Plastic Surgery Marketing Statistics 2026
US plastic surgery practices in 2026: the average practice holds a 4.74-star Google rating with a median of 107 reviews; only 14.5% list weekend hours; and ASPS counted nearly 1.6 million cosmetic surgical and over 28.5 million minimally invasive procedures in 2024, led by liposuction and neuromodulators.
- 39 statistics in one place: our September 2026 Google data on 874 US plastic surgery practices plus 2 verified outside sources.
- Each figure shows its sample or source and links to the page it came from, so you can check it before you quote it.
- Our data is aggregate only: no practice is named and no metro with fewer than 10 plastic surgery practices is reported.
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The 8 numbers to know first
This page brings together every citable number we have on how US plastic surgery practices compete for patients: our own plastic surgery Google benchmarks for 20 metros, national procedure counts from the American Society of Plastic Surgeons, and published research on how patients research surgeons. For advertising rules, see our board certification advertising guide.
Google ratings and review depth
How 874 US plastic surgery practices look on Google: star ratings, review counts and how they compare with 8 other specialties.
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#1
4.74 — The average US plastic surgery practice holds a 4.74-star Google rating.
Sample/method: Public Google Business Profile data for 874 US plastic surgery practices across 20 metros, collected September 2026. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#2
107 — The median US plastic surgery practice has 107 Google reviews.
Sample/method: Public Google Business Profile data for 874 US plastic surgery practices across 20 metros, collected September 2026. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#3
29.9% — 29.9% of US plastic surgery practices have fewer than 50 Google reviews.
Sample/method: Public Google Business Profile data for 874 US plastic surgery practices across 20 metros, collected September 2026. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#4
41.8% — 41.8% of plastic surgery practices have 50 to 199 Google reviews, and 20.7% have 200 to 499.
Sample/method: Public Google Business Profile data for 874 US plastic surgery practices across 20 metros, collected September 2026. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#5
7.7% — 7.7% of US plastic surgery practices have 500 or more Google reviews.
Sample/method: Public Google Business Profile data for 874 US plastic surgery practices across 20 metros, collected September 2026. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#6
6th — Plastic surgery practices rank 6th of 9 healthcare specialties we benchmarked for median Google review count (107); dental practices lead with a median of 319.5.
Sample/method: National medians across 9,452 US practices in 9 specialties and 20 metros, public Google Business Profile data, September 2026. Source: Healthcare Google benchmarks 2026 (9 specialties) → -
#7
7th — Plastic surgery practices are tied for 7th of 9 specialties for average Google rating (4.74 stars); the highest average is 4.89 stars, for physical therapy clinics.
Sample/method: National averages across 9,452 US practices in 9 specialties and 20 metros, September 2026. Source: Healthcare Google benchmarks 2026 (9 specialties) →
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How patients research, and who is coming next
How aesthetic patients look for a surgeon, and what ASPS members report about patients using weight loss medication.
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#8
95% — Almost all patients (95%) used the internet to collect information before their plastic surgery consultation, and for 68% it was the first place they searched.
Source detail: Questionnaire completed by 500 consecutive patients before consultation at one aesthetic plastic surgery clinic. Published 2015; not a US-specific sample. Source: Montemurro et al., Aesthetic Plastic Surgery (2015): social media and online information → -
#9
46% — 46% of patients used social media before their consultation, and 40% of those were strongly influenced by it when choosing a specific doctor.
Source detail: Questionnaire completed by 500 consecutive patients before consultation at one aesthetic plastic surgery clinic. Published 2015; not a US-specific sample. Source: Montemurro et al., Aesthetic Plastic Surgery (2015): social media and online information → -
#10
800,000+ — ASPS members prescribed weight loss medications to over 800,000 aesthetic patients in 2024, the first year the report measured it.
Source detail: ASPS 2024 Procedural Statistics, released June 25, 2025. Source: American Society of Plastic Surgeons: 2024 Procedural Statistics release → -
#11
39% — 39% of GLP-1 patients under the care of ASPS member surgeons are considering a surgical procedure, 41% are considering a nonsurgical one, and 20% have already had plastic surgery.
Source detail: ASPS 2024 Procedural Statistics, released June 25, 2025. Source: American Society of Plastic Surgeons: 2024 Procedural Statistics release →
Profile completeness, hours and weekend access
The listing details that turn a Google search into a call or a booking: website link, phone number, published hours and weekend opening.
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#12
97.6% — 97.6% of US plastic surgery practice Google profiles link to a website.
Sample/method: Public Google Business Profile data for 874 US plastic surgery practices across 20 metros, collected September 2026. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#13
99.4% — 99.4% of plastic surgery practice profiles list a phone number.
Sample/method: Public Google Business Profile data for 874 US plastic surgery practices across 20 metros, collected September 2026. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#14
94.4% — 94.4% of plastic surgery practice profiles publish opening hours.
Sample/method: Public Google Business Profile data for 874 US plastic surgery practices across 20 metros, collected September 2026. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#15
14.5% — 14.5% of US plastic surgery practices list hours on at least one weekend day.
Sample/method: Public Google Business Profile data for 874 US plastic surgery practices across 20 metros, collected September 2026. Based on hours listed on the profile. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#16
4.8 — The average plastic surgery practice is open 4.8 days a week, based on listed hours.
Sample/method: Public Google Business Profile data for 874 US plastic surgery practices across 20 metros, collected September 2026. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#17
9th — Plastic surgery practices rank 9th of 9 specialties for weekend opening; med spas are most likely to open on weekends (74.2%).
Sample/method: National shares across 9,452 US practices in 9 specialties, September 2026. Based on hours listed on the profile. Source: Healthcare Google benchmarks 2026 (9 specialties) →
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How the 20 metros compare
Metro figures for plastic surgery practices, ranked. Only metros with at least 10 plastic surgery practices in the sample are reported.
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#18
295 — Miami has the deepest review profiles of the 20 metros studied: the median plastic surgery practice there has 295 Google reviews.
Sample/method: Miami: 59 plastic surgery practices in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 plastic surgery practices are not reported. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#19
20 — San Diego has the thinnest, at a median of 20 reviews; the top metro's median is 14.8 times as high.
Sample/method: San Diego: 36 plastic surgery practices in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 plastic surgery practices are not reported. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#20
11 of 20 — In 11 of the 20 metros studied, the median plastic surgery practice has more Google reviews than the national median of 107.
Sample/method: Public Google Business Profile data for 874 US plastic surgery practices across 20 metros, collected September 2026. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#21
4.83 — Scottsdale has the highest average Google rating for plastic surgery practices among the metros studied, at 4.83 stars.
Sample/method: Scottsdale: 43 plastic surgery practices in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 plastic surgery practices are not reported. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#22
4.4 — San Diego has the lowest average rating, at 4.4 stars, against 4.74 nationally.
Sample/method: San Diego: 36 plastic surgery practices in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 plastic surgery practices are not reported. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#23
52.6% — 52.6% of plastic surgery practices in Los Angeles list weekend hours, the highest share of any metro studied.
Sample/method: Los Angeles: 57 plastic surgery practices in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 plastic surgery practices are not reported. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#24
0% — In Austin, 0% of plastic surgery practices list weekend hours, the lowest share of the metros studied.
Sample/method: Austin: 47 plastic surgery practices in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 plastic surgery practices are not reported. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#25
72.2% — San Diego has the highest share of plastic surgery practices with fewer than 50 Google reviews: 72.2%.
Sample/method: San Diego: 36 plastic surgery practices in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 plastic surgery practices are not reported. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#26
35.6% — Miami has the highest share of plastic surgery practices with 500 or more Google reviews: 35.6%, against 7.7% nationally.
Sample/method: Miami: 59 plastic surgery practices in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 plastic surgery practices are not reported. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#27
83.3% — San Diego has the lowest share of plastic surgery practice profiles linking a website, at 83.3%.
Sample/method: San Diego: 36 plastic surgery practices in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 plastic surgery practices are not reported. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 → -
#28
96 — In Texas, the median plastic surgery practice has 96 Google reviews in Dallas, 151 in Houston and 110 in Austin.
Sample/method: Dallas: 45; Houston: 47; Austin: 47 plastic surgery practices in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 plastic surgery practices are not reported. Source: Cosmetic & Plastic Surgery Google benchmarks 2026 →
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US procedure volumes in 2024
National procedure counts from the American Society of Plastic Surgeons (ASPS) 2024 Procedural Statistics.
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#29
1.6 million — Nearly 1.6 million cosmetic surgical procedures were performed in the US in 2024, up 1% year over year.
Source detail: ASPS 2024 Procedural Statistics, released June 25, 2025. Source: American Society of Plastic Surgeons: 2024 Procedural Statistics release → -
#30
28.5 million — Over 28.5 million minimally invasive procedures were performed in 2024, up 1.5% year over year.
Source detail: ASPS 2024 Procedural Statistics, released June 25, 2025. Source: American Society of Plastic Surgeons: 2024 Procedural Statistics release → -
#31
1 million+ — More than 1 million reconstructive procedures were performed in 2024.
Source detail: ASPS 2024 Procedural Statistics, released June 25, 2025. Source: American Society of Plastic Surgeons: 2024 Procedural Statistics release → -
#32
349,728 — Liposuction was the most performed cosmetic surgery in 2024, at 349,728 procedures.
Source detail: ASPS 2024 Procedural Statistics, released June 25, 2025. Source: American Society of Plastic Surgeons: 2024 Procedural Statistics release → -
#33
306,196 — Breast augmentation was second, at 306,196 procedures.
Source detail: ASPS 2024 Procedural Statistics, released June 25, 2025. Source: American Society of Plastic Surgeons: 2024 Procedural Statistics release → -
#34
171,064 — Tummy tuck (abdominoplasty) was third, at 171,064 procedures.
Source detail: ASPS 2024 Procedural Statistics, released June 25, 2025. Source: American Society of Plastic Surgeons: 2024 Procedural Statistics release → -
#35
153,616 — Breast lift ranked fourth, at 153,616 procedures, followed by eyelid surgery (blepharoplasty) at 120,755.
Source detail: ASPS 2024 Procedural Statistics, released June 25, 2025. Source: American Society of Plastic Surgeons: 2024 Procedural Statistics release → -
#36
9,883,711 — Neuromodulator injections were the top minimally invasive treatment, at 9,883,711 procedures, up 4% year over year.
Source detail: ASPS 2024 Procedural Statistics, released June 25, 2025. Source: American Society of Plastic Surgeons: 2024 Procedural Statistics release → -
#37
5,331,426 — Hyaluronic acid fillers were the second most common minimally invasive treatment, at 5,331,426 procedures.
Source detail: ASPS 2024 Procedural Statistics, released June 25, 2025. Source: American Society of Plastic Surgeons: 2024 Procedural Statistics release → -
#38
1,449,565 — Lip augmentation with injectable materials totaled 1,449,565 procedures in 2024.
Source detail: ASPS 2024 Procedural Statistics, released June 25, 2025. Source: American Society of Plastic Surgeons: 2024 Procedural Statistics release → -
#39
162,579 — Breast reconstruction totaled 162,579 procedures in 2024, the third most common reconstructive procedure.
Source detail: ASPS 2024 Procedural Statistics, released June 25, 2025. Source: American Society of Plastic Surgeons: 2024 Procedural Statistics release →
Key takeaways for practice owners
- Weekend access is rare, so it stands out. Only 14.5% of plastic surgery practices list weekend hours (they rank 9th of 9 specialties we track). Saturday consults, evening virtual consults or online booking are easy ways to look more available than the practice next door.
- Review depth is uneven. The median practice has 107 Google reviews, but 29.9% have fewer than 50, and metro medians run from 20 in San Diego to 295 in Miami. Set your review target against your own metro's median, not the national one.
- Injectables are the volume business. Minimally invasive procedures (over 28.5 million) outnumber cosmetic surgeries (nearly 1.6 million) many times over. Injectable and skin patients can be the start of a relationship that later includes surgery.
- Plan content for GLP-1 patients. ASPS members report that 39% of their GLP-1 patients are considering a surgical procedure. Body contouring pages and consult paths written for patients after weight loss speak to this group directly.
- Patients research before they call. In one clinic study, 95% of patients researched online before their consult. Clear surgeon credentials, honest before-and-after galleries and fast replies to inquiries all do their work before a patient ever calls.
See where your plastic surgery practice sits against these benchmarks
Our free practice visibility audit checks your Google profile, reviews, hours and website against the figures for your metro. Prefer to talk it through? Book a call with the US team in Dallas.
Get the full Plastic Surgery dataset + PDF summary
The numbers behind this page, ready for your own spreadsheet or slide deck.
- CSV, 21 rows: national figures plus every metro with at least 10 plastic surgery practices.
- Fields: average Google rating, median review count, review-count bands, website, phone and hours listed, weekend opening, days open per week.
- PDF summary with the tables, methodology and a citation line.
Public Google Business Profile data for 874 US plastic surgery practices, September 2026. Aggregates only. Free to reuse under CC BY 4.0.
Where the numbers come from
- Our Google data. Public Google Business Profile data for 874 US plastic surgery practices in 20 large metros, collected in September 2026. Ratings are averages; review counts are medians, so a few very large practices do not skew them.
- Cross-specialty ranks. Ranks compare national figures for 9,452 practices in 9 specialties studied the same way: healthcare Google benchmarks 2026.
- Outside figures. Each outside statistic is quoted as its publisher states it, with the year it covers, and links to the primary source. Some come from member surveys or single-region studies; the source detail under each figure says so.
- Publishing rules. Aggregates only. No practice is named, no review text is quoted, and no metro with fewer than 10 plastic surgery practices in the sample is reported.
How to cite this page:
Embed our charts: every chart on this page has a “Use this chart” box with copy-ready HTML. The code shows the image and links back to this page as the source. PNG and SVG files are free to reuse under CC BY 4.0 with that credit link.
To cite one figure, link its anchor (for example https://ichelonconsulting.com/us/plastic-surgery-marketing-statistics-2026#stat-1). For outside figures, please cite the original publisher listed below. Our own data is published under CC BY 4.0: free to reuse with attribution.
Sources used on this page
Ichelon Consulting US research
- Cosmetic & Plastic Surgery Google benchmarks 2026
- Healthcare Google benchmarks 2026 (9 specialties)
- US healthcare marketing statistics 2026
Outside sources
- American Society of Plastic Surgeons, Interest in aesthetic health remained consistent despite economic uncertainty in 2024 (2024 Procedural Statistics) (June 25, 2025). https://www.plasticsurgery.org/news/press-releases/interest-in-aesthetic-health-remained-consistent-despite-economic-uncertainty-in-2024-according-to-new-report-from-american-society-of-plastic-surgeons
- Montemurro P, et al. The influence of social media and easily accessible online information on the aesthetic plastic surgery practice. Aesthetic Plast Surg. 2015;39(2):270-277 (2015). https://pubmed.ncbi.nlm.nih.gov/25697277/
More statistics: dental marketing statistics 2026 · med spa marketing statistics 2026 · dermatology marketing statistics 2026 · hair restoration marketing statistics 2026 · US healthcare marketing statistics 2026 · all US research.
Related pages from the US team
Dental marketing statistics 2026
Google, patient and market data for US dental practices.
Med spa marketing statistics 2026
Google, patient and industry data for US med spas.
Dermatology marketing statistics 2026
Google, patient and condition data for US dermatology practices.
Hair restoration marketing statistics 2026
Google, patient and procedure data for US hair restoration clinics.
US healthcare marketing statistics 2026
The cross-specialty statistics page: med spa, dental and 9-specialty figures.
Ichelon Consulting US research
Every US study, dataset and report in one place.
Cosmetic & Plastic Surgery Google benchmarks 2026
The full plastic surgery practice benchmark table for all 20 metros.
Plastic surgery marketing agency for US practices
How our US team markets plastic surgery practices.
Every practice welcome — Goals-Driven engagements from $499/mo
We benchmark your last 90 days, agree monthly goals with you, and track them live on Ichelon Agency OS with a report every Monday. Performance-Linked Payout Models are available. Our US leadership is based in Dallas, and strategy calls run in US business hours.
Common questions
What was the most popular cosmetic surgery in the US in 2024?
Liposuction, with 349,728 procedures, according to the American Society of Plastic Surgeons 2024 Procedural Statistics. Breast augmentation (306,196), tummy tuck (171,064), breast lift (153,616) and eyelid surgery (120,755) completed the top five.
How many cosmetic procedures were performed in the US in 2024?
ASPS reports nearly 1.6 million cosmetic surgical procedures (up 1%) and over 28.5 million minimally invasive procedures (up 1.5%) in 2024. Neuromodulator injections led the minimally invasive list at 9,883,711.
What is the average Google rating for a plastic surgeon?
The average US plastic surgery practice holds a 4.74-star Google rating, based on 874 practices across 20 metros (September 2026). Metro averages range from 4.4 to 4.83.
How many Google reviews does a plastic surgery practice have?
The median US plastic surgery practice has 107 Google reviews. 29.9% have fewer than 50 and 7.7% have 500 or more.
Do plastic surgery patients research surgeons online?
Yes. In a study of 500 consecutive patients at one aesthetic clinic (published 2015), 95% used the internet before their consultation, 68% searched online first, and 46% used social media, with 40% of those strongly influenced in choosing a doctor.
Are plastic surgery practices open on weekends?
Rarely. Only 14.5% of US plastic surgery practices list weekend hours on Google. The share ranges from 0% in Austin to 52.6% in Los Angeles.
A note on this guide: it explains marketing practice, not legal advice. Rules on privacy, advertising and insurance change and vary by state, so confirm anything compliance-related with your own counsel.
Want your plastic surgery practice measured against these numbers?
Book a free 30-minute call with the US team. We compare your Google profile with your metro and specialty figures and tell you what we would fix first.