US industry hub · Pharma · Dallas-Fort Worth base

Pharma marketing agency serving Dallas-Fort Worth and the US

Q: Do you plug into our MLR review platform?

Yes. Every asset is delivered in a format that plugs into your MLR platform — version-locked references, footnoted claims, change tracking at the copy-block level.

Q: What is your pharmacovigilance workflow for AE reports?

Every channel has an AE-monitoring SOP. Anything that reads as an adverse event report is escalated to your pharmacovigilance team within your specified timeframe.

Q: Can you run branded search alongside unbranded disease-awareness?

Yes — with strict separation. Branded and unbranded campaigns sit under separate structures with separate remarketing lists.

Ichelon Global operates a pharma marketing practice out of Dallas, TX 75220 for branded and generic manufacturers, specialty pharmacies, and pharma-adjacent digital health companies across the United States. Every deliverable — website, campaign, HCP portal, patient site — is scoped against FDA promotional rules, DSCSA obligations and MLR-review workflows from the first draft.

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By Rohit Gupta · Business & Growth Lead, Ichelon Consulting Group

Reviewed by Raman Soni, Head of Performance Marketing

Rx-safe

FDA promotional rules

MLR

Review workflow ready

HCP/DTC

Audience walls built in

Direct answer

Ichelon Global runs pharma campaigns against FDA promotional rules, DSCSA obligations, OIG-EIG anti-kickback lines and state Rx advertising laws from first draft to final publish.
Every asset flows through a client's MLR review workflow — Medical, Legal, Regulatory — with change tracking and version control at the asset level.
HCP-vs-patient content walls are engineered in — separate portals, separate consent flows, separate ad audiences, separate keyword universes.
Delivery runs out of India at India-cost operating economics — a US-comparable retainer scope for a fraction of the cost.

Book a discovery call → Email Ichelon Global WhatsApp us

What we deliver

Six pharma marketing services tailored to US manufacturers

Pharma marketing runs on different physics than general healthcare marketing. The audience is bifurcated (HCP vs patient), the content is regulated (fair balance, ISI, black box warnings), the sales cycle is long (six to eighteen months for a rep-detailed brand), and every asset has to survive MLR. Our six-service delivery spine is built for that reality.

1. HCP-facing SEO and content hubs

Peer-reviewed clinical content architected for HCP intent — mechanism-of-action pages, prescribing information portals, dosing calculators, drug-interaction references. Gated access, HCP-only ad targeting, DEA-aware disclosure surfaces.

2. Patient-facing DTC campaigns

DTC websites, unbranded disease-awareness campaigns, patient support programs, adherence content — all with fair-balance ISI, appropriate use statements, and CAN-SPAM-safe email nurture. Consent architecture segregates patient and HCP audiences.

3. MLR-friendly asset production

Every asset — banner, landing page, video, email, sales aid — is delivered in a format that plugs directly into the client's MLR review platform. Version-locked references, footnoted claims, and change tracking at the copy-block level.

4. Meta Ads for pharmacovigilance-friendly audiences

Meta and search campaigns that respect pharmacovigilance reporting obligations — AE-monitoring workflows for every comment, message and form, with SOP-defined escalation to the client's pharmacovigilance team within the required timeframe.

5. Congress, symposium and KOL content

Pre-congress SEO, symposium recap content, KOL video interviews, post-congress email nurture. Coordinated across HCP portals, LinkedIn and email — all MLR-cleared and OIG-EIG-line-safe.

6. DSCSA and state Rx compliance overlay

Product traceability, state-level Rx advertising rules, and OIG-EIG anti-kickback boundary work built into every promotional asset. State-by-state matrix maintained for the jurisdictions the brand ships to.

Coverage · Dallas-Fort Worth

Practice serving these DFW cities

Ichelon Global is anchored in Dallas, TX 75220 and delivers to pharma clients across the North Texas metroplex — including specialty pharmacies, biotech companies and pharma-adjacent digital health firms.

Dallas Fort Worth Frisco McKinney Little Elm Celina Prosper Terrell Plano Allen

Compliance

Every pharma asset is scoped against these frameworks before MLR

FDA DSCSA OIG-EIG State Rx laws

The Trifecta · adapted for pharma

Angryturtle · SIE · YODA — the pharma version

Pharma is not a walk-in category, but branded search intent, HCP research intent and patient adherence intent all matter. The Trifecta covers all three surfaces — with MLR-friendly asset packaging built into the delivery workflow.

Angryturtle · GBP OS

Deployed for pharmacy-facing brand locations, patient support program offices and injectable-training centres. Post cadence, review response, HCP-safe Q&A seeding.

SIE · Search Intelligence Engine

Topic map covering condition, mechanism of action, and prescribing intent — with fair-balance ISI wrapped into every content brief. AI Overview appearance monitored weekly.

YODA · YouTube AIO

KOL interviews, MoA explainers, patient-adherence content — MLR-cleared with locked references. Optimised for AI Overview citations and YouTube's own health surfaces.

Leadership

Backed by ICG global leadership

Pharma engagements have direct line-of-sight to the ICG Leadership Team and to a senior editorial reviewer who has shipped MLR-cleared work before.

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore Nexus CRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
CPQL variance ₹620–₹3,800 → ₹680–₹1,420

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

FAQ

Pharma marketing in the US — common questions

Do you plug into our MLR review platform?

Yes. Every asset is delivered in a format that plugs directly into your MLR platform — version-locked references, footnoted claims, change tracking at the copy-block level. We have shipped work through the common enterprise MLR tools without adding review cycles.

How do you separate HCP and patient audiences?

Separate portals, separate consent flows, separate ad audiences, separate keyword universes. HCP portals sit behind NPI verification or NPPES lookup; patient portals surface unbranded disease-awareness content with fair-balance ISI where required.

What is your pharmacovigilance workflow for AE reports?

Every organic and paid channel we run has an AE-monitoring SOP. Any comment, message, form, review or DM that reads as an adverse event report is escalated to your pharmacovigilance team within your specified timeframe, in the format your team requires.

Can you run branded search alongside unbranded disease-awareness?

Yes — with strict separation. Branded search sits under one campaign structure with full ISI on landing pages; unbranded disease-awareness sits under a separate structure, with no brand mention on assets or in ad copy, and separate remarketing lists.

Do you cover DSCSA obligations in promotional content?

Yes. Product identifier, lot number and expiration date requirements from DSCSA are referenced accurately in promotional content where relevant, and traceability language is scoped against the client's supply chain SOP.

What is a typical pharma engagement cost?

Retainers are custom-scoped per engagement · from Rs 20,000/month equivalent (approx USD 250 / AUD 370). Pharma engagements typically sit higher than the floor because of the MLR review overhead and the HCP-vs-patient wall architecture.

Scope your US pharma engagement with Ichelon Global

Book a 30-minute discovery call with a member of the Leadership Team, email the US practice lead, or WhatsApp us in your time zone.

Book a discovery call santosh@ichelonconsulting.com WhatsApp us

Related industry hubs

Ichelon Global in the US — other industries

Selected ICG clients

Healthcare brands ICG
has worked with.

A representative slice of the 300+ healthcare brands ICG has delivered for across India. Full client list available under NDA during a Brand and Growth Diagnostic.