What patients see on a dental practice's Google profile
Nearly every US dental practice has finished the Google profile basics. The differences are in the details patients read next: categories, recent reviews, replies, weekend hours and how easy it is to book.
- 97.2% list a website, 99.6% a phone, 98.4% their hours.
- Only 71.9% add at least one secondary category (for example cosmetic dentist or orthodontist).
- Median public visibility score: 75 of 100 (mean 73).
- Every practice welcome — retainers from $499/mo, Goals-Driven engagements, Performance-Linked Payout Models available.
- Dallas, Texas LLC
- US client team · Central Time (CST)
- 25+ US healthcare clients
- BAA signed with every client
- HIPAA compliance training across client and delivery teams
- Contracts and invoices in USD
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Primary Care · North Dallas, TXCase study →
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MedSpa · North Dallas, TX
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Skin Care · Beverly Hills, CA
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Dental · Christiansburg, VACase study →
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Pediatrics · Blacksburg, VACase study →
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Pediatric Dentistry · Blacksburg, VACase study →
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Dental · Roanoke, VACase study →
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Functional Medicine · Telehealth · USACase study →
“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
The basics are done almost everywhere
What patients compare once the basics are equal
- Services and categories: about 3 in 10 practices list only a primary category, hiding services such as cosmetic dentistry, implants or orthodontics.
- Recent reviews: about 5.17 new a month at the median. See review pace.
- Replies: about 49% on average. See replying safely.
- Weekend hours: only 25.5% open. See weekend access.
- Booking: a booking link and fast replies, since booking mentions are 40% negative.
Method: profile fields for 2,318 US dental practices across 20 metros (September 2026). Visibility score from public signals only; not Google's ranking formula. See the methodology & data.
What US dental practice patients expect, and where they don't get it
Findings from our study of 2,318 US dental practices across 20 metros and about 3,000 patient reviews. Read the findings below, or download the complete report.
Related pages from the US team
Are dentists open on weekends?
Hours by city.
Replying to reviews
The reply gap.
Dental citation sites
Where else your practice should be listed.
State of Dental Google Presence 2026
The full study.
Every practice welcome — Goals-Driven engagements from $499/mo
We benchmark your last 90 days, agree monthly goals with you, and track them live on Ichelon Agency OS with a report every Monday. Performance-Linked Payout Models are available. Our US leadership is based in Dallas, and strategy calls run in US business hours.
Common questions
What should a dental Google Business Profile include?
A website, phone, accurate hours and categories, which 97.2% to 99.6% of US dental practices already list. Secondary categories for the services you offer are less common (71.9%). Beyond that, recent reviews, replies and a booking link differ most.
What is the dental visibility score?
A 0 to 100 score built only from public signals (categories and attributes, review volume, rating, pace and replies, hours and review keywords). The median US dental practice scored 75. It reflects visible gaps, not Google's ranking formula.
A note on this guide: it explains marketing practice, not legal advice. Rules on privacy, advertising and insurance change and vary by state, so confirm anything compliance-related with your own counsel.
What does your profile look like to a new patient?
A free 30-minute call with the US team. We'll score your Google profile against the study.