Medical marketing company in New York City

Every practice is welcome. Ichelon Consulting US retainers start from $499/mo for a website SEO base package. Larger programs are scoped after a benchmarking call, with Goals-Driven engagements and Performance-Linked Payout Models available. Ad spend is paid directly to Google or Meta and never marked up.

It depends on specialty, offer and competition. As a planning guide, US campaigns typically run from about $35–$120 per qualified lead for primary care and pediatrics up to $150–$500 for plastic surgery and fertility, and New York usually sits in the upper half of those ranges. We set real targets from your own data during benchmarking.

Yes. Websites, search, ads and reporting are delivered remotely, strategy calls run in US business hours, and our US leadership is based in Dallas. We work with live clients in Texas, California and Virginia and a telehealth practice that sees patients nationwide.

Engagements are HIPAA-aware by design: forms, booking and tracking are configured so protected health information is not sent to ad or analytics platforms, and we sign a Business Associate Agreement with every US client before work starts. Our client-facing and delivery teams hold HIPAA compliance training certificates. We also work within TCPA, CAN-SPAM, ADA (WCAG 2.2 AA) and FTC endorsement rules.

Specialty patients often arrive through a referral, an insurance directory or a search for a specific condition. The marketing has to serve all three: condition pages patients can find, provider profiles that answer credential questions, and simple referral information for other physicians.

Yes, and it usually costs less in management time than several vendors. We run one plan with separate goals, budgets and reporting for each location and service line, so a busy location never hides a struggling one.

In New York, dermatology practices have a median of 513.5 reviews, average 4.59 stars and 59.5% list weekend hours; plastic surgery practices have a median of 122 reviews, average 4.82 stars and 21.5% list weekend hours; physical therapy clinics have a median of 215 reviews, average 4.88 stars and 45.6% list weekend hours (Ichelon Consulting US Google Business Profile benchmark, September 2026). Specialty practices should compare themselves with their own line, then complete every physician profile so reviews and credentials show for each doctor.

Across the 127 dental practices we studied in New York, the typical (median) business had 441 Google reviews and an average rating of 4.78 stars in September 2026, and 48.8% listed weekend hours. Figures come from public Google Business Profile data in the Ichelon Consulting US benchmark; no business is named.

Of the 9 specialties we benchmarked in New York, dermatology practices had the deepest review profiles (median 513.5 reviews) and medical weight loss clinics the thinnest (median 34.5). A practice should compare itself with its own specialty, not with healthcare as a whole.

Physician advertising is overseen by the New York State Board for Medicine; dentists answer to their own state dental board. Under New York Education Law section 6530(27), advertising or soliciting for patronage that is not in the public interest is professional misconduct for physicians. Federal rules (FTC truth-in-advertising and endorsement rules, HIPAA and the TCPA) apply on top.

Not in headcount. US Census Bureau estimates put the New York-Newark-Jersey City, NY-NJ metro at 19,940,274 people in July 2024, a change of -0.7% from the April 2020 base of 20,083,412. Population change alone understates demand for new providers, because people who move to the area need to find new providers even when as many others move away.