What patients see on a med spa's Google profile, and why the basics no longer set you apart
Almost every US med spa has finished the Google profile basics: website, phone number and hours. That's good, and it's also why those basics no longer help anyone stand out. What differs is the part patients read next.
- 98.4% list a website, 99.3% a phone number, 98.9% their hours (555 med spas).
- On our public visibility score, the median med spa scores 63 out of 100; none reached the top band (n = 86).
- What held profiles back wasn't missing basics: it was slow new reviews and inconsistent replies.
- Profiles now compete on activity: recent reviews, replies, photos, posts and easy booking.
- Every practice welcome — retainers from $499/mo, Goals-Driven engagements, Performance-Linked Payout Models available.
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“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
The basics are done almost everywhere
Short answer: about 98 to 99% of med spas list a website, phone number and hours.
555 US med spas across 20 metros.
Solid, but rarely strong
Short answer: the median med spa scores 63 out of 100 on our public visibility score, and none reached the top band.
Score from 0 to 100 built only from publicly visible signals (categories, review depth and recency, reply rate, hours). n = 86 profiles. It reflects visible gaps; it isn't Google's ranking formula.
What patients compare once the basics are equal
- Recent reviews. The median med spa gets about 5.83 new reviews a month. See review velocity.
- Replies. Owners reply to about 61% of reviews. See replying to reviews.
- Booking. A booking link on the profile, because booking is the biggest complaint.
- Current photos and posts of the real team and space, since staff is what patients write about most.
- Services listed clearly, so patients know what you offer before they call.
Method: website, phone, hours and weekend figures from 555 US med spas across 20 metros. The visibility score uses the 86 early-look profiles whose details were never overwritten by a later refresh. See the methodology & data.
What US med spa patients expect, and where they don't get it
Findings from our study of 555 US med spas across 20 metros and about 3,000 patient reviews. Read the findings below, or download the complete report.
Related pages from the US team
Med spa profile completeness
The detailed study page.
How many new reviews a month is normal?
The biggest visible gap.
Should med spas reply to reviews?
The second visible gap.
Med spa citation sites
Where else your med spa should be listed.
Every practice welcome — Goals-Driven engagements from $499/mo
We benchmark your last 90 days, agree monthly goals with you, and track them live on Ichelon Agency OS with a report every Monday. Performance-Linked Payout Models are available. Our US leadership is based in Dallas, and strategy calls run in US business hours.
Common questions
What should a med spa Google profile include?
At minimum a website, phone number, accurate hours and the right categories, which 98.4% to 99.3% of US med spas already have. Beyond that, what differs between profiles is activity: a steady flow of new reviews, owner replies, current photos and a booking link.
What is the med spa visibility score?
A 0 to 100 score we built only from signals anyone can see on a Google profile: categories, review depth and recency, reply rate and hours. In our study the median was 63 (n = 86), and no med spa reached the top band. It reflects visible gaps; it is not Google's ranking formula.
Why do complete med spa profiles still underperform?
Because completeness is now the norm. When nearly every profile has a website, phone and hours, patients compare what differs: how many recent reviews there are, whether the owner replies and how easy it is to book.
A note on this guide: it explains marketing practice, not legal advice. Rules on privacy, advertising and insurance change and vary by state, so confirm anything compliance-related with your own counsel.
What does your profile look like to a new patient?
A free 30-minute call with the US team. We'll score your Google profile against the study and show you what to fix first.