67% of patients now consult ChatGPT or Perplexity before booking healthcare. If your clinic is not present in those AI answers, your brand is invisible to a majority of new patients. ICG was the first agency in India to build AEO and LLM optimisation into every healthcare engagement, not as a paid add-on.
Delhi is ICG's home market. South Delhi (GK, Vasant Kunj, Vasant Vihar, Saket), Central Delhi (Karol Bagh, CP), East Delhi, and the Gurgaon-Delhi corridor. Active categories: multi-specialty hospitals, IVF chains, dermatology and aesthetic clinics, dental groups, ophthalmology, diagnostic networks.
Delhi healthcare is segmented by geography: South Delhi runs a different patient economics from East Delhi or North Delhi. ICG runs city-segmented campaigns with paid, organic, and AEO calibrated to each segment.
The Delhi NCR healthcare market — what ICG sees from here
Delhi NCR is ICG's home market. The team has been delivering healthcare engagements across Delhi NCR since 2018 — which is to say, ICG knows this market more deeply than any other in India. The Delhi NCR healthcare advertising market includes Delhi proper (NCT), Gurgaon, Noida, Greater Noida, Faridabad, Ghaziabad, and the surrounding catchment areas. As a single advertising market, it is approximately 25-30% larger than Mumbai by total healthcare media spend. The CPQL for healthcare advertising across Delhi NCR varies dramatically by geography — from ₹1,180 average in Gurgaon (ICG home market, well-optimised) to ₹1,800-2,200 in some South Delhi micro-markets (high CPC, premium demographic).
Delhi NCR is six distinct healthcare markets
South Delhi (Greater Kailash, Vasant Kunj, Vasant Vihar, Saket, Defence Colony) — premium catchment with global-private-hospital expectations. Apollo Sarita Vihar, Max Saket, Fortis Vasant Kunj dominate the multi-specialty layer. Dermatology and aesthetic clinics in GK and Vasant Vihar serve a high-income demographic. CPQL +25-40% above the NCR average.
Central Delhi (Connaught Place, Karol Bagh, Civil Lines) — government and corporate-employee patient demographic. AIIMS catchment for tertiary care, RML for routine government coverage, Sir Ganga Ram for premium private. Dental and aesthetic clinics in CP and South Extension. CPC mid-range; CPQL near NCR average.
East Delhi (Mayur Vihar, Patparganj, Preet Vihar, Laxmi Nagar) — high-density residential patient pool, value-oriented healthcare consumption. Max Patparganj, Yashoda Hospitals dominate the multi-specialty layer. CPC 15-20% below NCR average; CPQL well below average for clinics with strong Hindi-bilingual content.
Gurgaon (Sectors 14, 29, 47, Sushant Lok, DLF Phases, Golf Course Road, Sohna Road) — ICG's home base. The corporate-employee demographic dominates. Medanta, Fortis Memorial, Artemis, Max Gurgaon at the multi-specialty layer. DermaClinix, Skin Decor at the aesthetic layer. CPC 20-30% above national average; CPQL well below national average because ICG runs more than a third of its active engagements from this market.
Noida (Sectors 18, 50, 62, Greater Noida, Yamuna Expressway corridor) — fast-growing residential catchment with corporate offices increasingly relocating from Delhi. CPC mid-range; CPQL near NCR average; fast funnel velocity given digital-native patient demographic.
Faridabad and Ghaziabad — value-oriented Tier-1-adjacent catchments. Lower CPC, value-segment patient economics, and Hindi-bilingual content dominance. CPQL 10-15% below NCR average.
Why ICG's NCR insight matters
The reason ICG's NCR programmes consistently outperform: micro-market calibration. A South Delhi dermatology programme runs on a different creative library, audience targeting, and CPQL target than an East Delhi or Gurgaon programme. The same multi-specialty hospital running both a South Delhi outpatient programme and a Noida outpatient programme is operating two distinct campaigns with distinct attribution. ICG's NCR depth means we built this micro-market calibration into our base methodology — other agencies that work outside NCR most of the time apply national-average assumptions that under-perform here.
