Healthcare marketing research
for India, the US and beyond.
ICG publishes annual marketing intelligence reports across India's major healthcare specialties, based on real data from 10,000+ patients and 150+ clinic accounts. Every report is free and gated only by a professional registration form.
Reports — three formats.
Specialty-specific quarterly YoY outlook: IVF, dermatology, hair transplant, cardiology, dental.
125+ pillar guides and short-form insights across performance marketing, SEO, content ops.
Outcome-first case data from live ICG engagements — real numbers, anonymised clients.
Browse by market and report type.
Showing 98 reports
Healthcare Marketing Statistics India 2026
79 sourced statistics: CPQL by specialty (₹1,260 ICG median vs ₹2,100 market), Google Business Profile health, reviews, AI search, zero-click and YouTube. Free PDF.
Read report →US Healthcare Marketing Statistics 2026
45 statistics from our US Google research: med spa and dental presence, review themes, 9 specialties and 20 metros.
Read report →State of Dental Google Presence 2026
2,318 US dental practices on Google across 20 metros: 4.79★ average, typical 319.5 reviews, 25.5% open weekends; upselling is the one review theme patients mostly criticise.
Read report →US Dental Patient Experience Report 2026 (free PDF)
What dental patients value, where the experience falls short (upselling, price, booking), and benchmarks for 20 US cities.
Read report →US Healthcare Google Benchmarks 2026: 9 specialties, 20 cities
Ratings, typical review counts and weekend opening for 9,400+ US healthcare and aesthetic businesses, specialty by specialty and city by city.
Read report →US Med Spa Consumer Behaviour Report 2026 (free PDF)
What patients value most, where expectations and experience diverge, and Google benchmarks for 19 US cities. Based on 555 med spas and about 3,000 reviews.
Read report →Top 5 Things Patients Value in a Med Spa (2026)
Staff and results make up about 82% of what patients write about in reviews, both about 98% positive.
Read report →Med Spa Benchmarks for 19 US Cities (2026)
Ratings, typical review counts, review-depth bands and weekend opening for every reportable metro.
Read report →State of Med Spa Google Presence 2026
555 US med spas on Google across 20 metros, with city figures for 19: average rating 4.87, median 148 reviews. Booking and communication is the one review theme that skews negative.
Read report →IVF Marketing Insights Report 2025
IVF marketing research report. 10,000+ IVF seekers, 12 centres, 34 pages. CPQL benchmarks, patient behaviour, conversion success levers. Free download.
Read report →State of Doctor YouTube in India 2026
Flagship 2026 intelligence report on doctor YouTube in India. 180.3M lifetime views, 3,671 videos, 13 channels analysed. Long-form share 76%. High-intent discovery…
Read report →How Complete Are Med Spa Google Profiles? (2026)
About 99% list a phone and hours and 98% link a website, but about one in four is closed all weekend and descriptive content is thin.
Read report →The Med Spa Review Gap (2026)
About 5.8 new reviews a month and a 61% reply rate: two free levers most med spas underuse.
Read report →What 3,000 Med Spa Reviews Reveal (2026)
About 3,000 Google reviews classified by theme and sentiment: care is praised about 98% of the time; booking and communication is the weak spot.
Read report →US Aesthetic CPQL Benchmarks 2026
The 2026 US aesthetic CPQL benchmarks from Ichelon Consulting US Dallas — verticalized cost-per-qualified-lead bands across botox, laser hair removal, injectables,…
Read report →US Dental Marketing Benchmark 2026
The 2026 Ichelon Consulting US Dental Marketing Benchmark — CPC ranges by metro and specialty (general, ortho, endo, pedo, cosmetic), CAC by carrier mix, DSO vs…
Read report →US Dermatology Marketing Benchmark 2026
The 2026 Ichelon Consulting US Dermatology Marketing Benchmark — medical derm (Medicare + PPO) vs cosmetic derm (cash-pay) CPC and CAC by metro, biologics-eligibility…
Read report →US IVF Fertility Marketing Benchmark 2026
The 2026 Ichelon Consulting US IVF and Fertility Marketing Benchmark — CPC and CAC by mandate vs non-mandate state, employer-benefit (Progyny/Carrot/WINFertility)…
Read report →Dental Marketing Benchmark India 2026 — CPQL, Channel Mix, Budgets
The 2026 dental marketing benchmark for India. CPQL by city tier, channel mix, monthly budgets by clinic size, and the five leaks costing single-clinic dentists and…
Read report →Dermatology + Aesthetic Marketing Benchmark India 2026
The 2026 benchmark for dermatology and aesthetic clinic marketing in India. CPQL for medical vs cosmetic derm by city tier, channel mix, monthly budgets, and the five…
Read report →Diagnostic Lab Marketing Benchmark India 2026
The 2026 benchmark for diagnostic and pathology lab marketing in India. CPQL by city tier, channel mix, monthly budgets by lab size, and the five leaks costing…
Read report →Direct vs Discovery Search Brand Strength Benchmark India 2026
How much of a healthcare GBP's traffic comes from a branded direct search versus a category-discovery search? 328-profile benchmark. What the ratio predicts about the…
Read report →Healthcare Meta Ads CPL India 2026: Specialty + City Benchmarks
Real Meta Ads CPL benchmarks for Indian healthcare in 2026 across 12 specialties and 4 city tiers, with CTWA impact and CPQL data from ICG's portfolio.
Read report →Hospital Marketing Benchmark India 2026 — CPQL, Channel Mix, Budgets
The 2026 benchmark for multi-specialty hospital marketing in India. CPQL by service line and city tier, channel mix, monthly budgets by hospital size, and the five…
Read report →IVF + Fertility Marketing Benchmark India 2026
The 2026 benchmark for IVF and fertility marketing in India. CPQL by city, channel mix, monthly budgets by clinic size, and the five leaks bleeding IVF clinics real…
Read report →Pharma B2B Marketing Benchmark India 2026
The 2026 benchmark for pharma B2B marketing in India. HCP-funnel CPQL by category, channel mix, monthly budgets by pharma size, and the five leaks costing pharma…
Read report →US Dermatology Market Analysis 2026
The 2026 US dermatology market analysis from Ichelon Consulting US Dallas — 13,774 practice locations, California leads with 1,743 (12.6% share), Salt Lake City the…
Read report →US Medspa Industry Report 2026
The 2026 US medspa industry report from Ichelon Consulting US Dallas — 10,488 US locations, $9.46B market growing to $17.45B by 2031 at 13% CAGR, Texas leads with 342…
Read report →State of Ayurveda and Wellness Marketing in India 2026
The flagship 2026 report on ayurvedic clinics, wellness centres, panchakarma units, and yoga retreats marketing in India — market shape, CPQL benchmarks by city tier,…
Read report →State of ChatGPT Ads in Indian Healthcare 2026
The flagship 2026 report on ChatGPT Ads in Indian healthcare — the timeline, the auction, CPC benchmarks across 10 specialties, the compliance overlay…
Read report →State of Dental Marketing in India 2026
The flagship 2026 report on dental clinic and chain marketing in India — the 2026 timeline, market shape, CPQL benchmarks by city tier, the DCI/NMC/DPDP/ASCI…
Read report →State of Doctor Personal Branding in India 2026
The flagship 2026 report on doctor personal branding in India — CPQL benchmarks by city tier and specialty, the compliance overlay (NMC Section 6, ASCI Chapter III,…
Read report →State of Healthcare Marketing India 2026
67% of patients use AI before booking. CPQLs up 40-80% vs 2022. Early AI movers hold 3× market share in search. The four shifts rewriting healthcare marketing in…
Read report →State of Hospital Marketing in India · 2026
The 2026 benchmark report on multi-specialty hospital and chain marketing in India — CPQL bands, compliance overlays (NABH, NMC Section 6, DPDP), channel mix, AIO…
Read report →State of IVF Marketing in India 2026
The flagship 2026 report on IVF and fertility centre marketing in India — market shape, CPQL benchmarks by city tier, the ART Act 2021 compliance overlay, channel…
Read report →State of Medical Tourism Marketing in India · 2026
The 2026 benchmark report on medical tourism inbound (hospital + specialty) marketing in India — CPQL bands, corridor compliance (NABH/JCI, destination-regulator,…
Read report →State of Pharma Marketing in India 2026
The flagship 2026 report on pharma brands (Rx + OTC) marketing in India — the 2026 timeline, market shape, CPQL benchmarks by city tier and specialty, the UCPMP 2024…
Read report →Dallas-Fort Worth Healthcare Search Report 2026 — DFW Metro Deep Dive
A 4,000-word deep dive on Dallas-Fort Worth healthcare search in 2026 — Dallas, Fort Worth, Frisco, McKinney, Plano. Volume, CPQL, top specialties, GBP density,…
Read report →Bangalore Healthcare Search Report 2026
How healthcare search actually works in Bangalore in 2026 — zone-level pack density, CPQL benchmarks, AIO citation rate, review velocity, and specialty-by-specialty…
Read report →Chennai + Hyderabad South India Healthcare Search Report 2026
Dual-metro South India healthcare search benchmarks — Chennai and Hyderabad provider density, pack presence, AIO citation rate, review velocity and CPQL, drawn from…
Read report →Delhi NCR Healthcare Search Report 2026
Delhi NCR healthcare search behavior report — GBP performance benchmarks by city (Delhi/Gurgaon/Noida) plus GSC query patterns to reveal specialty and…
Read report →Mumbai Healthcare Search Report 2026
How healthcare search works in Mumbai in 2026 — pack density, geo-grid presence, AIO citation rate, review velocity, and specialty-by-specialty benchmarks from ICG's…
Read report →Australia Healthcare Marketing Landscape 2026
A 5,000-word landscape report on Australian healthcare marketing in 2026 — market size by specialty, AHPRA Section 133/134 enforcement, TGA cosmetic-ad rules,…
Read report →London Healthcare Search Report 2026 — UK Gateway Metro Deep Dive
A 4,000-word deep dive on London healthcare search — Zones 1-3, Harley Street private-medicine belt, ASA CAP Code state, CQC-registered practice landscape, medical…
Read report →Sydney Healthcare Search Report 2026 — NSW Metro Deep Dive
A 4,000-word deep dive on Sydney healthcare search — CBD and Eastern Suburbs, Northern Beaches, North Shore, Parramatta and Western Sydney. Volume, CPQL, AHPRA-NSW…
Read report →UAE Healthcare Search Benchmark 2026 — Volume, CPQL, Medical Tourism
A 5,000-word benchmark on UAE healthcare search in 2026 — search volume by specialty, CPQL benchmarks across Meta and Google, DHA and DoH-AD licensing state,…
Read report →12 Most Common GBP Suspension Triggers · India Healthcare 2026
The 12 real triggers that suspend healthcare Google Business Profiles in India in 2026, ranked by frequency across ICG's 328-GBP Angryturtle portfolio · aggregate,…
Read report →Directory Citation Coverage & NAP Consistency Benchmarks India Healthcare 2026
How consistent is name, address and phone across the top-40 India healthcare directories? 328-GBP Angryturtle portfolio · 602 citation records audited ·…
Read report →Duplicate GBP Listing Risk in Multi-Location Healthcare Chains India 2026
How Google detects, merges and suppresses duplicate Google Business Profiles across multi-location Indian healthcare chains — 328-profile Angryturtle audit,…
Read report →GBP Category-Level CTR Benchmarks India Healthcare 2026
Impression-to-call, impression-to-direction and impression-to-website-click benchmarks by GBP primary category for Indian healthcare — 328-profile Angryturtle audit,…
Read report →GBP Justification Token Appearance Rates India 2026
Which justification tokens actually appear on Indian healthcare Google Business Profiles? 328-profile scan, 14 tokens tracked, per-specialty appearance rates. What…
Read report →GBP Photo Views · Direction Requests Correlation Study India 2026
Do more photos on a Google Business Profile mean more direction requests? 328-profile aggregate correlation study across 12 healthcare specialties in India. Concrete…
Read report →GBP Post Frequency & Ranking Impact Study · India 2026
Does Google Business Profile post frequency actually move local pack rank? A 12-week cohort study across 328 Indian healthcare GBPs, four post cadences, one clean…
Read report →GBP Q&A Hijack Report India Healthcare 2026 — 328 Profiles Scanned
How often does the Google Business Profile Q&A section get hijacked on Indian healthcare listings? Aggregate scan of 328 GBPs. Hijack rate, most-abused query…
Read report →GBP Review Velocity Benchmarks by Specialty India 2026
Weekly Google review velocity benchmarks by healthcare specialty in India — 24 specialty rows, 55,000+ indexed reviews, 328-profile aggregate. What healthy pace looks…
Read report →GBP Spam Edit Attempts India Healthcare 2026 — 328 Profiles Monitored
How often does a Google Business Profile receive a spam or hostile suggested-edit? 328-profile continuous monitor across 8 months. Edit-attempt rate, category-drift…
Read report →Healthcare GBP Category Migration Study India 2026
ICG's category migration study across 328 healthcare Google Business Profiles. 47 primary category changes tracked. Rank impact, review stall rate, and safe staging…
Read report →Healthcare GBP Review Velocity Benchmarks · India 2026
Weekly review velocity benchmarks for every major Indian healthcare specialty, drawn from ICG's 328-GBP Angryturtle portfolio · 55,000+ reviews indexed ·…
Read report →Healthcare Review Sentiment Report — India 2026
60,108 anonymised healthcare patient reviews analysed for sentiment, rating distribution, response velocity and recovery patterns
Read report →India Healthcare GBP Health Report 2026 — 328 Profiles, Zero Suspensions
A data-backed Google Business Profile health report for healthcare — 328 profiles across 40+ cities · 4,500+ risk-factor checks · zero suspensions ·…
Read report →Local Justification Report · India Healthcare 2026
Which local justification tokens appear on Indian healthcare Google Business Profiles — and what drives them? A 328-profile, 4,120-token study from ICG's Turtle GBP…
Read report →Meta Verified Healthcare Clinic India Benchmark 2026
Meta Verified rollout impact on Indian healthcare clinic pages — verification-uplift on reach, follower growth, DM latency, ad eligibility gains and CPQL. Aggregate…
Read report →Response Time to Negative Reviews & Rating Recovery Study India Healthcare 2026
How response speed after a one-star or two-star healthcare review predicts 30, 60 and 90-day rating recovery — 60,108-review Angryturtle dataset, 328 profiles, zero…
Read report →What Actually Moves the Local Pack in Indian Healthcare — 2026
Ranking factor study for healthcare Local Pack — 10,000+ rank snapshots across 328 GBPs correlated with 657,000+ daily metric records to identify what…
Read report →US Healthcare AI Overview Citation Study 2026 — Who Google Cites and Why
A 50-query study of Google AI Overview citations across US healthcare — which entity types get pulled into AIO answers, which content patterns win citations, and how…
Read report →AI Overview Citation Study — India Healthcare 2026
An AI Overview citation study for Indian healthcare — 5.18M GSC queries across 155 properties correlated with AI-referred landing sessions to…
Read report →Content Investment ROI — Words vs Clicks India Healthcare 2026
How words published translate into clicks generated over 12 months across India healthcare — 155-property SIE dataset · GA4 correlation · dose-response curve ·…
Read report →People-Also-Ask Capture Report · India Healthcare 2026
How often does Indian healthcare content capture the People-Also-Ask panel — and what does the winning pattern look like? A 2,384-query study from ICG's Search…
Read report →State of Healthcare LLM Optimisation in India 2026
The flagship 2026 report on healthcare LLM optimisation (AEO) in India — the AI-citation timeline, market shape, CPQL benchmarks, the compliance overlay, channel mix,…
Read report →Video Schema and Google Video Carousel Ranking Study 2026
How schema.org/VideoObject affects Google Video carousel ranking for Indian healthcare queries: 3,180-video study — pages with vs without video schema, appearance…
Read report →Word Count vs AIO Citation Rate · India Healthcare 2026
Does longer content really win in AI Overviews? A word-count-to-AIO-citation-rate study across 2,140 Indian healthcare URLs from ICG's SIE dataset.
Read report →Zero-Click Search Rate by Specialty · India Healthcare 2026
How much of Indian healthcare search now ends in zero clicks — and how does it split by specialty? A 3,102-query study from ICG's Search Intelligence Engine across 10…
Read report →Direct-Answer Block & AIO Citation Impact Study · 2026
Does a top-of-page direct-answer block move AI Overview citation rate? A controlled study across 1,412 healthcare and adjacent URLs from ICG's 155-property Search…
Read report →FAQ Schema & AIO Citation Correlation Study · 2026
Does FAQPage schema actually move AI Overview citation rate in 2026? A correlation study across 1,842 healthcare and adjacent URLs from ICG's SIE and YODA datasets.
Read report →HowTo Schema & AIO Citation Correlation Study · 2026
Does HowTo schema still deliver AI Overview citation lift in 2026? A correlation study across 1,404 procedure and workflow URLs from ICG's SIE dataset.
Read report →Named Byline vs AIO Citation Rate · E-E-A-T Test 2026
Does a named author byline with Person schema really move AI Overview citation rate? A 2,000-URL E-E-A-T correlation test across ICG's SIE dataset.
Read report →Doctor's YouTube Content Format Playbook · India 2026
Doctor YouTube content format leaderboard 2026. Diet/food how-to: 13,670 VPV. 'Right way to': 82% retention. Treatment/our procedure: 16 VPV. 850x gap. Built on…
Read report →Doctor-Led vs Branded Video Watch-Time Study 2026
Doctor-led vs brand-led healthcare videos on Indian YouTube: 4,120-video controlled comparison across the YODA catalogue — watch time, retention, subscribers, and…
Read report →How Indians Discover Health Content on YouTube · 2026
How Indian patients find healthcare videos: 50.4% intent-driven (Search + Suggested), 42.3% literal YouTube Search. Built on 13 ICG-managed channels (180M+ views).…
Read report →Indian Healthcare YouTube Benchmarks 2026
Benchmarking of healthcare YouTube performance — 8,749 videos across 27 healthcare clients · 447,875 daily CTR records · specialty-level watch time, CTR,…
Read report →Indian Healthcare YouTube Benchmarks 2026 (Detailed)
Detailed YouTube performance benchmarks for Indian healthcare: 8,749 videos across the YODA catalogue — view distribution, retention, CTR proxy signals, subscriber…
Read report →What India Searches About Lung Health · India 2026
India's chest + thoracic patient intent report 2026. 27.4M lifetime views. Lung cancer fear (706 searches), 'clean my lungs' (207 — pollution-driven), breathing…
Read report →What India Searches About Thyroid + Superfoods 2026
India's functional medicine + nutrition patient intent report 2026. 105M+ lifetime views. Quinoa (20,824), flax seeds (12,168), thyroid symptoms (3,983) lead. The 'no…
Read report →What India Searches About Urology · India 2026
India's urology patient intent report 2026. 93% high-intent — most search-driven vertical. Hindi-first. Embarrassing-symptom search is the trust opportunity. Kidney…
Read report →What India Searches Before IVF · India 2026
India's IVF + fertility patient intent report 2026. Built on aggregated YouTube search data from ICG-managed IVF channels. Bilingual research dominates. The 4-6 week…
Read report →What India Searches Before a Hair Transplant · India 2026
India's hair-loss patient intent report 2026. Built on aggregated YouTube search data from ICG-managed hair + derm channels. 33,000+ indexed minoxidil searches before…
Read report →What India Searches Before a Skin Treatment · India 2026
India's skin + aesthetics patient intent report 2026. Built on aggregated YouTube search data from ICG-managed aesthetic + derm channels. 89% high-intent. 94%…
Read report →What Patients Ask Doctors on YouTube · Voice Index 2026
Aggregated voice of patient analysis across ICG-managed doctor YouTube channels. The biggest trust signal: "no sales pitch." The biggest question type: "can I eat ___…
Read report →YouTube Comment Sentiment Healthcare India Report 2026
4,804 YouTube comments across Indian healthcare channels — sentiment split by specialty, doctor-Q pattern, IVF cost concern share, watch-through correlation.…
Read report →YouTube Shorts vs Long-Form Healthcare India Study 2026
YouTube Shorts vs long-form healthcare content in India: 8,418-video comparison across 46 channels — discovery reach, subscriber conversion, retention, and the…
Read report →Cardiology & Hospital Digital Performance Report India 2026
Digital-performance benchmarks for Indian cardiology programmes and hospital cardiac departments: 812 cardiology videos, hospital GBP performance, AIO citation rate,…
Read report →Dental Digital Performance Report · India 2026
Dental clinic digital performance benchmarks for India 2026 — GBP health, review velocity, AIO citation, YouTube reach, geo-grid coverage — anchored to ICG's 328-GBP…
Read report →Dermatology & Aesthetics Digital Performance Report · India 2026
Dermatology and aesthetics digital performance benchmarks for India 2026 — GBP, review velocity, AIO citation, YouTube, geo-grid — from ICG's 328-GBP · 155-property ·…
Read report →Hair Transplant Clinic Digital Performance Report India 2026
Digital-performance benchmarks for Indian hair transplant clinics: 21 clinic Google Business Profiles, 692 videos, structured before-after content, GBP health, review…
Read report →IVF & Fertility Digital Performance Report Detailed India 2026
Detailed digital-performance benchmarks for Indian IVF and fertility clinics: 28 clinic Google Business Profiles, 1,138 videos, 155 search-visibility properties — GBP…
Read report →IVF Digital Performance Report — India 2026
Full-stack digital performance benchmarks for IVF clinics in India — GBP calls/directions, SEO queries/AIO capture, YouTube CTR/watch time — from ICG's first-party…
Read report →Orthopaedic Practice Digital Performance Report India 2026
Digital-performance benchmarks for Indian orthopaedic practices: 604 orthopaedic YouTube videos, hospital-department GBP performance, second-opinion search capture,…
Read report →India Healthcare Marketing Outlook 2027
Five trends shaping Indian healthcare marketing through 2027: AI-first patient research, Conversions API adoption, ABDM discovery, the AEO window and D2C health consolidation.
Read report →Where the numbers
actually come from.
Every report states where its numbers come from. Our India research draws on the three data streams below. Original research such as the US med spa study publishes its full methodology and dataset; market overviews and benchmarks combine our data with published industry sources, which each report lists.
150+ active client accounts
Live CPL, CPQL, conversion, ROAS data from real healthcare brands across IVF, dermatology, hair transplant, plastic surgery, ophthalmology, dental, and multi-specialty hospitals.
7-year Google Trends analysis
Indian healthcare search behaviour from 2018 to present. Three eras identified: Keyword (2018-2021), Evaluation (2022-2024), AI Conversational (2025-present).
Patient lifecycle surveys
20-question diagnostic surveys of patients and caregivers across 9 lifecycle stages. Source of the 67% AI-adoption finding (April 2026 publication).
What the data is
actually telling us.
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