TL;DR

ICG runs country-specific medical tourism marketing for Indian hospitals across 8 source markets: Bangladesh, Iraq, Nigeria, UAE, Kenya, UK, USA, Australia.
Each corridor gets its own language, channel and closing-signal stack — Bangla/WhatsApp for Bangladesh, Arabic/Kurdish/Telegram for Iraq, church-network WhatsApp for Nigeria.
Retainers from ₹20,000/month, custom-scoped per corridor across Foundation, Growth and Scale tiers; ad spend billed at cost.
Facilitator network builds, NABH/JCI surfacing and insurance-empanelment content are baked into every programme.
Hospital-tier engagements are led by ICG Sr. Leadership, starting with a free 48-hour corridor audit.

By Rohit Gupta · Business & Growth Lead, Ichelon Consulting Group

Service · Medical Tourism Marketing · India

Medical tourism marketing for Indian hospitals.
Bangladesh. Iraq. Nigeria. UAE. Kenya. UK. USA. Australia.

India is the global #2 medical tourism destination and hosts ~700,000 medical arrivals every year. But 90% of Indian hospital international-marketing budgets still run one generic English landing page for every source country. If your programme is not Bangla-first for Bangladesh, Arabic-and-Kurdish-aware for Iraq, WhatsApp-and-church-network-native for Nigeria, multi-language-segmented for the UAE, and NHIF-insurance-mapped for Kenya, you are losing arrivals to the border-state hospitals in Kolkata, the Malayali-diaspora cardiac networks in Kochi and the multi-language desks at Fortis, Apollo, Medanta and Manipal that already run this playbook.

ICG runs the country-specific marketing programme end-to-end — source-country language funnels, channel stacks matched to how each community actually discovers care, cultural calendar planning, facilitator network builds, insurance-empanelment content, medical visa touchpoints, NABH and JCI accreditation surfacing, and cost transparency structured for each country's forex and payment reality.

WhatsApp for quote → Free 48-hour audit →

The ICG engagement model

Every practice welcome — retainers starting from ₹20,000/mo (India) or $499/mo (Global).

Goals-Driven engagements · Performance-Linked Payout Models available. Read the full engagement model →

🎯 Ichelon Agency OS See your goals live · client-facing dashboard, updated in real time. Click any screenshot to zoom. Open the full engagement model →

🔍 Agency-wide client health

Client-facing dashboard month-to-date goal pacing

🔍 Client dashboard · MTD pacing

Client weekly report with goals + watch list

🔍 Weekly report · goals + watch list

700K+

Medical arrivals to India annually

Global medical tourism destination

3-5x

International patient LTV vs domestic

6-9 wks

Average patient consideration cycle

Source-country marketing

Eight source markets — eight distinct funnels.

A Bangladeshi cardiac patient in Dhaka does not discover Indian hospitals the way an Iraqi oncology patient in Baghdad does. Language, channel, family decision unit, religious calendar, insurance context and forex reality are all different. Every ICG country programme is built from the ground up for the source market. Deep-dive playbooks:

Volume leader · 55-60% share

Bangladesh · Dhaka + Chittagong + Sylhet

Bangla-first, Facebook-led, WhatsApp voice-note closed. Cardiac, oncology, orthopaedic. 200-230K arrivals. Kolkata captures 40%.

Bangladesh playbook →

Fastest-growing · 6-8x since 2019

Iraq · Baghdad + Basra + Erbil

Arabic-first + Kurdish for KRG. Instagram + Telegram + facilitators. Oncology + cardiac + neurosurgery. 55-65K arrivals.

Iraq playbook →

Africa's largest source

Nigeria · Lagos + Abuja + Port Harcourt

English + Pidgin video. WhatsApp diaspora + Facebook Groups + church networks. Cardiac + oncology + transplant. 20-28K arrivals, 3-4x latent.

Nigeria playbook →

Insurance-network heavy

UAE · Dubai + Abu Dhabi + Sharjah

3 funnels: Indian expat (60%) + Emirati (15-20%) + other expats (20-25%). Multi-language. Daman/Neuron/Nextcare insurance content. IVF + cardiac + cosmetic. 40-60K arrivals.

UAE playbook →

East Africa corridor lead

Kenya · Nairobi + Mombasa + Kisumu

English. WhatsApp + Facebook + church networks. NHIF + Britam/Jubilee/Old Mutual insurance mapping. Cardiac + oncology + orthopaedic. 10-16K arrivals.

Kenya playbook →

Premium tier

United Kingdom

NHS-waiting-list driven. IVF + cosmetic + orthopaedic. English + Punjabi + Gujarati + Malayalam for diaspora. Indian community group networks. Bespoke playbook available on request.

High-ticket self-pay

United States

Cost-conscious self-pay + NRI diaspora. IVF, cosmetic, dental, complex surgery. English + Hindi + regional. Bespoke playbook available on request.

Specialty-driven

Australia

IVF + cosmetic + dental. Diaspora and Medicare-gap-driven. English + Punjabi + Malayalam. Bespoke playbook available on request.

Channel table

Where each source country actually discovers Indian hospitals.

One-line summary of the primary discovery channel, closing channel, language stack and unique closing signal per source market:

Country	Primary discovery	Closing channel	Language stack	Unique closing signal
Bangladesh	Facebook Groups	WhatsApp voice notes + facilitator	Bangla + English	Bengali-speaking coordinator + halal food surfacing
Iraq	Instagram + Telegram	WhatsApp Iraqi dialect + facilitator	MSA + Iraqi dialect + Kurdish (KRG)	Iraqi-dialect voice + Najaf-Karbala calendar awareness
Nigeria	WhatsApp + Facebook Groups	WhatsApp + church referral + facilitator	English + Pidgin (video)	Forex-aware payment plan + pastor endorsement
UAE	Community-language Instagram + Snapchat + Facebook	WhatsApp + insurance-network content	English + MSA + Gulf Arabic + Malayalam + Tamil + Hindi + Urdu + Tagalog	Insurance empanelment map + community-newspaper placement
Kenya	Facebook Groups + WhatsApp	WhatsApp + insurance broker + facilitator	English (Kenyan cadence)	NHIF + private insurer mapping + church endorsement
United Kingdom	Google search + Indian community groups	Email + WhatsApp + diaspora network	English + regional Indian for diaspora	NHS-waiting-list comparison + package concierge
United States	Google search + NRI diaspora WhatsApp	Email + phone + NRI network	English + Hindi + regional	Self-pay cost transparency + US-hospital-cost comparison
Australia	Google + Indian community events	Email + WhatsApp	English + Punjabi + Malayalam	Medicare-gap cost framing + family-visit tie-in

Procedure-specific marketing

Procedure-led marketing matched to source country.

Every procedure has a different source-country dominance profile and consideration-cycle length. Marketing calendars, retargeting cadence, testimonial reshoot priorities and cost-transparency framing are all built by procedure × country.

✓ Cardiac surgery + interventional cardiology — Bangladesh (28-32% of BD arrivals), Nigeria, Kenya, Iraq dominant. Insurance-and-forex-driven. NABH + JCI hospital affiliation critical. 3-6 week consideration cycle.
✓ Oncology (medical + surgical + radiation) — Iraq, Bangladesh, Nigeria, Kenya dominant. Urgency-driven, shortest cycle at 2-4 weeks. Specialty hospital affiliation critical.
✓ Orthopaedic + joint replacement — Bangladesh, UAE, UK, Iraq (post-conflict trauma) dominant. Cost-comparison framing. 5-9 week cycle.
✓ IVF + reproductive medicine — UK, USA, Australia diaspora + UAE high-tier + growing in Bangladesh. Long 6-14 week consideration. WhatsApp voice-note-heavy.
✓ Organ transplant — UAE, Bangladesh, Nigeria, Iraq. Donor logistics extend cycle to 10-24 weeks. NOTTO compliance content.
✓ Neurosurgery + spine — Iraq, Bangladesh, Nigeria. 3-6 week cycle. Complex-case competence messaging.
✓ Cosmetic + plastic surgery — UK, USA, Australia diaspora + Emirati UAE. Confidentiality-and-consent-first testimonial framing. 8-14 week cycle.
✓ Dental tourism — UK, USA, Australia. Implants + full-mouth rehab. Cost-driven with vacation-window planning.
✓ Bariatric + metabolic surgery — UAE, UK, Nigeria growing. Insurance context varies. 6-10 week cycle.
✓ Preventive health packages + Golden Visa fitness — UAE-specific growing category. Executive check-up product with dedicated content stack.

ICG pricing

The medical tourism programme — country-tier pricing.

Every ICG country programme sits on one of three custom-scoped retainer bands, scoped per corridor, with retainers from ₹20,000/month. Programme scope changes by source country because content complexity, language count, channel mix and facilitator layer differ. Ad spend and creative production billed at cost on client-owned Meta, Google, WhatsApp Business Platform, and Snapchat accounts.

Country corridor	Foundation	Growth	Scale
Bangladesh	Custom-scoped	Custom-scoped	Custom-scoped
Iraq	Custom-scoped	Custom-scoped	Custom-scoped
Nigeria	Custom-scoped	Custom-scoped	Custom-scoped
UAE (multi-segment)	Custom-scoped	Custom-scoped	Custom-scoped
Kenya + East Africa	Custom-scoped	Custom-scoped	Custom-scoped
UK / USA / Australia	On audit	On audit	On audit
Multi-country enterprise	-	-	Custom-scoped

Foundation = 1 country, 1 specialty. Growth = 1 country, multi-specialty, multi-city. Scale = full corridor with facilitator network + quarterly on-ground meet + dedicated multi-language international patient team. Ad spend and creative production billed at cost.

Case study strip

Programme outcomes from ICG medical tourism corridors.

Hospital client identities are protected under standard confidentiality; outcome bands are consolidated across comparable engagements over the last 18 months.

Multispecialty hospital · Delhi NCR

Bangladesh corridor

Bangla content stack + Facebook + WhatsApp + Dhaka facilitator network. Booked arrivals from Bangladesh grew ~3.2x over 9 months. Cost per booked arrival reduced ~58%. Facilitator-attributed arrivals reached 34% of total by month 6.

Tertiary oncology centre · South India

Iraq corridor

Arabic + Iraqi-dialect content + Instagram + Telegram partnership. Oncology arrivals from Baghdad and Basra grew ~4.5x over 12 months. Kurdish creative added month 4 lifted Erbil enquiries ~2.1x incrementally.

Cardiac specialty hospital · West India

Nigeria corridor

WhatsApp diaspora broadcast + Lagos and Abuja Facebook + church-network partnership. Booked cardiac arrivals grew ~2.7x over 12 months despite CBN forex tightening. Church-network referrals delivered ~19% of arrivals by month 9.

IVF chain · Multi-city

UAE corridor

Multi-language segmented funnel (Malayalam + Tamil + Arabic + English) + insurance-network cashless coordination content. UAE-origin IVF cycles booked grew ~3.6x over 10 months. Malayalam-community WhatsApp closed 42% of arrivals.

Multispecialty hospital · South India

Kenya corridor

NHIF and private insurer empanelment content + Facebook Groups + Nairobi facilitator network. Booked arrivals from Kenya grew ~2.4x over 12 months. Insurance-pre-authorised cases doubled as a share of total, reducing patient acquisition cost ~31%.

Hospital chain · National

Multi-country enterprise

Bangladesh + Iraq + Nigeria + Kenya + UAE corridor running in parallel. International patient revenue as share of total hospital revenue crossed 12% in year one, 19% in year two. NABH-Nursing Excellence + JCI reaccreditation surfaced in every corridor.

What ICG delivers

The medical tourism marketing programme — scope.

Every ICG country programme delivers the same operational stack, tuned by corridor:

✓ Country + procedure landing pages (12-30 per corridor)
✓ Multi-language content operation (Bangla, Arabic, Kurdish, Malayalam, Tamil, Hindi, Gujarati, Punjabi, Urdu, Tagalog, English)
✓ WhatsApp Business Platform funnel with country-specific templates and voice-note-first coordinator scripts
✓ Country-appropriate channel campaigns (Facebook Groups for BD/NG/KE; Instagram + Telegram for IQ; multi-language Instagram + Snapchat + community-press for UAE)
✓ YouTube channel build with country-language surgeon explainers and consented patient testimonial films
✓ Facilitator network build with portal, monthly settlement, quarterly on-ground meets (Dhaka/Baghdad/Lagos/Nairobi/Dubai)
✓ Insurance-empanelment mapping and cashless coordination content (UAE, Kenya especially)
✓ Church, community, alumni and diaspora network partnership (Nigeria, Kenya, UK, USA, Australia)
✓ Medical visa touchpoint documentation and IVAC/embassy pathway content (never guarantee)
✓ Forex-and-payment-plan aware cost transparency framework (range-based, never specific promise)
✓ NABH + JCI accreditation surfacing with exact accreditation numbers
✓ Country-specific religious and cultural calendar planning (Ramadan, Eid, Muharram, Arbaeen, Nowruz, Diwali, Onam)
✓ International patient lead capture with multi-language WhatsApp follow-up
✓ Post-treatment ABHA-linked or Bangla-and-English discharge summary content
✓ Cohort analytics attributing booked arrivals by country, city, channel, language, facilitator, insurer
✓ See the Medical Tourism India 2026 Guide for the underlying landscape.

Diaspora patients researching Indian hospitals increasingly start that research inside conversational AI tools rather than a search box. For hospitals exploring that surface, see our ChatGPT Ads India practice and the State of ChatGPT Ads in Indian Healthcare 2026 report.

Medical Tourism Marketing · FAQs.

How much does medical tourism marketing cost in India? +

Country programmes run in three custom-scoped bands: Country Foundation for a single specialty in a single corridor, Country Growth for multi-specialty multi-city inside one corridor, and Country Scale for the full corridor with facilitator network, plus multi-country enterprise programmes. Retainers start from ₹20,000/month, with Goals-Driven engagements and Performance-Linked Payout Models available. Ad spend billed at cost on client-owned accounts.

Which source countries does ICG cover? +

Deep-tier programmes for Bangladesh, Iraq, Nigeria, UAE and Kenya with dedicated landing pages and country-specific playbooks. Bespoke programmes for UK, USA, Australia diaspora + Oman, Qatar, Kuwait, Bahrain, Yemen + Uganda, Tanzania, Rwanda, Ethiopia + Sri Lanka, Maldives, Nepal, Bhutan, Myanmar.

How long does a medical tourism programme take to show results? +

Foundation-tier programmes show first booked international arrivals within 45-60 days. Growth programmes show meaningful volume (10-30 arrivals per month per country) by month 3-4. Scale programmes reach 50-150 arrivals per month per corridor by month 6-9. Timeline varies by starting content stack, facilitator network readiness, and hospital NABH/JCI status.

What makes ICG's medical tourism programme different from other agencies? +

Country-specific playbooks built from source-country cultural, linguistic, religious and regulatory reality — not translated Indian marketing. WhatsApp-first funnel with voice-note-native coordinator scripts. Facilitator network build baked into the programme rather than treated as separate. Insurance and forex awareness in cost content. Hospital-tier engagements are led by ICG Sr. Leadership.

Do we need to be NABH or JCI accredited to run this programme? +

No, but accreditation dramatically improves conversion at the top of every source corridor. If your hospital is not NABH-accredited, ICG will not misrepresent that in content. Programmes for non-accredited hospitals emphasise specialty-specific competence, doctor credentials, patient outcomes and treatment protocol transparency instead.

Can ICG integrate with our existing international patient CRM or hospital IMS? +

Yes. Every build ships CRM-agnostic webhooks + Zapier integration. Deeper native integration for AtomCRM, the common enterprise and horizontal CRM platforms, and ABDM HFR/HPR/ABHA where relevant. WhatsApp Business Platform funnel state syncs into whichever CRM the hospital uses.

How does ICG structure the facilitator network build? +

Country-by-country. For each corridor ICG identifies, contracts, portalises and trains 15-50 vetted local facilitators. Commercial terms typically 12-22% commission depending on country norms, transparent monthly settlement, quarterly on-ground meets (Dhaka, Baghdad, Erbil, Lagos, Abuja, Nairobi, Dubai). Facilitator quality vetting is a continuous exercise.

How is cost-transparency handled given every hospital's rates vary? +

Range-based cost pages, never specific-price promise. Each specialty page shows a package range in USD (primary) with country-currency reference (BDT, IQD, NGN, AED, KES). Payment-plan and insurance-context messaging built for each corridor. Real quotes shared through WhatsApp after the initial enquiry qualification.

What happens on the 48-hour audit? +

ICG reviews your current international patient marketing footprint (website, landing pages, WhatsApp funnel, social presence, accreditation surfacing), maps it against the target corridor's channel and language stack, identifies the top 6-10 gaps, and delivers a costed 90-day activation plan for the corridor. No obligation to engage after the audit.

Which specialties see the strongest medical tourism outcomes? +

Cardiac, oncology, complex neurosurgery, orthopaedic joint replacement, IVF, transplant, and paediatric complex surgery see the strongest cross-corridor outcomes because the domestic capacity gap is real in most source markets. Cosmetic, dental and bariatric are strong for UK/USA/Australia diaspora and Emirati UAE segments.

CPQL benchmarks · ICG vs market

29–51% below the market
median CPQL, specialty by specialty.

Most medical tourism marketing pitches sell on CPL. ICG sells on CPQL — Cost Per Qualified Lead — the cost of a lead that actually shows up for a consultation. The difference is often 3–4×. Here is what our 150+ healthcare clients actually pay.

Specialty	Market median CPQL	ICG median CPQL	Difference
IVF & Fertility	₹2,400	₹1,180	−51%
Aesthetic Dermatology	₹1,400	₹950	−32%
Plastic Surgery	₹3,500	₹2,200	−37%
Hair Transplant	₹2,100	₹1,350	−36%
Ophthalmology (LASIK)	₹1,800	₹1,080	−40%
Psychiatry	₹2,200	₹1,260	−43%
Dental (general)	₹1,100	₹780	−29%

Medians from ICG's public CPQL benchmark dataset (Q2 2026), drawn from ICG's live portfolio across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and tier-2 cities. Adjust for city: metro CPQLs run 20–35% higher than tier-2 across all specialties.

HealthApex OS · The proprietary stack

HealthApex OS: eight platforms. One intelligence layer.

AtomCRM healthcare lead management · Beacon attribution · Hawk CRM intelligence · Phoenix clinic revenue · HealthPro 360 PMS · YODA YouTube intelligence · Agency OS live reporting · AIO Intel AEO+LLM citation tracking. Built in-house since 2018 — included in every medical tourism marketing engagement.

Explore HealthApex OS → See every HealthApex OS platform in detail →

Two products worth knowing

Hawk and YODA.
Standalone offers built for specific gaps.

⏵ Hawk · CRM Intelligence

Is your CRM hiding what it should be showing?

Hawk shows where your leads are leaking: which went cold, which were downgraded by automation, which are recoverable. Free Lead-Leak Audit in 48 hours.

Explore Hawk + free audit →

▶ YODA · YouTube Intelligence

Is your YouTube channel generating patients, or just views?

YODA connects YouTube content to consultation bookings. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Explore YODA →

The diagnostic framework

Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.

High CPL. Junk leads. Low ROAS. These are symptoms, not problems. ICG's diagnostic framework — built across 150+ healthcare engagements — maps every symptom to its actual root cause and the specific treatment that fixes it.

Symptom	Diagnosis	ICG Treatment
High CPL across all campaigns	Poor channel selection	SLC Matrix
Leads come in, but most are junk	Inefficient digital operations	DCG Matrix
Leads convert to appointments slowly	Sales process / telecaller gaps	ACE Matrix + MIS Tool
CPL keeps rising every month	Cross-firing between ad groups	N-Gram + Cross-Firing Analysis
Meta Smart Bidding not optimising	EMQ at 2.5, no first-party signal	Beacon CAPI middleware
Traffic is up but enquiries flat	Wrong T-1 page; no CRO	Device ID Tool + OHMRC Model
Invisible to ChatGPT / AI Overviews	No AEO infrastructure	AIO Intel Tool + cluster architecture
Patient database underutilised	No retention motion on existing patients	Phoenix revenue intelligence
Can't see which leads are leaking from your CRM	No CRM intelligence layer; backward movement invisible	Hawk · CRM intelligence + Lead-Leak Audit
YouTube channel has subscribers but no patients	Optimising for views instead of consultation attribution	YODA · YouTube intelligence + consultation attribution

Every framework in this table is proprietary to ICG. Calibrated across 150+ live healthcare accounts since 2018. Full ICG methodology → · Glossary →

Complete guides

Read the complete guide
for your category.

Six pillar guides — each 8,000–15,000 words of original ICG methodology, CPQL benchmarks, and live client data. The depth no other Indian healthcare marketing agency publishes.

Healthcare Marketing India — Complete Guide → Doctor Marketing India — Complete Guide → Hospital Marketing India — Complete Guide → IVF Marketing India — Complete Guide → Healthcare Performance Marketing — Complete Guide → Healthcare SEO + AEO India — Complete Guide →

More insights at ichelonconsulting.com/insights · 250+ articles · all healthcare-only

The ICG technology stack

Every tool. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

AtomCRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Includes the AtomCRM calling app, which replaces a traditional IVR. Live at 80+ healthcare centres in India.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore AtomCRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — AtomCRM or any other CRM you run, including custom builds. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

A PMS built to track cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS, whichever one it is, Phoenix builds the business intelligence layer on top of it without replacement. Built for single clinics and multi-centre chains alike.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
Tracks CPQL by centre and specialty

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

A YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by Sr. Leadership.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, a member of our Sr. Leadership team leads it. Not an account manager. The people accountable for what you're evaluating.

The ICG team — 100+ healthcare marketing specialists at Gurgaon HQ

100+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with Sr. Leadership → Meet the full leadership team →

Hospital-tier engagements are led by ICG Sr. Leadership.

Free 48-hour audit covers source-country corridor potential, current channel-and-language coverage, insurance and facilitator readiness, NABH + JCI surfacing quality and a costed 90-day activation plan for the corridor that fits your specialty mix best.

WhatsApp · +91 81302 26224 Free 48-hour audit

The nine-stage patient journey

We cover every stage, from first search to repeat visit

0Foundations
1Demand gen
2Capture
3Lead quality
4Lead mgmt
5Scheduling
6Show-up
7Conversion
8Retention

We work across all nine stages, from foundations to past patients, and fix the stage that leaks first. Our own software runs the work, and every stage is reported against a monthly target on Ichelon Agency OS.

Start with Website SEO Google Ads Meta Ads WhatsApp AI Qualifier

See all nine stages and the tool behind each one →

Ichelon Agency OS: Goals portfolio · clients shown as Client A to G — **Ichelon Agency OS**Every service line shows its monthly target, what is delivered and whether it is on pace.Goals portfolio · clients shown as Client A to G

Medical tourism marketing for Indian hospitals. Bangladesh. Iraq. Nigeria. UAE. Kenya. UK. USA. Australia.

Eight source markets — eight distinct funnels.

Bangladesh · Dhaka + Chittagong + Sylhet

Iraq · Baghdad + Basra + Erbil

Nigeria · Lagos + Abuja + Port Harcourt

UAE · Dubai + Abu Dhabi + Sharjah

Kenya · Nairobi + Mombasa + Kisumu

United Kingdom

United States

Australia

Where each source country actually discovers Indian hospitals.

Procedure-led marketing matched to source country.

The medical tourism programme — country-tier pricing.

Programme outcomes from ICG medical tourism corridors.

Bangladesh corridor

Iraq corridor

Nigeria corridor

UAE corridor

Kenya corridor

Multi-country enterprise

The medical tourism marketing programme — scope.

Medical Tourism Marketing · FAQs.

29–51% below the marketmedian CPQL, specialty by specialty.

HealthApex OS: eight platforms. One intelligence layer.

Hawk and YODA.Standalone offers built for specific gaps.

Is your CRM hiding what it should be showing?

Is your YouTube channel generating patients, or just views?

Most healthcare marketing agencies treat symptoms.ICG diagnoses root causes.

Read the complete guidefor your category.

Every tool. One compounding system. HealthApex OSBuilt in-house. Deployed in every engagement.

AtomCRM

Hawk

Beacon

HealthPro 360

Phoenix

YODA

Agency OS

AIO Intel

Prism Spy

Angryturtle

Every diagnostic is led by Sr. Leadership.You'll know their names before the engagement begins.

100+ specialists.One growth engine.

Rohit Gupta

Abhash Kumar

Deep Das

Hospital-tier engagements are led by ICG Sr. Leadership.

We cover every stage, from first search to repeat visit

More questions answered

Hi, we're the ICG Leadership Team.

Medical tourism marketing for Indian hospitals.
Bangladesh. Iraq. Nigeria. UAE. Kenya. UK. USA. Australia.

29–51% below the market
median CPQL, specialty by specialty.

Hawk and YODA.
Standalone offers built for specific gaps.

Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.

Read the complete guide
for your category.

Every tool. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

Every diagnostic is led by Sr. Leadership.
You'll know their names before the engagement begins.

100+ specialists.
One growth engine.