Ichelon Global · marketing agency serving Dallas-Fort Worth and the US

The people running Ichelon Global from the ground

Ichelon Global runs as a working practice, not a rep desk. Every US engagement is led on the ground by a named partner who owns the client relationship end to end — strategy, scope, escalation, and outcomes — and coordinates delivery directly with the Trifecta product teams in Gurgaon. That model matters because it collapses the two problems US operators most often run into with offshore agencies: unclear ownership when something breaks, and slow decision loops when a compliance flag or a paid-media anomaly needs a same-day call.

Both Santosh and Ravi work directly with the ICG Leadership Team on any programme where the client wants senior air-cover, and every quarterly business review runs against a shared scorecard so the client is not comparing apples-to-oranges reports across service lines.

Nine industry practices, each with its own compliance surface

Ichelon Global runs specialised industry practices in the United States. Each practice ships with an industry-specific onboarding, a dedicated compliance playbook, and a category-aware measurement model. Click through to any practice for scope, deliverables, and how the Trifecta is tuned for that vertical.

Discovery, diagnosis, and a scoped 90-day plan

The first conversation with Ichelon Global is a 30-minute working session, not a pitch. Santosh or Ravi will ask about the practice, the growth ambition, the current channel mix, and the specific compliance surface the industry operates under. By the end of that call you have a shared read on where the biggest unlock is — usually one of GBP hygiene, AI Overview capture, or paid-media attribution — and a rough scope you can pressure-test internally.

If the fit looks right, we run a paid diagnostic across the Trifecta — Angryturtle audits the GBP portfolio, SIE runs the Rank OS diagnostic across US-market SERPs and AI answer engines, and YODA maps the demand-cluster space around the practice's core services. The output is a scored diagnostic document, a 90-day activation plan, and a scoped retainer that names the compliance guard-rails your industry sits under. From signed statement of work to first campaign in market is typically 21 to 28 days.

Retainers are custom-scoped per engagement. USA client retainers typically begin from Rs 20,000/month equivalent (approx USD 250 / AUD 370) for narrow-scope programmes and scale up based on channel mix, content velocity, geographic coverage and compliance load. The scoped number is agreed before contract, not surprised after invoice.

Three proprietary platforms behind every US engagement

Ichelon Global runs the same three-platform stack in the US that powers 150-plus healthcare brands in India. Only the compliance overlay, keyword geography, and local-search mechanics are re-tuned for the US market. The platform architecture itself is unchanged.

Angryturtle → City-level rank visibility across every metro a US client operates in — the same geo-grid engine we run for 143 healthcare locations.

YODA → Comparative AI Overview citation tracking across Google, ChatGPT, Perplexity and Bing — the same instrumentation that powers US client channel programmes.

Because these three platforms share a common data layer, US clients get one integrated view of organic, local, paid and AI-answer performance in the same weekly report — not three disconnected dashboards from three separate tool vendors. Practice leads use that integrated view to make faster reallocation calls when a channel is compounding faster than expected, or when a compliance flag requires a same-week campaign pause.