US Healthcare Marketing Statistics 2026
US healthcare practices on Google in 2026: the average med spa holds a 4.87-star rating with a median of 148 reviews; dental practices average 4.79 stars with 319.5 reviews; only 25.5% of dental practices open on weekends; and upselling is the most negative theme in dental reviews.
- 45 statistics from our September 2026 studies of 9,452 US practices in 9 specialties and 20 metros.
- Each figure shows its sample and method and links to the study page it came from.
- Aggregates only: no practice is named and no city group under 10 practices is reported.
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Primary Care · North Dallas, TXCase study →
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MedSpa · North Dallas, TX
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Skin Care · Beverly Hills, CA
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Dental · Christiansburg, VACase study →
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Pediatrics · Blacksburg, VACase study →
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Pediatric Dentistry · Blacksburg, VACase study →
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Dental · Roanoke, VACase study →
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Functional Medicine · Telehealth · USACase study →
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The 10 numbers to know first
Med spa Google presence
How 555 US med spas look on Google: ratings, review depth, hours and owner replies.
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#1
4.87 — The average US med spa holds a 4.87-star Google rating.
Sample/method: Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Source: What is the average med spa Google rating? → -
#2
148 — The median US med spa has 148 Google reviews.
Sample/method: Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Source: How many Google reviews does a med spa need? → -
#3
15.9% — 15.9% of med spas have fewer than 50 Google reviews, while 13% have 500 or more.
Sample/method: Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Source: How many Google reviews does a med spa need? → -
#4
74.2% — 74.2% of med spas are open at least one weekend day, and the average spa is open 5.6 days a week.
Sample/method: Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Based on hours listed on the profile. Source: Are med spas open on weekends? → -
#5
98.4% — 98.4% of med spa profiles link a website, 99.3% list a phone number and 98.9% publish opening hours.
Sample/method: Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Source: What patients see on a med spa Google profile → -
#6
5.83 — The median med spa gets 5.83 new Google reviews a month.
Sample/method: Up to 50 recent Google reviews per spa in a random 115-spa subsample of the 555-spa study, September 2026. National figure only. Source: How many new reviews a month is normal? → -
#7
61% — Med spa owners reply to 61% of their Google reviews on average.
Sample/method: Up to 50 recent Google reviews per spa in a random 115-spa subsample of the 555-spa study, September 2026. National figure only. Reply rate = share of sampled reviews with an owner reply. Source: Should med spas reply to Google reviews? → -
#8
65.2% — 65.2% of med spas reply to at least half of their Google reviews.
Sample/method: Up to 50 recent Google reviews per spa in a random 115-spa subsample of the 555-spa study, September 2026. National figure only. Source: Should med spas reply to Google reviews? →
What med spa patients write about
Topic and sentiment of what patients mention in med spa Google reviews. Small theme counts are signals, not verdicts.
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#9
48% — Staff and bedside manner is the most-mentioned theme in med spa reviews, at 48% of mentions, and 98.6% of those mentions are positive.
Sample/method: 2,990 theme mentions classified by topic and sentiment from Google reviews of the 115-spa subsample. Directional. 1,422 mentions. Source: Top 5 things patients value in a med spa → -
#10
34% — Results come second, at 34% of mentions, with 97.8% positive.
Sample/method: 2,990 theme mentions classified by topic and sentiment from Google reviews of the 115-spa subsample. Directional. 1,016 mentions. Source: Top 5 things patients value in a med spa → -
#11
54.2% — Booking and communication is the only med spa review theme where complaints outnumber praise: 54.2% of mentions are negative.
Sample/method: 2,990 theme mentions classified by topic and sentiment from Google reviews of the 115-spa subsample. Directional. 48 mentions. Source: The booking mismatch: why patients complain → -
#12
20.3% — About 1 in 5 before-and-after outcome mentions (20.3%) is negative.
Sample/method: 2,990 theme mentions classified by topic and sentiment from Google reviews of the 115-spa subsample. Directional. 69 mentions. Source: Before-and-after results: the expectation gap → -
#13
17.3% — 17.3% of wait-time and scheduling mentions in med spa reviews are negative.
Sample/method: 2,990 theme mentions classified by topic and sentiment from Google reviews of the 115-spa subsample. Directional. 52 mentions. Source: Price, upselling and wait times in reviews → -
#14
15.9% — 15.9% of price and value mentions in med spa reviews are negative.
Sample/method: 2,990 theme mentions classified by topic and sentiment from Google reviews of the 115-spa subsample. Directional. 107 mentions. Source: Price, upselling and wait times in reviews → -
#15
99.2% — 99.2% of pain and comfort mentions in med spa reviews are positive.
Sample/method: 2,990 theme mentions classified by topic and sentiment from Google reviews of the 115-spa subsample. Directional. 126 mentions. Source: Top 5 things patients value in a med spa →
Dental practice Google presence
How 2,318 US dental practices look on Google.
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#16
4.79 — The average US dental practice holds a 4.79-star Google rating.
Sample/method: Public Google Business Profile data for 2,318 US dental practices across 20 metros, collected September 2026. Source: What is the average dentist Google rating? → -
#17
319.5 — The median US dental practice has 319.5 Google reviews.
Sample/method: Public Google Business Profile data for 2,318 US dental practices across 20 metros, collected September 2026. Source: How many Google reviews does a dentist need? → -
#18
30.9% — 30.9% of dental practices have 500 or more Google reviews; only 9.1% have fewer than 50.
Sample/method: Public Google Business Profile data for 2,318 US dental practices across 20 metros, collected September 2026. Source: How many Google reviews does a dentist need? → -
#19
25.5% — Only 25.5% of US dental practices are open on a weekend day; the average practice is open 4.8 days a week.
Sample/method: Public Google Business Profile data for 2,318 US dental practices across 20 metros, collected September 2026. Based on hours listed on the profile. Source: Are dentists open on weekends? → -
#20
97.2% — 97.2% of dental practice profiles link a website and 98.4% publish opening hours.
Sample/method: Public Google Business Profile data for 2,318 US dental practices across 20 metros, collected September 2026. Source: What patients see on a dental Google profile → -
#21
5.17 — The median dental practice gets 5.17 new Google reviews a month.
Sample/method: Up to 50 recent Google reviews per practice in a 120-practice subsample of the 2,318-practice study, September 2026. National figure only. Source: How many new reviews a month is normal for a dentist? → -
#22
49% — Dental practice owners reply to 49% of their Google reviews on average.
Sample/method: Up to 50 recent Google reviews per practice in a 120-practice subsample of the 2,318-practice study, September 2026. National figure only. Reply rate = share of sampled reviews with an owner reply. Source: Should dentists reply to Google reviews? → -
#23
50% — 50% of dental practices reply to at least half of their Google reviews.
Sample/method: Up to 50 recent Google reviews per practice in a 120-practice subsample of the 2,318-practice study, September 2026. National figure only. Source: Should dentists reply to Google reviews? →
What dental patients write about
Topic and sentiment of what patients mention in dental Google reviews. Small theme counts are signals, not verdicts.
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#24
61% — Staff and bedside manner makes up 61% of theme mentions in dental reviews, and 97.5% of them are positive.
Sample/method: 2,992 theme mentions classified by topic and sentiment from about 3,000 Google reviews of a 120-practice subsample. Directional. 1,829 mentions. Source: Top 5 things dental patients value → -
#25
73.9% — Upselling is the most negative theme in dental reviews: 73.9% of mentions are negative.
Sample/method: 2,992 theme mentions classified by topic and sentiment from about 3,000 Google reviews of a 120-practice subsample. Directional. 46 mentions. Source: The upselling mismatch in dental reviews → -
#26
42.5% — 42.5% of price and value mentions in dental reviews are negative.
Sample/method: 2,992 theme mentions classified by topic and sentiment from about 3,000 Google reviews of a 120-practice subsample. Directional. 113 mentions. Source: Price, booking and wait times in dental reviews → -
#27
40% — 40% of booking and communication mentions in dental reviews are negative.
Sample/method: 2,992 theme mentions classified by topic and sentiment from about 3,000 Google reviews of a 120-practice subsample. Directional. 100 mentions. Source: Price, booking and wait times in dental reviews → -
#28
17.1% — 17.1% of wait-time and scheduling mentions in dental reviews are negative.
Sample/method: 2,992 theme mentions classified by topic and sentiment from about 3,000 Google reviews of a 120-practice subsample. Directional. 158 mentions. Source: Price, booking and wait times in dental reviews → -
#29
96.8% — 96.8% of pain and comfort mentions in dental reviews are positive.
Sample/method: 2,992 theme mentions classified by topic and sentiment from about 3,000 Google reviews of a 120-practice subsample. Directional. 250 mentions. Source: Top 5 things dental patients value →
Google benchmarks across 9 specialties
National averages for 9,452 US practices in 9 specialties across 20 metros.
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#30
4.89 — Physical therapy clinics have the highest average Google rating of the 9 specialties, at 4.89 stars.
Sample/method: National average across 854 US physical therapy clinics in 20 metros, public Google Business Profile data, September 2026. Source: Physical Therapy Google benchmarks 2026 → -
#31
4.62 — Dermatology practices have the lowest average Google rating of the 9 specialties, at 4.62 stars.
Sample/method: National average across 1,330 US dermatology practices in 20 metros, public Google Business Profile data, September 2026. Source: Dermatology Google benchmarks 2026 → -
#32
319.5 — Dental practices have the deepest review profiles of the 9 specialties; the next deepest, med spas, have a median of 148 reviews against 319.5 for dental practices.
Sample/method: National average across 2,318 US dental practices in 20 metros, public Google Business Profile data, September 2026. Compared with 555 med spas. Source: Dental Google benchmarks 2026 → -
#33
33 — Hair restoration clinics have the thinnest review profiles, with a median of 33 Google reviews.
Sample/method: National average across 319 US hair restoration clinics in 20 metros, public Google Business Profile data, September 2026. Source: Hair Restoration Google benchmarks 2026 → -
#34
58.3% — 58.3% of hair restoration clinics have fewer than 50 Google reviews, the highest share of any specialty studied.
Sample/method: National average across 319 US hair restoration clinics in 20 metros, public Google Business Profile data, September 2026. Source: Hair Restoration Google benchmarks 2026 → -
#35
30.9% — 30.9% of dental practices have 500 or more Google reviews, against 1.6% of hair restoration clinics.
Sample/method: National average across 2,318 US dental practices in 20 metros, public Google Business Profile data, September 2026. Compared with 319 hair restoration clinics. Source: Dental Google benchmarks 2026 → -
#36
74.2% — Med spas are the most likely to open on weekends (74.2%), followed by IV therapy and wellness clinics (65%).
Sample/method: National average across 555 US med spas in 20 metros, public Google Business Profile data, September 2026. Based on hours listed on the profile. Source: Med Spa Google benchmarks 2026 → -
#37
14.5% — Only 14.5% of plastic surgery practices open on a weekend day, the lowest of the 9 specialties.
Sample/method: National average across 874 US plastic surgery practices in 20 metros, public Google Business Profile data, September 2026. Based on hours listed on the profile. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 →
City-level benchmarks (cities with 10+ practices only)
Dental figures cover 20 metros and med spa figures cover 19 metros. Cities with fewer than 10 practices in the sample are not reported.
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#38
441 — New York dental practices have the deepest review profiles of any metro studied, with a median of 441 Google reviews.
Sample/method: New York: 127 dental practices. Public Google Business Profile data for 2,318 US dental practices across 20 metros, collected September 2026. Source: Dental practice benchmarks for 20 US cities → -
#39
219 — Seattle has the lowest median review count for dental practices among the metros studied: 219.
Sample/method: Seattle: 117 dental practices. Public Google Business Profile data for 2,318 US dental practices across 20 metros, collected September 2026. Source: Dental practice benchmarks for 20 US cities → -
#40
48.8% — 48.8% of dental practices in New York open on a weekend day, the highest of any metro studied.
Sample/method: New York: 127 dental practices. Public Google Business Profile data for 2,318 US dental practices across 20 metros, collected September 2026. Source: Dental practice benchmarks for 20 US cities → -
#41
10% — In Nashville, only 10% of dental practices open on a weekend day, the lowest of any metro studied.
Sample/method: Nashville: 90 dental practices. Public Google Business Profile data for 2,318 US dental practices across 20 metros, collected September 2026. Source: Dental practice benchmarks for 20 US cities → -
#42
4.86 — Scottsdale dental practices have the highest average Google rating among the metros studied, at 4.86 stars.
Sample/method: Scottsdale: 103 dental practices. Public Google Business Profile data for 2,318 US dental practices across 20 metros, collected September 2026. Source: Dental practice benchmarks for 20 US cities → -
#43
289.5 — San Diego med spas have the deepest review profiles, with a median of 289.5 Google reviews; Las Vegas med spas have the thinnest, at 58.5.
Sample/method: San Diego: 20 spas; Las Vegas: 20 spas. Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Source: Med spa benchmarks for 19 US cities → -
#44
40% — Only 40% of med spas in Austin open on a weekend day, the lowest of the metros studied; Boston and Philadelphia are highest at 90%.
Sample/method: Austin: 20 spas; Boston: 20 spas; Philadelphia: 20 spas. Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Source: Med spa benchmarks for 19 US cities → -
#45
4.74 — San Francisco med spas have the lowest average Google rating of the metros studied, at 4.74 stars.
Sample/method: San Francisco: 20 spas. Public Google Business Profile data for 555 US med spas across 20 metros, collected September 2026. Source: Med spa benchmarks for 19 US cities →
Get the full med spa and dental reports
Each free PDF brings together what patients value, where the experience falls short, city benchmarks and a self-scoring worksheet. Fill in a short form and we email you the link.
Where the numbers come from
- Profile data. Public Google Business Profile data for 9,452 US practices in 9 specialties across 20 metros, collected in September 2026. Med spa: 555 spas. Dental: 2,318 practices.
- Review data. Review pace and owner reply rates come from up to 50 recent Google reviews per business in subsamples of 115 med spas and 120 dental practices. These are reported nationally only.
- Review themes. Review text was classified by topic and sentiment (2,990 med spa and 2,992 dental theme mentions). Theme percentages are directional, especially where a theme has fewer than 200 mentions.
- Publishing rules. Aggregates only. No practice is named, no review text is quoted, and no city with fewer than 10 practices in the sample is reported.
- Full methods and data. Med spa methodology · Dental methodology · 9-specialty benchmarks · All research reports
How to cite this page:
To cite one figure, link its anchor (for example https://ichelonconsulting.com/us/healthcare-marketing-statistics-2026#stat-1) or the study page it links to. The underlying datasets are published under CC BY 4.0: free to reuse with attribution.
Related pages from the US team
Med Spa Consumer Behavior Report 2026
Free PDF: what med spa patients expect vs what they get.
Dental Patient Experience Report 2026
Free PDF: dental patient expectations and 20-city benchmarks.
Google benchmarks for 9 specialties
Ratings, reviews and weekend hours by specialty and city.
Research reports library
All Ichelon Consulting Group research reports.
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Common questions
What is the average Google rating for a US med spa?
The average US med spa holds a 4.87-star Google rating, based on public Google Business Profile data for 555 med spas across 20 metros (September 2026). The median med spa has 148 reviews.
How many Google reviews does a typical US dental practice have?
The median US dental practice has 319.5 Google reviews, and 30.9% have 500 or more. The median practice adds about 5.17 new reviews a month. Based on 2,318 practices in 20 metros, September 2026.
Are US dental practices and med spas open on weekends?
Only 25.5% of US dental practices list weekend hours, against 74.2% of med spas. Across the 9 specialties we studied, plastic surgery practices were least likely to open on weekends (14.5%).
What do patients complain about most in dental and med spa reviews?
In dental reviews, upselling is the most negative theme (73.9% of 46 mentions). In med spa reviews, booking and communication is the only theme where complaints outnumber praise (54.2% negative). Most mentions in both are positive and about staff. Theme counts are small and directional.
Where do these statistics come from?
From Ichelon Consulting US research published in September 2026: public Google Business Profile data for 9,452 practices in 9 specialties across 20 US metros, plus Google review samples for med spas (115 spas) and dental practices (120 practices). All figures are aggregates; no practice is named and no city group under 10 is reported.
A note on this guide: it explains marketing practice, not legal advice. Rules on privacy, advertising and insurance change and vary by state, so confirm anything compliance-related with your own counsel.
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