India hub · Ed-Tech · Serving India from Gurgaon HQ

Ed-tech marketing agency in India built for parent-first, learner-safe enrolment growth

Q: Do you handle scholarship-test campaigns?

Yes. Scholarship-first funnels for K-12 and test-prep, a proven high-intent capture path.

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By Rohit Gupta · Business & Growth Lead, Ichelon Consulting Group

Reviewed by Raman Soni, Head of Performance Marketing

TL;DR

ICG partners with Indian K-12 ed-tech, test-prep, upskilling / job-outcome and higher-ed platforms that need enrolment volume without the ethical drag that comes from over-promising outcomes.
Every asset is written parent-first for K-12, learner-first for adults, and stays clean against DPDP, UGC / AICTE positioning norms and NCERT alignment for K-12 curriculum content.
The Search Intelligence Trifecta — Angryturtle for centre-network GBP presence, SIE for category-level Google visibility and YODA for YouTube demo & concept-explainer coverage.
Retainers custom-scoped per engagement · from Rs 20,000/month equivalent (approx USD 250 / AUD 370) — sized to course catalogue, centre count and channel mix.
Reach us at contact@ichelonconsulting.com or book a discovery call.

Chat with a Co-Founder → WhatsApp ICG →

AI-powered enrolment growth · Gurgaon HQ · contact@ichelonconsulting.com

Why Indian ed-tech platforms choose ICG

Indian ed-tech has spent the last decade paying to acquire two things it does not really want — low-intent tyre-kickers and the reputational drag that follows an over-promise. The next decade belongs to platforms that acquire high-intent parents and learners through search visibility, category authority and clean outcome language.

ICG works from Gurgaon and has been building content and demand operations for regulated Indian buyers since 2018. Our ed-tech engagements start with a course-family map. Each course, cohort or examination gets its own category page, its own intent capture, and its own YouTube demo. Parent-facing pages for K-12 stay separate from learner-facing pages for adults — different tone, different guarantees, different consent language.

We do not run "lead-loot" campaigns. The output is enrolled-learner volume at a defined cost-per-enrolment, tracked in a DPDP-consented CRM, and handed off to your counsellor team without a legal cloud over the follow-up.

The Trifecta

The Search Intelligence Trifecta — adapted for Indian ed-tech

Angryturtle

Centre-network GBP OS

Every physical centre, coaching branch or corporate office becomes a searchable, ranked entity. Weekly posts, category discipline, review capture. Solo tier from Rs 999/-.

SIE

Search Intelligence Engine

Category and course-family intent map for "JEE crash course", "data science bootcamp" or "CBSE class 10 tuition" type queries.

YODA

YouTube AIO engine

Demo lectures, concept explainers and mentor introductions. Ranked on YouTube search and Google AI Overview for learner-intent queries.

Three core services we deliver for ed-tech

Search & content operations

Course landers, cohort intent capture, faculty pages and syllabus-aligned SEO for K-12, test-prep and upskilling.

YouTube demo & AIO

Concept videos, mentor demo lectures and career-outcome explainers — engineered for AI Overview citations.

Paid search, Meta & counsellor funnel

Google search, Meta lead ads, WhatsApp-first cohort registration flows — all DPDP-consented.

Compliance overlay

Every asset is written to survive a DPDP & UGC review

DPDP 2023

Digital Personal Data Protection

Parent consent handled with the extra strictness DPDP requires for learners under 18. Purpose limitation is explicit. Counsellor follow-up is auditable.

UGC / AICTE

UGC & AICTE positioning

Higher-ed and upskilling landers do not claim "degree" where the course is a certificate. UGC / AICTE recognition status is stated plainly.

NCERT

NCERT alignment for K-12

K-12 curriculum content honours the current NCERT syllabus. Boards (CBSE, ICSE, IB, state boards) are named accurately.

CCPA / ASCI

Outcome-claim discipline

Test-prep and job-outcome claims are backed by cohort data. No "100% placement" unless the disclosure supports it.

Consumer Protection

Consumer Protection Act 2019

Refund, transfer, deferment and drop-out language is stated clearly on every enrolment page.

Cities we serve most frequently

Gurgaon / Delhi NCR Kota Hyderabad Bengaluru Chennai Mumbai / Pune Ahmedabad Kolkata Chandigarh Jaipur / Lucknow / Patna

Ed-tech verticals we build coverage for

K-12 tuition & boards

CBSE, ICSE, IB, state boards. Parent-first landers with NCERT alignment.

Test-prep & entrance

JEE, NEET, CAT, CLAT, UPSC, banking, SSC. Cohort-based landers and demo-lecture funnels.

Upskilling & bootcamps

Data science, AI, product, design, sales. Outcome-honest landers with cohort placement data.

Higher-ed & online degrees

UGC-recognised online degrees and post-grad diplomas — category positioning that does not overstate recognition.

Coding & kids-STEM

Robotics, coding-for-kids, chess, art, music — parent-facing landers with careful outcome language.

Study-abroad & test-prep

IELTS, TOEFL, SAT, GRE, GMAT. Country-specific landers for USA, UK, Canada, Australia, Ireland.

90-day engagement plan

Weeks 1-2

Discovery & catalogue map

Course catalogue reviewed, UGC / AICTE recognition status verified, centre-network GBP audit, intent map drafted.

Weeks 3-6

Foundation build

Angryturtle installed on centre GBPs. SIE landers approved by academic + legal. YODA demo lectures planned.

Weeks 7-10

Publish & enrol

Landers live. Paid campaigns on. Demo lectures published. DPDP-consented enrolment CRM live.

Weeks 11-12

First readout

Enrolments closed, cohort fill rates by course, CPE and cost-per-demo tracked against baseline.

Pricing floor

Every ed-tech engagement is scoped against course catalogue, centre count and channel mix. As a floor: retainers custom-scoped per engagement · from Rs 20,000/month equivalent (approx USD 250 / AUD 370). Product SKUs sit alongside — Angryturtle Rs 999/- and Nexus CRM Rs 3,999.

How to start

Send a note to contact@ichelonconsulting.com or WhatsApp +91 81302 26224. Fit-check inside 48 hours. Scoped proposal inside 7 working days.

Frequently asked questions

Do you handle K-12 parent-facing enrolment funnels?

Yes. NCERT-aligned copy, parent-consent DPDP flows, and centre-network GBP presence.

Can you support test-prep cohorts (JEE, NEET, CAT)?

Yes. Cohort-based landers, demo-lecture YouTube presence, and DPDP-consented WhatsApp enrolment flows.

Do you help with upskilling bootcamps?

Yes. Outcome-honest landers with cohort placement data, LinkedIn campaigns for working professionals.

What is the minimum engagement length?

90-day starter engagement, then rolling monthly or cohort-based retainers.

Do you handle study-abroad / IELTS / SAT?

Yes. Country-specific landers for USA, UK, Canada, Australia, Ireland.

How do you handle DPDP for under-18 learners?

Parental consent is explicit and auditable. Purpose limitation stays scoped to the enrolment.

Do you handle scholarship-test campaigns?

Yes. Scholarship-first funnels for K-12 and test-prep — a proven high-intent capture path.

Can you support regional-language creatives?

Yes. Hindi and major Indian language creatives for K-12 and test-prep audiences.

Do you handle counsellor CRM automations?

Yes, integrated with your CRM or with a scoped Nexus CRM instance.

What is the WhatsApp response time?

Business hours IST 9am-9pm, typically inside 30 minutes for existing accounts.

Backed by ICG global leadership

Rohit Gupta

Co-Founder, Business & Growth

Santosh Reddy

US Practice Lead

Ravi

Delivery & Client Success

Siddhant Malik

Australia Practice Lead

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore Nexus CRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
CPQL variance ₹620–₹3,800 → ₹680–₹1,420

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

Selected ICG clients

Healthcare brands ICG
has worked with.

A representative slice of the 300+ healthcare brands ICG has delivered for across India. Full client list available under NDA during a Brand and Growth Diagnostic.