Dr. Anshul Gupta: from a stalled YouTube channel to regular new patient consultations
A nationwide telehealth functional medicine practice, where patient education on YouTube and Google is the front door, and where the channel was stuck until the strategy changed.
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“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
The practice
Dr. Anshul Gupta, MD is a board-certified family medicine physician and former Cleveland Clinic functional medicine doctor. His practice treats thyroid disease, Hashimoto's and chronic illness through virtual consultations with patients across the United States.
A telehealth practice has no neighborhood and no map pack. Patients find it because they were already searching for answers about their condition and found a doctor who explained it clearly.
The problem
When Dr. Gupta came to us, his YouTube channel was stuck. In his words: "my YouTube channel was stuck and despite my own efforts, it was not growing." For a practice whose patients arrive through education, a stalled channel means a stalled pipeline.
What we did
Rohit and Abhash reviewed the channel and identified the gaps. Sabhyaa, our head of projects, then led the team through a complete evaluation of the channel and an SEO-led content strategy: which questions patients search for, how videos are titled and structured so they can be found, and how the channel and website support each other.
Alongside YouTube, we run SEO for his website and AI-search optimization, so the same patient questions are answered on Google, in AI Overviews and in AI assistants that increasingly send patients to a doctor.
YouTube and Google AI Overviews
The channel has grown into a search-and-answer destination for its core thyroid, autoimmune and nutrition topics. Its videos now appear inside Google's AI Overviews, the AI-written answer Google shows above the results, for several of its main condition and nutrition topics. When someone asks Google about thyroid-friendly foods and seeds, the channel is part of the answer.
Its videos also surface in Google's "Videos" carousels for many of the topics we track and sit at the top of YouTube search for its core topics. Views and watch time have grown steadily month over month, with consistent subscriber gains, all organic, from a healthy mix of long-form explainers and Shorts.
The comment community is overwhelmingly positive, with a steady stream of viewers expressing interest in becoming patients. We surface and prioritize those conversations for timely, compliant follow-up. Interest expressed in a public comment is never treated as, or implied to be, a patient relationship.
How the YouTube program works
An AI-visibility tracker (the AIO Lab in YODA, our YouTube platform) checks, topic by topic, whether the channel appears in Google AI Overviews, Google video carousels and YouTube search, so new videos aim squarely at the questions Google already answers with video.
The library is organized into topic clusters, and titles and tags are tuned around the exact terms driving search and suggested traffic. Traffic sources are reviewed every month so the team leans into the discovery surfaces (search and suggested) that compound over time.
Every comment is classified by intent (positive, informative, concern, interested in becoming a patient), so the team replies first to the highest-value conversations, within strict privacy limits. No viewer or patient information is used.
The result, in his words
"They created a specific strategy which was based on SEO and also completely evaluating the channel, which worked great and actually has propelled our YouTube channel to new heights. Because of the channel growth, we have seen new patient consultations coming on a regular basis, and this has also helped in our business growth."
“When I first approached Ichelon Consulting, my YouTube channel was stuck and despite my own efforts, it was not growing. They created a specific strategy which was based on SEO, and completely evaluating the channel, which worked great and has propelled our YouTube channel to new heights. Because of the channel growth, we have seen new patient consultations coming on a regular basis.”
Read the full video transcript
Hi, I'm Dr. Anshul Gupta, a functional medicine physician from the US. When I first approached Ichelon Consulting, my YouTube channel was stuck and despite my own efforts, it was not growing. That's where Rohit and Abhash quickly identified the gaps, and then Sabhyaa, who was head of projects, demonstrated business acumen and strategic insights. She, along with her team, did a great job of reviving my YouTube channel and also increased my reach to several other people. They created a specific strategy which was based on SEO and also completely evaluating the channel, which worked great and actually has propelled our YouTube channel to new heights. Because of the channel growth, we have seen new patient consultations coming on a regular basis, and this has also helped in our business growth. So I highly recommend their team if you are looking to scale your business to new heights.
What other practices can take from this
- For telehealth, education is the funnel. Patients who have watched a doctor explain their condition arrive at the consultation already trusting him.
- YouTube is a search engine. Titles, structure and topic choice decide whether a good video is found, and SEO thinking fixed a channel that effort alone could not.
- Answer the questions patients actually ask. "Is turmeric bad for hypothyroidism?" is a real question with real searchers, and the doctor who answers it well earns their attention.
What's next
Keep building the library of patient questions across YouTube, the website and AI search, so each new video and article feeds the same pipeline of consultations.
Want to see where your practice could rank?
A 30-minute benchmarking call with the US team. We'll look at your website, Google Business Profile and search data, and tell you honestly what we'd fix first.
