Himanshu Ranjan
Head of Technology
About ICG
The team behind
the diagnosis.
ICG requires three disciplines in the same room, strategy, analytical architecture, and AI technology. Most firms have one. The founding team was built to hold all three.
Our story
Built from the ground up
for healthcare.
Ichelon Consulting Group was founded in 2018 by three IIT BHU engineers who saw a persistent gap in how healthcare organisations approached growth. The founders had graduated from IIM Bangalore and IIM Rohtak, and had watched talented healthcare brands plateau, not for lack of effort, but because the marketing architecture underneath was never designed for how healthcare patients actually make decisions.
ICG was built around a single conviction: growth in healthcare is an architecture problem, not a creative or spend problem. Every service, system, and framework ICG builds flows from that belief.
Today, ICG works with 150+ healthcare brands across India, from single-specialty clinics to multi-location hospital networks and national diagnostic chains.
All three co-founders graduated from IIT BHU, engineers by training, operators by experience. Rohit holds an MBA from IIM Rohtak. Abhash from IIM Bangalore. What that means in practice: every ICG framework, system and benchmark is built by people who understand both the technical infrastructure and the commercial logic of what they are building.
In April 2026, ICG hosted Aarambh, India's first dedicated AI Healthcare Summit, marking its transition from agency to intelligence partner.
Founder profiles
Founding team
Three disciplines.
One intersection.
Co-Founder & Director · Business & AI Lead
Rohit Gupta
IIT BHU (B.Tech + M.Tech) · IIM Rohtak
Rohit leads ICG's AI product development, business growth, and technology infrastructure, including the 30+ alert system suite, HealthPro 360 PMS, and the AI intelligence layer underpinning all client engagements.
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Co-Founder & Director · Strategy & Consulting Lead
Abhash Kumar
IIT BHU (B.Tech) · IIM Bangalore
Abhash leads ICG's consulting practice, brand diagnostics, growth architecture design, and client advisory across 150+ healthcare engagements, with particular depth in IVF, aesthetics and multi-specialty groups.
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Co-Founder & Director · Operations & Implementation Lead
Deep Das
IIT BHU (B.Tech + M.Tech)
Deep oversees ICG's implementation quality, execution across performance marketing, SEO, content, and brand management. He built the internal operating systems that maintain consistency across 150+ concurrent client engagements.
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Management team
The leads behind
every engagement.
Six leadership members supported by 60+ specialists in Gurgaon, the people who run the floor day to day across performance marketing, content, tech, and client growth.
Akanksha Tyagi
Head of Branding
Sabhyaa Gupta
Head of Projects and Consulting
Raman Soni
Head of Performance Marketing
Hanuman Sihag
Head of Innovation Chamber
Abhishek Kumar
Sr. Manager, SEO and AIO
The origin story
The first client was a
dermatology clinic in Gurgaon.
High CPL. Low lead quality. An agency that could not explain why.
We spent two weeks mapping their search terms, their funnel, their telecalling process, and their landing pages before touching a single campaign. The diagnosis: 70% of their ad budget was going to broad match keywords that were triggering for generic skin queries, not dermatology intent. We moved that 70% to phrase match on treatment + location combinations. CPL dropped 35% in the first month.
That clinic is still a client in 2026. Eight years later.
We have repeated that diagnostic-first process 150+ times across every healthcare specialty in India. The symptoms change. The root cause logic does not.
The eight-year arc
From three founders
to India's largest healthcare-only practice.
2018
ICG founded. Three founders. One dermatology clinic. Gurgaon.
2019
First 10 clients. IVF vertical added. YouTube SEO programme launched.
2020
Pandemic forces healthcare digital adoption 5 years ahead of schedule. ICG grows 3× in 12 months.
2021
Performance marketing practice formalised. SLC Matrix and DCG Matrix codified from 3 years of client data.
2022
60+ clients. First multi-specialty hospital engagement.
2023
AI patient lifecycle programme initiated. Lead Management System built.
2024
HealthPro 360 PMS launched. Four AI patient lifecycle bots deployed.
2025
Aarambh AI Healthcare Summit hosted. 125+ team members. 150+ active healthcare brands.
2026
Bihar AI Summit participation. AEO/LLM optimisation practice formalised as a distinct service. Grand Summit 2.0 planned for October.
The ICG philosophy
Three things we believe
most agencies do not act on.
Belief One
A high CPL is almost never a creative problem.
It is a channel selection, keyword architecture, or audience segmentation problem. Creative is the last lever to pull, not the first. Most agencies start with creative because that is what they sell. We start with structure because that is where the root cause lives.
Belief Two
ROAS measured at lead level is a vanity metric.
True ROAS is measured at patient admission. We built Beacon — our CAPI middleware — specifically because the only ROAS number that matters is the one connected to actual patient revenue, not the one Meta or Google reports back to a dashboard.
Belief Three
The best healthcare marketers are part-doctor, part-analyst, part-architect.
They understand why a patient hesitates. They can read a Google Ads search term report and a clinical outcome conversation in the same hour. They translate compliance constraints into marketing leverage rather than treating them as obstacles. We hire and train for this intersection — it is what makes ICG difficult to clone.
Operating philosophy
Three principles.
Non-negotiable.
I
Diagnosis before prescription
No solution is designed before the root cause is found. Every ICG engagement begins with a structured diagnostic, not a service proposal. This is non-negotiable, regardless of engagement size.
II
Brand-centric, always
Brand alignment is the filter every decision passes through. ICG will not scale campaigns that sit outside the brand's defined positioning, because speed without alignment erodes, not builds, equity.
III
Systems before campaigns
The infrastructure that captures and converts growth must be sound before budgets scale. Layer 1 must work before Layer 2. Layer 2 before Layer 3. ICG builds all three, in sequence.
About ICG FAQ
About Ichelon
Consulting Group.
Ichelon Consulting Group was founded in 2018 by three IIT BHU graduates who subsequently completed postgraduate studies at IIM Bangalore and IIM Rohtak. ICG was built specifically for the healthcare sector from day one, not a general digital agency that later added a healthcare practice.
ICG is headquartered at 540, 5th Floor, JMD Megapolis, Sohna Road, Sector 48, Gurugram, Haryana 122018. The team works with healthcare clients across India, primarily in Delhi NCR, Mumbai, Bengaluru, and other major cities, with remote engagement capability for clients outside these locations.
ICG was co-founded by Rohit Gupta (IIT BHU, IIM Rohtak, leads AI product development and business growth), Abhash Kumar (IIT BHU, IIM Bangalore, leads consulting and strategy), and Deep Das (IIT BHU, leads operations and implementation). The founding team holds the combined IIT-IIM credential that ICG is known for in the healthcare marketing sector.
ICG currently manages marketing and growth systems for 150+ healthcare brands across India. The portfolio includes single-specialty clinics, multi-location practices, hospital groups, and national diagnostic chains. ICG runs 65+ Google Ads accounts, 43+ Meta advertising accounts, and monitors 113+ Google Search Console properties across the portfolio.
Diagnosis before prescription is ICG's core operating principle: no solution is designed before the root cause of underperformance is identified. Every ICG engagement begins with a formal, written Brand and Growth Diagnostic. This principle reflects the founders' conviction that most healthcare marketing underperforms not because of bad execution, but because the wrong problem is being solved.
In the words of the doctors who lived it
What ICG clients say · on video.
"Scale up of organic channels and business consulting. ICG has absolute domain authority in their field."
"Working with ICG transformed how we acquire IVF patients in Gurgaon. They understand the fertility journey from inquiry to consult..."
"What Ichelon accomplished — they got all my ideas and worked over 3-4 months to create an amazing, super-customised website."
Ready to diagnose your
growth architecture?
Start with a complimentary 30-minute Brand & Growth Diagnostic.