ICG connects to your Google Ads, Meta Ads, and GSC accounts (read-only) and surfaces the top 3 problems affecting your CPQL — in 48 hours. No commitment. No agency pitch. Just the audit.
AI-powered healthcare-only marketing agency · +91 81302 26224
Your current EMQ score across Meta CAPI events. Industry benchmark is 6.0+. Most accounts sit at 2.5. We tell you where yours is and what is missing.
We classify your spend across 8 intent tiers (Branded, Treatment Intent, Cost/Booking, Location, Symptom, Research, Irrelevant). Reveals where the budget is going vs where it should.
Ad groups bidding against each other. Most accounts we inherit have 15-30% of spend affected by cross-firing. We identify the overlap.
Three-component breakdown: Expected CTR, Ad Relevance, Landing Page Experience. We surface high-spend keywords with QS ≤ 5.
If you share IVR access: missed-call rate, by integration (GMB, Facebook, Google Ads). The typical leak is 30-50%.
Leads → Qualified → Interested → Visited → Converted. Where the leak is between stages tells you whether the problem is ad creative, calling script, or follow-up.
No PII is downloaded. All access is revoked after the audit. We sign NDAs on request.
Google Ads, Meta Ads, or both. The audit is most useful when there is meaningful data to read.
IVF, dermatology, dental, hospitals, eye, mental health, plastic surgery, diagnostic labs.
Founder, head of marketing, or marketing lead with budget authority. We do not run audits for performance teams without decision context.
Reads your CAPI events. Returns EMQ, missing identity fields, and dedup leaks.
Pulls live GSC, GA4, Google Ads, Meta Ads, IVR into one view. Drives the audit walkthrough.
For clinic chains with a PMS. Adds the revenue-recovery layer after the ad audit.
Regardless of whether we work together after the call, you leave with a written one-page summary of findings. This is the diagnostic guarantee.
Where your current numbers sit vs ICG's averages for your specialty and city.
Concrete attribution diagnostic — the configuration problems silently inflating your CPL.
The channel consuming budget without producing qualified leads — and what should replace it.
Whether your clinic appears when patients ask ChatGPT for "[specialty] clinic in [your city]".
"I came in expecting a sales pitch. I left with a written analysis of exactly why our IVF campaign CPL had risen 40% over the previous year. The root cause was something our previous agency had never flagged in 18 months."
"Rohit identified our cross-firing problem in the first 12 minutes. We had spent ₹18L on campaigns that were bidding against each other. The diagnostic paid for itself before it was over."
ICG responds to every diagnostic request within 4 business hours.
Every diagnostic is reviewed by Rohit or Abhash personally before the call. You do not get an analyst running through templates.
Reviews every diagnostic personally. Has run 400+ healthcare diagnostic calls since 2018.
Co-reviews diagnostics. Authored the 67% AI-adoption Patient Lifecycle research.
A representative slice of the 300+ healthcare brands ICG has delivered for across India. Full client list available under NDA during a Brand and Growth Diagnostic.
Most free healthcare marketing audit pitches sell on CPL. ICG sells on CPQL — Cost Per Qualified Lead — the cost of a lead that actually shows up for a consultation. The difference is often 3–4×. Here is what our 150+ healthcare clients actually pay.
90-day averages from ICG's live portfolio across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and tier-2 cities. Adjust for city: metro CPQLs run 20–35% higher than tier-2 across all specialties.
Nexus CRM healthcare lead management · Beacon attribution · Hawk CRM intelligence · Phoenix clinic revenue · HealthPro 360 PMS · YODA YouTube intelligence · Agency OS live reporting · AIO Intel AEO+LLM citation tracking. Built in-house since 2018 — included in every free healthcare marketing audit engagement.
Hawk shows where your leads are leaking: which went cold, which were downgraded by automation, which are recoverable. Free Lead-Leak Audit in 48 hours.
Explore Hawk + free audit →YODA connects YouTube content to consultation bookings. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.
Explore YODA →High CPL. Junk leads. Low ROAS. These are symptoms, not problems. ICG's diagnostic framework — built across 150+ healthcare engagements — maps every symptom to its actual root cause and the specific treatment that fixes it.
Every framework in this table is proprietary to ICG. Calibrated across 150+ live healthcare accounts since 2018. Full ICG methodology → · Glossary →
Six pillar guides — each 8,000–15,000 words of original ICG methodology, CPQL benchmarks, and live client data. The depth no other Indian healthcare marketing agency publishes.
More insights at ichelonconsulting.com/insights · 250+ articles · all healthcare-only
ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.
Co-Founder & Director · Business & Growth
IIT BHU · IIM Rohtak
Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.
Full profile →
Co-Founder & Director · Strategy & Analytics
IIT BHU · IIM Bangalore
Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.
Full profile →
Co-Founder & Director · Technology & AI
IIT BHU
Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.
Full profile →Book your free audit. ICG's audit team will review your account before the call and walk you through findings live. You decide what to do next.
Or call +91 81302 26224 · contact@ichelonconsulting.com