Editorial standards + medical review board — how ICG produces healthcare content.

Every claim, benchmark and creative example is screened against NMC Section 6 advertising rules — no patient testimonials, no before/after outcomes, no procedure videos, no cure claims. If a piece cannot pass, it is rewritten or dropped.

All disease/treatment references are checked against Schedule J of the Drugs & Cosmetics Rules. Any content mentioning the 54 listed conditions is screened for treatment-cure claims that could violate the Drugs & Magic Remedies Act.

Any content referencing patient data, patient journeys, or clinic operations is reviewed against DPDP Act 2023 privacy standards and ABDM 2026 interoperability requirements.

Every stat, benchmark, ₹ figure, and comparative claim must reference either (a) anonymised ICG client data, (b) a named public source (NMC, MoH, NABH, IADVL, IAPRAS, industry reports), or (c) explicit expert opinion attributed to a named review board member.

Vertical-specific content is fact-checked by the ICG specialty lead for that vertical: SEO/AIO content by Hanuman Sihag; performance marketing content by Raman Soni; strategy + business content by the Co-Founders.

Final publication approval sits with one of the 3 Co-Founders (Rohit Gupta, Abhash Kumar, Deep Das). No article publishes without at least one Co-Founder signoff.

Named expert bylines

SEO, AIO, technical search, PPC, Meta ads, and performance marketing content is attributed to the specialty lead (Hanuman Sihag or Raman Soni). Strategy, business, and Co-Founder-perspective content is attributed to the individual Co-Founder authoring it.

ICG Editorial byline

Medical, clinical, or regulatory content that touches physician practice is attributed to "ICG Editorial." This is a deliberate legal-defensive choice — NMC Section 6 restricts individual physician advertising, and healthcare-marketing content about physician practice sits in a grey zone. Editorial-team attribution respects that constraint while maintaining transparent review board accountability.

Reviewed by

Every published article, regardless of byline, is reviewed by at least one member of the editorial review board named on this page. The reviewer's name is embedded in the article's structured data (JSON-LD) so search engines and AI systems can verify the human review chain.