Santosh leads Ichelon Consulting US out of Dallas, working directly with US healthcare owners, pharma commercial teams, and multi-industry operators across the United States. His remit covers new-client strategy, compliance guard-rails, and the introduction of the Search Intelligence Trifecta into every US programme.
Ichelon Consulting US · marketing agency serving Dallas-Fort Worth and the US
- Ichelon Consulting US serves healthcare, pharma, real estate, ed-tech and multi-industry practices across Dallas-Fort Worth and the broader US — powered by the Search Intelligence Trifecta and HIPAA-aware operating standards.
- Nine industries covered under one roof: healthcare, pharma and life sciences, medical devices, real estate, ed-tech, e-commerce, fintech, SaaS, manufacturing.
- A US client team in Dallas works Central Time (CST) business hours, with a Business Associate Agreement and a USD contract for every client. Production is done by ICG's production team in Gurugram, part of the same company.
- Every deliverable is written and shipped against the compliance surface of the client's industry — HIPAA, TCPA, ADA, CAN-SPAM, FTC and the state medical boards where the practice operates.
- Talk to santosh@ichelonconsulting.com, message us on WhatsApp or book a benchmarking call.
Dallas office · 3714 Matador Dr, Dallas, TX 75220 · +1 (724) 612-3694 · Serving ET / CT / MT / PT business hours
- Dallas, Texas LLC
- US client team · Central Time (CST)
- 25+ US healthcare clients
- BAA signed with every client
- HIPAA compliance training across client and delivery teams
- Contracts and invoices in USD
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Primary Care · North Dallas, TXCase study →
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MedSpa · North Dallas, TX
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Skin Care · Beverly Hills, CA
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Dental · Christiansburg, VACase study →
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Pediatrics · Blacksburg, VACase study →
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Pediatric Dentistry · Blacksburg, VACase study →
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Dental · Roanoke, VACase study →
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Functional Medicine · Telehealth · USACase study →
“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
Healthcare practice? Start with our healthcare marketing agency USA page — specialties, services, compliance and how engagements start.
The people running Ichelon Consulting US from the ground
Ichelon Consulting US runs as a working practice, not a rep desk. Every US engagement is led on the ground by a named partner who owns the client relationship end to end — strategy, scope, escalation, and outcomes — and works with the US client team in Dallas that runs each account day to day on Central Time. Production comes from ICG's production team in Gurugram, part of the same company. That model gives you clear ownership when something breaks, and a same-day call from someone in your hours when a compliance flag or a paid-media anomaly needs one.
Both Santosh and Ravi work directly with the ICG Leadership Team on any programme where the client wants senior air-cover, and every quarterly business review runs against a shared scorecard so the client is not comparing apples-to-oranges reports across service lines.
Ravi runs client partnerships and delivery orchestration across the United States. He owns onboarding rhythm, quarterly business reviews, and cross-industry account expansion — making sure ICG's compliance-first operating model shows up in every US engagement.
Six service lines. One integrated growth stack.
Ichelon Consulting US runs six core service lines in the United States. They ship as bundled programmes rather than standalone tactics, because organic search, local search, paid media, video and reputation compound only when they run in step. Every service line is instrumented through the same Trifecta reporting layer, so the client sees one dashboard, not six.
Clients typically start with two or three of the six lines and expand as the compounding curve becomes visible in monthly reporting. There is no lock-in to a bundled contract that forces channels the client does not need; scope is defined against the growth thesis, not against a fixed menu.
Local SEO & GBP
Multi-location Google Business Profile management, US-specific category selection, review generation, and city-level "near me" visibility. Powered by Angryturtle across every metro the practice operates in.
Search & AIO
Organic search plus AI Overview optimisation across Google, ChatGPT, Perplexity, Bing and Gemini. Content, schema, and internal-link architecture built for the way US searchers now discover services.
Google & Meta Ads
Performance media with attribution rebuilt properly — Google Ads, Meta Ads and YouTube Ads managed against the client's real revenue events, not upstream vanity metrics.
YouTube for business
YouTube channel strategy, physician-explainer and product-education video libraries, and AI Overview citation capture through the YODA platform. Positioned to be the video source AI answer engines cite first.
Reputation
Multi-platform review generation and response, GBP review recovery, social-signal management, and category-level reputation intelligence — because a five-star profile earns clicks that a four-star profile does not.
Website & content
ADA-accessible website builds and re-platforms, editorial content programmes, landing-page systems for paid media, and schema-first technical foundations that survive Core Update volatility.
Nine industry practices, each with its own compliance surface
Ichelon Consulting US runs specialised industry practices in the United States. Each practice ships with an industry-specific onboarding, a dedicated compliance playbook, and a category-aware measurement model. Click through to any practice for scope, deliverables, and how the Trifecta is tuned for that vertical.
Healthcare
Physician practices, multi-site clinic groups, hospital systems, IVF centres, dental chains, dermatology and aesthetics operators. HIPAA-aware, ADA-accessible, TCPA-safe.
Life sciencesPharma & life sciences
Rx and OTC brands, generics manufacturers, and specialty pharma. Ships against FDA advertising rules, DSCSA supply-chain requirements, and OIG-EIG anti-kickback discipline.
RegulatedMedical devices
Class I, II and III device makers, IVDs, and connected-health hardware. Content and demand programmes built around FDA 510(k) status, UDI labelling discipline, and state medical board consumer rules.
VolumeReal estate
Brokerages, individual agents, developers, and property-management operators across Texas and the wider US. Fair Housing Act discipline baked into every asset from day one.
FERPAEd-tech
K-12 platforms, higher-ed course providers, professional-cert operators, and tutoring networks. FERPA and COPPA compliant, with state-education-data rules built into every intake form.
GrowthE-commerce
DTC brands, marketplace sellers, and hybrid retail-plus-DTC operators. PCI-DSS discipline on checkout, CCPA compliance on data capture, and FTC substantiation on every claim.
RegulatedFintech
Neobanks, lenders, payments platforms, wealth-tech, and RegTech operators. Content shipped against SEC, CFPB, and state money transmitter licence (MTL) rules.
B2BSaaS
Vertical SaaS operators, horizontal platforms, and PLG-first products. SOC 2 messaging, CCPA and GDPR posture pages, and account-based demand programmes tuned for the US mid-market.
IndustrialManufacturing
Precision manufacturers, contract manufacturers, and industrial-equipment brands. Trade-compliance-aware content (ITAR, EAR) and OSHA-safe imagery discipline across the site.
Dallas-Fort Worth is our home metroplex
The Dallas office anchors day-to-day client work across the DFW metroplex and adjacent North Texas counties. Ichelon Consulting US delivers active retainer work across the following cities today, with rolling expansion into the surrounding metros.
Beyond DFW, Ichelon Consulting US runs remote-first engagements across the United States — from Houston and Austin down to the Rio Grande, up through Chicago and the Midwest, across the East Coast metros and into California. Practice serving multi-state operators, single-metro specialists, and everything in between. Every account is run by the US client team in Dallas, which works Central Time (CST) business hours, so US clients always have someone in their working day to call.
For NRI-founded practices specifically — a large share of the US healthcare client roster — Ichelon Consulting US also delivers active work in Edison NJ, Chicago IL, Fremont CA, Houston TX, Atlanta GA, Cary NC, Naperville IL and Sugar Land TX. These are metros where diaspora-density buyer behaviour, WhatsApp-first booking flows, and dual-language content patterns already have proven playbooks.
Discovery, diagnosis, and a scoped 90-day plan
The first conversation with Ichelon Consulting US is a 30-minute working session, not a pitch. Santosh or Ravi will ask about the practice, the growth ambition, the current channel mix, and the specific compliance surface the industry operates under. By the end of that call you have a shared read on where the biggest unlock is — usually one of GBP hygiene, AI Overview capture, or paid-media attribution — and a rough scope you can pressure-test internally.
If the fit looks right, we run a paid diagnostic across the Trifecta — Angryturtle audits the GBP portfolio, SIE runs the Rank OS diagnostic across US-market SERPs and AI answer engines, and YODA maps the demand-cluster space around the practice's core services. The output is a scored diagnostic document, a 90-day activation plan, and a scoped retainer that names the compliance guard-rails your industry sits under. From signed statement of work to first campaign in market is typically 21 to 28 days.
Retainers are custom-scoped per engagement. USA client retainers typically begin from $499/month for narrow-scope programmes and scale up based on channel mix, content velocity, geographic coverage and compliance load. The scoped number is agreed before contract, not surprised after invoice.
Common questions about Ichelon Consulting US operations
Where is Ichelon Consulting US based in the United States?
Ichelon Consulting US operates from 3714 Matador Dr, Dallas TX 75220 and serves the Dallas-Fort Worth metroplex, greater Texas, and the wider United States. A US client team works Central Time (CST) business hours, with a Business Associate Agreement and USD contract for every client. Production is done by ICG's production team in Gurugram, part of the same company.
Which industries does Ichelon Consulting US serve in the US?
Nine primary sectors: healthcare, pharma and life sciences, medical devices, real estate, ed-tech, e-commerce, fintech, SaaS, and manufacturing. Every engagement is scoped and staffed against the compliance surface of that specific industry rather than a generic template.
Who leads Ichelon Consulting US in the United States?
Santosh Reddy leads Ichelon Consulting US from Dallas and Ravi Kumarraju leads client partnerships and delivery across the United States. Both work directly with the ICG Leadership Team — Abhash Kumar, Deep Das and Rohit Gupta — and with Head of Product Siddhant Malik.
Is Ichelon Consulting US HIPAA-aware for healthcare clients?
Yes. Every healthcare and life-sciences deliverable is built against HIPAA privacy standards, TCPA outbound rules, ADA web accessibility requirements, CAN-SPAM email rules, FTC health-claim substantiation, and the applicable state medical board advertising codes. The compliance guard-rails are built into the delivery workflow, not audited in at the end.
What services does Ichelon Consulting US provide in the US?
Six primary service lines run as bundled programmes: local SEO and Google Business Profile management, organic search plus AI Overview optimisation, Google Ads and Meta Ads performance media, YouTube-for-business video and channel programmes, reputation and review management, and website plus editorial content operations.
How does pricing work for US engagements?
Retainers are custom-scoped per engagement. USA client retainers typically begin from $499/month for narrow-scope programmes and scale up based on channel mix, content velocity, geographic coverage and compliance load. Detailed scope and budget are agreed in the benchmarking call before any statement of work is drawn up.
Every US deliverable ships against six compliance surfaces
Ichelon Consulting US does not retrofit compliance after a complaint. The way we build content, forms, ads, review flows, and websites is shaped upfront by the specific US regulatory surface each client operates under. Six pillars govern almost every US engagement.
Health Insurance Portability & Accountability Act
PHI-safe forms, third-party-tracking discipline, BAA-covered vendor selection, and copy patterns that never disclose identifiable health information.
Telephone Consumer Protection Act
Prior express written consent capture, revocation flows, quiet-hours enforcement, and safe automated-messaging patterns for SMS and voice outreach.
Americans with Disabilities Act
WCAG 2.1 AA baseline, keyboard-first navigation, screen-reader-clean image alt text, and colour-contrast audits on every landing-page ship.
Controlling the Assault of Non-Solicited Pornography and Marketing Act
Physical-address inclusion, single-click unsubscribe, honest sender identity, and header discipline audited against every send.
Federal Trade Commission — health claim substantiation
Claim-by-claim substantiation files, testimonial §255 discipline, endorsement disclosure patterns, and outcome-claim guard-rails.
State medical & professional boards
State-by-state ad rule mapping for healthcare, real estate, legal-adjacent and financial-adjacent industries — TX Medical Board, TX Real Estate Commission and equivalents.
three of our in-house platforms behind every US engagement
Ichelon Consulting US runs the same three-platform stack that ICG uses across the 150+ healthcare brands it has served. Only the compliance overlay, keyword geography, and local-search mechanics are re-tuned for the US market. The platform architecture itself is unchanged.
Angryturtle — GMB intelligence
143 Google Business Profiles under management, 4.76 average rating, 531 risk factors monitored, zero suspensions. In US engagements, Angryturtle handles multi-location profile hygiene, US-specific category selection, review-velocity engineering, and local-pack visibility for "near me" queries.
SIE — Search Intelligence Engine
The Rank OS diagnostic covering Discoverability, Indexability, Authority, Engagement and Adoption, plus AI Share of Voice tracking across ChatGPT, Perplexity, Gemini and Google AI Overviews. In the US, SIE runs against US-market SERPs and US AI-answer engines.
YODA — YouTube AIO Engine
YouTube AIO Engine, Search Demand Clusters, Brand Search Trend, YouTube SEO Lab, and reporting. For US clients, YODA builds the explainer video library that increasingly gets cited inside AI Overviews and ChatGPT browsing answers for US healthcare, finance, and consumer queries.
Angryturtle → City-level rank visibility across every metro a US client operates in — the same geo-grid engine we run for 143 healthcare locations.
YODA → Comparative AI Overview citation tracking across Google, ChatGPT, Perplexity and Bing — the same instrumentation that powers US client channel programmes.
Because these three platforms share a common data layer, US clients get one integrated view of organic, local, paid and AI-answer performance in the same weekly report — not three disconnected dashboards from three separate tool vendors. Practice leads use that integrated view to make faster reallocation calls when a channel is compounding faster than expected, or when a compliance flag requires a same-week campaign pause.
The founders and product leaders behind every US programme
Santosh and Ravi run US engagements day to day, but every meaningful client conversation has a global-leadership escalation path. The three ICG Leadership Team and the Head of Product are in the loop on strategy, thorny compliance calls, and any programme where the client wants senior air-cover.
Ready to see what the Trifecta can do for your US practice?
Send a note to Santosh, message us on WhatsApp during your business hours, or book a 30-minute benchmarking call. First conversation is scoped as a working session, not a pitch — you leave with a clear read on where the growth opportunity is and what it would take to unlock it.
Where to go next
Our own tools run inside every engagement
Ichelon Consulting US uses software built by our own product team. Practices can also use most tools on their own, billed in USD.
-
Primary Care · North Dallas, TXCase study →
-
MedSpa · North Dallas, TX
-
Skin Care · Beverly Hills, CA
-
Dental · Christiansburg, VACase study →
-
Pediatrics · Blacksburg, VACase study →
-
Pediatric Dentistry · Blacksburg, VACase study →
-
Dental · Roanoke, VACase study →
-
Functional Medicine · Telehealth · USACase study →
“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”