Healthcare Marketing Statistics India 2026 — 79 sourced data points
Every number on this page comes from Ichelon Consulting Group's own datasets and reports. Each one states its sample and links to the report it came from.
Indian healthcare marketing in 2026, in numbers: the median cost per qualified lead is ₹1,260 for ICG-managed accounts against a ₹2,100 market median; 58.6% of healthcare searches end without an organic click; only 13.7% of audited pages carry Physician schema; and doctor-led YouTube videos hold viewers 21% longer.
The 10 numbers
to know first.
Each card jumps to the full statistic with its sample and source.
Cost per qualified lead and patient funnel benchmarks
From the public CPQL dataset (downloadable as CSV). Small specialty samples are flagged; treat any row under 10 engagements as directional.
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#1
₹1,260 — The cross-specialty median cost per qualified lead for ICG-managed healthcare accounts in India was ₹1,260, against a market median of ₹2,100.
Sample/method: CPQL = media spend ÷ attended first consultations. ICG Q2 2026 dataset: 272 client engagements, 16 specialties; market median = clinics not managed by ICG. Source: ICG Healthcare CPQL Benchmark Database India 2026 (Q2 refresh) → -
#2
₹420 — GP and family physician practices had the lowest CPQL in the dataset (market median ₹700).
Sample/method: GP / family physician row, 12 engagements, Q2 2026. CPQL = media spend ÷ attended first consultations. Source: ICG Healthcare CPQL Benchmark Database India 2026 (Q2 refresh) → -
#3
₹2,200 — Plastic surgery had the highest CPQL in the dataset (market median ₹3,500), with oncology close behind at ₹2,100.
Sample/method: Plastic surgery row, 14 engagements; oncology row, 5 engagements (directional). Q2 2026. Source: ICG Healthcare CPQL Benchmark Database India 2026 (Q2 refresh) → -
#4
₹1,180 — IVF and fertility CPQL was ₹1,180 for ICG-managed accounts, less than half the ₹2,400 market median.
Sample/method: IVF / fertility row, 57 engagements, the largest specialty sample in the dataset. Q2 2026. Source: ICG Healthcare CPQL Benchmark Database India 2026 (Q2 refresh) → -
#5
78% — GP practices had the highest enquiry-to-consultation attendance: 78% of enquiries attended a first consultation.
Sample/method: Attendance % = share of enquiries that attended a first consultation. GP row, 12 engagements. Source: ICG Healthcare CPQL Benchmark Database India 2026 (Q2 refresh) → -
#6
34% — IVF and fertility had the lowest attendance rate: only 34% of enquiries attended a first consultation.
Sample/method: IVF / fertility row, 57 engagements, Q2 2026. Source: ICG Healthcare CPQL Benchmark Database India 2026 (Q2 refresh) → -
#7
42% — In aesthetic dermatology, 42% of enquiries attended a first consultation; hair transplant was lower at 36%.
Sample/method: Aesthetic dermatology row, 43 engagements; hair transplant row, 18 engagements. Q2 2026. Source: ICG Healthcare CPQL Benchmark Database India 2026 (Q2 refresh) → -
#8
120 days — IVF patients had the longest median consideration cycle, 120 days from first touchpoint to consultation, against 1 day for GP visits.
Sample/method: Consideration days = median cycle from first touchpoint to consultation. IVF 57 engagements; GP 12. Source: ICG Healthcare CPQL Benchmark Database India 2026 (Q2 refresh) → -
#9
75 days — Plastic surgery patients took a median 75 days to move from first touchpoint to consultation; hair transplant patients took 60 days.
Sample/method: Plastic surgery row, 14 engagements; hair transplant row, 18 engagements. Q2 2026. Source: ICG Healthcare CPQL Benchmark Database India 2026 (Q2 refresh) → -
#10
40% — IVF had the lowest consultation-to-procedure conversion at 40%; GP practices had the highest at 85%.
Sample/method: Procedure % = share of first consultations converting to a paid procedure or treatment booking. IVF 57 engagements; GP 12. Source: ICG Healthcare CPQL Benchmark Database India 2026 (Q2 refresh) → -
#11
71% / 65% — General dental practices saw 71% of enquiries attend and 65% of consultations convert to treatment, with a 7-day consideration cycle.
Sample/method: Dental (general) row, 38 engagements, Q2 2026. Source: ICG Healthcare CPQL Benchmark Database India 2026 (Q2 refresh) →
See all 16 specialties in the CPQL benchmark table → · Download the CSV
Profile completeness and suspension risk
Profile-level audit data from a managed portfolio, plus 47 reinstatement cases ICG handled for listings that arrived already suspended.
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#12
0 — There were zero suspensions across 328 managed healthcare Google Business Profiles over eight months.
Sample/method: 328 actively-managed healthcare Google Business Profiles (ICG portfolio, Angryturtle platform), Jan–Aug 2026. 4,592 risk-factor checks (14 checks × 328 profiles). Source: India Healthcare GBP Health Report 2026 → -
#13
100% — Every profile had a business name, opening hours and a primary category; 97.9% had an address and 96.0% a phone number.
Sample/method: 328 actively-managed healthcare Google Business Profiles (ICG portfolio, Angryturtle platform), Jan–Aug 2026. Pass counts: 328/328, 321/328, 315/328. Source: India Healthcare GBP Health Report 2026 → -
#14
31.1% — Only 31.1% of healthcare profiles filled the full 750-character description field, though 76.2% cleared the minimum length.
Sample/method: 328 actively-managed healthcare Google Business Profiles (ICG portfolio, Angryturtle platform), Jan–Aug 2026. 102 of 328 profiles. Source: India Healthcare GBP Health Report 2026 → -
#15
52.1% — Only 52.1% of profiles had a logo and 53.0% had a cover photo.
Sample/method: 328 actively-managed healthcare Google Business Profiles (ICG portfolio, Angryturtle platform), Jan–Aug 2026. 171/328 and 174/328. Source: India Healthcare GBP Health Report 2026 → -
#16
67.7% — Two in three profiles (67.7%) met the minimum photo threshold; 59.5% had adequate photo depth.
Sample/method: 328 actively-managed healthcare Google Business Profiles (ICG portfolio, Angryturtle platform), Jan–Aug 2026. 222/328 and 195/328. Source: India Healthcare GBP Health Report 2026 → -
#17
84.1% — 84.1% of profiles linked a website from the listing.
Sample/method: 328 actively-managed healthcare Google Business Profiles (ICG portfolio, Angryturtle platform), Jan–Aug 2026. 276 of 328 profiles. Source: India Healthcare GBP Health Report 2026 → -
#18
22.3% — Category mis-classification was the most common cause of healthcare profile suspension, behind 22.3% of reinstatement cases.
Sample/method: 47 reinstatement cases handled by ICG, Jan–Aug 2026, classified by the primary trigger in the suspension notice. Source: 12 Most Common GBP Suspension Triggers · India Healthcare 2026 → -
#19
17.6% — NAP inconsistency (name, address, phone differing across major citations) caused 17.6% of suspensions.
Sample/method: 47 reinstatement cases, Jan–Aug 2026. Source: 12 Most Common GBP Suspension Triggers · India Healthcare 2026 → -
#20
11.9% — Virtual office addresses caused 11.9% of suspensions and were the most severe trigger, usually costing the listing its review history.
Sample/method: 47 reinstatement cases, Jan–Aug 2026. Source: 12 Most Common GBP Suspension Triggers · India Healthcare 2026 → -
#21
79.0% — Critical and high-severity triggers together accounted for 79.0% of suspensions.
Sample/method: 47 reinstatement cases; severity bands reflect observed recovery cost, not Google's internal rating. Source: 12 Most Common GBP Suspension Triggers · India Healthcare 2026 →
Citations, Q&A hijacks, spam edits and category changes
What goes wrong on live listings: data drift across directories and edits made by people other than the owner.
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#22
61.4% — Only 61.4% of healthcare directory citations matched the Google Business Profile on all three of name, address and phone.
Sample/method: 602 citation records across the top 40 India healthcare-relevant directories, 328-profile portfolio, Jan–Aug 2026. Match threshold 0.92 similarity. Source: Directory Citation Coverage & NAP Consistency Benchmarks India Healthcare 2026 → -
#23
74.6% — Address was the weakest field: 74.6% of citations matched on address, against 82.8% on phone and 91.2% on business name.
Sample/method: 602 citation records, field-level comparison. Source: Directory Citation Coverage & NAP Consistency Benchmarks India Healthcare 2026 → -
#24
52.1% — Fertility listings had the worst full-NAP consistency at 52.1%, followed by hospitals at 56.3%.
Sample/method: 602 citation records, segmented by primary category. Source: Directory Citation Coverage & NAP Consistency Benchmarks India Healthcare 2026 → -
#25
22 pts — Owner-claimed directory records outperformed unclaimed ones by roughly 22 percentage points on full-NAP consistency.
Sample/method: 602 citation records, split by claim status. Source: Directory Citation Coverage & NAP Consistency Benchmarks India Healthcare 2026 → -
#26
14.3% — One in seven healthcare profiles (14.3%) carried an active Q&A hijack; among profiles with any Q&A activity the rate was 22.0%.
Sample/method: 328 actively-managed healthcare Google Business Profiles (ICG portfolio, Angryturtle platform), Jan–Aug 2026. 47 hijacked of 328; 214 profiles had Q&A activity. Weekly scans. Source: GBP Q&A Hijack Report India Healthcare 2026 → -
#27
44.7% — Wrong-price answers were the most common Q&A hijack, found on 44.7% of hijacked profiles.
Sample/method: 21 of 47 hijacked profiles; five-class hijack coding. Source: GBP Q&A Hijack Report India Healthcare 2026 → -
#28
64.5% — 64.5% of Q&A-active profiles had at least one unanswered question.
Sample/method: 138 of 214 Q&A-active profiles, Jan–Aug 2026. Source: GBP Q&A Hijack Report India Healthcare 2026 → -
#29
27.6% — 27.6% of suggested edits made to healthcare profiles were spam.
Sample/method: 328 actively-managed healthcare Google Business Profiles (ICG portfolio, Angryturtle platform), Jan–Aug 2026. 310 of 1,122 suggested-edit events, daily scans. Source: GBP Spam Edit Attempts India Healthcare 2026 → -
#30
34.2% — Opening hours were the most-attacked field, the target of 34.2% of spam edits; phone numbers were next at 22.9%.
Sample/method: 310 spam edit events, Jan–Aug 2026. Source: GBP Spam Edit Attempts India Healthcare 2026 → -
#31
13.5% — 42 spam edits (13.5%) went live through auto-apply before the owner rejected them; each caused a 3–14 day rank drop.
Sample/method: 310 spam edit events, 328 profiles. None led to a suspension. Source: GBP Spam Edit Attempts India Healthcare 2026 → -
#32
83% — 39 of 47 planned primary-category changes (83%) settled cleanly within 45 days with no suspension.
Sample/method: 47 staged primary-category migrations, 328-profile portfolio, Jan–Aug 2026. Self-selected, not a controlled trial. Source: Healthcare GBP Category Migration Study India 2026 →
Local pack clicks, photos, posts and brand search
How searchers act on healthcare listings in Google Search and Maps, and which profile inputs move that behaviour.
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#33
4.8% — The median healthcare profile turned 4.8% of impressions into calls, 3.6% into direction requests and 6.1% into website clicks.
Sample/method: 328 actively-managed healthcare Google Business Profiles (ICG portfolio, Angryturtle platform), Jan–Aug 2026. GBP Insights, rolling 30-day windows; profiles with 90+ days of data. Source: GBP Category-Level CTR Benchmarks India Healthcare 2026 → -
#34
9.1% — Dental clinics converted 9.1% of impressions into calls; hospitals converted 1.8%.
Sample/method: Category medians: dental clinic 16 profiles, hospital 4 profiles (directional). Jan–Aug 2026. Source: GBP Category-Level CTR Benchmarks India Healthcare 2026 → -
#35
9.4% — Fertility clinics had the highest impression-to-website-click rate at 9.4%, as searchers researched before calling.
Sample/method: Fertility clinic category, 28 profiles, Jan–Aug 2026. Source: GBP Category-Level CTR Benchmarks India Healthcare 2026 → -
#36
5.9% vs 2.8% — Profiles rated above 4.5 stars had a 5.9% impression-to-call rate; profiles below 3.5 stars had 2.8%.
Sample/method: 328 actively-managed healthcare Google Business Profiles (ICG portfolio, Angryturtle platform), Jan–Aug 2026. 90-day average rating at window end. Source: GBP Category-Level CTR Benchmarks India Healthcare 2026 → -
#37
3.1x — Profiles with 100+ photos received 3.1 times the direction requests of profiles with 20 or fewer photos.
Sample/method: 287 correlation-eligible profiles from the 328 portfolio, four photo bands, adjusted for specialty and city density. Jan–Aug 2026. Source: GBP Photo Views and Direction Requests Correlation Study India 2026 → -
#38
65% — The first 40 photos delivered about 65% of the total direction-request lift.
Sample/method: 287 correlation-eligible profiles; direction requests indexed to the 0–20 photo band. Source: GBP Photo Views and Direction Requests Correlation Study India 2026 → -
#39
1.34 — Posting one to two bespoke updates a week improved average geo-grid rank by 1.34 positions and top-3 pack presence by 6.8 percentage points in 12 weeks.
Sample/method: 328 profiles in four cadence cohorts (steady cohort n = 112), 49-point geo-grid scans, May–Aug 2026. Source: GBP Post Frequency & Ranking Impact Study · India 2026 → -
#40
8% vs <1% — Profiles posting five to seven times a week drew policy warnings on about 8% of listings, against under 1% at one to two posts a week.
Sample/method: High-cadence cohort n = 42; steady cohort n = 112. No suspensions in either. Source: GBP Post Frequency & Ranking Impact Study · India 2026 → -
#41
27.4% — About one in four searches that found a healthcare profile (27.4%) was a branded, direct search; the rest were discovery searches.
Sample/method: 287 Insights-enabled profiles of 328, portfolio-weighted, Jan–Aug 2026. Source: Direct vs Discovery Search Brand Strength Benchmark India 2026 → -
#42
38% vs 12% — Fertility clinics drew 38% of profile searches from branded queries; general clinic listings drew 12%.
Sample/method: Specialty averages: fertility 28 profiles, clinic 13 profiles. Source: Direct vs Discovery Search Brand Strength Benchmark India 2026 → -
#43
62% — 62% of healthcare local-pack cards carried a justification snippet, and those cards earned 30–45% more clicks.
Sample/method: 4,120 justification tokens across 6,584 local-pack queries, Apr–Aug 2026; same listing, same rank, with vs without the token. Source: Local Justification Report · India Healthcare 2026 → -
#44
+34% — The "They mention" snippet, drawn from review text, made up 19.4% of justifications and lifted clicks by 34% when it showed.
Sample/method: 4,120 observed tokens, Apr–Aug 2026. Source: Local Justification Report · India Healthcare 2026 →
Patient review patterns and response speed
Review data from the same managed portfolio. Star counts and response timing only; review text is never published.
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#45
89.2% — Across the ten largest healthcare categories, 89.2% of Google reviews were five-star and 4.6% were one-star.
Sample/method: 34,317 reviews in the top 10 categories (of 60,108 total), 328 profiles, Jan–Aug 2026. Source: Healthcare Review Sentiment Report — India 2026 → -
#46
9.5% — Dermatology drew the highest one-star share of any high-volume category: 9.5% of its reviews.
Sample/method: 258 of 2,724 dermatologist reviews, Jan–Aug 2026. Source: Healthcare Review Sentiment Report — India 2026 → -
#47
98.1% — ENT specialists had the highest five-star share of any category with over 1,000 reviews, at 98.1%; dental clinics followed at 95.4%.
Sample/method: ENT 1,689 of 1,721 reviews; dental clinic 2,309 of 2,420. Jan–Aug 2026. Source: Healthcare Review Sentiment Report — India 2026 → -
#48
82.2% — Hospitals had the lowest five-star share among the ten largest categories, at 82.2%, with 5.8% one-star reviews.
Sample/method: 3,485 hospital reviews within the 34,317-review top-10 set, Jan–Aug 2026. Source: Healthcare Review Sentiment Report — India 2026 → -
#49
10.7% — About one in ten healthcare reviews (10.7%) was a one- or two-star review.
Sample/method: 6,412 negative reviews out of 60,108, 328 profiles, Jan–Aug 2026. Source: Response Time to Negative Reviews & Rating Recovery Study India Healthcare 2026 → -
#50
41.2% — Only 41.2% of negative reviews got an owner reply within 24 hours; 63.4% got one within 72 hours.
Sample/method: 6,412 one- and two-star reviews, first owner response timestamp. Source: Response Time to Negative Reviews & Rating Recovery Study India Healthcare 2026 → -
#51
+0.34 — Negative reviews answered within 24 hours were followed by a +0.34-star recovery in the 90-day rating, against +0.06 when the reply took over 72 hours.
Sample/method: 6,412 negative reviews; 90-day rolling rating at review day vs day 90. Unanswered reviews saw a further −0.09. Correlation, not causation. Source: Response Time to Negative Reviews & Rating Recovery Study India Healthcare 2026 → -
#52
2.1x — Replies that acknowledged the specific experience were linked to 2.1 times the reviewer-edit rate of generic apologies.
Sample/method: 6,412 negative reviews; reviewer edits tracked for 90 days. Source: Response Time to Negative Reviews & Rating Recovery Study India Healthcare 2026 →
Zero-click search, AI Overviews and answer engines
Search Console and SERP data from the ICG Search Intelligence Engine, plus GA4 referral data for AI assistants.
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#53
58.6% — 58.6% of Indian healthcare search impressions ended without a click on any organic result, up from 41% in 2024 on the same query set.
Sample/method: 3,102 queries, ICG Search Intelligence Engine: 155 Indian healthcare Search Console properties. Apr–Aug 2026. Zero-click = (impressions − clicks) ÷ impressions. Source: Zero-Click Search Rate by Specialty · India Healthcare 2026 → -
#54
71.4% — Symptom and condition searches had the highest zero-click rate at 71.4%.
Sample/method: 512 symptom/condition queries within the 3,102-query set. Source: Zero-Click Search Rate by Specialty · India Healthcare 2026 → -
#55
32.1% — Brand and navigational searches had the lowest zero-click rate at 32.1%.
Sample/method: 371 brand/navigational queries within the 3,102-query set. Source: Zero-Click Search Rate by Specialty · India Healthcare 2026 → -
#56
62.7% — Doctor and clinic "near me" searches ended without an organic click 62.7% of the time.
Sample/method: 421 near-me queries within the 3,102-query set. Source: Zero-Click Search Rate by Specialty · India Healthcare 2026 → -
#57
+24 pts — An AI Overview appeared on 27.6% of the healthcare queries tracked and raised their zero-click rate by 24 percentage points on average.
Sample/method: 3,102 queries; weekly India-geo SERP scrapes, Apr–Aug 2026. Source: Zero-Click Search Rate by Specialty · India Healthcare 2026 → -
#58
92% — ChatGPT sent about 92% of the AI-assistant referral sessions that could be attributed to a specific assistant.
Sample/method: GA4 sessions where the referrer clearly identified an AI assistant, July–September 2026, 155 tracked healthcare properties. Source: AI Overview Citation Study — India Healthcare 2026 → -
#59
4.1% — Pages under 500 words were cited in AI Overviews on only 4.1% of matched queries.
Sample/method: 2,140 URLs in six word-count bands, 24,800 AI Overview probes, ICG Search Intelligence Engine: 155 Indian healthcare Search Console properties. Apr–Aug 2026. Source: Word Count vs AIO Citation Rate · India Healthcare 2026 → -
#60
19.1% — Pages of 1,500–2,499 words were cited on 19.1% of matched queries; pages over 4,000 words reached 24.0%.
Sample/method: 2,140 URLs (428 and 135 in these bands), weekly AI Overview probe crawl. Source: Word Count vs AIO Citation Rate · India Healthcare 2026 → -
#61
15.5% — ICG-managed healthcare content won 15.5% of the People-Also-Ask answer slots it competed for.
Sample/method: 1,968 of 12,694 PAA slots across 2,384 non-branded queries, 155 properties, Jan–Aug 2026. Source: People-Also-Ask Capture Report · India Healthcare 2026 → -
#62
+51% — Answers whose question heading matched the PAA prompt word for word were captured 51% more often than reworded answers.
Sample/method: 12,694 PAA slots; isolated attribute effect. Source: People-Also-Ask Capture Report · India Healthcare 2026 →
Structured data, content volume and video search
On-page audits and 12-month content output measured against Search Console clicks.
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#63
13.7% — Only 13.7% of audited Indian healthcare pages carried Physician schema.
Sample/method: 2,073 pages on 155 healthcare properties, on-page schema audit, Jan–Aug 2026. Source: AI Overview Citation Study — India Healthcare 2026 → -
#64
1.0% — Just 1.0% of audited healthcare pages carried Review schema.
Sample/method: 2,073 audited pages, 155 properties. Source: AI Overview Citation Study — India Healthcare 2026 → -
#65
68.1% — 68.1% of audited healthcare pages carried valid structured data of some kind.
Sample/method: 2,073 audited pages, 155 properties. Source: AI Overview Citation Study — India Healthcare 2026 → -
#66
45.1% — 45.1% of audited pages showed a named byline, and 60.6% showed a machine-readable last-updated date.
Sample/method: 2,073 audited pages, 155 properties. Source: AI Overview Citation Study — India Healthcare 2026 → -
#67
0.37 — The median Indian healthcare website earned 0.37 organic clicks per published word over 12 months.
Sample/method: 155 properties; words from crawl and CMS logs, clicks from Search Console, Sep 2025–Aug 2026. Source: Content Investment ROI — Words vs Clicks India Healthcare 2026 → -
#68
40,000 — Sites publishing under 40,000 words a year had a median below 0.10 clicks per word; above that line the median rose to 0.24.
Sample/method: 155 properties, 12 months. Under 20,000 words: 0.05; 20,000–40,000: 0.09. Source: Content Investment ROI — Words vs Clicks India Healthcare 2026 → -
#69
2.0x — Sites publishing on a steady weekly or twice-monthly rhythm earned about 2.0 times the clicks per word of sites publishing in bursts.
Sample/method: 155 properties, grouped by publishing cadence, 12 months. Source: Content Investment ROI — Words vs Clicks India Healthcare 2026 → -
#70
71% vs 17% — Video pages with valid VideoObject markup appeared in Google's video carousel 71% of the time, against 17% for paired pages without it.
Sample/method: 3,180 healthcare video pages (1,842 with schema, 1,338 without) across 640 queries, Jun 2025–Aug 2026; top-20 organic pages. Source: Video Schema and Google Video Carousel Ranking Study 2026 → -
#71
9 days — The median time from adding video schema to first carousel appearance was 9 days.
Sample/method: 1,842 schema-marked video pages, 640 queries. Source: Video Schema and Google Video Carousel Ranking Study 2026 →
Doctor-led video and comment sentiment
Telemetry and comments from Indian healthcare channels tracked in ICG's YODA catalogue.
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#72
+21% — Doctor-led healthcare videos held viewers 21% longer on average than brand-led videos on the same topics.
Sample/method: 4,120 videos (2,340 doctor-led, 1,780 brand-led) from 46 channels, compared within specialty, Mar 2025–Aug 2026. Source: Doctor-Led vs Branded Video Watch-Time Study 2026 → -
#73
+28% — The doctor-led advantage was largest in cardiology (+28% average view duration) and smallest in dental (+12%).
Sample/method: Specialty-level paired comparison within the 4,120-video set. Source: Doctor-Led vs Branded Video Watch-Time Study 2026 → -
#74
−12% — Mental health was the one exception: brand-led and voice-only videos beat doctor-on-camera by 12% on view duration.
Sample/method: Mental health cut of the 4,120-video set. Source: Doctor-Led vs Branded Video Watch-Time Study 2026 → -
#75
1.42% — Viewers who finished a doctor-led video subscribed at 1.42%, against 1.06% for brand-led videos, a 34% lift.
Sample/method: Completed-view base within the 4,120-video set. Source: Doctor-Led vs Branded Video Watch-Time Study 2026 → -
#76
41.8% — 41.8% of comments on Indian healthcare YouTube videos were positive.
Sample/method: 4,804 public comments, 1,180 videos, 62 channels, 11 specialties, Jan–Aug 2026. LLM classification, 91.4% agreement on a 400-comment human check. Source: YouTube Comment Sentiment Healthcare India Report 2026 → -
#77
18.4% — 18.4% of comments raised a concern (cost, side effects, safety or candidacy) and 11.7% were negative.
Sample/method: 4,804 comments, five sentiment buckets. Source: YouTube Comment Sentiment Healthcare India Report 2026 → -
#78
31.4% — IVF videos drew the highest share of concerned comments, 31.4%, mostly about cost and success-rate honesty.
Sample/method: 1,024 IVF and fertility comments within the 4,804-comment set. Source: YouTube Comment Sentiment Healthcare India Report 2026 → -
#79
52.9% — Ophthalmology videos had the warmest comment mix, with 52.9% positive.
Sample/method: 348 ophthalmology comments within the 4,804-comment set. Source: YouTube Comment Sentiment Healthcare India Report 2026 →
All 79 statistics in one PDF
The report keeps every number, sample note and source link from this page in a format you can share with your team or drop into a board deck.
Where the numbers come from
and how to use them.
- Sources. Statistics #1–11 come from the ICG CPQL Benchmark Database (Q2 2026 refresh, 272 client engagements, 16 specialties). The rest come from 21 ICG research reports listed in the reports library. Each statistic links to its own source.
- Samples. Local-search and review figures come from 328 actively-managed healthcare Google Business Profiles (January–August 2026). Search and content figures come from 155 Indian healthcare Search Console properties in the ICG Search Intelligence Engine. YouTube figures come from channels tracked in ICG's YODA catalogue.
- Limits. These are managed-portfolio samples, not random national samples. Specialty rows with fewer than 10 engagements or profiles are marked directional. Several findings are correlations, not controlled experiments.
- What we left out. Where two ICG reports gave different figures for the same measure, we published neither until the data is reconciled.
- Anonymisation. No clinic, doctor, patient or reviewer is named anywhere in the underlying data. Every figure is an aggregate.
How to cite this page:
To cite one figure, use its anchor (for example https://ichelonconsulting.com/healthcare-marketing-statistics-india-2026#stat-53) or cite the source report it links to. The underlying reports are published under CC BY 4.0: free to reuse with attribution.
Questions about
these statistics.
Related research
All 16 specialties with sample sizes, attendance, consideration days and conversion. Free CSV. ICG reports library
Every ICG research report, with methodology and citation details. India Healthcare GBP Health Report 2026
328 profiles, 4,592 checks: what safe healthcare GBP operations look like. Zero-Click Search Rate by Specialty · India Healthcare 2026
Zero-click rates for 10 healthcare search-intent clusters.
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