Healthcare Website Design in the USA
Websites for medical, dental and wellness practices in the US: fast pages, a clear path to book, a page for every service and location, built to WCAG 2.2 AA, with forms and tracking that keep patient information away from ad platforms.
- Dallas, Texas LLC
- 10-person US client team · Central Time (CST)
- 25+ US healthcare clients
- BAA signed with every client
- HIPAA compliance training across client and delivery teams
- Contracts and invoices in USD
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Primary Care · North Dallas, TXCase study →
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MedSpa · North Dallas, TX
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Skin Care · Beverly Hills, CA
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Dental · Christiansburg, VACase study →
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Pediatrics · Blacksburg, VACase study →
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Pediatric Dentistry · Blacksburg, VACase study →
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Dental · Roanoke, VACase study →
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Functional Medicine · Telehealth · USACase study →
“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
- Ichelon Consulting US is a Dallas-headquartered, healthcare-only marketing agency offering healthcare website design for practices in the US.
- Best fit: Practices that need a fast, accessible website with HIPAA-safe forms and tracking.
- Live US clients in Texas, California and Virginia, plus a nationwide telehealth practice. See the case studies.
- Compliance built in: HIPAA-aware tracking, TCPA, ADA (WCAG 2.2 AA), FTC endorsement rules and state medical and dental board rules.
- Every practice welcome — retainers from $499/mo. Goals-Driven engagements, with Performance-Linked Payout Models available.
Who this service is for
Looking for something else?
- Need your whole website to rank for every service you offer? See healthcare SEO (US).
- Opening, merging or rebranding a practice? See healthcare branding (US).
What US practices need from healthcare website design
US healthcare marketing is local even when the agency is national: patients choose providers close to home, state medical and dental boards set advertising rules, and insurance networks shape who can book. We work with practices in any state from our Dallas office, with live clients in Texas, California and Virginia and a telehealth practice that sees patients nationwide.
States we work in
Healthcare Website Design services for US practices
Speed and mobile first
Pages built to load quickly on a phone, where most patients find a practice, and checked against Google's Core Web Vitals.
Booking paths
Online booking, click-to-call and short request forms placed where patients look for them, with one clear next step on every page.
Service and location pages
A page for each service, provider and location, written around what patients search and how your practice actually works.
Schema and technical SEO
Medical business, physician, FAQ and breadcrumb schema, clean URLs and redirects mapped so a redesign does not lose rankings.
ADA and WCAG 2.2 AA accessibility
Color contrast, keyboard navigation, alt text, form labels and captions built in, then tested before launch.
HIPAA-safe forms and tracking
Forms on HIPAA-appropriate tools and analytics set up in line with HHS guidance on online tracking technologies, so no protected health information reaches ad pixels.
Searches we build practices around
What a qualified lead typically costs in the US
Planning ranges for US Google and Meta campaigns, where a qualified lead is a contactable enquiry that matches the practice's criteria. These are estimates for planning, not guaranteed results. We set your actual targets from your own data during benchmarking.
| Specialty | Typical cost per qualified lead (USD) |
|---|---|
| Primary care & family medicine | $40 – $120 |
| Pediatrics | $35 – $100 |
| General & family dentistry | $60 – $180 |
| Dental implants & cosmetic | $150 – $450 |
| Pediatric dentistry | $45 – $130 |
| Med spa & injectables | $50 – $150 |
| Dermatology | $70 – $200 |
| Plastic surgery | $150 – $500 |
| Fertility & IVF | $150 – $450 |
| Functional & integrative (telehealth) | $60 – $180 |
| Behavioral & mental health | $70 – $200 |
Planning estimates for US campaigns (2026). Actual cost varies with market, offer, season, landing page and how quickly leads are followed up.
Who you would be working with
US healthcare clients
Practices across Texas, Virginia, California and telehealth, served from our Dallas office.
US client team
Your account team works Central Time (CST) hours, with HIPAA compliance training certificates.
With every client
A Business Associate Agreement is signed before any work that touches patient data. Contracts and invoices in USD.
Part of Ichelon Consulting Group: 100+ people, healthcare only. See US case studies →
Compliant healthcare website design across the US
| Area | What applies |
|---|---|
| Licensing board | The medical and dental board in each state where you practice: advertising claims, credentials, specialty terms and testimonials. |
| Patient privacy | HIPAA, including HHS guidance on tracking technologies. No patient information to ad or analytics platforms. |
| Calls and texts | TCPA consent for reminders and follow-up; opt-outs honored across every system. |
| Reviews and endorsements | FTC endorsement guides and the FTC rule on consumer reviews: no fake or incentivized reviews. |
| Website accessibility | ADA, built to WCAG 2.2 AA. |
Every practice welcome — Goals-Driven engagements from $499/mo
We benchmark your last 90 days, agree monthly goals with you, and track them live on Ichelon Agency OS with a report every Monday. Performance-Linked Payout Models are available.
Healthcare Website Design in the USA: common questions
How much does healthcare website design cost in the US?
Every practice is welcome. Ichelon Consulting US retainers start from $499/mo for a website SEO base package. Larger programs are scoped after a benchmarking call, with Goals-Driven engagements and Performance-Linked Payout Models available. Ad spend is paid directly to Google or Meta and never marked up.
What does a qualified lead cost for a practice in the US?
It depends on specialty, offer and competition. As a planning guide, US campaigns typically run from about $35–$120 per qualified lead for primary care and pediatrics up to $150–$500 for plastic surgery and fertility. We set real targets from your own data during benchmarking.
Do you work with practices in the US from Dallas?
Yes. Websites, search, ads and reporting are delivered remotely, strategy calls run in US business hours, and our US leadership is based in Dallas. We work with live clients in Texas, California and Virginia and a telehealth practice that sees patients nationwide.
Is your marketing HIPAA-compliant?
Engagements are HIPAA-aware by design: forms, booking and tracking are configured so protected health information is not sent to ad or analytics platforms, and we sign a Business Associate Agreement with every US client before work starts. Our client-facing and delivery teams hold HIPAA compliance training certificates. We also work within TCPA, CAN-SPAM, ADA (WCAG 2.2 AA) and FTC endorsement rules.
Can we use the Meta Pixel or Google tags on our practice website?
Only with care. HHS guidance says tracking on pages where patients book, log in or describe their condition can disclose protected health information. We keep tags off those pages, send conversion signals without health details, and use tools that will sign a Business Associate Agreement where PHI is involved.
Related
Guides and research
See where your practice's biggest gains are
A free 30-minute benchmarking call with our US team. We review your website, Google Business Profile and search visibility and tell you what we'd fix first.
