The Ichelon leadership team · India · US · Australia
Six senior leaders across three countries. The India leadership in India, the Chief Strategy & Growth Officer for the United States in Dallas, the Head of Business for the US in Dallas, and the Head of Business for Australia in Sydney. Every engagement Ichelon signs is scoped, owned, and reviewed by one of them.
Leadership by design, not by title
A note on how Ichelon is structured — and why it matters for the way we work with clients.
Ichelon Consulting Group is a founder-led firm. The India leadership — Abhash Kumar (Strategy), Deep Das (Operations & AI), and Rohit Gupta (Business & Growth) — built the firm out of Gurgaon in 2018, and each of them still owns direct client responsibility today. Ichelon is not a firm where clients meet the founders once at a sales pitch and never see them again; strategic reviews, quarterly business reviews, and escalation conversations happen with the founders directly.
Ichelon Global (our US practice) and Ichelon Australia are led by senior country heads — Santosh Reddy as Chief Strategy & Growth Officer for the United States in Dallas, Ravi Kumarraju as Head of Business US in Dallas, and Siddhant Malik as Head of Business Australia in Sydney. Each of them owns their country's client relationships, commercial delivery, and growth end-to-end. The India delivery pod — 150-plus specialists across SEO, AI Overview optimisation, performance marketing, content, branding, product, and analytics — executes the work under their coordination and quality review.
That structure is the answer to a specific question clients ask us: who is actually accountable for my engagement? The answer is a named senior leader in your country, backed by a founder in India, with a delivery pod that executes under a documented operating cadence. No mystery. No account-executive churn. No pitch-team-to-delivery-team hand-off that loses the plot.
Senior leadership
Six leaders across India, the United States, and Australia. Each owns direct client responsibility in their country.
Abhash Kumar
Strategy Lead
Abhash Kumar leads strategic frameworks, healthcare market intelligence, and the diagnosis methodology that underpins every ICG client engagement. IIT BHU + IIM Bangalore background.
Deep Das
Operations & AI Lead
Deep Das leads product, AI, and technology at ICG — including HealthApex OS, Turtle by ICG, Beacon attribution, and the Nexus CRM. IIT BHU background. Builds ICG's proprietary SaaS infrastructure.
Rohit Gupta
Business & Growth Lead
Rohit Gupta leads business & growth at Ichelon Consulting Group, India's specialist healthcare marketing agency serving 150+ brands since 2018. He owns business strategy, growth consulting, and client acquisition across ICG's full portfolio.
Santosh Reddy
Chief Strategy & Growth Officer, US
Santosh Reddy leads Ichelon Consulting Group's strategy and growth initiatives across the United States — market expansion, strategic partnerships and customer success. Deep GTM, business development, and client-engagement expertise focused on scalable growth engines in an AI-driven world.
Ravi Kumarraju
Sr. Leader, Head of Business — US
Ravi Kumarraju leads Ichelon Global's US business — owning client relationships, commercial delivery and growth for healthcare and multi-industry practices across Dallas-Fort Worth and the broader US.
Siddhant Malik
Sr. Leader, Head of Business — Australia
Siddhant Malik leads Ichelon Australia's business — client relationships, commercial delivery and growth for practices across Sydney, Melbourne, Brisbane, Perth and Adelaide. AHPRA-first operating standards built into every engagement.
India specialist team
The India-based practice heads who lead delivery across SEO, performance marketing, branding, accreditation, and content operations for every engagement.
Hanuman Sihag
Head of Innovation Chamber — SEO & AIO
Hanuman Sihag leads ICG's SEO, AI Overview, and local search practice. 8 years in healthcare search, managing 151 GSC properties and building ICG's Search Intelligence Engine and Turtle GBP Intelligence Platform.
Raman Soni
Head of Performance Marketing
Raman Soni leads performance marketing at ICG across Google Ads, Meta Ads, CAPI, and attribution for 40+ healthcare clients. He manages ICG's 258-pattern negative keyword library and multi-platform budget monitoring system.
Adrito Basu
NABH Consulting Lead
Adrito Basu leads NABH accreditation consulting at ICG. He has guided 9+ hospitals through NABH HCO, SHCO, and Entry Level accreditation and integrates NABH FMS compliance into hospital construction briefs before ground breaks.
Sabhyaa Gupta
Head of Projects
Sabhyaa Gupta leads project delivery at ICG, managing client onboarding, cross-team coordination, and content operations across ICG's 150+ healthcare client portfolio. She owns ICG's weekly delivery rhythm and content sprint system.
Akanksha Tyagi
Head of Branding
Akanksha Tyagi leads brand identity at ICG, having developed logos, brand systems, and signage for 60+ healthcare organisations. Her work spans NMC-compliant brand architecture for hospitals, IVF chains, aesthetic clinics, and pharma companies.
How we structure a client engagement
The operating model that connects the leadership team to the specialist pods that do the work.
Every Ichelon engagement has three named responsibilities. The country lead — Santosh or Ravi for US engagements, Siddhant for Australia, one of the India leadership for India — is the accountable relationship owner. They scope the engagement, own the commercials, run the quarterly business review, and are the escalation point when something needs a senior decision.
The practice head — Hanuman (SEO & AI Overview), Raman (Performance), Akanksha (Branding), Adrito (NABH & Accreditation), Sabhyaa (Delivery Operations), Deep (Product & AI Infrastructure) — is the discipline lead whose team executes the work. They shape the deliverable, review the quality, and coordinate with adjacent practices when the engagement spans multiple workstreams.
The account lead is the day-to-day project owner from Sabhyaa's Projects team. They run the weekly cadence, own the sprint plan, coordinate cross-functional dependencies, and escalate to the country lead and practice head when needed. In most engagements, this is the person the client speaks to most often — but they operate within the boundaries set by the country lead's scoping and the practice head's quality standards.
That three-part structure is why Ichelon engagements do not drift: no engagement is being run without a senior country lead who is personally accountable to the client and a senior practice head who is personally accountable for the craft.
Work with the Ichelon leadership team
Every scoping call starts with the country lead who would own your engagement — Santosh or Ravi in the US, Siddhant in Australia, a member of the Leadership Team in India. No pitch teams. No account executives you never see again.
Book a scoping call WhatsApp the foundersHealthcare brands ICG
has worked with.
A representative slice of the 300+ healthcare brands ICG has delivered for across India. Full client list available under NDA during a Brand and Growth Diagnostic.
