India's only proprietary
healthcare marketing research.
ICG publishes annual marketing intelligence reports across India's major healthcare specialties, based on real data from 10,000+ patients and 150+ clinic accounts. Every report is free and gated only by a professional registration form.
India's first patient-search benchmark.
Built on YouTube data clinics can't access.
YODA (YouTube MIS, ICG's proprietary tool) aggregates patient-search + behaviour data across the 13 doctor + clinic channels ICG manages — 180.3M lifetime views, 3,671 videos, 9 specialties. The 4 reports below are the first public benchmarks built on that dataset.
The State of Doctor YouTube in India 2026
180M views. 13 channels. 9 specialties. The specialty economics table everyone screenshots. The 4-stage research cycle decoded.
What India Searches Before a Hair Transplant
33,000+ indexed minoxidil searches. The Tugain vs Mintop vs Zeelab brand-war map. The fear-search moment where doctors win trust.
What India Searches Before IVF
The 4-6 week research cycle decoded. Bilingual content = 2.4× multiplier. ART Act + DPDP compliance moat. Cost transparency wins.
What India Searches Before a Skin Treatment
89% high-intent. 94% long-form. The most commercially mature healthcare YouTube specialty. Medical vs cosmetic split funnel.
+ 6 more YODA reports just published (2026-06-27 EOD):
How Indian Patients Discover Health Content
50.4% intent vs 49.6% reach. The 50/50 rule that rewrites the entire patient-acquisition playbook.
The Doctor's Content Format Playbook
Diet how-to: 13,670 VPV. Treatment promo: 16 VPV. The 850× gap that decides healthcare YouTube.
What Patients Really Ask
"No sales pitch" — the most-liked sentiment in healthcare YouTube (1,635 likes). Generosity is conversion.
What India Searches About Thyroid, Diet + Superfoods
105M+ views. Quinoa (20,824), flax seeds (12,168), thyroid (3,983). India's biggest health search pool.
What India Searches About Urology
93% intent — the most search-driven vertical. Embarrassing-symptom search is the highest-trust opportunity.
What India Searches About Lung Health
27.4M views. Cancer fear + pollution detox + breathing exercises. The most seasonal healthcare specialty.
Where the numbers
actually come from.
ICG reports are built from primary data, not industry estimates. Each report draws on three independent data streams.
150+ active client accounts
Live CPL, CPQL, conversion, ROAS data from real healthcare brands across IVF, dermatology, hair transplant, plastic surgery, ophthalmology, dental, and multi-specialty hospitals.
7-year Google Trends analysis
Indian healthcare search behaviour from 2018 to present. Three eras identified: Keyword (2018-2021), Evaluation (2022-2024), AI Conversational (2025-present).
Patient lifecycle surveys
20-question diagnostic surveys of patients and caregivers across 9 lifecycle stages. Source of the 67% AI-adoption finding (April 2026 publication).
What the data is
actually telling us.
Want this benchmark
for your clinic?
Book a 30-minute Brand and Growth Diagnostic. We benchmark your CPQL, funnel, and lifecycle against the report data, written and shared with you.