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Ichelon Consulting US · Google presence · review counts

How many Google reviews does a dentist need? Benchmarks for the US and 20 cities

Dental practices have the deepest review profiles of any specialty we studied. A typical practice has 319.5 Google reviews, and nearly a third have 500 or more. Here is the bar nationally and in 20 cities.

Research for US dental practice owners · Published September 29, 2026

TL;DR
  • Typical (median) US dental practice: 319.5 reviews.
  • 30.9% have 500 or more; only 9.1% have fewer than 50.
  • Deepest cities: New York (441), Las Vegas (424), Houston (408).
  • Thinnest: Seattle (219), San Francisco (231), Boston (231.5).
  • Every practice welcome — retainers from $499/mo, Goals-Driven engagements, Performance-Linked Payout Models available.
Ichelon Consulting US
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  • US client team · Central Time (CST)
  • 25+ US healthcare clients
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How we work with US practices →
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Case study for practices like yours Opulent Dental: local dentist search in Christiansburg and the implant questions patients ask first Read the case study →
Dr. Rajan Kohli
Owner, Lakewood Primary Care & Wellness · North Dallas, TX
Client video · Practice website build
“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
Dr. Rajan Kohli Owner, Lakewood Primary Care & Wellness · North Dallas, TX
Nationally

How many reviews US dental practices have

Short answer: a median of 319.5; most practices have more than 200.

Under 50 reviews9.1%
50 – 19922.4%
200 – 49937.5%
500 or more30.9%

2,318 US dental practices across 20 metros, by total Google reviews.

Free report · PDF
Get every finding, benchmarks for 19 US cities and a worksheet to score your own med spa.
Download the full report →
By city

Typical review count in 20 US cities

#MetroPracticesTypical reviews
1New York127441
2Las Vegas120424
3Houston123408
4Nashville90406.5
5Scottsdale103393
6Orlando117388
7Phoenix64379.5
8Austin112378
9Atlanta119357
10Chicago123356
11Denver120351.5
12Dallas129316
13Philadelphia116293.5
14Miami127262
15Washington DC128259.5
16San Diego123250
17Los Angeles126240
18Boston120231.5
19San Francisco114231
20Seattle117219
United States2,318319.5
Setting a target

How to set a realistic review target

  1. Find your local bar in the table above, or check the practices next to you on the map.
  2. Work out the gap and spread it over months: steady beats bursts.
  3. Ask every happy patient at checkout or by text (with consent), with a one-tap link.
  4. Stay within the rules: no undisclosed incentives and no reviews from staff or family (FTC rule on consumer reviews).

Method: Google review counts for 2,318 US dental practices across 20 metros (September 2026). See the methodology & data.

Keep reading

Related pages from the US team

New reviews per month

Review pace benchmarks.

Benchmarks for 9 specialties

Compare specialties.

Dental citation sites

Where your practice should be listed.

How we work

Every practice welcome — Goals-Driven engagements from $499/mo

We benchmark your last 90 days, agree monthly goals with you, and track them live on Ichelon Agency OS with a report every Monday. Performance-Linked Payout Models are available. Our US leadership is based in Dallas, and strategy calls run in US business hours.

Read the full engagement model →

FAQ

Common questions

How many Google reviews does a dentist need?

Aim for your city's typical count. Nationally the median US dental practice has 319.5 Google reviews; across 20 cities the median ranges from 219 (Seattle) to 441 (New York).

How many dental practices have more than 500 reviews?

30.9% of the 2,318 US dental practices we studied, nearly one in three.

Do dentists have more reviews than other healthcare practices?

Yes. Among the nine specialties we benchmarked, dental had the highest typical review count. See our benchmarks for 9 specialties.

A note on this guide: it explains marketing practice, not legal advice. Rules on privacy, advertising and insurance change and vary by state, so confirm anything compliance-related with your own counsel.

How far is your practice from your city's bar?

A free 30-minute call with the US team. We'll compare your review count and pace with your city and set a realistic target.

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