Dr. Samyak Dhawan
Co-Founder, Kayakalp Global, Kayakalp Global (D2C Derma)
Healthcare Digital Marketing Agency · Gurgaon · Est. 2018 · IIT BHU · IIM Bangalore / Rohtak
Healthcare-first digital marketingacross India, the US and Australia.
ICG is a healthcare-first digital marketing agency — AI-first, leader-led, 150+ live brands — with practices in Gurgaon, Dallas and Sydney and expanded expertise across pharma, real estate, ed-tech and multi-industry. The Leadership Team personally leads every diagnostic.
India's specialist healthcare digital marketing agency. Google Ads, Meta Ads, SEO, AEO and AI-powered growth systems for hospitals, medical practices, and doctors. 150+ brands since 2018 · median CPQL ₹1,220 vs ₹2,100 market median.
The ICG engagement model
Every practice welcome — retainers starting from ₹20,000/mo (India) or $499/mo (Global).
Goals-Driven engagements · Performance-Linked Payout Models available. Read the full engagement model →
AI-powered healthcare-first marketing agency, with expanded expertise across pharma, real estate, ed-tech and multi-industry · +91 81302 26224
150+
Healthcare brands
7+
Years active
₹1,220
Median CPQL vs ₹2,100 market
13
In-house tools
Trusted by 150+ healthcare & life-sciences brands
From Mankind Pharma and Karl Storz to Medanta, Redcliffe Labs and 150+ healthcare brands.
Quick answer
What does a healthcare digital marketing agency in India do?
A healthcare digital marketing agency in India helps clinics, hospitals and doctors win patient enquiries online: SEO and AI-search visibility, Google and Meta Ads, Google Business Profile and reviews, and follow-up on calls, WhatsApp and CRM, within NMC and ASCI rules and the DPDP Act. ICG has worked with 150+ healthcare brands since 2018; its median cost per qualified lead is ₹1,220 against a ₹2,100 market median.
TL;DR
- India's healthcare-first digital marketing agency — 150+ live brands since 2018 · Google Ads, Meta, SEO, AEO, CRM.
- ICG's median CPQL is ₹1,220 against a ₹2,100 market median (about 42% lower), across 272 client engagements in 16 specialties.
- Every engagement starts with a free 30-minute diagnostic personally led by one of the India leadership — Enterprise groups get a dedicated Executive Growth Assessment.
What we do · the nine-stage patient journey
Healthcare digital marketing across the whole patient journey
Most agencies stop at the click. Growth usually leaks after the enquiry: the 9 pm message nobody answers, the patient who books and never arrives, the past patient nobody calls back. We map your practice against all nine stages, fix the stage that leaks first, and run each one with software we built ourselves.
-
0
Foundations
Website, tracking, CRM, practice management and MIS that every other channel relies on.
-
1
Demand generation
Patients who don't know you yet: social feeds, YouTube and AI assistants.
-
2
Demand capture
Patients already searching for your treatment, on Google and the map.
-
3
Lead quality
Which enquiries are real, before anyone picks up the phone.
-
4
Lead management
What happens to an enquiry that arrives at 9 pm on a Friday.
-
5
Scheduling
How easily a ready patient can actually book.
-
6
Show-up
Of everyone who books, the share who walk in.
-
7
Conversion
Reviews and proof that turn a visit into a recommendation.
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8
Existing and past patients
Revenue from patients you have already treated.
Core service Also available Every stage is reported on Ichelon Agency OS against a monthly target.
The software behind each stage
Thirteen tools, built in-house and run on live accounts. These are real screens with client names, contact details and spend hidden.
Prism Spy
Tracks every advertiser in your specialty: what they launch, pause and offer, and which hooks they lean on.
Category pulse · format mix and hook trends
AtomCRM
Calling app, healthcare CRM and callback queue in one system, so every enquiry and every call is on the record.
Dashboard · pipeline, callbacks and AI suggestions, client name hidden
HealthPro360
Front desk, chairs and patient records in one system, with reminders so that booked patients arrive.
Front desk · chairs, no-shows and reminders, demo data
Hawk MIS
Reads your CRM every day and shows where leads leak: telecaller effort, follow-up adherence and stage-by-source funnels.
Caller leaderboard · effort and funnel per telecaller, names replaced
YODA
Groups videos by the patient question they answer, and checks your rank on YouTube, Google and AI Overviews.
Three surfaces · YouTube, Google and AI Overview ranks
Meta Catalyst
Audits live Meta campaigns down to the hook: which formats work, where money leaks, which creative to retire.
Format audit · results by hook type
Prism Pulse
Reports what organic social does for enquiries week by week, and scores every content theme.
Weekly breakdown · eight weeks side by side
SIE · Search Intelligence Engine
Ties AI-engine traffic and search rankings to real leads, and scores each website on six ranking signals.
AEO / GEO · sessions and conversions from AI engines
Angryturtle
Scores every Google Business Profile out of 100 and maps local rank against nearby competitors, block by block.
Rank pack · your grid against competitors, names hidden
Google Ads tool
Clusters every search term, finds campaigns bidding against each other, and shows where spend leaks.
Cross-firing · overlapping terms and the fix
WhatsApp AI Qualifier
Screens every enquiry before anyone calls, then moves each one along a sales pipeline.
AI qualifier · lead scored and tagged, contact details hidden
Phoenix
Ranks every past patient into prevent-loss, maintain and grow, and tells the team who to call today.
Today's queue · patients ranked in three buckets, demo data
Ichelon Agency OS
Every service line shows its monthly target, what is delivered and whether it is on pace.
Goals portfolio · clients shown as Client A to G
We Do It Right.
The right diagnosis. The right strategy. The right systems. Giving healthcare leaders the confidence to make better decisions, build stronger operations, and achieve sustainable growth.
— Team Ichelon
How we work
Four principles shape
every engagement.
01
Goal-centric
Every service carries a monthly number: articles, links, leads, calls, map position. Targets come from your own audit data and are agreed in the first meeting.
02
Performance-linked payout
Part of the fee is fixed. The variable part is earned against platform KPIs we agree, such as clicks and impressions, read from Google or Meta reporting you can open yourself.
03
360° patient journey
Nine stages, from foundations to past patients. We find the stage that leaks and fix that first, instead of buying more traffic for a funnel that loses it.
04
AI infrastructure, built in-house
Our own software reads every channel, so problems are found faster and fixes ship sooner. Reporting is included, on the same screens we work from.
Diagnosis first. Execution second. Always.
Every ICG engagement begins with a diagnostic, not a pitch. Here is how systematic healthcare growth is built.
01
Brand & Growth Diagnostic
We map your brand position, identify your growth root causes, and produce a written diagnosis, before a single service is proposed.
Weeks 1 to 2
02
Growth Architecture Design
The system is designed before any campaign runs. Custom growth architecture with defined KPIs, channel logic, and a compounding growth model.
Weeks 3 to 5
03
Systems & Intelligence Build
CRM, lead capture, attribution and AI infrastructure are built and verified before budgets scale. The engine must work before the campaigns run.
Weeks 6 to 10
04
AI-Driven Growth Execution
Campaigns run on a foundation that converts, SEO, AEO/GEO, performance marketing, brand management, all instrumented from day one.
Month 3+
05
Continuous Intelligence Optimisation
The system learns, recalibrates, and compounds. Monthly business reviews, 30+ real-time alerts, and proactive recommendations, not quarterly slide decks.
Ongoing
Most agencies treat symptoms. See how we map each symptom to its root cause →
High CPL. Junk leads. Low ROAS. These are symptoms, not problems. ICG's diagnostic framework, built across 150+ healthcare brands, maps every symptom to its actual root cause and the specific treatment that fixes it.
Every framework in this table is proprietary to ICG. Calibrated across 150+ live healthcare accounts since 2018. See full definitions in the ICG glossary → · Full ICG methodology →
CPQL benchmarks · ICG vs market
29–51% below the market
median CPQL, specialty by specialty.
Most clinics track CPL. ICG tracks CPQL — Cost Per Qualified Lead — the cost of a lead that actually shows up for a consultation. The difference is often 3–4×. Here is what our 150+ healthcare clients actually pay. The median, not our best result.
Medians from ICG's public CPQL benchmark dataset (Q2 2026), drawn from ICG's live portfolio across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and tier-2 cities. Adjust for city: metro CPQLs run 20–35% higher than tier-2 across all specialties.
Results for hospital groups and chains, anonymised
Multi-hospital group · 580 beds42% CPQL reduction
PE-backed IVF chain · 5 centres51% CPQL reduction
Mumbai hospital group · 800 bedsAIO citation 4% → 24%
Cardiac specialist · Mumbai22 → 74 consultations / month
Enterprise growth transformation → · Executive Growth Assessment →
Client voices
In the words of the doctors
who lived it.
Three short conversations with healthcare founders who chose ICG. Tap to play.
Dr. Nishi Singh
Founder, Prime IVF, Prime IVF · Gurgaon
Dr. Seema Bajaj
Founder, Omya IVF, Omya IVF · Delhi
Multinational · India · United States · Australia
One group. Operating companies in India and the United States.
Ichelon Consulting Group operates Ichelon Consulting India (Gurgaon) and Ichelon Consulting US (Dallas, Texas), with a practice in Australia. One healthcare-only stack, with local directors leading each market.
IN
Ichelon Consulting India
· Gurgaon · HaryanaIchelon's head office and delivery core. 150+ live brands across hospitals, clinics, IVF chains, diagnostic labs, dermatology, dental and pharma. Every engagement runs NMC Section 6, DPDP Act 2023, ABDM and Schedule J compliance from day one.
Co-Founders & Directors
US
Ichelon Consulting US
· Dallas · TXIchelon Consulting US, headquartered in Dallas, Texas. Live with US practices in Texas, California and Virginia, plus nationwide telehealth: primary care, pediatrics, general and pediatric dentistry, med spa, skin care and functional medicine. HIPAA, TCPA, FTC and state medical-board compliant marketing.
Directors & Partners · led by Santosh Reddy, Director
AU
Ichelon Australia
· Sydney · Merrylands NSWPractice serving Indian-origin clinics and healthcare groups across Sydney, Melbourne, Brisbane, Perth, Adelaide and Parramatta. AHPRA, TGA, Medicare, Privacy Act and ACL compliant. Same Trifecta, delivered against the AEST / AEDT / AWST time-zone window.
Head of Business
🇺🇸 Ichelon Consulting US · Dallas, TX
Trusted by US practices in Texas, California and Virginia.
Our US team works with primary care, pediatric, dental, med spa and functional medicine practices. Websites, local search, Google Business Profile, Google and Meta Ads, all built for HIPAA, TCPA and state medical-board rules.
Live US clients · case studies →
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Primary Care · North Dallas, TXCase study →
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MedSpa · North Dallas, TX
-
Skin Care · Beverly Hills, CA
-
Dental · Christiansburg, VACase study →
-
Pediatrics · Blacksburg, VACase study →
-
Pediatric Dentistry · Blacksburg, VACase study →
-
Dental · Roanoke, VACase study →
-
Functional Medicine · Telehealth · USACase study →
Dr. Rajan Kohli
Owner, Lakewood Primary Care & Wellness · North Dallas, TX
“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
About ICG
The team behind
the diagnosis.
ICG was founded in 2018 by three IIT BHU engineers who saw a persistent gap in how healthcare organisations approached growth. ICG requires three disciplines in the same room — strategy, analytical architecture, and AI technology. Most firms have one. The India leadership was built to hold all three — and today extends across three offices, with senior leaders on the ground in Dallas, TX (Ichelon Consulting US) and Sydney (Ichelon Australia).
Director · Strategy & Consulting Lead
Abhash Kumar
IIT BHU (B.Tech) · IIM Bangalore
Abhash leads ICG's consulting practice and strategic advisory across 150+ healthcare brands since 2018. Architect of ICG's diagnostic-first methodology and the AI-enabled Counsellor → Centre Manager operational framework now used by clinics across India. Trusted strategist for hospital chains, IVF networks, dermatology and dental groups. Speaker at Bihar AI Summit 2026.
Read full profile →
Director · Operations & Implementation Lead
Deep Das
IIT BHU (B.Tech + M.Tech)
Deep is the architect of ICG's AI-powered delivery system — the multi-tenant operations layer that lets a 60-person specialist team run 150+ concurrent client engagements without quality loss. Oversees execution across performance marketing, SEO, content, and brand management.
Read full profile →
Director · Business & Growth Lead
Rohit Gupta
IIT BHU (B.Tech + M.Tech) · IIM Rohtak
Rohit leads ICG's business growth and partners with Deep and engineering on the AI product team. Builder of HealthPro 360 and 30+ healthcare AI alert systems alongside the engineering team.
Read full profile →
Who you work with
The team that runs your account
One team of 100+ healthcare marketing specialists at our Gurgaon headquarters, with a named lead for every discipline. A member of our Sr. Leadership team leads every diagnostic.
Discipline leads
Hanuman SihagHead of Innovation Chamber & SEO Lead
Raman SoniHead of Performance Marketing
Sabhyaa GuptaConsulting Head
Akanksha TyagiCreative & CRO Lead
Abhishek KumarAnalytics Lead
Himanshu RanjanEngineering Lead
Led by the Co-Founders
Abhash KumarCo-Founder · Strategy
Deep DasCo-Founder · Operations & AI
Rohit GuptaCo-Founder · Business & Growth
Meet the full team.
ICG Intelligence · Original research
Intelligence.
Not opinions.
ICG publishes original research from 150+ healthcare client engagements and 7 years of patient search data. Numbers you will not find anywhere else.
Lifecycle research · 2026
67% on Google
vs 4% on accredited health sources
The Indian Patient Experience: A 20-Question Lifecycle Diagnostic
Patient and caregiver responses across 9 lifecycle stages: governance, education, engagement, and outcomes. Reveals where Indian healthcare is losing trust before care even begins.
42.9% caregivers
25% confused by consent
48% rarely discuss QoL
Search behaviour · 2018 to 2026
Era 3 = 35%
of hair transplant queries are now AI-conversational
How Patient Search Behaviour Has Changed
Seven-year longitudinal Google Trends analysis across liposuction, hair transplant and lung cancer. Three eras: Keyword, Evaluation, AI Conversational. The window for AEO is now.
Era 1 declining
Era 3 growing
News-driven 10–100× spikes
ICG in the room
Hosting and speaking on AI in healthcare.
Hosted by ICG · 15 April 2026 · Gurgaon
Aarambh AI Healthcare Summit
India's first dedicated AI × Healthcare summit: 50+ clinicians, administrators and AI experts, four panels and four live AI tool demonstrations. Aarambh 2.0 is planned nationally, with 100+ delegates.
View Aarambh →
On stage · 23–24 May 2026 · Patna
Bihar AI Summit 2026
Eastern India's largest AI event, with 2,000+ attendees and 100+ speakers. Abhash Kumar moderated the AI in Healthcare and AI for Startups panels; Rohit Gupta spoke on AI in Healthcare.
Read the recap →Latest insights
Original analysis on healthcare
marketing, AI, and growth.
Long-form analysis from the ICG team on the proprietary technology, frameworks, and benchmarks that govern every client engagement.
Sep 28, 2026
India Healthcare Marketing Outlook 2027: Trends and Predictions
Five trends shaping Indian healthcare marketing through 2027: AI-first patient research, Conversions API adoption, ABDM discovery, the AEO window and...
Rohit Gupta 4 min read
Sep 4, 2026
What is healthcare AIO (AI Overview optimisation) in India · 2026 guide | ICG
Healthcare AIO is the discipline of getting your clinic or hospital cited inside Google AI Overviews, ChatGPT and Perplexity answers — not just ranked...
Rohit Gupta 1 min read
Sep 4, 2026
What is conversational-search advertising for Indian healthcare | ICG
Conversational-search advertising places brand messages inside AI chat answers — ChatGPT, Perplexity, Copilot — rather than beside a results page. How...
Rohit Gupta 1 min read
Frequently asked
Quick answers,
direct to the point.
Ichelon Consulting Group (ICG) is a specialist healthcare digital marketing agency based in Gurgaon, India. We run Google Ads, Meta Ads, SEO, AEO/LLM optimisation, and AI-powered patient lifecycle systems exclusively for healthcare brands, clinics, hospitals, IVF centres, dermatology practices, and health businesses. Founded in 2018 by IIT and IIM graduates, ICG has worked with 150+ healthcare brands across India.
ICG works only with healthcare brands. Every system, framework, and campaign is built for the healthcare patient journey, not adapted from e-commerce or B2B models. ICG also begins every engagement with a written Brand and Growth Diagnostic, identifying root causes before proposing any solution. This diagnosis before prescription model is the foundation of every engagement.
Yes. ICG is headquartered in Gurgaon (JMD Megapolis, Sector 48, Gurugram 122018) and manages healthcare marketing for multiple clients across Gurgaon, Delhi, Noida, and Faridabad.
ICG builds AI-powered patient lifecycle infrastructure including: AEO and LLM optimisation (making healthcare brands visible in ChatGPT and Perplexity answers), AI patient bots for lead conversion, patient education, clinical governance and patient services, HealthPro 360 practice management with patient intelligence, and the AI Lead Management System for stage-by-stage conversion tracking.
Across our public CPQL dataset, ICG's median cost per qualified lead is ₹1,220 against a ₹2,100 market median; your figure depends on specialty and starting point. IVF clients typically see CPL fall from a market average of ₹2,400 to ₹1,180. At the median, ophthalmology (LASIK) runs ₹1,080 against ₹1,800 for the market and hair transplant ₹1,350 against ₹2,100. Results depend on specialty, existing infrastructure, and market competition.
The first step is a complimentary 30-minute Brand and Growth Diagnostic. ICG maps your current growth architecture, identifies the root causes of underperformance, and outlines a solution architecture, before proposing any engagement or quoting any fee. Book at ichelonconsulting.com/book or email contact@ichelonconsulting.com.
ICG is a healthcare-first specialist firm. Healthcare and life sciences are the founding practice and the core of the work, so every tool and framework is calibrated for the patient journey. A smaller practice applies the same methods to other industries such as real estate, ed-tech and SaaS.
ICG publishes six complete pillar guides: the Healthcare Marketing India Complete Guide 2026 (overall framework), the Doctor Marketing India Complete Guide 2026 (for individual practitioners), the Hospital Marketing India Complete Guide 2026 (for multi-specialty chains), the IVF Marketing India Complete Guide 2026, the Healthcare Performance Marketing India Complete Guide 2026, and the Healthcare SEO + AEO India Complete Guide 2026. All are linked from ichelonconsulting.com/insights and contain 8,000-15,000 words of original ICG methodology + benchmarks.
Explore ICG
Find what you came for.
Services, cities, tools, calculators and guides, in one place. India's specialist healthcare digital marketing agency, headquartered in Gurgaon.
Healthcare marketing services
Healthcare SEO Healthcare PPC Meta Ads (Facebook + Instagram) Local SEO + GMB AI Overview optimisation (AIO) Content marketing YouTube marketing Healthcare branding Website development GMB management (Angryturtle) All services and the 3-level engagement modelAgency, by who you are
Best healthcare marketing agency in India Healthcare marketing agency, Gurgaon (HQ) Medical marketing agency India Hospital marketing agency India IVF marketing agency India Doctor marketing agency India Digital marketing for doctors Healthcare advertising agency Healthcare PPC agency Enterprise: hospital groups and PE-backed chains Executive Growth AssessmentBy city
Healthcare marketing agency Mumbai Healthcare marketing agency Delhi Healthcare marketing agency Bangalore Healthcare marketing agency Noida Doctor marketing Kolkata Healthcare SEO agency Mumbai Healthcare PPC agency Gurgaon Healthcare AI agency Gurgaon Healthcare Google Ads Bangalore Dermatology marketing Dubai Ichelon Consulting US · DallasOur platforms and tools
Angryturtle · Google Business Profile SIE · Search Intelligence Engine YODA · YouTube intelligence Search Intelligence Trifecta Prism Spy · competitor intelligence Prism Pulse · Instagram analytics Meta Catalyst IQ · Meta Ads Content HQ · content operations AtomCRM · healthcare CRM Hawk · CRM intelligence Hawk Lead-Leak Audit Beacon · attribution Phoenix · past-patient revenue HealthPro 360 · practice management Agency OS · live reporting AIO Intel · AI-answer tracking HealthApex OS All platformsTechnology and transformation
Digital transformation for hospitals Smart Appointment System Revenue risk profiling Clinical audience segmentation Lead nurturing system HMIP · market intelligence Free digital health auditNew services
Clinic Launch Programme NABH consulting Healthcare workforce AI training for healthcare Client Elevation ProgrammeFree calculators
Dental clinic setup cost IVF clinic + lab setup Multi-specialty hospital setup CAC calculator All 13 calculatorsComplete guides
Healthcare marketing India Doctor marketing India Hospital marketing India IVF marketing India Healthcare performance marketing Healthcare SEO + AEO India State of healthcare marketing India 2026Company
Why ICG Methodology Abhash Kumar, Co-Founder Deep Das, Co-Founder Rohit Gupta, Co-Founder Santosh Reddy, Director, Ichelon Consulting US Ravi Kumarraju, Partner & Director, US Siddhant Malik, Australia Full team ContactIndustries
Pharma & life sciences Medical devices Real estate Ed-tech E-commerce Fintech SaaS Manufacturing All industriesChapter 5 · The full index
Everything else, indexed.
Full site index — 8 groups. Click any group to expand. Multiple groups can be open at once.
01 Services 9 pillars · Performance / SEO / Local SEO / Content / Ads / Consulting
02 Industries 8 specialties · IVF / Dental / Dermatology / Cardiology / Ortho / Hospitals / Pharma
03 Enterprise Hospital groups · PE-backed chains · fractional CGO · growth transformation
04 Launch & Brand Clinic Launch Programme · NABH Consulting · brand book · logo · interior
05 Workforce & Training Hospital jobs · candidate registration · training academy · NABH partner programme
06 HealthTech & Software CMS · CRM · EMR · HMS · PMS · comparisons · buying guides · vs-comparisons
Healthcare Software India
Healthcare CRM Agency
20 Best Healthcare CRM 2026
Clinic Management System India
Patient Management System
Hospital Management System
EMR Software India
10 Best CMS India 2026
CMS Cost India 2026
HealthPro 360 practice management
AtomCRM · calling app + CRM
Angryturtle Google Business Profile platform
07 Complete Guides & Insights 6 pillar guides · research reports · 260+ Insights articles · editorial standards
Healthcare Marketing India · Complete Guide 2026
Doctor Marketing India · Complete Guide
Hospital Marketing India · Complete Guide
IVF Marketing India · Complete Guide
Performance Marketing · Complete Guide
Healthcare SEO + AEO · Complete Guide
How to choose a Healthcare Marketing Agency
GMB Management Agency India
Local SEO for Healthcare · Complete Guide
All Insights (260+) →
Research reports
Editorial standards
08 By City & Specialty 30 cities · 8 specialties · 160 specialty×city combos · programmatic long-tail
Healthcare Marketing Mumbai
Healthcare Marketing Delhi
Healthcare Marketing Bangalore
Healthcare Marketing Chennai
GMB Management Mumbai
GMB Management Delhi NCR
IVF GMB Mumbai
Dental GMB Bangalore
Dermatology GMB Delhi
Cardiology GMB Chennai
IVF Marketing Agency India
Hospital Marketing Agency India
Ready to diagnose your
growth architecture?
Start with a complimentary 30-minute Brand & Growth Diagnostic. No commitment required.
Or call +91 81302 26224 · contact@ichelonconsulting.com
Strategy + Implementation
We don't stop at slides.
ICG is a strategy + implementation consulting group — we build the plan and we run it.
Strategy
Diagnosis · benchmarks · positioning · roadmap · budget · vendor + tech stack selection · quarterly reviews
Implementation
Campaign build + launch · content production · CRM + attribution integration · reviews SOP · daily execution · monthly performance
Related reading
- Doctors and clinics: digital marketing agency for doctors.
- Delhi NCR: healthcare digital marketing agency in Delhi.
- Hospitals: marketing agency for hospitals in India.
- Search and AI answers: SEO and AEO agency for healthcare brands.
