Dental practice Google benchmarks for 20 US cities (2026)
How competitive is dentistry on Google in your city? Every city figure from our study of 2,318 US dental practices: ratings, how many reviews a typical practice has, how many have 500+, and how many open at weekends.
- Deepest review profiles: New York (typical 441 reviews); thinnest: Seattle (219).
- Most practices with 500+ reviews: Las Vegas (43.3%).
- Weekend opening ranges from 10% (Nashville) to 48.8% (New York).
- Every city has at least 64 practices in the sample.
- Every practice welcome — retainers from $499/mo, Goals-Driven engagements, Performance-Linked Payout Models available.
- Dallas, Texas LLC
- US client team · Central Time (CST)
- 25+ US healthcare clients
- BAA signed with every client
- HIPAA compliance training across client and delivery teams
- Contracts and invoices in USD
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“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
Every city at a glance
Short answer: ratings barely differ (4.73 to 4.86); review depth and weekend access differ a lot.
| Metro | Studied | Avg rating | Typical reviews | Under 50 reviews | 500+ reviews | Open a weekend day |
|---|---|---|---|---|---|---|
| Atlanta | 119 | 4.75★ | 357 | 13.4% | 37% | 10.1% |
| Austin | 112 | 4.84★ | 378 | 2.7% | 35.7% | 13.4% |
| Boston | 120 | 4.74★ | 231.5 | 16.7% | 18.3% | 32.5% |
| Chicago | 123 | 4.77★ | 356 | 8.9% | 37.4% | 42.3% |
| Dallas | 129 | 4.83★ | 316 | 3.1% | 33.3% | 27.9% |
| Denver | 120 | 4.78★ | 351.5 | 5.8% | 37.5% | 12.5% |
| Houston | 123 | 4.81★ | 408 | 10.6% | 38.2% | 38.2% |
| Las Vegas | 120 | 4.83★ | 424 | 3.3% | 43.3% | 30% |
| Los Angeles | 126 | 4.79★ | 240 | 11.1% | 23% | 48.4% |
| Miami | 127 | 4.85★ | 262 | 11.8% | 29.1% | 26.8% |
| Nashville | 90 | 4.81★ | 406.5 | 10% | 35.6% | 10% |
| New York | 127 | 4.78★ | 441 | 0.8% | 40.9% | 48.8% |
| Orlando | 117 | 4.78★ | 388 | 7.7% | 41% | 13.7% |
| Philadelphia | 116 | 4.77★ | 293.5 | 13.8% | 31% | 17.2% |
| Phoenix | 64 | 4.77★ | 379.5 | 9.4% | 34.4% | 26.6% |
| San Diego | 123 | 4.76★ | 250 | 14.6% | 22.8% | 18.7% |
| San Francisco | 114 | 4.73★ | 231 | 14.9% | 14.9% | 23.7% |
| Scottsdale | 103 | 4.86★ | 393 | 6.8% | 37.9% | 25.2% |
| Seattle | 117 | 4.78★ | 219 | 8.5% | 12.8% | 12.8% |
| Washington DC | 128 | 4.79★ | 259.5 | 9.4% | 18% | 21.9% |
| United States | 2,318 | 4.79★ | 319.5 | 9.1% | 30.9% | 25.5% |
US dental practices on Google, from verified city averages (data collected September 2026). "Typical reviews" is the median review count. Cities with fewer than 10 businesses are not shown. Smaller city samples swing more; read them as typical, not exact.
Four patterns across US cities
- Review-heavy markets: New York (441), Las Vegas (424), Houston (408), Nashville (406.5). New practices here need a steady review routine from day one.
- Thinner markets: Seattle (219), San Francisco (231), Boston (231.5), where consistent reviews move a practice up faster.
- Weekend deserts: Nashville (10%), Atlanta (10.1%), Denver (12.5%).
- Weekend-friendly: New York (48.8%), Los Angeles (48.4%), Chicago (42.3%), though even here fewer than half open.
Dental marketing in Dallas
Dallas: 316 typical reviews · 27.9% weekend.
Dental marketing in Houston
Houston: 408 typical reviews · 38.2% weekend.
Dental marketing in Austin
Austin: 378 typical reviews · 13.4% weekend.
Dental marketing in Miami
Miami: 262 typical reviews · 26.8% weekend.
Dental marketing in Los Angeles
Los Angeles: 240 typical reviews · 48.4% weekend.
Dental marketing in New York
New York: 441 typical reviews · 48.8% weekend.
Dental marketing in Chicago
Chicago: 356 typical reviews · 42.3% weekend.
Method: verified city averages for 2,318 US dental practices across 20 metros (September 2026). Review pace, replies and themes are national only. See the methodology & data or download the dataset (CSV).
What US dental practice patients expect, and where they don't get it
Findings from our study of 2,318 US dental practices across 20 metros and about 3,000 patient reviews. Read the findings below, or download the complete report.
Related pages from the US team
How many reviews does a dentist need?
Review counts nationally.
Are dentists open on weekends?
Weekend opening by city.
Dental benchmarks page
Part of the 9-specialty benchmarks.
Dental marketing, USA
How we help US dental practices.
Every practice welcome — Goals-Driven engagements from $499/mo
We benchmark your last 90 days, agree monthly goals with you, and track them live on Ichelon Agency OS with a report every Monday. Performance-Linked Payout Models are available. Our US leadership is based in Dallas, and strategy calls run in US business hours.
Common questions
Which US city has the most competitive dental market on Google?
By review depth, New York: the typical practice has 441 Google reviews, versus 319.5 nationally. Las Vegas has the highest share with 500+ reviews (43.3%).
Where is it easiest for a dental practice to stand out on Google?
Where review profiles are thinner: in Seattle the typical practice has 219 reviews. Weekend hours are another gap in cities like Nashville, where only 10% open at weekends.
Which cities are included?
Dallas, Washington DC, New York, Miami, Los Angeles, Chicago, Houston, San Diego, Boston, Denver, Las Vegas, Atlanta, Seattle, Orlando, Philadelphia, San Francisco, Austin, Scottsdale, Nashville, Phoenix.
A note on this guide: it explains marketing practice, not legal advice. Rules on privacy, advertising and insurance change and vary by state, so confirm anything compliance-related with your own counsel.
Want your practice benchmarked against your city?
A free 30-minute call with the US team. We'll compare your profile with your city's numbers.
Common questions
Is the dental market oversaturated?
Not nationally, but some metros are crowded on Google. In our study of 2,318 US dental practices, the typical practice had 319.5 Google reviews; in New York it was 441, and in Las Vegas 43.3% of practices had 500 or more. Saturation is local, so a new practice can still win with a clear niche, an underserved location and steady reviews.