US healthcare marketing research
Ichelon Consulting US publishes original research on how US healthcare practices show up on Google: studies of 555 med spas and 2,318 dental practices, and benchmarks for 9,400+ businesses in 9 specialties across 20 metros. Every study uses public Google Business Profile data, reports aggregates only and links its method. Alongside the research sit compliance guides and specialty playbooks written for US practice owners.
- 32 studies, reports and benchmarks, plus 82 guides on US compliance and specialty marketing.
- Free PDF reports for med spas and dental practices.
- Aggregates only: no practice is named and no city group under 10 practices is reported.
- Every practice welcome — retainers from $499/mo, Goals-Driven engagements, Performance-Linked Payout Models available.
- Dallas, Texas LLC
- 10-person US client team · Central Time (CST)
- 25+ US healthcare clients
- BAA signed with every client
- HIPAA compliance training across client and delivery teams
- Contracts and invoices in USD
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Primary Care · North Dallas, TXCase study →
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MedSpa · North Dallas, TX
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Skin Care · Beverly Hills, CA
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Dental · Christiansburg, VACase study →
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Pediatrics · Blacksburg, VACase study →
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Pediatric Dentistry · Blacksburg, VACase study →
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Dental · Roanoke, VACase study →
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Functional Medicine · Telehealth · USACase study →
“They were able to get all my ideas and work with me over a period of three to four months and create this amazing website. It's super customized, very modern, and it incorporates all the elements that I had wanted — the patient portal, nice pictures, a very interactive website, patient reviews. I would highly recommend their company to anyone who wants to make an excellent website.”
Original studies and free reports
Our own studies of how US practices appear on Google, plus the free PDF reports built from them.
- US Healthcare Marketing Statistics 2026 →
45 statistics from our US Google research: med spa and dental presence, review themes, 9 specialties and 20 metros.
- State of Dental Google Presence 2026 →
2,318 US dental practices on Google across 20 metros: 4.79★ average, typical 319.5 reviews, 25.5% open weekends; upselling is the one review theme patients mostly criticize.
- US Dental Patient Experience Report 2026 (free PDF) →
What dental patients value, where the experience falls short (upselling, price, booking), and benchmarks for 20 US cities.
- US Healthcare Google Benchmarks 2026: 9 specialties, 20 cities →
Ratings, typical review counts and weekend opening for 9,400+ US healthcare and aesthetic businesses, specialty by specialty and city by city.
- US Med Spa Consumer Behavior Report 2026 (free PDF) →
What patients value most, where expectations and experience diverge, and Google benchmarks for 19 US cities. Based on 555 med spas and about 3,000 reviews.
- Top 5 Things Patients Value in a Med Spa (2026) →
Staff and results make up about 82% of what patients write about in reviews, both about 98% positive.
- Med Spa Benchmarks for 19 US Cities (2026) →
Ratings, typical review counts, review-depth bands and weekend opening for every reportable metro.
- State of Med Spa Google Presence 2026 →
555 US med spas on Google across 20 metros, with city figures for 19: average rating 4.87, median 148 reviews. Booking and communication is the one review theme that skews negative.
- How Complete Are Med Spa Google Profiles? (2026) →
About 99% list a phone and hours and 98% link a website, but about one in four is closed all weekend and descriptive content is thin.
- The Med Spa Review Gap (2026) →
About 5.8 new reviews a month and a 61% reply rate: two free levers most med spas underuse.
- What 3,000 Med Spa Reviews Reveal (2026) →
About 3,000 Google reviews classified by theme and sentiment: care is praised about 98% of the time; booking and communication is the weak spot.
Benchmarks
Specialty-by-specialty and city-by-city figures to compare your practice against.
- US Aesthetic CPQL Benchmarks 2026 →
Cost-per-qualified-lead benchmarks for US aesthetic services, from injectables to laser hair removal.
- US Dental Marketing Benchmark 2026 →
Paid search costs for US dental practices by metro and by specialty: general, ortho, endo, pediatric and cosmetic.
- US Dermatology Marketing Benchmark 2026 →
Marketing costs for medical and cosmetic dermatology practices, metro by metro.
- US IVF Fertility Marketing Benchmark 2026 →
Fertility clinic marketing costs, comparing states with and without fertility insurance mandates.
City and market reports
Healthcare search in specific US metros.
- Dallas-Fort Worth Healthcare Search Report 2026 — DFW Metro Deep Dive →
A deep dive on healthcare search across the Dallas-Fort Worth metro: Dallas, Fort Worth, Frisco, McKinney and Plano.
Industry reports
The size and shape of US specialty markets.
- US Dermatology Market Analysis 2026 →
How US dermatology practice locations are spread across states and metros.
- US Medspa Industry Report 2026 →
The size and spread of the US med spa industry, state by state.
Search and AI visibility
How Google and AI search treat US healthcare content.
- US Healthcare AI Overview Citation Study 2026 — Who Google Cites and Why →
A 50-query study of which sources Google AI Overviews cite for US healthcare searches, and why.
Statistics by specialty
Every citable number for a specialty in one place: our Google data plus verified government and industry sources.
- Dental marketing statistics 2026 →
Reviews, ratings, search and patient behavior figures for US dental practices, with sources.
- Med spa marketing statistics 2026 →
Reviews, ratings, search and patient behavior figures for US med spa practices, with sources.
- Dermatology marketing statistics 2026 →
Reviews, ratings, search and patient behavior figures for US dermatology practices, with sources.
- Plastic surgery marketing statistics 2026 →
Reviews, ratings, search and patient behavior figures for US plastic surgery practices, with sources.
- Hair restoration marketing statistics 2026 →
Reviews, ratings, search and patient behavior figures for US hair restoration practices, with sources.
- Chiropractic marketing statistics 2026 →
Reviews, ratings, search and patient behavior figures for US chiropractic practices, with sources.
- Physical therapy marketing statistics 2026 →
Reviews, ratings, search and patient behavior figures for US physical therapy practices, with sources.
- Medical weight loss marketing statistics 2026 →
Reviews, ratings, search and patient behavior figures for US medical weight loss practices, with sources.
- IV therapy marketing statistics 2026 →
Reviews, ratings, search and patient behavior figures for US iv therapy practices, with sources.
- Healthcare Google reviews statistics 2026 →
How review counts and ratings compare across 9 specialties and 20 US metros, and how patients use reviews.
Free tools
Calculators built on the same data, free to use.
- Healthcare marketing budget calculator →
Turn a new-patient goal into a monthly budget range and channel split.
- Cost per new patient calculator →
See cost per lead, booked visit and new patient, and which funnel step to fix first.
- Google review benchmark checker →
Compare your rating and review count with practices in your specialty and city.
Get the full med spa and dental reports
Each free PDF covers what patients value, where the experience falls short, city benchmarks and a self-scoring worksheet. Fill in a short form and we email you the link.
Federal compliance guides
HIPAA, TCPA, FTC, FDA and ad-platform rules that shape what US practices can publish and send.
- HIPAA-compliant healthcare marketing guide (2026)
- HIPAA-safe tracking for practice websites: pixels, analytics and BAAs
- HIPAA dental practice advertising compliance guide
- HIPAA IVF and fertility clinic advertising compliance guide
- HIPAA med spa and aesthetic advertising compliance guide
- TCPA-safe patient outreach and SMS guide
- TCPA healthcare SMS marketing compliance: deep guide
- Med spa TCPA SMS compliance guide
- CAN-SPAM healthcare email marketing guide
- ADA website accessibility for healthcare: a WCAG 2.2 AA guide
- Stark Law and Anti-Kickback rules for healthcare marketing
- Google Ads healthcare policy guide (2026)
- Google Ads healthcare policy and certification: deep guide (2026)
- Healthcare advertiser certification: process, cost and timeline
- Meta Ads healthcare restrictions guide (2026)
- Meta Ads healthcare restrictions: deep guide (2026)
- FDA and FTC endorsement rules for med spa and aesthetic marketing
- Aesthetic influencer endorsements: the FTC guide
- Aesthetic before-and-after photo compliance guide
- Off-label injectable advertising: FDA rules
- Aesthetic financing and TILA compliance guide
- Med spa membership terms of service guide
- Plastic surgery board certification advertising guide
- Weight-loss clinic marketing compliance (2026)
- Patient reviews for pediatric practices within FTC rules
State medical board advertising rules
What each state board allows in physician and practice advertising.
- State medical board advertising compliance: a fifty-state guide
- Arizona
- California
- Colorado
- Florida
- Georgia
- Illinois
- Massachusetts
- Michigan
- Nevada
- New Jersey
- New York
- North Carolina
- Ohio
- Pennsylvania
- Tennessee
- Texas
- Virginia: Board of Medicine
- Virginia: physician advertising checklist
- Virginia: Board of Dentistry
- Virginia: Consumer Data Protection Act
- Washington
Specialty marketing guides and playbooks
How to market a specific type of US practice.
- Addiction treatment centers
- Allergy practices
- Audiology and hearing care
- Chiropractic practices
- Concierge medicine
- Direct primary care
- Endocrinology practices
- ENT practices
- Functional medicine practices
- Hybrid primary care and med spa practices
- Ketamine clinics
- Longevity clinics
- Menopause and hormone therapy clinics
- OB-GYN practices
- Ophthalmology and LASIK practices
- Pain management practices
- Physical therapy practices
- Podiatry practices
- Regenerative medicine clinics
- Sleep medicine practices
- TRT and men’s health clinics
- Urgent care centers
- Urology practices
- Vein clinics
- Pediatric practices: new-parent patient acquisition
- Pediatric and pediatric dental: Medicaid and CHIP patient acquisition
- Pediatric dental: sealant parent-education content
- Multi-location pediatric and dental groups: Google Business Profile
- Primary care: insurance-accepted pages that convert
- Back-to-school and sports physical campaign playbook
- YouTube for telehealth and functional medicine
- How to choose a healthcare marketing agency for a small practice
Local listings checklists
Citation sites and directories to claim and keep consistent.
Related pages from the US team
How we work with US practices
Dallas LLC, US client team on Central Time, BAA with every client, USD contracts.
US case studies
How we work with US practices, from dental to functional medicine.
Healthcare marketing agency USA
Services for US medical, dental and wellness practices.
Book a call with the US team
A free 30-minute benchmarking call with the US team.
Every practice welcome — Goals-Driven engagements from $499/mo
We benchmark your last 90 days, agree monthly goals with you, and track them live on Ichelon Agency OS with a report every Monday. Performance-Linked Payout Models are available. Our US leadership is based in Dallas, and strategy calls run in US business hours.
Common questions
What research does Ichelon Consulting US publish?
Original studies of how US healthcare practices appear on Google: a 555-spa med spa study, a 2,318-practice dental study, and Google benchmarks for 9,400+ businesses in 9 specialties across 20 metros. We also publish a statistics page, free PDF reports for med spas and dental practices, and compliance guides covering HIPAA, TCPA, FTC rules and state medical boards.
Where does the data come from?
From public Google Business Profile data and samples of public Google reviews, collected in September 2026. We publish aggregates only. No practice is named, no review text is quoted, and no city with fewer than 10 practices in the sample is reported. Each study links its full methodology.
Are the reports free, and can I cite them?
Yes. The study pages and the statistics page are free to read, and the full med spa and dental reports are free PDFs sent after a short form. You can cite any figure with a link to the page it came from; the statistics page explains how to cite a single data point.
Can you benchmark my practice against this research?
Yes. Book a free 30-minute call with the US team. A member of our Sr. Leadership team compares your Google profile with the figures for your specialty and city and tells you what we would fix first. Retainers start from $499/month and are custom-scoped to your practice.
A note on this guide: it explains marketing practice, not legal advice. Rules on privacy, advertising and insurance change and vary by state, so confirm anything compliance-related with your own counsel.
Want your practice benchmarked against this research?
A free 30-minute call with the US team. We compare your Google profile with your specialty and city figures and tell you what we would fix first.