Lakewood Primary Care & Wellness: a website built with the owner, and SEO for new-patient searches in Dallas
A North Dallas primary care practice with a website we built with Dr. Rajan Kohli and an SEO programme aimed at the searches new patients in Dallas actually make.
- Dallas, Texas LLC
- US client team · Central Time (CST)
- 25+ US healthcare clients
- BAA signed with every client
- HIPAA compliance training across client and delivery teams
- Contracts and invoices in USD
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“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
The practice
Lakewood Primary Care & Wellness is Dr. Rajan Kohli's primary care practice in North Dallas, alongside its sister practice, Lakewood MedSpa. Its patients are local families and working adults who need a doctor they can see this week and who takes their insurance.
Primary care is one of the most competitive local searches in Dallas. Large health systems, urgent-care chains and every independent practice in the city want the same map and search positions, and a new patient will rarely scroll past the first few results.
What the practice needed
Dr. Kohli wanted a website that felt like his practice rather than a template: modern, interactive, with a patient portal and visible patient reviews. He also needed it to be found. A beautiful site that doesn't rank for "primary care Dallas" doesn't bring in new patients.
What we did
Our team built the practice website with Dr. Kohli over three to four months, working through his ideas in rounds until the design matched what he had in mind. In his words, the team was able to "get all my ideas and work with me over a period of three to four months and create this amazing website". The finished site includes the patient portal, patient reviews and the interactive design he asked for.
Since then we have run SEO for the practice, with goals tracked month by month on Ichelon Agency OS: search clicks, impressions and organic sessions. The work is aimed at one thing: being the practice Dallas patients find first when they search for a primary care doctor.
Google Business Profile, managed in Angryturtle
Since Ichelon began managing the Google Business Profile for Lakewood Primary Care & Wellness, the profile has been actively optimized: categories and services tightened, Google Posts kept current, photos and profile details maintained, and every review responded to. Calls from the profile held steady through the engagement. The profile is more complete and better defended against listing risks than at the start.
The profile is managed in Angryturtle, our Google Business Profile platform, which tracks profile health, listing risks, reviews and local rankings week by week. Reviewer names and review text are never used in our reporting.
“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
Read the full video transcript
Hi guys, this is Rajan Kohli. I want to give a big shout out to Abhash and his team at Ichelon. They made an amazing website for me, Lakewood Primary Care and Wellness. Right now I am close to the border of Canada — this is in Washington, as you can see the water is fantastic. What his team was able to accomplish was, they were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized and very modern, very trendy, and it incorporates all the elements that I had wanted from him: the patient portal, nice pictures, a very interactive type of website, patient reviews. And he was able to make those changes over a period of time to come up with a beautiful website. So I would highly recommend their company to anyone who wants to make an excellent website. Thanks.
What other practices can take from this
- Rank for the plain words patients use. "Primary care Dallas", "PCP in Dallas" and "primary care near me" are unglamorous, and they are exactly what new patients type.
- Design and SEO are one project, not two. The site was built to be found, with a page structure and content that search engines can understand.
- Near-me searches follow local strength. Ranking at the top for "pcp near me" comes from the practice being the obvious local answer, not from a trick.
What's next
The next job is converting that visibility into more booked new-patient visits: making insurance information, same-week availability and online booking even more prominent on the pages that rank.
Want to see where your practice could rank?
A 30-minute benchmarking call with the US team. We'll look at your website, Google Business Profile and search data, and tell you honestly what we'd fix first.
