: American Med Spa Association: 2024 Medical Spa State of the Industry Executive Report recap → -
#39
11,000+ — Med spas employ more than 100,000 people across more than 11,000 med spas in the US, according to AmSpa's president at the 2024 report release.
Source detail: Quoted in AmSpa's release of the 2024 report, June 10, 2024. Source: American Med Spa Association: 2024 State of the Industry Report release (June 10, 2024) → -
#40
$17B+ — AmSpa describes medical aesthetics as an industry that has eclipsed $17 billion in revenue and is growing by more than $1 billion per year.
Source detail: AmSpa research page for the Medical Spa State of the Industry Report. Source: American Med Spa Association: Medical Spa State of the Industry Report → -
#41
$1,398,833 — Average annual medical spa revenue rose from $1,307,587 to $1,398,833 (2022 report to 2024 report).
Source detail: AmSpa 2024 Medical Spa State of the Industry Report (survey of medical spa professionals), Executive Summary. Source: American Med Spa Association: 2024 Medical Spa State of the Industry Executive Report recap → -
#42
81% — 81% of medical spas are single-location businesses.
Source detail: AmSpa 2024 Medical Spa State of the Industry Report (survey of medical spa professionals), Executive Summary. Source: American Med Spa Association: 2024 Medical Spa State of the Industry Executive Report recap → -
#43
9 — Multi-location medical spa groups have nine locations on average, up from six in the 2022 report.
Source detail: AmSpa 2024 Medical Spa State of the Industry Report (survey of medical spa professionals), Executive Summary. Source: American Med Spa Association: 2024 Medical Spa State of the Industry Executive Report recap → -
#44
18% — 18% of medical spas were newly opened in 2023, up from 17% in the 2022 report.
Source detail: AmSpa 2024 Medical Spa State of the Industry Report (survey of medical spa professionals), Executive Summary. Source: American Med Spa Association: 2024 Medical Spa State of the Industry Executive Report recap → -
#45
67% — 67% of single-owner med spas are owned by people who are not MDs or surgeons (nurse practitioners, registered nurses, physician assistants, entrepreneurs, aestheticians and others).
Source detail: AmSpa 2024 Medical Spa State of the Industry Report (survey of medical spa professionals), Executive Summary. Source: American Med Spa Association: 2024 Medical Spa State of the Industry Executive Report recap → -
#46
84% — 84% of medical spa owners expected revenues to increase in 2024, and 54% of them expected growth of at least 10%.
Source detail: AmSpa 2024 Medical Spa State of the Industry Report (survey of medical spa professionals), Executive Summary. Source: American Med Spa Association: 2024 Medical Spa State of the Industry Executive Report recap → -
#47
9,883,711 — Neuromodulator injections were the top minimally invasive treatment in the US in 2024, at 9,883,711 procedures, up 4% year over year.
Source detail: ASPS 2024 Procedural Statistics, released June 25, 2025. Source: American Society of Plastic Surgeons: 2024 Procedural Statistics release → -
#48
5,331,426 — Hyaluronic acid filler procedures totaled 5,331,426 in 2024, up 1%.
Source detail: ASPS 2024 Procedural Statistics, released June 25, 2025. Source: American Society of Plastic Surgeons: 2024 Procedural Statistics release → -
#49
3,112,056 — Skin treatments such as laser hair removal, IPL and laser treatment of leg veins totaled 3,112,056 procedures in 2024.
Source detail: ASPS 2024 Procedural Statistics, released June 25, 2025. Source: American Society of Plastic Surgeons: 2024 Procedural Statistics release → -
#50
22.52% — In Missouri, 94.59% of medical spas are affiliated with a physician, but only 22.52% have a physician on site for cosmetic treatments.
Source detail: Cross-sectional telephone survey plus website review of Missouri medical spas. One state; published 2025. Source: Ferrante et al., Dermatologic Surgery (2025): medical spas in Missouri →
Key takeaways for practice owners
- Benchmark against your metro. The median med spa has 148 Google reviews nationally, but metro medians run from 58.5 in Las Vegas to 289.5 in San Diego. The number that matters is the one in your own market.
- Fix booking before buying more ads. Booking and communication is the one review theme where complaints win (54.2% negative). Fast replies to inquiries and clear confirmations protect the leads you already pay for. If you text patients, follow the consent rules in our med spa SMS compliance guide.
- Weekend hours are expected. 74.2% of med spas list weekend hours, far more than dental or plastic surgery practices. If you are closed on weekends, say clearly how to book online.
- Repeat visits are the business. AmSpa puts repeat patients at 73% of the average spa's patients. Rebooking prompts and membership programs usually deserve as much attention as new-patient ads.
- Set result expectations in writing. 20.3% of before-and-after outcome mentions are negative. Realistic photos, timelines and consult notes cut the gap between what patients expect and what they get.
- Reply to reviews. Owners reply to 61% of reviews on average. Keep replies general and never confirm that a reviewer is a patient.
See where your med spa sits against these benchmarks
Our free practice visibility audit checks your Google profile, reviews, hours and website against the figures for your metro. Prefer to talk it through? Book a call with the US team in Dallas.
Get the full Med Spa dataset + PDF summary
The numbers behind this page, ready for your own spreadsheet or slide deck.
- CSV, 20 rows: national figures plus every metro with at least 10 med spas.
- Fields: average Google rating, median review count, review-count bands, website, phone and hours listed, weekend opening, days open per week.
- PDF summary with the tables, methodology and a citation line.
Public Google Business Profile data for 555 US med spas, September 2026. Aggregates only. Free to reuse under CC BY 4.0.
Where the numbers come from
- Our Google data. Public Google Business Profile data for 555 US med spas in 20 large metros, collected in September 2026. Ratings are averages; review counts are medians, so a few very large practices do not skew them.
- Cross-specialty ranks. Ranks compare national figures for 9,452 practices in 9 specialties studied the same way: healthcare Google benchmarks 2026.
- Review pace and replies. From up to 50 recent Google reviews per spa in a random 115-spa subsample. Reported nationally only. Full med spa methodology.
- Review themes. 2,990 theme mentions classified by topic and sentiment. Percentages are directional, especially for themes with fewer than 200 mentions.
- AmSpa figures come from AmSpa's survey of medical spa professionals; we quote the free Executive Summary as published.
- Outside figures. Each outside statistic is quoted as its publisher states it, with the year it covers, and links to the primary source. Some come from member surveys or single-region studies; the source detail under each figure says so.
- Publishing rules. Aggregates only. No practice is named, no review text is quoted, and no metro with fewer than 10 med spas in the sample is reported.
How to cite this page:
Embed our charts: every chart on this page has a “Use this chart” box with copy-ready HTML. The code shows the image and links back to this page as the source. PNG and SVG files are free to reuse under CC BY 4.0 with that credit link.
To cite one figure, link its anchor (for example https://ichelonconsulting.com/us/med-spa-marketing-statistics-2026#stat-1). For outside figures, please cite the original publisher listed below. Our own data is published under CC BY 4.0: free to reuse with attribution.
Sources used on this page
Ichelon Consulting US research
- Med Spa Google benchmarks 2026
- State of Med Spa Google Presence 2026
- Med spa Google presence methodology
- Med spa consumer behavior report 2026 (free PDF)
- Med spa benchmarks for 19 US cities
- Healthcare Google benchmarks 2026 (9 specialties)
Outside sources
- American Med Spa Association, 2024 Medical Spa State of the Industry Executive Report Recap (2024 report, 2023 data). https://www.americanmedspa.org/news/2024-medical-spa-state-of-the-industry-executive-report-recap/
- American Med Spa Association, AmSpa's 2024 Medical Spa State of the Industry Report Shows Medical Aesthetics Continues Steady Growth After Pandemic (June 10, 2024). https://www.americanmedspa.org/news/amspas-2024-medical-spa-state-of-the-industry-report-shows-medical-aesthetics-continues-steady-growth-after-pandemic/
- American Med Spa Association, Medical Spa State of the Industry Report (research page) (accessed October 2026). https://americanmedspa.org/resources/med-spa-statistics
- American Society of Plastic Surgeons, 2024 Procedural Statistics press release (June 25, 2025). https://www.plasticsurgery.org/news/press-releases/interest-in-aesthetic-health-remained-consistent-despite-economic-uncertainty-in-2024-according-to-new-report-from-american-society-of-plastic-surgeons
- Ferrante AM, et al. Pulling Back the Curtain: A Cross-Sectional Analysis of Medical Spas in Missouri. Dermatol Surg. 2025;51(1):72-76 (2025). https://pubmed.ncbi.nlm.nih.gov/39105502/
More statistics: dental marketing statistics 2026 · dermatology marketing statistics 2026 · plastic surgery marketing statistics 2026 · hair restoration marketing statistics 2026 · US healthcare marketing statistics 2026 · all US research.
Related pages from the US team
Dental marketing statistics 2026
Google, patient and market data for US dental practices.
Dermatology marketing statistics 2026
Google, patient and condition data for US dermatology practices.
Plastic surgery marketing statistics 2026
Google, procedure and patient data for US plastic surgery practices.
Hair restoration marketing statistics 2026
Google, patient and procedure data for US hair restoration clinics.
US healthcare marketing statistics 2026
The cross-specialty statistics page: med spa, dental and 9-specialty figures.
Ichelon Consulting US research
Every US study, dataset and report in one place.
Med Spa Google benchmarks 2026
The full med spa benchmark table for all 20 metros.
Med spa marketing agency for US practices
How our US team markets med spas.
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Common questions
How many med spas are there in the US?
The American Med Spa Association counted 10,488 medical spa locations in 2023, up from 8,899 in 2022. At the 2024 report release, AmSpa's president put the figure at more than 11,000 med spas employing more than 100,000 people.
What is the average Google rating for a med spa?
The average US med spa holds a 4.87-star Google rating, based on public Google Business Profile data for 555 med spas across 20 metros (September 2026). Metro averages range from 4.74 to 4.92.
How many Google reviews does a typical med spa have?
The median US med spa has 148 Google reviews; 15.9% have fewer than 50 and 13% have 500 or more. The median spa adds about 5.83 new reviews a month.
What percentage of med spa patients are women?
According to the American Med Spa Association's 2024 State of the Industry Report, 89% of medical spa patients are female, and 54% of female patients are 35 to 54 years old.
How much revenue does the average med spa make?
AmSpa's 2024 report puts average annual medical spa revenue at $1,398,833, up from $1,307,587 in its 2022 report. Most spas (81%) operate a single location.
Are med spas open on weekends?
Most are: 74.2% of US med spas list hours on at least one weekend day, the highest share of the 9 specialties we benchmarked. The share ranges from 40% in Austin to 90% in Philadelphia and Boston.
A note on this guide: it explains marketing practice, not legal advice. Rules on privacy, advertising and insurance change and vary by state, so confirm anything compliance-related with your own counsel.
Want your med spa measured against these numbers?
Book a free 30-minute call with the US team. We compare your Google profile with your metro and specialty figures and tell you what we would fix first.