India hub · Real Estate · Serving India from Gurgaon HQ

Real estate marketing agency in India built for RERA-clean, high-intent demand generation

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By Rohit Gupta · Business & Growth Lead, Ichelon Consulting Group

Reviewed by Raman Soni, Head of Performance Marketing

TL;DR

ICG partners with Indian real estate developers, IPCs, channel partners and residential + commercial brokerages in NCR, MMR, Pune, Bengaluru, Hyderabad and Chennai.
Creative and copy stay RERA-clean from the first draft — project registration numbers, carpet-area disclosures, possession dates and disclaimer language are baked into every hoarding, lander and paid ad.
The Search Intelligence Trifecta — Angryturtle, SIE and YODA — drives GBP presence for every site office, category-level Google rankings for "3 BHK in [micro-market]" type queries, and YouTube walkthroughs that earn AI Overview citations.
Retainers custom-scoped per engagement · from Rs 20,000/month equivalent (approx USD 250 / AUD 370) — sized to project count, geography and channel mix.
Reach us at contact@ichelonconsulting.com or book a discovery call.

Chat with a Co-Founder → WhatsApp ICG →

AI-powered demand generation · Gurgaon HQ · contact@ichelonconsulting.com

Why Indian real estate developers and brokerages choose ICG

Real estate demand generation in India collapses under three failure modes. First, the creative gets flagged by state RERA authorities because the project registration number or possession date is missing. Second, the lead cost climbs because everyone runs the same lookalike, same interest bucket, same lookbook slot. Third, the CRM pipeline chokes because lead capture is not consented under DPDP and the sales team cannot legally follow up.

ICG works from Gurgaon and has been building demand generation for regulated Indian buyers since 2018. Our real estate engagements start with a project-family map. Each project gets its own micro-market intent map, its own RERA-safe creative library, its own GBP presence at the site office address, and its own YouTube walkthrough asset. All of that is engineered to rank on Google, not just push paid impressions.

We do not run "lead factory" campaigns. The output is qualified enquiry volume for a specific micro-market at a defined cost-per-qualified-lead, tracked in a DPDP-consented CRM, and handed off cleanly to your channel partner or in-house sales team. If your unit economics do not clear on that basis, we will say so at scoping and re-shape the plan.

The Trifecta

The Search Intelligence Trifecta — adapted for Indian real estate

Angryturtle

Site-office GBP OS

Every project site office, sales gallery and corporate address turns into a searchable, ranked entity. RERA number in the description. Solo tier from Rs 999/-.

SIE

Search Intelligence Engine

Micro-market intent map for "3 BHK in Sector 63A" type queries. Ranks project landers on Google for high-intent buyer searches.

YODA

YouTube AIO engine

Walkthrough videos, drone shots, amenity tours and micro-market explainers. Ranked on YouTube search and Google AI Overview.

Three core services we deliver for real estate

Search & content operations

Project landers, micro-market intent capture pages, floor-plan pages and RERA-clean copy audits.

YouTube walkthrough & AIO

Long-form and short-form walkthroughs, amenity explainers and locality guides — engineered for AI Overview citation.

Paid search, Meta & NRI outreach

Google search, Meta lead ads, and NRI-targeted campaigns for premium and luxury inventory. All lead capture DPDP-consented.

Compliance overlay

Every asset is written to survive a RERA & DPDP review

Real estate is one of the two most heavily regulated advertising categories in India (the other is regulated healthcare). We treat it that way.

RERA

Real Estate Regulation Act 2016

Every creative, lander and paid ad carries the RERA registration number, project name, promoter name and RERA URL as required.

State RERA

State-level RERA authorities

UP-RERA, HRERA, MahaRERA, K-RERA, TN RERA and others — each has its own disclosure discipline and we ship the correct set for each project's registration state.

DPDP 2023

Digital Personal Data Protection

Every lead form carries explicit consent, purpose limitation and data-fiduciary language. CRM handoff honours the same consent scope.

CPCB

Central Pollution Control Board

Environmental clearance references, water/waste discharge disclosures and CPCB norms are referenced correctly on green-building and township landers.

Consumer Protection

Consumer Protection Act 2019

Every claim — possession date, amenity list, carpet-area figure — is defensible and auditable. No superlatives that a state authority can flag as misleading.

Micro-markets we serve most frequently

Gurgaon / Dwarka Expressway / Sohna Noida / Greater Noida / Yamuna Expressway Delhi Faridabad / Neharpar Ghaziabad / Raj Nagar Extension MMR · Thane / Navi Mumbai / Panvel Pune · Kharadi / Hinjewadi Bengaluru · Whitefield / Sarjapur / North Hyderabad · Kokapet / Financial District Chennai · OMR / GST Road

Real estate verticals we build coverage for

Residential mid-income

2/3 BHK apartment projects — micro-market intent capture and site-office GBP presence.

Premium & luxury residential

4 BHK, penthouses, villas — NRI-targeted paid campaigns and long-form YouTube walkthroughs.

Commercial & retail

Grade A office space, retail leasing and SCO plots — broker-led content and B2B search targeting.

Plotted developments

Farm plots, township plots, gated communities — land-sale funnels with careful disclosure discipline.

Co-living & managed living

Category education, city-level intent capture, referral funnels.

Second homes & hill / beach

Vacation-home and second-home landers, feeder-city targeting.

90-day engagement plan

Weeks 1-2

Discovery & RERA mapping

Project inventory review, RERA registration status checked, site-office GBP audit, micro-market intent map drafted.

Weeks 3-6

Foundation build

Angryturtle installed on all site-office GBPs. SIE landers approved by legal. YODA walkthrough production planned.

Weeks 7-10

Publish & capture

Landers live. Paid campaigns on. YouTube walkthroughs published. IndexNow pinged. DPDP-consented CRM live.

Weeks 11-12

First readout

Site visits booked, qualified leads reported by micro-market, CPL and cost-per-site-visit tracked against baseline.

Pricing floor

Every real estate engagement is scoped against project count, micro-market list and channel mix. As a floor: retainers custom-scoped per engagement · from Rs 20,000/month equivalent (approx USD 250 / AUD 370). Product SKUs sit alongside — Angryturtle Rs 999/- and Nexus CRM Rs 3,999.

How to start

Send a note to contact@ichelonconsulting.com or WhatsApp +91 81302 26224. Fit-check inside 48 hours. Scoped proposal inside 7 working days.

Frequently asked questions

Do you carry RERA disclosures on paid Meta creatives?

Yes. RERA registration number, project name and promoter name are on every creative in accordance with state RERA requirements.

Can you handle NRI-targeted campaigns for luxury inventory?

Yes. NRI intent capture landers, geo-targeted paid campaigns in USA, UK, UAE, Singapore and Australia.

Do you work with channel partners or only direct developers?

Both. We work with in-house developer marketing teams and with IPCs / channel partner brokerages.

What is the minimum engagement length?

90-day starter engagements, then rolling monthly or quarterly retainers.

Do you build YouTube walkthroughs?

Yes, through YODA. Long-form and short-form walkthroughs, amenity tours and locality guides.

How do you handle DPDP consent for CRM handoff?

Every form ships with explicit consent, purpose limitation and data-fiduciary language. CRM handoff honours the same consent scope.

Do you offer WhatsApp lead-nurture automations?

Yes, DPDP-consented WhatsApp Business API flows for post-enquiry nurture.

Can you support plotted developments and second-home projects?

Yes. Careful disclosure discipline for land sale, feeder-city targeting for second homes.

Do you handle site-visit booking automations?

Yes, integrated with your CRM or with a scoped Nexus CRM instance if you do not have one.

What is the WhatsApp response time?

Business hours IST 9am-9pm, typically inside 30 minutes for existing accounts.

Backed by ICG global leadership

Rohit Gupta

Co-Founder, Business & Growth

Santosh Reddy

US Practice Lead

Ravi

Delivery & Client Success

Siddhant Malik

Australia Practice Lead

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore Nexus CRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
CPQL variance ₹620–₹3,800 → ₹680–₹1,420

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

Selected ICG clients

Healthcare brands ICG
has worked with.

A representative slice of the 300+ healthcare brands ICG has delivered for across India. Full client list available under NDA during a Brand and Growth Diagnostic.