Dermatology Google benchmarks 2026: 1,330 US dermatology practices
How do US dermatology practices show up on Google? Benchmarks from 1,330 dermatology practices across 20 metros: ratings, how many reviews a typical dermatology practice has, and how many open at weekends, nationally and in 20 cities.
- Average rating 4.62★; typical 125 reviews.
- 19.7% have 500+ reviews; 31.1% have fewer than 50.
- 27.5% open at least one weekend day (4.8 days a week on average).
- Deepest reviews: New York (513.5); most weekend opening: New York (59.5%).
- Every practice welcome — retainers from $499/mo, Goals-Driven engagements, Performance-Linked Payout Models available.
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“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
US dermatology practices on Google
1,330 US dermatology practices across 20 metros, by total Google reviews.
Dermatology benchmarks for 20 US cities
Short answer: typical review counts range from 43 in San Diego to 513.5 in New York; weekend opening from 12.1% (Austin) to 59.5% (New York).
| Metro | Studied | Avg rating | Typical reviews | Under 50 reviews | 500+ reviews | Open a weekend day |
|---|---|---|---|---|---|---|
| Atlanta | 66 | 4.51★ | 78.5 | 40.9% | 16.7% | 21.2% |
| Austin | 66 | 4.81★ | 176.5 | 22.7% | 22.7% | 12.1% |
| Boston | 69 | 4.35★ | 62 | 46.4% | 2.9% | 23.2% |
| Chicago | 72 | 4.5★ | 118 | 25% | 15.3% | 25% |
| Dallas | 63 | 4.62★ | 83 | 42.9% | 15.9% | 17.5% |
| Denver | 62 | 4.62★ | 224.5 | 16.1% | 30.6% | 29% |
| Houston | 63 | 4.73★ | 223 | 20.6% | 23.8% | 23.8% |
| Las Vegas | 59 | 4.67★ | 120 | 37.3% | 22% | 27.1% |
| Los Angeles | 72 | 4.76★ | 160 | 23.6% | 20.8% | 34.7% |
| Miami | 69 | 4.74★ | 151 | 15.9% | 24.6% | 29% |
| Nashville | 72 | 4.64★ | 73.5 | 43.1% | 15.3% | 19.4% |
| New York | 74 | 4.59★ | 513.5 | 5.4% | 50% | 59.5% |
| Orlando | 68 | 4.72★ | 200.5 | 17.6% | 27.9% | 22.1% |
| Philadelphia | 70 | 4.56★ | 99.5 | 34.3% | 8.6% | 38.6% |
| Phoenix | 45 | 4.78★ | 58 | 46.7% | 8.9% | 46.7% |
| San Diego | 78 | 4.64★ | 43 | 57.7% | 3.8% | 35.9% |
| San Francisco | 67 | 4.56★ | 60 | 43.3% | 11.9% | 25.4% |
| Scottsdale | 65 | 4.81★ | 246 | 10.8% | 35.4% | 18.5% |
| Seattle | 63 | 4.31★ | 69 | 49.2% | 7.9% | 20.6% |
| Washington DC | 67 | 4.59★ | 223 | 25.4% | 26.9% | 20.9% |
| United States | 1,330 | 4.62★ | 125 | 31.1% | 19.7% | 27.5% |
US dermatology practices on Google, from verified city averages (data collected September 2026). "Typical reviews" is the median review count. Cities with fewer than 10 businesses are not shown. Smaller city samples swing more; read them as typical, not exact.
Using these benchmarks
- Set your review target locally: compare your count with your city's typical figure above.
- Build a steady review routine and reply to every review without confirming anyone is a patient.
- Check weekend access against local competitors, and keep Google hours exact.
- Complete the basics: website, phone, hours and the right categories.
Method: Google Business Profile data for 1,330 US dermatology practices found through Google searches in 20 large metros, September 2026; verified city averages from the Ichelon data team. Cities with fewer than 10 businesses are not shown. Profile metrics only; visible patterns, not Google's ranking formula. Free to reuse with credit (CC BY 4.0). All 9 specialties →
Related pages from the US team
All 9 specialties
Compare specialties side by side.
Healthcare marketing, USA
How Ichelon Consulting US helps practices grow.
Directory and citation sites
Where practices should be listed.
Every practice welcome — Goals-Driven engagements from $499/mo
We benchmark your last 90 days, agree monthly goals with you, and track them live on Ichelon Agency OS with a report every Monday. Performance-Linked Payout Models are available. Our US leadership is based in Dallas, and strategy calls run in US business hours.
Common questions
What is the average Google rating for a dermatology practice?
4.62 stars across 1,330 US dermatology practices in our study (20 metros, September 2026).
How many Google reviews does a typical dermatology practice have?
The median is 125 reviews. 19.7% have 500 or more and 31.1% have fewer than 50. By city, the typical count ranges from 43 (San Diego) to 513.5 (New York).
Are dermatology practices open on weekends?
27.5% list at least one weekend day on Google, from 12.1% in Austin to 59.5% in New York.
A note on this guide: it explains marketing practice, not legal advice. Rules on privacy, advertising and insurance change and vary by state, so confirm anything compliance-related with your own counsel.
How does your dermatology practice compare?
A free 30-minute call with the US team. We'll benchmark your Google profile against your specialty and city.