IV Therapy Marketing Statistics 2026
IV therapy marketing statistics for 2026: the median US IV therapy and wellness clinic has 52 Google reviews and a 4.81-star average, 48.4% have fewer than 50 reviews and 65% open on weekends. A 2025 JAMA study found only 0.8% of IV spa websites cited a source for health claims.
- 39 statistics: 29 from our September 2026 Google study of 1,535 US IV therapy and wellness clinics in 20 metros, and 10 from government, peer-reviewed and published primary sources.
- Every figure shows its sample or source and links to where it came from.
- Aggregates only: no practice is named and no city group under 10 practices is reported.
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Primary Care · North Dallas, TXCase study →
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MedSpa · North Dallas, TX
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Skin Care · Beverly Hills, CA
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Dental · Christiansburg, VACase study →
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Pediatrics · Blacksburg, VACase study →
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Pediatric Dentistry · Blacksburg, VACase study →
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Dental · Roanoke, VACase study →
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Functional Medicine · Telehealth · USACase study →
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The 7 numbers to know first
What these numbers mean for your IV therapy clinic
- Weekend hours are the norm, so they are not your edge. 65% of IV therapy clinics list weekend hours, second only to med spas among the 9 specialties we studied, and the average clinic is open 5.5 days a week. Compete on booking speed and how clearly you explain the visit.
- Reviews are the gap. The median clinic has 52 Google reviews and 48.4% have fewer than 50. A clinic with 200 or more reviews sits in roughly the top 18.2% nationally.
- Your website link is easy to fix. 5.9% of IV clinics have no website linked on Google, the highest share of the 9 specialties. If patients cannot click through to a page that explains the service, staff and safety steps, they will book elsewhere.
- Unsourced health claims are the norm, and the risk. In the 2025 JAMA Internal Medicine study, every website reviewed made benefit claims but only 0.8% cited a source, and the FTC has acted against an IV therapy marketer before. Describe what happens at a visit and who supervises it; do not promise outcomes.
- Show your medical oversight. Only 27.6% of spas in the secret-shopper study required a consultation with a licensed professional first. If yours does, say so on Google, your site and your ads: it answers the safety question many first-time patients have.
Google reviews and ratings
How 1,535 US IV therapy and wellness clinics look on Google: star ratings, review depth and how they compare with 8 other specialties.
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#1
4.81 — The average US IV therapy clinic holds a 4.81-star Google rating.
Sample/method: National figure across 1,535 US IV therapy and wellness clinics in 20 metros; public Google Business Profile data, September 2026. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#2
52 — The median US IV therapy clinic has 52 Google reviews.
Sample/method: National figure across 1,535 US IV therapy and wellness clinics in 20 metros; public Google Business Profile data, September 2026. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#3
48.4% — 48.4% of IV therapy and wellness clinics have fewer than 50 Google reviews.
Sample/method: National figure across 1,535 US IV therapy and wellness clinics in 20 metros; public Google Business Profile data, September 2026. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#4
33.4% — 33.4% of IV therapy and wellness clinics have between 50 and 199 Google reviews.
Sample/method: National figure across 1,535 US IV therapy and wellness clinics in 20 metros; public Google Business Profile data, September 2026. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#5
13.6% — 13.6% of IV therapy and wellness clinics have between 200 and 499 Google reviews.
Sample/method: National figure across 1,535 US IV therapy and wellness clinics in 20 metros; public Google Business Profile data, September 2026. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#6
4.6% — 4.6% of IV therapy and wellness clinics have 500 or more Google reviews.
Sample/method: National figure across 1,535 US IV therapy and wellness clinics in 20 metros; public Google Business Profile data, September 2026. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#7
81.8% — Combined, 81.8% of IV therapy and wellness clinics have fewer than 200 Google reviews, so a profile with 200 or more already sits in the top 18.2% or so.
Sample/method: National figure across 1,535 US IV therapy and wellness clinics in 20 metros; public Google Business Profile data, September 2026. Derived: under-50 share plus 50–199 share. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#8
7th of 9 — IV therapy and wellness clinics rank 7th of 9 specialties for review depth; medians run from 33 reviews (hair restoration clinics) to 319.5 (dental practices).
Sample/method: National averages for 9,452 US practices in 9 specialties across 20 metros; public Google Business Profile data, September 2026. Source: Google benchmarks for 9 specialties (Ichelon Consulting US) → -
#9
3rd of 9 — IV therapy and wellness clinics rank 3rd of 9 specialties by average Google rating; averages run from 4.62 stars (dermatology practices) to 4.89 (physical therapy clinics).
Sample/method: National averages for 9,452 US practices in 9 specialties across 20 metros; public Google Business Profile data, September 2026. Source: Google benchmarks for 9 specialties (Ichelon Consulting US) →
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Profile completeness and website links
What a patient finds when they open a IV therapy clinic's Google Business Profile: a website link, a phone number and opening hours.
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#10
94.1% — 94.1% of IV therapy and wellness clinics link a website from their Google Business Profile, leaving about 5.9% with no website link.
Sample/method: National figure across 1,535 US IV therapy and wellness clinics in 20 metros; public Google Business Profile data, September 2026. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#11
97.6% — 97.6% of IV therapy and wellness clinics list a phone number on their Google profile.
Sample/method: National figure across 1,535 US IV therapy and wellness clinics in 20 metros; public Google Business Profile data, September 2026. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#12
94.8% — 94.8% of IV therapy and wellness clinics publish opening hours on their Google profile.
Sample/method: National figure across 1,535 US IV therapy and wellness clinics in 20 metros; public Google Business Profile data, September 2026. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#13
85.7% — Dallas has the lowest share of IV therapy and wellness clinics linking a website from Google, at 85.7%.
Sample/method: Dallas: 77 IV therapy and wellness clinics. Public Google Business Profile data, September 2026. Cities with fewer than 10 practices in the sample are not reported. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) →
Opening hours and weekend access
Weekend hours are one of the few things a patient can compare at a glance in Google results. These figures come from the hours listed on each profile.
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#14
65% — 65% of IV therapy and wellness clinics list hours on at least one weekend day.
Sample/method: National figure across 1,535 US IV therapy and wellness clinics in 20 metros; public Google Business Profile data, September 2026. Based on hours listed on the profile. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#15
5.5 — The average IV therapy clinic is open 5.5 days a week.
Sample/method: National figure across 1,535 US IV therapy and wellness clinics in 20 metros; public Google Business Profile data, September 2026. Based on hours listed on the profile. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#16
2nd of 9 — IV therapy and wellness clinics rank 2nd of 9 specialties for weekend opening; the range runs from 14.5% (plastic surgery practices) to 74.2% (med spas).
Sample/method: National averages for 9,452 US practices in 9 specialties across 20 metros; public Google Business Profile data, September 2026. Based on hours listed on the profile. Source: Google benchmarks for 9 specialties (Ichelon Consulting US) → -
#17
91.3% — 91.3% of IV therapy and wellness clinics in Miami open on a weekend day, the highest of the 20 metros studied.
Sample/method: Miami: 46 IV therapy and wellness clinics. Public Google Business Profile data, September 2026. Cities with fewer than 10 practices in the sample are not reported. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#18
52.7% — In Orlando, only 52.7% of IV therapy and wellness clinics open on a weekend day, the lowest of the metros studied.
Sample/method: Orlando: 74 IV therapy and wellness clinics. Public Google Business Profile data, September 2026. Cities with fewer than 10 practices in the sample are not reported. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#19
20 of 20 — In all 20 metros, more than half of IV therapy and wellness clinics open on at least one weekend day.
Sample/method: City figures, 20 metros with 10 or more IV therapy and wellness clinics each. Public Google Business Profile data, September 2026. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) →
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City benchmarks across 20 US metros
Local search is decided city by city. These figures compare IV therapy and wellness clinics across the 20 metros in our sample (every city shown has at least 10 IV therapy and wellness clinics).
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#20
93.5 — Houston IV therapy and wellness clinics have the deepest review profiles of any metro studied, with a median of 93.5 Google reviews.
Sample/method: Houston: 84 IV therapy and wellness clinics. Public Google Business Profile data, September 2026. Cities with fewer than 10 practices in the sample are not reported. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#21
23 — Philadelphia has the thinnest review profiles for IV therapy and wellness clinics, with a median of 23 Google reviews.
Sample/method: Philadelphia: 89 IV therapy and wellness clinics. Public Google Business Profile data, September 2026. Cities with fewer than 10 practices in the sample are not reported. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#22
4.1× — The median review count in the deepest metro is 4.1 times the count in the thinnest, so the number of reviews that looks "normal" depends heavily on the city.
Sample/method: Derived from the two city medians above. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#23
11 of 20 — In 11 of 20 metros, the median IV therapy clinic has more Google reviews than the national median of 52.
Sample/method: City medians compared with the national median. Public Google Business Profile data, September 2026. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#24
8 of 20 — In 8 of the 20 metros, the median IV therapy clinic has fewer than 50 Google reviews.
Sample/method: City medians, 20 metros. Public Google Business Profile data, September 2026. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#25
4.94 — Phoenix IV therapy and wellness clinics have the highest average Google rating of the metros studied, at 4.94 stars.
Sample/method: Phoenix: 40 IV therapy and wellness clinics. Public Google Business Profile data, September 2026. Cities with fewer than 10 practices in the sample are not reported. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#26
4.72 — Las Vegas and San Francisco IV therapy and wellness clinics have the lowest average Google rating of the metros studied, at 4.72 stars.
Sample/method: Las Vegas: 79 IV therapy and wellness clinics; San Francisco: 74 IV therapy and wellness clinics. Public Google Business Profile data, September 2026. Cities with fewer than 10 practices in the sample are not reported. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#27
13.3% — 13.3% of IV therapy and wellness clinics in New York have 500 or more Google reviews, the highest share of any metro studied.
Sample/method: New York: 83 IV therapy and wellness clinics. Public Google Business Profile data, September 2026. Cities with fewer than 10 practices in the sample are not reported. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#28
66.3% — 66.3% of IV therapy and wellness clinics in Philadelphia have fewer than 50 Google reviews, the highest share of any metro studied.
Sample/method: Philadelphia: 89 IV therapy and wellness clinics. Public Google Business Profile data, September 2026. Cities with fewer than 10 practices in the sample are not reported. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) → -
#29
54.5 — In Texas, the median IV therapy clinic has 54.5 Google reviews in Austin, 53 in Dallas and 93.5 in Houston.
Sample/method: Austin: 82 IV therapy and wellness clinics; Dallas: 77 IV therapy and wellness clinics; Houston: 84 IV therapy and wellness clinics. Public Google Business Profile data, September 2026. Source: IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) →
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How IV hydration businesses are regulated and how they market
A peer-reviewed national study of state rules, 255 IV hydration spa websites and 87 secret-shopper calls (JAMA Internal Medicine, 2025). We report what the study found about marketing and oversight; we make no claims about treatment benefits.
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#30
32 states — 32 states have issued some form of guidance related to IV hydration spas, but policies vary widely.
Source detail: Review of state-issued, public-facing rules for all 50 states and DC, June 2024. Sivakumar et al., JAMA Internal Medicine, 2025. Source: Sivakumar A, et al. State Policies and Facility Practices of IV Hydration Spas in the US. JAMA Internal Medicine, 2025 → -
#31
4 states — Only 4 state policies addressed all four areas the researchers checked: governance, prescriber credentials, dispensing practices and compounding practices.
Source detail: Sivakumar et al., JAMA Internal Medicine, 2025. Source: Sivakumar A, et al. State Policies and Facility Practices of IV Hydration Spas in the US. JAMA Internal Medicine, 2025 → -
#32
100% — Every one of the 255 IV hydration spa websites reviewed made claims of beneficial uses.
Source detail: Website review of 5 IV hydration spas per state and DC, July–August 2024. Sivakumar et al., JAMA Internal Medicine, 2025. Source: Sivakumar A, et al. State Policies and Facility Practices of IV Hydration Spas in the US. JAMA Internal Medicine, 2025 → -
#33
0.8% — Only 2 of 255 websites (0.8%) cited any source for their health-benefit claims.
Source detail: Sivakumar et al., JAMA Internal Medicine, 2025. Source: Sivakumar A, et al. State Policies and Facility Practices of IV Hydration Spas in the US. JAMA Internal Medicine, 2025 → -
#34
63.5% — 63.5% of IV hydration spa websites also offered vitamin injections.
Source detail: Sivakumar et al., JAMA Internal Medicine, 2025 (n = 162 of 255). Source: Sivakumar A, et al. State Policies and Facility Practices of IV Hydration Spas in the US. JAMA Internal Medicine, 2025 → -
#35
57.3% — The most common IV add-on was magnesium, offered by 57.3% of spas, followed by glutathione at 53.7%.
Source detail: Sivakumar et al., JAMA Internal Medicine, 2025 (n = 146 and 137 of 255). Source: Sivakumar A, et al. State Policies and Facility Practices of IV Hydration Spas in the US. JAMA Internal Medicine, 2025 → -
#36
27.6% — In secret-shopper calls to 87 randomly selected spas, only 27.6% required a consultation with a licensed medical professional before treatment.
Source detail: Secret-shopper study, August–October 2024, 2 randomly selected spas per state and DC. Sivakumar et al., JAMA Internal Medicine, 2025. Source: Sivakumar A, et al. State Policies and Facility Practices of IV Hydration Spas in the US. JAMA Internal Medicine, 2025 → -
#37
86.2% — 86.2% of the spas called recommended specific therapies when the caller described headache and cold symptoms.
Source detail: Secret-shopper study of 87 facilities. Sivakumar et al., JAMA Internal Medicine, 2025. Source: Sivakumar A, et al. State Policies and Facility Practices of IV Hydration Spas in the US. JAMA Internal Medicine, 2025 → -
#38
24.4% — Only 24.4% of the spas called described potential risks of treatment.
Source detail: Secret-shopper study of 87 facilities. Sivakumar et al., JAMA Internal Medicine, 2025. Source: Sivakumar A, et al. State Policies and Facility Practices of IV Hydration Spas in the US. JAMA Internal Medicine, 2025 → -
#39
2018 — In September 2018 the FTC brought its first-ever action against an "IV cocktail" therapy marketer; the order bars health claims unless they are supported by competent and reliable scientific evidence.
Source detail: FTC press release, September 20, 2018. Source: FTC, FTC Brings First-ever Action Targeting “iV Cocktail” Therapy Marketer (September 20, 2018) →
How IV therapy and wellness clinics compare with 8 other specialties
National averages from the same September 2026 Google study (9,452 US practices, 20 metros). The highlighted row is this page's specialty.
| Specialty | Practices | Avg rating | Median reviews | Under 50 reviews | Website linked | Open weekends |
|---|---|---|---|---|---|---|
| Dental | 2,318 | 4.79 | 319.5 | 9.1% | 97.2% | 25.5% |
| Med Spa | 555 | 4.87 | 148 | 15.9% | 98.4% | 74.2% |
| Dermatology | 1,330 | 4.62 | 125 | 31.1% | 95.4% | 27.5% |
| Chiropractic | 1,035 | 4.77 | 125 | 27% | 95% | 30.8% |
| Physical Therapy | 854 | 4.89 | 122 | 22% | 98.4% | 20.6% |
| Cosmetic & Plastic Surgery | 874 | 4.74 | 107 | 29.9% | 97.6% | 14.5% |
| IV Therapy & Wellness | 1,535 | 4.81 | 52 | 48.4% | 94.1% | 65% |
| Medical Weight Loss | 632 | 4.79 | 42 | 53.8% | 96.8% | 48.4% |
| Hair Restoration | 319 | 4.74 | 33 | 58.3% | 95% | 39.5% |
Full city tables: IV Therapy & Wellness Google benchmarks for 20 US cities · all 9 specialties.
See where your IV therapy clinic sits against these numbers
Our US team checks your Google profile, reviews and website against the iv therapy & wellness figures for your city and sends back a short, plain-English list of fixes. No cost and no obligation.
Get the full IV Therapy dataset + PDF summary
The numbers behind this page, ready for your own spreadsheet or slide deck.
- CSV, 21 rows: national figures plus every metro with at least 10 IV therapy and wellness clinics.
- Fields: average Google rating, median review count, review-count bands, website, phone and hours listed, weekend opening, days open per week.
- PDF summary with the tables, methodology and a citation line.
Public Google Business Profile data for 1,535 US IV therapy and wellness clinics, September 2026. Aggregates only. Free to reuse under CC BY 4.0.
Where the numbers come from
- Our Google study (29 statistics). Public Google Business Profile data for 1,535 US IV therapy and wellness clinics across 20 metros, collected in September 2026, part of a 9,452-practice study of 9 specialties. Ratings are simple averages; review counts are medians; shares are percentages of practices in the sample. Weekend and days-open figures come from the hours listed on each profile.
- Publishing rules. Aggregates only. No practice is named, no review text is quoted, and no city with fewer than 10 practices in the sample is reported. Derived figures (sums, ratios, ranks) are calculated from the published averages and say so in the method line.
- External statistics (10). Quoted from the primary source linked under each figure (federal agencies, professional bodies, peer-reviewed journals and surveys that publish their method). Each keeps its own year; we did not adjust or project them.
- What we do not publish here. Treatment benefits, patient prices, US advertising costs or market-size estimates. We do not make medical claims, and we found no government or peer-reviewed count of US IV therapy businesses to quote.
How to cite this page:
Embed our charts: every chart on this page has a “Use this chart” box with copy-ready HTML. The code shows the image and links back to this page as the source. PNG and SVG files are free to reuse under CC BY 4.0 with that credit link.
To cite one figure, link its anchor (for example https://ichelonconsulting.com/us/iv-therapy-marketing-statistics-2026#stat-1). For external figures, please cite the original source listed below. Our own aggregates may be reused under CC BY 4.0 with attribution.
Sources
- IV Therapy & Wellness Google benchmarks 2026 (Ichelon Consulting US) — https://ichelonconsulting.com/us/iv-wellness-google-benchmarks-2026
- Google benchmarks for 9 specialties (Ichelon Consulting US) — https://ichelonconsulting.com/us/healthcare-google-benchmarks-2026
- Sivakumar A, et al. State Policies and Facility Practices of IV Hydration Spas in the US. JAMA Internal Medicine, 2025 — https://jamanetwork.com/journals/jamainternalmedicine/article-abstract/2839844
- FTC, FTC Brings First-ever Action Targeting “iV Cocktail” Therapy Marketer (September 20, 2018) — https://www.ftc.gov/news-events/news/press-releases/2018/09/ftc-brings-first-ever-action-targeting-iv-cocktail-therapy-marketer
Related pages from the US team
Wellness & IV therapy marketing (USA)
How we market IV therapy and wellness clinics in the US.
IV therapy & wellness Google benchmarks 2026
Ratings, reviews and weekend hours city by city.
Medical weight loss marketing statistics
Obesity, GLP-1 and FDA data for a neighboring category.
Healthcare Google reviews statistics
Review and rating data across 9 specialties.
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Common questions
How many Google reviews does an IV therapy clinic have?
The median US IV therapy and wellness clinic has 52 Google reviews; 48.4% have fewer than 50 and 4.6% have 500 or more. City medians run from 23 in Philadelphia to 93.5 in Houston (1,535 clinics, 20 metros, September 2026).
Are IV hydration clinics regulated?
It depends on the state. A 2025 JAMA Internal Medicine study found 32 states had issued some IV hydration spa guidance, but only 4 state policies addressed governance, prescriber credentials, dispensing and compounding together. Check your state medical and nursing board and pharmacy rules.
What can an IV therapy clinic say in its ads?
Health claims need competent and reliable scientific evidence. The FTC brought its first action against an IV therapy marketer in 2018 over unsupported disease claims. Describe the service, who supervises it and what a visit involves, and have counsel review any benefit claim.
Are IV therapy clinics open on weekends?
Yes, most are: 65% of US IV therapy and wellness clinics list weekend hours, the second-highest share of the 9 specialties in our study. Miami is highest at 91.3%.
What is the average Google rating for an IV therapy clinic?
The average US IV therapy and wellness clinic holds a 4.81-star Google rating. Phoenix clinics average the highest of the metros studied (4.94).
A note on this guide: it explains marketing practice, not legal advice. Rules on privacy, advertising and insurance change and vary by state, so confirm anything compliance-related with your own counsel.
Want your IV therapy clinic benchmarked against these numbers?
A free 30-minute call with the US team. We compare your Google profile with your specialty and city figures and tell you what we would fix first.