Florida med spas on Google: Miami vs Orlando (2026)
Miami and Orlando med spas earn the same average rating, but they compete very differently. Miami profiles are deeper and more of them open at weekends; Orlando, our largest city sample, has more room to stand out on both.
- Both cities average 4.91★.
- Typical reviews: 217.5 in Miami vs 124 in Orlando (US 148).
- Open a weekend day: 80% in Miami vs 64.1% in Orlando.
- Orlando is our largest city sample (64 med spas).
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How Florida med spas compare
Short answer: same stars, very different competition: Miami is review-deep and weekend-open; Orlando has more room on both.
| Metro | Med spas studied | Avg rating | Typical reviews | Under 50 reviews | 500+ reviews | Open a weekend day |
|---|---|---|---|---|---|---|
| Miami | 20 | 4.91★ | 217.5 | 10% | 10% | 80% |
| Orlando | 64 | 4.91★ | 124 | 17.2% | 14.1% | 64.1% |
| United States | 555 | 4.87★ | 148 | 15.9% | 13% | 74.2% |
"Typical reviews" is the median Google review count. City figures come from smaller samples (shown) and swing more than national ones; read them as typical, not exact.
What stands out in each city
Miami (20 med spas studied)
Miami med spas average 4.91 stars, and the typical profile has 217.5 reviews, well above the US figure of 148. 80% open at least one weekend day, and they average 6 days a week, among the highest in the study. In Miami, deep review profiles and weekend access are the norm, so they are the entry ticket rather than a differentiator.
Orlando (64 med spas studied)
Orlando is our largest city sample, with 64 med spas. They average 4.91 stars, but the typical profile has 124 reviews, below the national 148, and 17.2% have fewer than 50. Only 64.1% open a weekend day. That leaves two visible ways for a med spa to stand out: a faster review pace and weekend availability.
What this means for a med spa in Florida
- Miami: expect to compete on depth. Recent reviews and fast replies matter more than the rating itself.
- Orlando: review depth and weekend hours are both below the Miami level, so steady reviews and a Saturday clinic stand out.
- Both cities: ratings are equally high, so patients will compare everything else.
Method: Google profile data for 555 US med spas across 20 metros, collected in September 2026. City samples are smaller than the national one and swing more; read them as typical, not exact. See the methodology & data and all 19 city benchmarks.
What US med spa patients expect, and where they don't get it
Findings from our study of 555 US med spas across 20 metros and about 3,000 patient reviews. Read the findings below, or download the complete report.
Related pages from the US team
Benchmarks for all 19 US cities
Every city figure in one table.
How many reviews does a med spa need?
Review counts, nationally and by city.
Are med spas open on weekends?
Weekend opening by city.
Top 5 things patients value
What patients write about.
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We benchmark your last 90 days, agree monthly goals with you, and track them live on Ichelon Agency OS with a report every Monday. Performance-Linked Payout Models are available. Our US leadership is based in Dallas, and strategy calls run in US business hours.
Common questions
How do Miami and Orlando med spas compare on Google?
Both average 4.91 stars, but the typical Miami med spa has 217.5 reviews versus 124 in Orlando, and 80% of Miami med spas open at weekends versus 64.1% in Orlando.
How many med spas were studied in each city?
Med spas studied: Miami 20, Orlando 64. Every city shown has at least 10 med spas.
How reliable are city figures?
City samples are smaller than the national sample of 555, so they swing more. Treat them as typical of each city rather than exact.
A note on this guide: it explains marketing practice, not legal advice. Rules on privacy, advertising and insurance change and vary by state, so confirm anything compliance-related with your own counsel.
Want your med spa benchmarked against your city?
A free 30-minute call with the US team. We'll compare your profile with your city's numbers and tell you what we'd fix first.