Ichelon Consulting US operates a pharma marketing practice out of Dallas, TX 75220 for branded and generic manufacturers, specialty pharmacies, and pharma-adjacent digital health companies across the United States. Every deliverable — website, campaign, HCP portal, patient site — is scoped against FDA promotional rules, DSCSA obligations and MLR-review workflows from the first draft.
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“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
Pharma marketing runs on different physics than general healthcare marketing. The audience is bifurcated (HCP vs patient), the content is regulated (fair balance, ISI, black box warnings), the sales cycle is long (six to eighteen months for a rep-detailed brand), and every asset has to survive MLR. Our six-service delivery spine is built for that reality.
Peer-reviewed clinical content architected for HCP intent — mechanism-of-action pages, prescribing information portals, dosing calculators, drug-interaction references. Gated access, HCP-only ad targeting, DEA-aware disclosure surfaces.
DTC websites, unbranded disease-awareness campaigns, patient support programs, adherence content — all with fair-balance ISI, appropriate use statements, and CAN-SPAM-safe email nurture. Consent architecture segregates patient and HCP audiences.
Every asset — banner, landing page, video, email, sales aid — is delivered in a format that plugs directly into the client's MLR review platform. Version-locked references, footnoted claims, and change tracking at the copy-block level.
Meta and search campaigns that respect pharmacovigilance reporting obligations — AE-monitoring workflows for every comment, message and form, with SOP-defined escalation to the client's pharmacovigilance team within the required timeframe.
Pre-congress SEO, symposium recap content, KOL video interviews, post-congress email nurture. Coordinated across HCP portals, LinkedIn and email — all MLR-cleared and OIG-EIG-line-safe.
Product traceability, state-level Rx advertising rules, and OIG-EIG anti-kickback boundary work built into every promotional asset. State-by-state matrix maintained for the jurisdictions the brand ships to.
Ichelon Consulting US is anchored in Dallas, TX 75220 and delivers to pharma clients across the North Texas metroplex — including specialty pharmacies, biotech companies and pharma-adjacent digital health firms.
Pharma is not a walk-in category, but branded search intent, HCP research intent and patient adherence intent all matter. The Trifecta covers all three surfaces — with MLR-friendly asset packaging built into the delivery workflow.
Deployed for pharmacy-facing brand locations, patient support program offices and injectable-training centres. Post cadence, review response, HCP-safe Q&A seeding.
Topic map covering condition, mechanism of action, and prescribing intent — with fair-balance ISI wrapped into every content brief. AI Overview appearance monitored weekly.
KOL interviews, MoA explainers, patient-adherence content — MLR-cleared with locked references. Optimised for AI Overview citations and YouTube's own health surfaces.
Pharma engagements have direct line-of-sight to the ICG Leadership Team and to a senior editorial reviewer who has shipped MLR-cleared work before.
ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.
WhatsApp AI Lead Qualifier
An AI assistant that holds a short WhatsApp conversation with every enquiry, decides whether it fits your criteria, and posts qualified leads to your CRM labelled Qualified. Team inbox, campaigns and consent handling included. $40/mo for US practices.
CRM Intelligence & Lead-Ops MIS
Sits as the business intelligence layer above your CRM — AtomCRM or any other CRM you run, including custom builds. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.
Attribution Engine & CAPI Middleware
Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.
PMS with built-in revenue intelligence layer
A PMS built to track cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.
Revenue intelligence built over your existing PMS
If you already have a PMS, whichever one it is, Phoenix builds the business intelligence layer on top of it without replacement. Built for single clinics and multi-centre chains alike.
YouTube analytics that measures patients, not views
A YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.
Full transparency. Instant diagnosis. Zero surprises.
ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.
AI Overview + LLM citation tracking, healthcare-tuned
Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.
Every Meta + Google ad your competitors run, watched daily
Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.
Every Google Business Profile scored, tracked, protected, and grown from one command centre
ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.
Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.
Explore HealthApex OS → See the full stack live on your account — free 30-min audit →Yes. Every asset is delivered in a format that plugs directly into your MLR platform — version-locked references, footnoted claims, change tracking at the copy-block level. We have shipped work through the common enterprise MLR tools without adding review cycles.
Separate portals, separate consent flows, separate ad audiences, separate keyword universes. HCP portals sit behind NPI verification or NPPES lookup; patient portals surface unbranded disease-awareness content with fair-balance ISI where required.
Every organic and paid channel we run has an AE-monitoring SOP. Any comment, message, form, review or DM that reads as an adverse event report is escalated to your pharmacovigilance team within your specified timeframe, in the format your team requires.
Yes — with strict separation. Branded search sits under one campaign structure with full ISI on landing pages; unbranded disease-awareness sits under a separate structure, with no brand mention on assets or in ad copy, and separate remarketing lists.
Yes. Product identifier, lot number and expiration date requirements from DSCSA are referenced accurately in promotional content where relevant, and traceability language is scoped against the client's supply chain SOP.
Retainers are custom-scoped per engagement · from Rs 20,000/month equivalent (approx USD 250 / AUD 370). Pharma engagements typically sit higher than the floor because of the MLR review overhead and the HCP-vs-patient wall architecture.
Book a 30-minute benchmarking call with a member of the Leadership Team, email the US practice lead, or WhatsApp us in your time zone.
A representative slice of the 150+ healthcare brands ICG has delivered for across India. Full client list available under NDA during a Brand and Growth Diagnostic.
Our US team will reach out within one business day. For a faster reply, WhatsApp us or call +1 (724) 612-3694.
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Director, Ichelon Consulting US. Book a free 30-minute diagnostic and we'll show you what we'd fix first for your practice.
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