Healthcare marketing agency for US practices — with live clients in Texas, California and Virginia

Ichelon Consulting US: a healthcare-only agency with a Dallas office and a specialist team behind it

Most agencies that market dental offices or med spas also market restaurants, roofers and law firms. We don't. Ichelon Consulting Group has worked only in healthcare since 2018, and Ichelon Consulting US is how that work reaches US practices. The US office sits at 3714 Matador Dr, Dallas, TX 75220. It is led by Santosh Reddy, Director, Ichelon Consulting US, and Ravi Kumarraju, Head of Business for the US.

Your account is run by a 10-person US client team in Dallas, working Central Time. Behind that team is ICG's production team in Gurugram, part of the same company, which brings the firm to 100+ people: SEO strategists, paid media managers, content writers who only write healthcare, designers, developers and reporting analysts. That team has delivered 1,000+ healthcare projects across 10+ countries. When you hire us, you are not hiring a two-person shop that outsources the hard parts. You are hiring the same people who build and run healthcare marketing every day, with a US client team that owns your relationship.

We keep the US practice deliberately focused. Seven specialties are live with paying US clients right now: primary care, functional medicine, med spa, skin care, general and cosmetic dentistry, pediatric dentistry and pediatrics. We also run dermatology, plastic surgery, aesthetic, weight-loss, hair restoration and wellness engagements, and we have written extensively about each — but we would rather show you a logo from your specialty than a claim about it.

"I would highly recommend their company" — Dr. Rajan Kohli, Lakewood Primary Care & Wellness

Dr. Rajan Kohli owns Lakewood Primary Care & Wellness in North Dallas. In the video above, he talks about the practice website our team built with him. It is short, and it is worth watching for what he chooses to mention.

He doesn't talk about rankings or traffic. He talks about the process: that the team was able to "get all my ideas and work with me over a period of three to four months". That matches what most practice owners tell us they want from a website partner and rarely get — someone who listens, puts the ideas into a real design, and keeps adjusting until the owner is happy with it.

Then he names the features that mattered to him: a patient portal, patient reviews, good photography and an interactive site that feels modern. Those are also the features that move numbers for a primary care practice. The portal cuts phone volume for refills and records. Visible reviews close the trust gap for new patients comparing clinics. A fast, interactive site keeps mobile visitors from bouncing back to the search results.

What a practice website build with us involves

1. Discovery. We interview the practice owner and front desk, audit the current site and Google Business Profile, and list every patient question the site needs to answer — insurance, hours, services, new-patient steps.
2. Structure and content. A page for each service and each location, written by healthcare writers and checked against your state board's advertising rules before anything is designed.
3. Design rounds. Real pages, not mood boards, reviewed with you until they feel like your practice. This is the stage Dr. Kohli describes as "work with me over a period of time".
4. Build. Fast mobile pages, HIPAA-aware forms that keep patient information out of ad and analytics tools, ADA (WCAG 2.2 AA) accessibility, and integrations such as patient portals, online booking and review widgets.
5. Launch and search setup. Redirects from old pages, schema markup, Google Business Profile linking, analytics and call tracking — so the new site keeps whatever search visibility the old one had and starts building more.

More on our approach: healthcare website development and ADA website accessibility for healthcare.

What you see when you work with us: real screens from our own tools

Monthly PDF reports are still common in this industry. We built our own software so that you, and our team, look at the same live data. Each tool does one job: Ichelon Agency OS tracks your goals, Angryturtle runs Google Business Profile health, Prism Spy shows the ads other practices in your specialty are running, YODA plans and tracks YouTube, and AIO Intel tracks citations in AI answers. Ichelon Agency OS, YODA and AIO Intel are included with managed engagements. Angryturtle can also be used on its own from $29/month, and Prism Spy is $149/month per specialty. Details are on our software page.

The screenshots below come from live accounts and demo workspaces. Client names are replaced with letters or blurred, and no figure here belongs to any practice named on this page.

Specialties we market in the US

Each specialty buys differently. A parent choosing a pediatrician is looking for proximity, availability and warmth. A med spa patient is comparing prices, results and reviews. A new primary care patient mostly wants to know whether you take their insurance and when they can be seen. We build each engagement around how that specialty's patients actually decide.

Each specialty also has its own advertising traps. Dental and plastic surgery boards care about how specialty and board-certification claims are worded. Med spas have to handle before-and-after photos, financing language and off-label injectable claims carefully. Pediatric practices market to parents, so the questions are about first visits, insurance and same-day sick appointments. Primary care lives or dies on whether the accepted-insurance page is clear. Our US specialties hub lists every specialty page we publish; the cards below link to the ones most practices ask about.

Who will I work with day to day?

US practice owners ask this on almost every first call. Here is the straight answer.

A US client team in Dallas. Ichelon Consulting US is a Dallas, Texas LLC. Your account is run by its 10-person US client team, working Central Time (CST) business hours from 3714 Matador Dr, Dallas, TX 75220. Strategy calls, onboarding, approvals and anything urgent go through them, on a US phone line (+1 (724) 612-3694).

Led by Santosh Reddy. Santosh Reddy, Director, Ichelon Consulting US, leads the US practice, with Ravi Kumarraju as a second US leadership contact. You will know their names, and they will know your goals.

A BAA, USD contracts and HIPAA-trained people. We sign a Business Associate Agreement with every US client. Contracts and invoices come from the US LLC, in USD. Client-facing and production team members hold HIPAA compliance training certificates.

How production works behind them. Writing, design, development, campaign changes and reporting are produced by ICG's specialist production team in Gurugram. It is part of the same company, not an outside vendor, and it works to the plan your US client team agrees with you. That depth is why a retainer can start from $499/mo and still give you a healthcare SEO strategist, a paid media specialist, a healthcare writer and a developer, each doing the part they do best.

You approve what goes live. Patient-facing pages are written in US English and sent to you for approval before anything is published. You know your community better than anyone.

Headquartered in Dallas, working with practices in every US state

Our office is at 3714 Matador Dr, Dallas, TX 75220, and the 10-person US client team works Central Time (CST) business hours. Live clients today are in Texas, California and Virginia, plus a telehealth practice that sees patients nationwide. Most of the work is remote by nature (websites, search, ads and reporting), so a practice in Seattle or Miami gets the same team and the same software as one in Plano. Dallas–Fort Worth practices can also meet us in person.

What does change by location is the market. A dental office in Houston competes in a very different map pack from one in Roanoke. State board rules differ too, which is why every engagement is checked against the rules of the state where the practice is licensed. Our city pages cover what is specific to each market.

How to choose a healthcare marketing agency in the US

Whether or not you work with us, these are the questions worth asking any agency before you sign. Good answers are specific. Vague answers are a warning.

1. Who else in my specialty do you work with? Ask for names or logos, not just a list of specialties. An agency with live clients in your field has already made its mistakes on someone else's budget.
2. Do you work only in healthcare? Healthcare has its own rules (HIPAA, state boards, Google and Meta health policies). A generalist agency learns them on your account.
3. Will you sign a BAA, and how do you keep patient data out of ad platforms? A vague answer here is a red flag in any US healthcare engagement. Ask them to explain how form submissions and conversion tracking are set up.
4. What exactly will you report, and how often? Impressions and clicks are not outcomes. Ask to see enquiries, calls and booked visits by channel, and ask whether you get live access or only a monthly PDF.
5. Are goals written into the contract? If an agency won't commit to measurable monthly goals, it is hard to tell later whether the money worked.
6. Who owns the website, ad accounts and data? You should. Make sure the contract says so, and that ad accounts are billed to your card or invoiced without markup.
7. Who will actually do the work? Ask who your day-to-day contact is, what hours they work, and who writes, designs and runs the campaigns behind them.
8. How do you check claims against my state board's rules? Board-certification wording, before-and-after photos and pricing claims are where practices most often get into trouble.
9. What does the first 90 days look like? A good agency can tell you what will be done, what should move, and what will take longer.
10. Can I start small? A good partner should be able to start with one piece of work, such as a website, local search or one ad channel, and earn the rest.

Our full guide on how to choose a healthcare marketing agency for a small practice goes deeper, with a checklist you can use to compare agencies on sales calls. For aesthetic practices, read how to choose an aesthetic marketing agency.

Frequently asked questions