You'll speak with Rohit or Abhash — not an account manager. They'll map what's causing your specific patient acquisition problem, name the root cause, and outline what a fix looks like. You leave with a written diagnosis. No proposal. No pitch. Then you decide.
The diagnostic session is valuable in itself, regardless of whether you proceed. You leave with a clearer picture of your growth architecture than you had walking in.
We assess your current positioning, competitive context, and the gap between where you are and where your brand needs to operate.
We identify the structural reasons your current growth has plateaued, CPQL, conversion, brand misalignment, or system gaps.
We outline the system required, not a service menu, but a sequenced architecture built around your specific situation.
Every month of delay is a month that competitors who have adopted AI infrastructure pull further ahead. The first-mover advantage in AEO and LLM visibility compounds, it does not reset.
Most agencies open with a sales deck. ICG opens with a working session. Here is what your free 30 minutes look like.
We confirm your slot
A senior ICG strategist (not a sales rep) is assigned to your call. You receive a calendar confirmation.
One prep question
We send a single question on WhatsApp so the call starts at the right depth — not at "tell me about your business."
Live diagnosis
We review your numbers, surface the root cause of the gap, and outline a sequenced fix path. No slide deck.
Written summary
You receive a written diagnostic — yours to keep, even if you never engage ICG. The summary is the deliverable.
"Scale up of organic channels and business consulting. ICG has absolute domain authority in their field."
"I came in expecting a sales pitch. I left with a written analysis of exactly why our IVF campaign CPL had risen 40% over the previous year. The root cause was something our previous agency had never flagged in 18 months."
Director · Multi-location IVF chain · Delhi NCR
Diagnostic outcomes · last 12 months
CPQL: ₹2,200 → ₹1,120 in 62 days
Root cause: Meta CAPI not configured. Fix: Beacon CAPI + EMQ rebuild.
CPL: ₹1,800 → ₹980 in 44 days
Root cause: PMax bleeding into branded search. Fix: campaign isolation + audience signal rebuild.
CAC: 41% reduction in 90 days
Root cause: lead-to-consult conversion under 8%. Fix: counsellor SOP + WhatsApp nurture.
The Brand and Growth Diagnostic is a complimentary 30-minute session with an ICG senior strategist. ICG maps your current brand position, reviews your marketing architecture, identifies the root causes of underperformance, and outlines a solution architecture, all before proposing any engagement or fee. The session is valuable in itself. You leave with a clearer picture of your growth situation than you had before.
Yes. ICG offers the initial Brand and Growth Diagnostic at no charge. The diagnostic is ICG's way of ensuring that any proposed engagement is built on an accurate understanding of your situation, not a generic service menu. ICG does not propose solutions before the diagnostic is complete. The free session is also the quality filter: ICG only proceeds to engagement proposals for clients where the diagnostic reveals a genuine fit.
The diagnostic is designed for healthcare clinic owners, practice managers, and hospital marketing leads who have an active marketing spend of ₹1 lakh per month or more and are experiencing flat or declining growth, rising CPLs, or low consultation conversion rates. It is most valuable for decision-makers who want to understand the architecture problem, not just the symptom.
Subject to fit, ICG can begin an engagement within 2 to 3 weeks of the diagnostic. The first phase, the full Brand and Growth Diagnostic documentation and growth architecture design, typically takes 2 to 3 weeks. Campaign and system implementation begins in week 3 to 4. Most ICG clients see measurable CPL improvement within the first 60 to 90 days of full engagement.
ICG engagements are scoped after a Brand and Growth Diagnostic — there is no fixed price list because no two healthcare brands have the same gap or the same growth trajectory. What we can tell you: clients on full retainer typically invest ₹1,50,000–₹4,00,000 per month across SEO, PPC, and growth management. For that investment, the average CPQL reduction across the ICG portfolio (38–58% in the first 90 days) usually pays for the retainer within 45 days. The diagnostic is where we determine whether the economics work for your specific situation — and it is free regardless of whether you engage us.
ICG accepts retainer engagements from ₹1,50,000/month upward. The diagnostic itself is designed for practices already spending ₹1 lakh or more per month on marketing — below that threshold, the diagnostic produces limited insight because there is not enough live data to analyse. For earlier-stage practices, ICG publishes its CPQL benchmark reports, glossary, and playbooks free at /insights — these are the same frameworks ICG uses internally.
ICG primarily works on monthly retainers with clear KPI commitments (CPQL ceiling, ranking targets, booked-consultation rate). Pure success-fee engagements are rare because they create misaligned incentives — agencies optimise for the fee, not for the practice's long-term growth. ICG does occasionally structure retainers with performance components (a base fee plus an upside tied to specific KPI achievement). The structure is decided during the diagnostic.
Book at ichelonconsulting.com/book, email contact@ichelonconsulting.com, or WhatsApp +91 81302 26224. WhatsApp replies fastest — usually within minutes during business hours. ICG responds to all diagnostic requests within 4 business hours.
We have run 400+ diagnostic calls. The diagnostic produces material insight under specific conditions — and limited insight outside them. This is who it works for.
The window for AI-first healthcare marketing is open.
Don't want to wait for a callback? Describe your situation in one WhatsApp message and get a response from a Co-Founder within 30 minutes during business hours.
ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.
Co-Founder & Director · Business & Growth
IIT BHU · IIM Rohtak
Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.
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Co-Founder & Director · Strategy & Analytics
IIT BHU · IIM Bangalore
Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.
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Co-Founder & Director · Technology & AI
IIT BHU
Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.
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