US healthcare marketing case studies
More than 25 US practices work with Ichelon Consulting US today. The case studies here come from practices that approved being named: a primary care clinic and med spa in North Dallas to a skin clinic in Beverly Hills, a group of dental and pediatric practices in Southwest Virginia, and a functional medicine doctor who sees patients by telehealth nationwide. These case studies show what we do for them and where it has taken them, using evidence you can check.
- Rankings come from each practice's own Google Search Console (26 June – 24 September 2026), not from a third-party estimate, and you can check them on Google yourself.
- We exclude searches for the practice's own name, individual doctors and other practices, so every ranking shown is one the practice had to earn.
- We never publish a named client's performance figures. Their data stays between us and them.
- Dallas, Texas LLC
- US client team · Central Time (CST)
- 25+ US healthcare clients
- BAA signed with every client
- HIPAA compliance training across client and delivery teams
- Contracts and invoices in USD
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Primary Care · North Dallas, TXCase study →
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MedSpa · North Dallas, TX
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Skin Care · Beverly Hills, CA
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Dental · Christiansburg, VACase study →
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Pediatrics · Blacksburg, VACase study →
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Pediatric Dentistry · Blacksburg, VACase study →
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Dental · Roanoke, VACase study →
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Functional Medicine · Telehealth · USACase study →
“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
What the work is doing, in numbers
We never publish a named client's figures. These are portfolio-level results with the number of practices behind each figure.
Sources: Angryturtle (Google Business Profile) and YODA (YouTube and AI-visibility) data, October 2026. "Before" = 90 days before each listing was added to Angryturtle, a proxy for management start; calls in the last ~11 days are provisional. No patient, reviewer or commenter information is used. Named US case studies →
Lakewood Primary Care & Wellness: a website built with the owner, and SEO for new-patient searches in Dallas
Dallas primary-care searches new patients make
Dr. Anshul Gupta: from a stalled YouTube channel to regular new patient consultations
"New patient consultations coming on a regular basis"
Opulent Pediatric Dentistry: a small-town practice answering the questions parents search nationwide
Parent-education content + local pediatric dentist searches
Opulent Pediatrics: reaching Christiansburg and Blacksburg parents when they search for a pediatrician
Pediatrician, immunization and sports physical searches
Opulent Dental: local dentist search in Christiansburg and the implant questions patients ask first
Local dentist searches + dental implant research
Mill Mountain Dentistry: reaching the Roanoke patients other practices overlook
Adult Medicaid and children's dentist searches in Roanoke
Every practice we work with in the US
| Practice | Specialty | Location | Case study |
|---|---|---|---|
| Lakewood Primary Care & Wellness | Primary Care | North Dallas, TX | Read → |
| Lakewood MedSpa | MedSpa | North Dallas, TX | Coming soon |
| Spade Skin Care | Skin Care | Beverly Hills, CA | Coming soon |
| Opulent Dental | Dental | Christiansburg, VA | Read → |
| Opulent Pediatrics | Pediatrics | Blacksburg, VA | Read → |
| Opulent Pediatric Dentistry | Pediatric Dentistry | Blacksburg, VA | Read → |
| Mill Mountain Dentistry | Dental | Roanoke, VA | Read → |
| Dr. Anshul Gupta MD — Functional Medicine | Functional Medicine | Telehealth · USA | Read → |
What these practices have in common
- They rank for what patients actually type. "Primary care Dallas", "pediatrician Christiansburg VA", "dentist that accepts adult Medicaid Roanoke". Plain, specific, local.
- Education does double duty. Clear answers to patient questions, whether about dental sealants, implant side effects or thyroid nutrition, rank nationally and build trust locally.
- Reputation and visibility work together. Several of these practices had earned excellent Google ratings. Our job is to make sure patients searching nearby see them.
- The work is specialty-specific. A pediatric practice, a primary care clinic and a telehealth functional medicine practice need different strategies, and each case study shows a different one.
More about how we work: healthcare marketing agency USA · Goals-Driven engagements · about Ichelon Consulting US.
Could your practice be the next case study?
Every practice welcome — retainers start from $499/mo. Book a 30-minute benchmarking call with the US team.
Common questions
What are examples of great healthcare marketing campaigns?
Well-known examples include Cleveland Clinic's 2013 'Empathy' video, which showed what patients and families carry through a hospital's halls, and the CDC's 'Tips From Former Smokers' campaign, built on real people's stories. They share one human insight, real people and a clear action. Practices can apply the same idea locally with provider videos and consented patient stories.
