Why Prism Spy separates ICG from every other healthcare agency.
Every healthcare agency in India sells the same bundle: Google Ads + Meta Ads + SEO + WhatsApp + CRM. The difference is what they know. Prism Spy gives ICG clients an information advantage no other agency has built infrastructure for — daily competitor ad intelligence calibrated to Indian healthcare specialties.
Watchlist Dashboard
Track 30-75 competitors per healthcare specialty cluster (IVF, derm, hair transplant, aesthetic, dental, etc.). Daily refresh on active ads, ad spend, creative refresh cadence, killed ads, and emerging offers.
Category Pulse
Format mix (Image / Video / Carousel) across the entire watchlist. See which formats are dominating in your specialty + which are emerging. Track the 6-month trend.
Top Spenders + Most Active
See which competitors are advertising the hardest (₹ amount) + which are running the most ads (volume). Compounding share-of-voice intelligence updated daily.
Intelligence Dashboard
Watchlist of 75 brands, 873 new ads this week, 2,152 killed, 251 offers in market. Category Pulse shows the format mix across all watched competitors. Top Spenders + Most Active rank by ad investment and creative volume.
Comparative Insights — what's working, what's not, across your specialty.
Most marketers can guess what their competitors are running. Few can quantify creative quality, hook diversity, and emerging offer waves at portfolio level. Prism Spy does that, daily.
Comparative Insights · What's Working
Highest Quality ads (clinical accuracy + production value), Longest-Running creatives (proven converters), Most Common Hooks (the language patterns dominating your specialty), and Emerging Offers (new bundle structures appearing in market).
Activity Feed — every change across your competitive landscape, in real time.
Every meaningful change in your competitive landscape — a spend spike, a hook mix change, a paused campaign, a launched offer — is logged with a timestamp. Daily review takes 5 minutes; the intelligence compounds.
Activity Feed · Reverse-chronological
Spend rose 43%, hook mix shifted, 8 ads paused, 5 launched. Each event tagged with category (Spend, Strategy, Launches, Pauses, Offers). Filter by event type or competitor cluster.
Offers Intelligence — every discount, every bundle, every CTA your competitors test.
Healthcare advertising is offer-driven (Free Consultation, Free Hair Assessment, ₹999 introductory price, package bundle). Prism Spy's Offers Intelligence catalogues every offer your competitors run, ranks them by intensity, and surfaces the steepest discounts — so you know what you're up against before pricing your own offers.
Offers Intelligence
1,197 offers tracked, 858 currently active, 769 new this week. Discount intensity by brand, Offers by service category (IVF, Hair Transplant, etc.), Value tier distribution (Free / Under ₹999 / ₹1K-5K / ₹10K+).
Service Cluster — what your tracked competitors advertise, and what's working.
Drill down by specialty: see which procedures get the most ad coverage, which are performing, which are emerging. 419 distinct services tracked across the watchlist. 4,698 service ads catalogued. Pinpoint where competition is heating up before it shows in your CPQL.
Service Cluster · Drill-down
419 distinct services tracked. Best-performing services (scored 1-10), Where offers concentrate (e.g. Hair Patch/Wig 100%, GFC 360 Therapy 100%, Laser Brightening 100%), Service leaderboard with brand count, ads, active %, avg score, avg run, offer %, trend Δ.
Inspirations — every hook, positioning angle, and creative copy across the watchlist.
4,697 ad inspirations catalogued, searchable by service, problem targeted, benefit, language, format. Use it as a swipe file when briefing your next Meta ad creative cycle — not as inspiration to copy, but as a systematic survey of what's been tested in your specialty.
Inspirations · Swipe File
Hook line, positioning angle, services covered, problems targeted, benefits highlighted. Filter by language (English / Hindi / regional), format (Image / Video / Carousel), problem (Grade 6 Hair Loss / Limited Donor Area / etc.), and benefit (Meaningful Coverage / Natural Appearance / etc.).
