How many Google reviews does a dentist need? Benchmarks for the US and 20 cities
Dental practices have the deepest review profiles of any specialty we studied. A typical practice has 319.5 Google reviews, and nearly a third have 500 or more. Here is the bar nationally and in 20 cities.
- Typical (median) US dental practice: 319.5 reviews.
- 30.9% have 500 or more; only 9.1% have fewer than 50.
- Deepest cities: New York (441), Las Vegas (424), Houston (408).
- Thinnest: Seattle (219), San Francisco (231), Boston (231.5).
- Every practice welcome — retainers from $499/mo, Goals-Driven engagements, Performance-Linked Payout Models available.
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“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
How many reviews US dental practices have
Short answer: a median of 319.5; most practices have more than 200.
2,318 US dental practices across 20 metros, by total Google reviews.
Typical review count in 20 US cities
| # | Metro | Practices | Typical reviews |
|---|---|---|---|
| 1 | New York | 127 | 441 |
| 2 | Las Vegas | 120 | 424 |
| 3 | Houston | 123 | 408 |
| 4 | Nashville | 90 | 406.5 |
| 5 | Scottsdale | 103 | 393 |
| 6 | Orlando | 117 | 388 |
| 7 | Phoenix | 64 | 379.5 |
| 8 | Austin | 112 | 378 |
| 9 | Atlanta | 119 | 357 |
| 10 | Chicago | 123 | 356 |
| 11 | Denver | 120 | 351.5 |
| 12 | Dallas | 129 | 316 |
| 13 | Philadelphia | 116 | 293.5 |
| 14 | Miami | 127 | 262 |
| 15 | Washington DC | 128 | 259.5 |
| 16 | San Diego | 123 | 250 |
| 17 | Los Angeles | 126 | 240 |
| 18 | Boston | 120 | 231.5 |
| 19 | San Francisco | 114 | 231 |
| 20 | Seattle | 117 | 219 |
| United States | 2,318 | 319.5 |
How to set a realistic review target
- Find your local bar in the table above, or check the practices next to you on the map.
- Work out the gap and spread it over months: steady beats bursts.
- Ask every happy patient at checkout or by text (with consent), with a one-tap link.
- Stay within the rules: no undisclosed incentives and no reviews from staff or family (FTC rule on consumer reviews).
Method: Google review counts for 2,318 US dental practices across 20 metros (September 2026). See the methodology & data.
What US dental practice patients expect, and where they don't get it
Findings from our study of 2,318 US dental practices across 20 metros and about 3,000 patient reviews. Read the findings below, or download the complete report.
Related pages from the US team
New reviews per month
Review pace benchmarks.
Dental benchmarks for 20 cities
Every city figure.
Benchmarks for 9 specialties
Compare specialties.
Dental citation sites
Where your practice should be listed.
Every practice welcome — Goals-Driven engagements from $499/mo
We benchmark your last 90 days, agree monthly goals with you, and track them live on Ichelon Agency OS with a report every Monday. Performance-Linked Payout Models are available. Our US leadership is based in Dallas, and strategy calls run in US business hours.
Common questions
How many Google reviews does a dentist need?
Aim for your city's typical count. Nationally the median US dental practice has 319.5 Google reviews; across 20 cities the median ranges from 219 (Seattle) to 441 (New York).
How many dental practices have more than 500 reviews?
30.9% of the 2,318 US dental practices we studied, nearly one in three.
Do dentists have more reviews than other healthcare practices?
Yes. Among the nine specialties we benchmarked, dental had the highest typical review count. See our benchmarks for 9 specialties.
A note on this guide: it explains marketing practice, not legal advice. Rules on privacy, advertising and insurance change and vary by state, so confirm anything compliance-related with your own counsel.
How far is your practice from your city's bar?
A free 30-minute call with the US team. We'll compare your review count and pace with your city and set a realistic target.