Three free calculators answer the questions practice owners ask us most: how much to spend, what a new patient really costs, and whether you have enough Google reviews for your metro. Each one runs in your browser, needs no sign-up, and explains how to act on the result.
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“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
How much should we spend each month?
Turn your new-patient goal, patient value and funnel rates into a cost-per-booked-visit target, a monthly media budget range and a starting split across search, local and social.
You enter: Specialty, new patients per month, patient value, booking and show rates, fixed fees.
What does one new patient actually cost us?
See cost per lead, per qualified lead, per booked visit and per new patient, a chart of where leads drop out, and which funnel fix would lower your cost the most.
You enter: Media spend, agency and software fees, leads, % qualified, % booked, % showed.
Do we have enough Google reviews?
Compare your rating and review count with practices in your specialty and metro from our 2026 Google Business Profile benchmark, and see how many reviews a month close the gap to the median.
You enter: Specialty (9), metro (20 or national), your rating and review count.
Use them in order. The budget calculator sets a target: the most you can pay for a booked visit and a new patient, based on what a patient is worth to you. The cost per new patient calculator measures what you actually pay today and shows which stage of your funnel loses the most people. The review checker covers the part of the funnel that happens before anyone calls: how your Google rating and review count look next to the practices patients compare you with.
If your actual cost sits above your target, fix the leaking stage before you add budget. If it sits below, you have room to grow spend. If your review count is well below your metro median, more ad spend will keep sending patients to a profile that looks thinner than the ones beside it.
Yes. All three tools are free, need no sign-up, and run entirely in your browser. Nothing you type is stored or sent to us, and they work without cookies.
If you are planning next quarter, start with the budget calculator. If you already spend on marketing, start with the cost per new patient calculator to see where your funnel leaks. If most of your patients find you on Google Maps, start with the review benchmark checker.
The review checker uses the Ichelon Consulting 2026 Google Business Profile benchmark: public profile data for 9 specialties across 20 US metros, published as aggregates only. The two calculators use only the numbers you enter.
Yes. Book a benchmarking call and a member of our Sr. Leadership team at Ichelon Consulting US will go through your numbers against our research data for your specialty and metro.
On a benchmarking call, a member of our Sr. Leadership team at Ichelon Consulting US walks through your result against our 2026 research data for your specialty and metro, and tells you which number to work on first. Or start with the free practice visibility audit of your Google Business Profile, website and local rankings.
Ichelon Consulting US · 3714 Matador Dr, Dallas, TX 75220 · BAA signed with every US client · retainers from $499/month, custom-scoped.
Our US team will reach out within one business day. For a faster reply, WhatsApp us or call +1 (724) 612-3694.
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Director, Ichelon Consulting US. Book a free 30-minute diagnostic and we'll show you what we'd fix first for your practice.
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