Hair Restoration Marketing Statistics 2026
US hair restoration clinics in 2026: the average clinic holds a 4.74-star Google rating, but the median clinic has only 33 reviews and 58.3% have fewer than 50; hereditary hair loss affects an estimated 80 million Americans; and 95% of first-time surgery patients start between ages 20 and 35 (ISHRS).
- 36 statistics in one place: our September 2026 Google data on 319 US hair restoration clinics plus 4 verified outside sources.
- Each figure shows its sample or source and links to the page it came from, so you can check it before you quote it.
- Our data is aggregate only: no practice is named and no metro with fewer than 10 hair restoration clinics is reported.
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The 8 numbers to know first
This page brings together every citable number we have on how US hair restoration clinics compete for patients: our own hair restoration Google benchmarks for 20 metros, hair loss figures from the American Academy of Dermatology and the National Library of Medicine, and practice data from the International Society of Hair Restoration Surgery.
Google ratings and review depth
How 319 US hair restoration clinics look on Google: star ratings, review counts and how they compare with 8 other specialties.
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#1
4.74 — The average US hair restoration clinic holds a 4.74-star Google rating.
Sample/method: Public Google Business Profile data for 319 US hair restoration clinics across 20 metros, collected September 2026. Source: Hair Restoration Google benchmarks 2026 → -
#2
33 — The median US hair restoration clinic has 33 Google reviews.
Sample/method: Public Google Business Profile data for 319 US hair restoration clinics across 20 metros, collected September 2026. Source: Hair Restoration Google benchmarks 2026 → -
#3
58.3% — 58.3% of US hair restoration clinics have fewer than 50 Google reviews.
Sample/method: Public Google Business Profile data for 319 US hair restoration clinics across 20 metros, collected September 2026. Source: Hair Restoration Google benchmarks 2026 → -
#4
30.4% — 30.4% of hair restoration clinics have 50 to 199 Google reviews, and 9.7% have 200 to 499.
Sample/method: Public Google Business Profile data for 319 US hair restoration clinics across 20 metros, collected September 2026. Source: Hair Restoration Google benchmarks 2026 → -
#5
1.6% — 1.6% of US hair restoration clinics have 500 or more Google reviews.
Sample/method: Public Google Business Profile data for 319 US hair restoration clinics across 20 metros, collected September 2026. Source: Hair Restoration Google benchmarks 2026 → -
#6
9th — Hair restoration clinics rank 9th of 9 healthcare specialties we benchmarked for median Google review count (33); dental practices lead with a median of 319.5.
Sample/method: National medians across 9,452 US practices in 9 specialties and 20 metros, public Google Business Profile data, September 2026. Source: Healthcare Google benchmarks 2026 (9 specialties) → -
#7
7th — Hair restoration clinics are tied for 7th of 9 specialties for average Google rating (4.74 stars); the highest average is 4.89 stars, for physical therapy clinics.
Sample/method: National averages across 9,452 US practices in 9 specialties and 20 metros, September 2026. Source: Healthcare Google benchmarks 2026 (9 specialties) →
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Who loses hair, and who seeks surgery
How many Americans have hereditary hair loss (US government and AAD figures), then what ISHRS member surgeons report about the patients they treat.
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#8
80 million — Hereditary hair loss (androgenetic alopecia) affects an estimated 80 million Americans: 50 million men and 30 million women.
Source detail: American Academy of Dermatology, Skin conditions by the numbers. Source: American Academy of Dermatology: Skin conditions by the numbers (hair loss) → -
#9
50%+ — More than 50 percent of men over age 50 have some degree of hair loss, and in women hair loss is most likely after menopause.
Source detail: MedlinePlus Genetics, National Library of Medicine. Source: MedlinePlus Genetics (National Library of Medicine): Androgenetic alopecia → -
#10
95% — 95% of first-time hair restoration surgery patients in 2024 started hair restoration surgery between the ages of 20 and 35.
Source detail: ISHRS 2025 Practice Census (released May 13, 2025): a survey of ISHRS member physicians worldwide covering 2024, margin of error plus or minus 5.4 percent at the 95 percent confidence level. Not US-only. Source: International Society of Hair Restoration Surgery: 2025 Practice Census results → -
#11
16.5% — The number of female hair restoration surgery patients treated in 2024 rose 16.5% from 2021.
Source detail: ISHRS 2025 Practice Census (released May 13, 2025): a survey of ISHRS member physicians worldwide covering 2024, margin of error plus or minus 5.4 percent at the 95 percent confidence level. Not US-only. Source: International Society of Hair Restoration Surgery: 2025 Practice Census results → -
#12
90% — The top reason patients chose hair transplantation was to become or feel more attractive (90%); the second was to appear younger to compete in the workplace (63%).
Source detail: ISHRS 2025 Practice Census (released May 13, 2025): a survey of ISHRS member physicians worldwide covering 2024, margin of error plus or minus 5.4 percent at the 95 percent confidence level. Not US-only. Reasons as reported by member surgeons. Source: International Society of Hair Restoration Surgery: 2025 Practice Census results → -
#13
44% — Member surgeons reported that 44% of the hair transplant patients they treated in 2024 planned to tell others they had a hair transplant.
Source detail: ISHRS 2025 Practice Census (released May 13, 2025): a survey of ISHRS member physicians worldwide covering 2024, margin of error plus or minus 5.4 percent at the 95 percent confidence level. Not US-only. Source: International Society of Hair Restoration Surgery: 2025 Practice Census results →
Profile completeness, hours and weekend access
The listing details that turn a Google search into a call or a booking: website link, phone number, published hours and weekend opening.
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#14
95% — 95% of US hair restoration clinic Google profiles link to a website.
Sample/method: Public Google Business Profile data for 319 US hair restoration clinics across 20 metros, collected September 2026. Source: Hair Restoration Google benchmarks 2026 → -
#15
98.7% — 98.7% of hair restoration clinic profiles list a phone number.
Sample/method: Public Google Business Profile data for 319 US hair restoration clinics across 20 metros, collected September 2026. Source: Hair Restoration Google benchmarks 2026 → -
#16
96.9% — 96.9% of hair restoration clinic profiles publish opening hours.
Sample/method: Public Google Business Profile data for 319 US hair restoration clinics across 20 metros, collected September 2026. Source: Hair Restoration Google benchmarks 2026 → -
#17
39.5% — 39.5% of US hair restoration clinics list hours on at least one weekend day.
Sample/method: Public Google Business Profile data for 319 US hair restoration clinics across 20 metros, collected September 2026. Based on hours listed on the profile. Source: Hair Restoration Google benchmarks 2026 → -
#18
5.1 — The average hair restoration clinic is open 5.1 days a week, based on listed hours.
Sample/method: Public Google Business Profile data for 319 US hair restoration clinics across 20 metros, collected September 2026. Source: Hair Restoration Google benchmarks 2026 → -
#19
4th — Hair restoration clinics rank 4th of 9 specialties for weekend opening; med spas are most likely to open on weekends (74.2%).
Sample/method: National shares across 9,452 US practices in 9 specialties, September 2026. Based on hours listed on the profile. Source: Healthcare Google benchmarks 2026 (9 specialties) →
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How the 19 metros compare
Metro figures for hair restoration clinics, ranked. Only metros with at least 10 hair restoration clinics in the sample are reported (1 of the 20 metros fell below that and is left out).
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#20
121 — Houston has the deepest review profiles of the 19 metros studied: the median hair restoration clinic there has 121 Google reviews.
Sample/method: Houston: 19 hair restoration clinics in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 hair restoration clinics are not reported. Source: Hair Restoration Google benchmarks 2026 → -
#21
4 — Seattle has the thinnest, at a median of 4 reviews; the top metro's median is 30.3 times as high.
Sample/method: Seattle: 15 hair restoration clinics in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 hair restoration clinics are not reported. Source: Hair Restoration Google benchmarks 2026 → -
#22
10 of 19 — In 10 of the 19 metros studied, the median hair restoration clinic has more Google reviews than the national median of 33.
Sample/method: Public Google Business Profile data for 319 US hair restoration clinics across 20 metros, collected September 2026. Source: Hair Restoration Google benchmarks 2026 → -
#23
4.9 — Los Angeles has the highest average Google rating for hair restoration clinics among the metros studied, at 4.9 stars.
Sample/method: Los Angeles: 26 hair restoration clinics in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 hair restoration clinics are not reported. Source: Hair Restoration Google benchmarks 2026 → -
#24
4.37 — San Francisco has the lowest average rating, at 4.37 stars, against 4.74 nationally.
Sample/method: San Francisco: 13 hair restoration clinics in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 hair restoration clinics are not reported. Source: Hair Restoration Google benchmarks 2026 → -
#25
76.9% — 76.9% of hair restoration clinics in Las Vegas list weekend hours, the highest share of any metro studied.
Sample/method: Las Vegas: 13 hair restoration clinics in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 hair restoration clinics are not reported. Source: Hair Restoration Google benchmarks 2026 → -
#26
20% — In Seattle, 20% of hair restoration clinics list weekend hours, the lowest share of the metros studied.
Sample/method: Seattle: 15 hair restoration clinics in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 hair restoration clinics are not reported. Source: Hair Restoration Google benchmarks 2026 → -
#27
80% — Seattle has the highest share of hair restoration clinics with fewer than 50 Google reviews: 80%.
Sample/method: Seattle: 15 hair restoration clinics in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 hair restoration clinics are not reported. Source: Hair Restoration Google benchmarks 2026 → -
#28
11.1% — Miami has the highest share of hair restoration clinics with 500 or more Google reviews: 11.1%, against 1.6% nationally.
Sample/method: Miami: 18 hair restoration clinics in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 hair restoration clinics are not reported. Source: Hair Restoration Google benchmarks 2026 → -
#29
86.7% — Seattle has the lowest share of hair restoration clinic profiles linking a website, at 86.7%.
Sample/method: Seattle: 15 hair restoration clinics in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 hair restoration clinics are not reported. Source: Hair Restoration Google benchmarks 2026 → -
#30
38 — In Texas, the median hair restoration clinic has 38 Google reviews in Dallas, 121 in Houston and 22.5 in Austin.
Sample/method: Dallas: 17; Houston: 19; Austin: 14 hair restoration clinics in the sample. Public Google Business Profile data, September 2026. Metros with fewer than 10 hair restoration clinics are not reported. Source: Hair Restoration Google benchmarks 2026 →
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What hair restoration surgeons report
Practice-level figures from the International Society of Hair Restoration Surgery (ISHRS), a society with more than 1,100 members in 70 countries, and one peer-reviewed trend study.
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#31
20% — The average number of patients per ISHRS member rose 20% from 2021 to 2024.
Source detail: ISHRS 2025 Practice Census (released May 13, 2025): a survey of ISHRS member physicians worldwide covering 2024, margin of error plus or minus 5.4 percent at the 95 percent confidence level. Not US-only. Source: International Society of Hair Restoration Surgery: 2025 Practice Census results → -
#32
15 — ISHRS members performed an average of 15 hair restoration surgeries per month in 2024.
Source detail: ISHRS 2025 Practice Census (released May 13, 2025): a survey of ISHRS member physicians worldwide covering 2024, margin of error plus or minus 5.4 percent at the 95 percent confidence level. Not US-only. Source: International Society of Hair Restoration Surgery: 2025 Practice Census results → -
#33
3/4 — ISHRS physicians devote three-quarters of their practices to hair restoration on average, according to the society's president.
Source detail: ISHRS 2025 Practice Census (released May 13, 2025): a survey of ISHRS member physicians worldwide covering 2024, margin of error plus or minus 5.4 percent at the 95 percent confidence level. Not US-only. Source: International Society of Hair Restoration Surgery: 2025 Practice Census results → -
#34
18% — The share of men seeking non-scalp hair restoration (such as beard or body hair transplants) rose to 18% in 2024, from 13% in 2021.
Source detail: ISHRS 2025 Practice Census (released May 13, 2025): a survey of ISHRS member physicians worldwide covering 2024, margin of error plus or minus 5.4 percent at the 95 percent confidence level. Not US-only. Source: International Society of Hair Restoration Surgery: 2025 Practice Census results → -
#35
21% — The share of women seeking non-scalp hair restoration rose to 21% in 2024, from 17% in 2021; after the scalp, eyebrows were the top recipient area for women (12%) and mustache or beard for men (5%).
Source detail: ISHRS 2025 Practice Census (released May 13, 2025): a survey of ISHRS member physicians worldwide covering 2024, margin of error plus or minus 5.4 percent at the 95 percent confidence level. Not US-only. Source: International Society of Hair Restoration Surgery: 2025 Practice Census results → -
#36
FUE — Follicular unit excision (FUE) has overtaken follicular unit transplantation (FUT) as the most popular hair transplant technique, and worldwide Google searches for "hair transplant" have grown since 2004.
Source detail: Analysis of ISHRS practice census data combined with Google search trend data. Journal of Cosmetic Dermatology, 2020. Source: Gupta and Quinlan, Journal of Cosmetic Dermatology (2020): trends in surgical hair restoration →
Key takeaways for practice owners
- A small review lead goes a long way. The median hair restoration clinic has just 33 Google reviews (they rank 9th of 9 specialties we track) and 58.3% have fewer than 50. A clinic with 100 reviews sits above the median in 18 of the 19 metros we studied.
- Write for patients in their 20s and early 30s. ISHRS members report that 95% of first-time surgery patients start between 20 and 35. Content, ads and booking flows should fit how that group researches and books.
- Give women their own path. Female surgical patients rose 16.5% from 2021, and 30 million American women have hereditary hair loss. Separate pages and consult options for women make that demand easier to win.
- Expect less word of mouth. Only 44% of transplant patients planned to tell others. With fewer personal referrals, Google reviews and search visibility carry more of the load, so ask for reviews in a way that respects privacy.
- Check your listing basics. 95% of clinic profiles link a website and 96.9% publish hours, but the website share drops to 86.7% in Seattle. A complete profile is the cheapest fix on this list.
See where your hair restoration clinic sits against these benchmarks
Our free practice visibility audit checks your Google profile, reviews, hours and website against the figures for your metro. Prefer to talk it through? Book a call with the US team in Dallas.
Get the full Hair Restoration dataset + PDF summary
The numbers behind this page, ready for your own spreadsheet or slide deck.
- CSV, 20 rows: national figures plus every metro with at least 10 hair restoration clinics.
- Fields: average Google rating, median review count, review-count bands, website, phone and hours listed, weekend opening, days open per week.
- PDF summary with the tables, methodology and a citation line.
Public Google Business Profile data for 319 US hair restoration clinics, September 2026. Aggregates only. Free to reuse under CC BY 4.0.
Where the numbers come from
- Our Google data. Public Google Business Profile data for 319 US hair restoration clinics in 20 large metros, collected in September 2026. Ratings are averages; review counts are medians, so a few very large practices do not skew them.
- Cross-specialty ranks. Ranks compare national figures for 9,452 practices in 9 specialties studied the same way: healthcare Google benchmarks 2026.
- Small metro groups. Hair restoration is a small specialty in our benchmarks (319 clinics), so metro figures rest on 11 to 26 clinics each. Treat metro rankings as directional.
- Outside figures. Each outside statistic is quoted as its publisher states it, with the year it covers, and links to the primary source. Some come from member surveys or single-region studies; the source detail under each figure says so.
- Publishing rules. Aggregates only. No practice is named, no review text is quoted, and no metro with fewer than 10 hair restoration clinics in the sample is reported.
How to cite this page:
Embed our charts: every chart on this page has a “Use this chart” box with copy-ready HTML. The code shows the image and links back to this page as the source. PNG and SVG files are free to reuse under CC BY 4.0 with that credit link.
To cite one figure, link its anchor (for example https://ichelonconsulting.com/us/hair-restoration-marketing-statistics-2026#stat-1). For outside figures, please cite the original publisher listed below. Our own data is published under CC BY 4.0: free to reuse with attribution.
Sources used on this page
Ichelon Consulting US research
- Hair Restoration Google benchmarks 2026
- Healthcare Google benchmarks 2026 (9 specialties)
- US healthcare marketing statistics 2026
Outside sources
- American Academy of Dermatology, Skin conditions by the numbers (accessed October 2026). https://www.aad.org/media/stats-numbers
- MedlinePlus Genetics, National Library of Medicine, Androgenetic alopecia (accessed October 2026). https://medlineplus.gov/genetics/condition/androgenetic-alopecia/
- International Society of Hair Restoration Surgery, New Survey Finds Younger Adults, More Women Seeking Treatment for Hair Loss (2025 Practice Census) (May 13, 2025). https://ishrs.org/2025-practice-census-results/
- Gupta AK, Quinlan EM. Changing trends in surgical hair restoration: Use of Google Trends and the ISHRS practice census survey. J Cosmet Dermatol. 2020;19(11):2974-2981 (2020). https://pubmed.ncbi.nlm.nih.gov/32945026/
More statistics: dental marketing statistics 2026 · med spa marketing statistics 2026 · dermatology marketing statistics 2026 · plastic surgery marketing statistics 2026 · US healthcare marketing statistics 2026 · all US research.
Related pages from the US team
Dental marketing statistics 2026
Google, patient and market data for US dental practices.
Med spa marketing statistics 2026
Google, patient and industry data for US med spas.
Dermatology marketing statistics 2026
Google, patient and condition data for US dermatology practices.
Plastic surgery marketing statistics 2026
Google, procedure and patient data for US plastic surgery practices.
US healthcare marketing statistics 2026
The cross-specialty statistics page: med spa, dental and 9-specialty figures.
Ichelon Consulting US research
Every US study, dataset and report in one place.
Hair Restoration Google benchmarks 2026
The full hair restoration clinic benchmark table for all 20 metros.
Hair restoration clinic marketing in the US
How our US team markets hair restoration clinics.
Every practice welcome — Goals-Driven engagements from $499/mo
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Common questions
How many Americans have hair loss?
Hereditary hair loss (androgenetic alopecia) affects an estimated 80 million Americans, 50 million men and 30 million women, according to the American Academy of Dermatology and MedlinePlus. More than 50 percent of men over 50 have some degree of hair loss.
How many Google reviews does a hair restoration clinic have?
The median US hair restoration clinic has 33 Google reviews, and 58.3% have fewer than 50; only 1.6% have 500 or more. Based on 319 clinics in 20 metros, September 2026.
What is the average Google rating for a hair restoration clinic?
The average US hair restoration clinic holds a 4.74-star Google rating. Metro averages range from 4.37 in San Francisco to 4.9 in Los Angeles (metros with at least 10 clinics only).
Who gets hair transplants?
ISHRS member surgeons report that 95% of first-time hair restoration surgery patients in 2024 started between ages 20 and 35, and that female surgical patients rose 16.5% from 2021. The top reason given was to become or feel more attractive (90%).
How many hair transplants does a surgeon perform each month?
ISHRS members performed an average of 15 hair restoration surgeries per month in 2024, according to the society's 2025 Practice Census, a worldwide member survey.
Where do these hair restoration statistics come from?
Our own figures come from public Google Business Profile data for 319 hair restoration clinics in 20 US metros, collected in September 2026 and published as aggregates. Outside figures come from the American Academy of Dermatology, MedlinePlus, the ISHRS 2025 Practice Census and one peer-reviewed study, each linked under the figure.
A note on this guide: it explains marketing practice, not legal advice. Rules on privacy, advertising and insurance change and vary by state, so confirm anything compliance-related with your own counsel.
Want your hair restoration clinic measured against these numbers?
Book a free 30-minute call with the US team. We compare your Google profile with your metro and specialty figures and tell you what we would fix first.