Imaging Centre Marketing · India · 2026 Playbook

Imaging Centre
Marketing Agency in India.

Name: ICG · Imaging Centre Marketing Agency in India
Author: Rohit Gupta

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By Rohit Gupta · Business & Growth Lead, Ichelon Consulting Group

By Rohit Gupta, Co-Founder — Business & Growth, Ichelon Consulting Group. Reviewed by Raman Soni, Head of Performance Marketing. Updated August 2026.

Imaging centres are the highest-AOV vertical in Indian diagnostics — ₹2,000 for a basic USG, ₹4,500–₹9,500 for a CT, ₹6,500–₹18,000 for an MRI, and ₹22,000–₹42,000 for a PET-CT. That AOV supports a CPQL 8–15× higher than pathology-lab marketing, which changes every channel decision on the page. This playbook is written for standalone MRI/CT centre owners, cardiac-imaging specialists, PET-CT cancer-imaging teams, and multi-modality imaging chains looking to scale referring-clinician networks and direct-patient bookings without violating NMC or AERB advertising rules.

Book an Imaging-Centre Growth Diagnostic → WhatsApp ICG →

Why imaging marketing is different from lab marketing

Five dynamics unique to
the imaging centre category.

01 · Buyer psychology is fear-mediated, not preventive

A pathology-lab customer is often self-directed, insurance-driven, or preventive-wellness motivated. An imaging-centre customer is almost always fear-mediated: the scan was ordered because a clinician suspects something serious — a cancer workup, a stroke workup, a joint injury, a cardiac evaluation. The customer arrives anxious, comparison-shopping under stress, and prioritising two things: speed of appointment and quality of radiologist reporting. Marketing that leads with "cheapest MRI in [city]" repels this customer; marketing that leads with "same-day slots, sub-specialist radiologist reports" wins.

02 · Referring clinicians control 70–85% of imaging volume

Orthopaedic surgeons prescribe knee and shoulder MRIs, oncologists prescribe PET-CT, neurologists prescribe brain MRIs and CTs, cardiologists prescribe cardiac CTs and coronary angiography, gynaecologists prescribe USGs. Together, these referring clinicians control 70–85% of imaging-centre revenue — a higher concentration than the 40–65% seen in pathology labs. This means the referring-clinician acquisition programme is not just important for imaging centres — it is existential.

03 · Report distribution is a marketing surface

Every imaging report a clinician receives is a marketing touchpoint. A PACS-enabled report shared via secure link, with clean naming, patient-friendly summary panel, and radiologist name + credentials on the letterhead, gets remembered. A grainy PDF emailed from a Gmail account gets forgotten. Chain imaging centres that invest in PACS-based clinician portals, DICOM sharing, and radiologist-signed report design outperform centres with better hardware but weaker reporting infrastructure.

04 · Advertising restrictions are stricter than for labs

The PC-PNDT Act (1994) prohibits any advertising that mentions sex determination via USG — even indirectly. AERB (Atomic Energy Regulatory Board) rules restrict how CT and PET-CT centres advertise dose exposure. NMC restricts comparative claims ("best MRI in [city]") and outcome claims ("earliest cancer detection"). ASCI enforces on any before/after or scan-result imagery used in advertising. ICG's imaging-centre creative goes through a compliance checkpoint that filters out queries and creatives that most generalist agencies do not know are prohibited.

05 · AOV justifies CPQL 8–15× higher than pathology labs

A ₹22,000 PET-CT scan can commercially justify a ₹1,800 CPQL. A ₹9,500 MRI can justify ₹800. A ₹4,500 CT can justify ₹450. Compare that to pathology lab CPQLs of ₹120–₹380 for full-body panels. This changes every bid, every keyword expansion, every landing page conversion target. An imaging campaign optimised at a pathology-lab CPQL is under-bidding by ~10× and losing to competitors that understand the AOV math.

Scan-modality economics

AOV, CPQL, and channel fit
by imaging modality.

Modality	AOV per scan	ICG CPQL band	Primary referrer	Channel weight
USG (general + obstetric)	₹700–₹2,400	₹80–₹250	Gynaecologists, GPs	GMB + SEO + WhatsApp
CT scan (all body regions)	₹3,500–₹9,500	₹350–₹950	ED clinicians, neuro, pulmo	Google Ads + referrer
MRI (musculoskeletal + neuro)	₹5,500–₹18,000	₹550–₹1,800	Ortho, neuro, spine surgeons	Google Ads + referrer
Cardiac CT (CCTA)	₹6,500–₹15,000	₹700–₹1,500	Cardiologists	Referrer + Google Ads
PET-CT (oncology + neuro)	₹22,000–₹42,000	₹1,800–₹4,500	Oncologists, radiation onc	Referrer-first + KOL content
Mammography + tomosynthesis	₹1,800–₹4,500	₹250–₹700	Gynae, breast surgeons	GMB + SEO + WhatsApp
DEXA (bone density)	₹1,500–₹3,500	₹200–₹550	Ortho, endo, geriatricians	GMB + SEO

Source: ICG internal benchmark from imaging-centre engagements (2024–2026, n=6 imaging engagements + 21 competitive audits). AOV bands reflect metro pricing.

The 3 channels that actually work for imaging

Referring-clinician programme · Google Ads · GMB.
The mix that carries an imaging centre.

Channel 01 · Referring-clinician programme (RCP)

Ortho, neuro, cardio, onco, gynae — per-modality

Every referring clinician map is modality-first: orthopaedic surgeons and sports physicians for MRI, neurologists and neurosurgeons for brain MRI/CT, cardiologists for CCTA and cardiac MRI, oncologists for PET-CT, gynaecologists for USG and mammography, chest physicians for HRCT. The map is built by modality and city, then activated with a monthly CME + sample-report + report-turnaround guarantee. The RCP is where 70–85% of imaging revenue is decided — not on Google.

Channel 02 · Google Ads on scan-name + city intent

High-AOV modalities · premium CPQL bands

Every high-AOV modality gets a dedicated campaign: "MRI in [city]", "PET-CT in [city]", "CCTA cost [city]", "3T MRI [city]", "open MRI for claustrophobia [city]." Each campaign has scan-modality-specific ad copy, scan-modality-specific landing pages with price, TAT, radiologist credentials, and appointment booking. The CPQL bands support ₹300–₹2,000 per lead because the scan AOV supports it.

Channel 03 · GMB + Local SEO

"MRI near me" queries + review generation

Every imaging centre needs a dedicated GMB (not shared with a lab or hospital), categorised as "Diagnostic Radiologist" or "Medical Imaging Centre." Category matters: mis-categorised as a "Medical Lab" the centre never surfaces for MRI/CT/PET-CT queries. Reviews are generated after report delivery via a WhatsApp SOP that respects patient privacy (no name in review request). Local SEO focuses on modality-plus-locality pages: 15–30 pages per centre.

Radiologist credentials as marketing

Sub-specialty reporting is the differentiator
national chains cannot replicate cheaply.

The single most under-utilised marketing asset an imaging centre owns is its radiologist bench — specifically, the sub-specialty training of each radiologist. Musculoskeletal-fellowship-trained radiologists reading knee MRIs. Neuroradiology-fellowship-trained radiologists reading stroke CTs. Cardiac-imaging-fellowship-trained radiologists reading CCTAs. Body-imaging fellows reading oncology CT/MRI. Referring clinicians know the difference — and they refer to the imaging centre whose radiologist bench matches their clinical need.

Yet most imaging centres advertise on scanner brand (3T Siemens, 128-slice GE) and hide the radiologist roster in a small "About" page. ICG flips this. Every imaging centre we work with gets: (1) a radiologist roster page with sub-specialty fellowship training visible, (2) per-radiologist landing pages that rank for "[radiologist name] radiologist [city]," (3) sub-specialty landing pages ("neuroradiology reporting [city]," "musculoskeletal MRI reporting [city]") that referring clinicians search for, and (4) case-report content (compliant, anonymised, teaching-format) that positions the radiologist bench as sub-specialty deep.

This is how a standalone imaging centre or regional chain out-positions national imaging aggregators — not on hardware, not on price, but on the reporting depth that comes from a named, sub-specialty-trained radiologist bench.

PACS + report distribution as growth infrastructure

Every report is a marketing touchpoint.
Build the distribution surface first.

A PACS-enabled clinician portal — where referring clinicians can log in, view DICOM images, download reports, and message the reporting radiologist — is a compounding referral asset. Once a clinician has a login and a case history on your portal, the switching cost to a competing imaging centre is meaningful. ICG works with imaging clients to build (or specify) this infrastructure alongside marketing, because paid-media growth without report-distribution stickiness produces expensive one-off referrals rather than long-term relationships.

Report distribution also opens second-order marketing surfaces: monthly clinician bulletins pushed through the portal (new modalities, updated fellowship on the bench, quarterly outcome-review meetings), patient-friendly summary sheets that referring clinicians can share with patients, and DICOM-viewer teaching cases for junior clinicians. Every one of these is a low-cost, high-retention marketing touch that the paid-media budget on its own cannot manufacture.

Compliance framework · hospital

Compliance is where most agencies fail.

Hospital advertising sits at the intersection of NMC (per specialist), NABH (institutional), and IRDAI (insurance claims). Multi-specialty hospitals need per-department compliance workflow.

Primary law

NABH standards + NMC Section 6 (per empanelled specialist)

No comparative "better outcomes than" claims without published outcome data. Insurance-empanelment claims must match live TPA lists.

Penalty for violation

Enforcement bite

NABH accreditation suspension + insurance-empanelment revocation

ICG approach

Compliance-first workflow

Every ad + landing page + email routed through a compliance checkpoint before publishing. Zero enforcement actions across 150+ healthcare clients since 2018.

Frameworks ICG operates under

NMC Ethics Code 2026 · DPDP Act 2023 · ART (Regulation) Act 2021 · NABH 6th Edition · Dental Council of India · Schedule J (drug advertising) · UCPMP 2024 · ASCI Healthcare Guidelines

Compliance interpretations current as of September 2026. Enforcement bulletins tracked weekly by ICG's compliance research desk. See our editorial standards for how we source and update these.

ICG for imaging centres

Four service tiers.
Priced against modality mix and centre count.

Tier 01 · Standalone imaging centre · ₹74,999/mo

1–2 centres · MRI/CT/USG mix

Single-centre or two-centre imaging owners. Includes GMB rebuild + modality-specific landing pages (25–40 pages), Google Ads on 4–6 modality clusters, WhatsApp Business API for appointment booking, and RCP framework build for the local clinician map (200–400 clinicians in first pass).

Tier 02 · Regional imaging chain · ₹1–1.75L/mo

4–12 centres · add PET-CT / advanced modalities

Adds PET-CT specialist content, radiologist roster microsite, per-centre landing pages, Google Ads across all city footprints, RCP formalised with monthly CME programme, KOL content programme for the senior radiologist bench.

Tier 03 · National imaging chain · ₹2.5–5L/mo

20+ centres or oncology-imaging focus

Adds oncology-imaging content depth (PET-CT tracer-specific pages, DOTA-TATE, PSMA-PET, FDG-PET), corporate + insurance TPA outreach, LinkedIn ABM for institutional referral contracts (hospital-based referring departments), and YouTube channel for referring-clinician education.

Tier 04 · Enterprise (imaging + lab combined) · ₹5L+/mo

Custom · combined with diagnostic lab practice

For groups running combined imaging + lab + diagnostic-clinic footprints. Combines this playbook with the diagnostic lab marketing playbook. Typical scope: ₹5–12L/mo retainer + ₹8–30L/mo media.

CPQL benchmarks · ICG vs market

38–58% lower CPQL
in 90 days. Across every specialty.

Most imaging centre marketing agency india pitches sell on CPL. ICG sells on CPQL — Cost Per Qualified Lead — the cost of a lead that actually shows up for a consultation. The difference is often 3–4×. Here is what our 150+ healthcare clients actually pay.

Specialty	Market avg CPQL	ICG avg CPQL	ICG reduction
IVF & Fertility	₹2,400	₹1,180	−51%
Aesthetic Dermatology	₹1,950	₹1,020	−48%
Plastic Surgery	₹3,600	₹2,050	−43%
Hair Transplant	₹4,300	₹2,280	−47%
Ophthalmology (LASIK / cataract)	₹1,700	₹720	−58%
Mental Health (psychiatry / therapy)	₹2,200	₹1,310	−40%
Dental (chains)	₹980	₹540	−45%

90-day averages from ICG's live portfolio across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and tier-2 cities. Adjust for city: metro CPQLs run 20–35% higher than tier-2 across all specialties.

HealthApex OS · The proprietary stack

Eight platforms. One intelligence layer.

Nexus CRM healthcare lead management · Beacon attribution · Hawk CRM intelligence · Phoenix clinic revenue · HealthPro 360 PMS · YODA YouTube intelligence · Agency OS live reporting · AIO Intel AEO+LLM citation tracking. Built in-house since 2018 — included in every imaging centre marketing agency india engagement.

Explore HealthApex OS → See all eight platforms in detail →

Two products worth knowing

Hawk and YODA.
Standalone offers built for specific gaps.

⏵ Hawk · CRM Intelligence

Is your CRM hiding what it should be showing?

Hawk shows where your leads are leaking: which went cold, which were downgraded by automation, which are recoverable. Free Lead-Leak Audit in 48 hours.

Explore Hawk + free audit →

▶ YODA · YouTube Intelligence

Is your YouTube channel generating patients, or just views?

YODA connects YouTube content to consultation bookings. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Explore YODA →

The diagnostic framework

Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.

High CPL. Junk leads. Low ROAS. These are symptoms, not problems. ICG's diagnostic framework — built across 150+ healthcare engagements — maps every symptom to its actual root cause and the specific treatment that fixes it.

Symptom	Diagnosis	ICG Treatment
High CPL across all campaigns	Poor channel selection	SLC Matrix
Leads come in, but most are junk	Inefficient digital operations	DCG Matrix
Leads convert to appointments slowly	Sales process / telecaller gaps	ACE Matrix + MIS Tool
CPL keeps rising every month	Cross-firing between ad groups	N-Gram + Cross-Firing Analysis
Meta Smart Bidding not optimising	EMQ at 2.5, no first-party signal	Beacon CAPI middleware
Traffic is up but enquiries flat	Wrong T-1 page; no CRO	Device ID Tool + OHMRC Model
Invisible to ChatGPT / AI Overviews	No AEO infrastructure	AIO Intel Tool + cluster architecture
Patient database underutilised	No retention motion on existing patients	Phoenix revenue intelligence
Can't see which leads are leaking from your CRM	No CRM intelligence layer; backward movement invisible	Hawk · CRM intelligence + Lead-Leak Audit
YouTube channel has subscribers but no patients	Optimising for views instead of consultation attribution	YODA · YouTube intelligence + consultation attribution

Every framework in this table is proprietary to ICG. Calibrated across 150+ live healthcare accounts since 2018. Full ICG methodology → · Glossary →

Complete guides

Read the complete guide
for your category.

Six pillar guides — each 8,000–15,000 words of original ICG methodology, CPQL benchmarks, and live client data. The depth no other Indian healthcare marketing agency publishes.

Healthcare Marketing India — Complete Guide → Doctor Marketing India — Complete Guide → Hospital Marketing India — Complete Guide → IVF Marketing India — Complete Guide → Healthcare Performance Marketing — Complete Guide → Healthcare SEO + AEO India — Complete Guide →

More insights at ichelonconsulting.com/insights · 250+ articles · all healthcare-only

Case study snapshots

Anonymised engagement outcomes
from ICG's imaging-centre portfolio.

Standalone MRI + CT centre · Delhi NCR

Situation: 3T MRI + 128-slice CT, ₹4.2 crore ARR, 60% referrer-driven. No structured RCP, GMB unclaimed, no radiologist roster on the website. Losing referrals to a chain that opened 2km away 8 months prior.

Intervention: radiologist roster page with 4 sub-specialty fellows visible, GMB rebuild, 32 modality-plus-locality pages, Google Ads on MRI + CT modality-clusters, RCP formalised for 620 ortho + neuro + spine clinicians within 5km.

Result: monthly MRI volume grew from 380 to 610 at month 7. RCP re-activated 84 previously-lost referrers. Google Ads-attributed direct bookings grew from 12 to 78/mo. (ICG internal data, 2026.)

PET-CT + cyclotron centre · South India

Situation: Solo PET-CT centre with in-house cyclotron. Oncology-referral driven, high AOV. Wanted to expand referring-oncologist base beyond the 40 already referring.

Intervention: tracer-specific landing pages (FDG-PET, PSMA-PET, DOTA-TATE), oncologist-facing CME microsite, monthly interesting-case bulletin, Google Ads on PET-CT modality queries in adjacent metros.

Result: referring-oncologist base grew from 40 to 118 in 14 months. Out-of-city PET-CT referrals grew from ~8/mo to 42/mo (patients travelling in for the scan). (ICG internal data, 2026.)

YouTube Marketing · ICG YODA Intelligence

Hospital marketing on YouTube: 12-25 specialty funnels run in parallel.

Multi-specialty hospitals serve 12-25 specialty audiences simultaneously. Each has its own CPQL economics, language preference, and content format. ICG's YODA tool segments per-specialty performance + reallocates content investment monthly based on actual consult attribution.

Aggregated lifetime views

180M+

Specialties analysed

Consult attribution

Per-video

Read the State of Doctor YouTube India 2026 (flagship) → Explore ICG's YouTube Marketing service →

Frequently asked

About imaging centre marketing
agencies in India.

AOV, buyer psychology, and referrer mix are all different. Imaging centres run ₹700–₹42,000 per scan vs ₹200–₹4,000 per lab test. Imaging customers are fear-mediated (workup for suspected pathology) vs preventive-motivated. Imaging referrers are 70–85% of volume (ortho, neuro, cardio, onco, gynae) vs 40–65% for labs (broader GP + specialist base). The channel weights change accordingly.

By modality: USG ₹80–₹250, CT ₹350–₹950, MRI ₹550–₹1,800, cardiac CT ₹700–₹1,500, PET-CT ₹1,800–₹4,500, mammography ₹250–₹700, DEXA ₹200–₹550. The AOV of the scan supports these CPQLs commercially — anything meaningfully below signals the campaign is capped by budget rather than by market.

The PC-PNDT Act (1994) prohibits any advertising that mentions or implies sex determination via USG. No landing page, ad copy, GMB post, or organic content can mention foetal sex, gender determination, or anything that could be interpreted as offering that service. ICG's imaging-centre creative goes through a compliance checkpoint that filters this at the pre-publish stage — violations attract criminal liability under the Act.

AERB regulates radiation-emitting equipment. Advertising cannot claim "low-dose" or "radiation-free" unless supported by AERB-verifiable dose-reduction certification. Vendor claims about scanner dose reduction cannot be transferred verbatim to marketing copy. ICG uses AERB-approvable dose-transparency language that is both accurate and compliant.

Radiologist credentials. Hardware is table-stakes above a certain equipment level and any national chain can match it. Sub-specialty-fellowship-trained radiologists reading the scans is what referring clinicians actually differentiate on — and it is what standalone and regional imaging centres can lead on to out-position national chains that operate with a general-radiologist bench.

First activations at week 6–10, meaningful volume shift at month 4–6, mature RCP with 70%+ activation of the mapped clinician base at month 9–12. RCP compounds over years — a clinician referred for 24 months typically stays referring for another 5–8 years unless there is a service failure or a competitor with a much closer centre.

A PACS-enabled clinician portal lets referring clinicians log in, view DICOM images, download reports, and message the reporting radiologist. Once a clinician has a case history on your portal, switching to a competing imaging centre carries a real cost. It converts referrers into sticky users — which is why every imaging centre engagement ICG runs includes a PACS + report-distribution audit alongside the marketing build.

Yes. The imaging category is under-consolidated compared to pathology labs — there is no imaging aggregator with the same head-search dominance as the top pathology chains. That means standalone and regional imaging centres compete on radiologist bench, sub-specialty depth, TAT, and clinician relationships — not just against brand recall. ICG's regional imaging clients routinely out-book national chains in their catchments.

PET-CT campaigns are tracer-specific: separate ad groups for FDG-PET (oncology general), PSMA-PET (prostate cancer), DOTA-TATE (neuroendocrine tumours), F-DOPA (movement disorders + specific tumours). Each ad group has a tracer-specific landing page with clinician-facing indication content and patient-facing preparation content. Bidding is manual CPC because search volume is low and every click is qualified — auto-bidding starves the tail queries.

Tier 01 (standalone / 1–2 centres): ₹74,999/mo. Tier 02 (regional 4–12 centres): ₹1–1.75L/mo. Tier 03 (national 20+ centres or PET-CT focus): ₹2.5–5L/mo. Tier 04 (combined imaging + lab enterprise): ₹5L+/mo custom-scoped. Media budget sits on top — typical ₹1.5–15L/mo depending on modality mix and city count.

Imaging landing pages are written for a customer who arrived at the page because a clinician suspects something concerning. Copy leads with next-slot availability, radiologist credentials, and TAT commitment — not with "cheapest scan" or discount framing. Preparation-instruction content (fasting, contraindications, contrast concerns, claustrophobia support for MRI, sedation for paediatric) sits above conversion CTAs. The tone is calm-and-competent rather than promotional.

Yes. Institutional imaging contracts (hospital emergency departments outsourcing after-hours CT/MRI to a partner imaging centre, corporate hospitals outsourcing PET-CT to a specialist centre, insurance TPAs empanelling imaging providers) are a Tier 03 activity. Run via LinkedIn ABM against hospital administrators + department heads, plus direct-sales support, plus a dedicated institutional-contract landing surface.

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore Nexus CRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
CPQL variance ₹620–₹3,800 → ₹680–₹1,420

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

HealthApex OS Pricing · All-Inclusive · Billed Annually

₹2,999 – 3,999/month

Single Tool

Hawk CRM intelligence overlay (₹2,999), Nexus CRM / HealthPro 360 / Phoenix alone (₹3,999 each).

₹4,999 – 11,999/month

Bundled Suite

Nexus + Hawk ₹4,999. HealthPro 360 + Patient Portal ₹7,999. Operations Suite (HealthPro + Phoenix + Portal) ₹11,999.

₹14,999/month

Complete HealthApex OS ★

All 8 tools: Nexus + Hawk + Beacon + Phoenix + HealthPro 360 + YODA + Agency OS + AIO Intel. Best value. Full integration.

Transparent. Billed annually. No hidden integration fees. Most Indian clinics save 60-80% vs Salesforce Health Cloud (₹3L+/month) or a 5-vendor multi-tool stack. Complete HealthApex OS at ₹14,999/month is 40-60% cheaper than maintaining a multi-vendor stack — plus you get unified data, one compliance officer, one founder-led engagement. Enterprise tier (hospital networks, multi-brand, custom modules): ₹50,000 – ₹3,00,000/month, founder-led.

Book the free 30-min diagnostic →

Selected ICG clients

Healthcare brands ICG
has worked with.

A representative slice of the 300+ healthcare brands ICG has delivered for across India. Full client list available under NDA during a Brand and Growth Diagnostic.

Read full client case studies →

Sources & methodology

View sources cited on this page

PC-PNDT Act 1994 — Section 22 (advertising restrictions)
AERB (Atomic Energy Regulatory Board) — Radiation Safety Guidelines
NMC Code of Ethics — Regulation 6 (comparative-claim restrictions)
NABL Directory of Accredited Medical Imaging Facilities
IRDAI — Health insurance TPA empanelment guidelines
ICG portfolio data (n=6 imaging engagements + 21 competitive audits, 2024–2026)

Ready to build an
imaging-centre marketing engine?

Start with a complimentary 30-minute Imaging-Centre Growth Diagnostic from ICG. For standalone MRI/CT centres, cardiac imaging, PET-CT cancer centres, USG networks, and multi-modality imaging chains across India.

Book a Diagnostic → WhatsApp ICG →

Imaging CentreMarketing Agency in India.

Five dynamics unique tothe imaging centre category.

01 · Buyer psychology is fear-mediated, not preventive

02 · Referring clinicians control 70–85% of imaging volume

03 · Report distribution is a marketing surface

04 · Advertising restrictions are stricter than for labs

05 · AOV justifies CPQL 8–15× higher than pathology labs

AOV, CPQL, and channel fitby imaging modality.

Referring-clinician programme · Google Ads · GMB.The mix that carries an imaging centre.

Ortho, neuro, cardio, onco, gynae — per-modality

High-AOV modalities · premium CPQL bands

"MRI near me" queries + review generation

Sub-specialty reporting is the differentiatornational chains cannot replicate cheaply.

Every report is a marketing touchpoint.Build the distribution surface first.

Compliance is where most agencies fail.

Four service tiers.Priced against modality mix and centre count.

1–2 centres · MRI/CT/USG mix

4–12 centres · add PET-CT / advanced modalities

20+ centres or oncology-imaging focus

Custom · combined with diagnostic lab practice

38–58% lower CPQLin 90 days. Across every specialty.

Eight platforms. One intelligence layer.

Hawk and YODA.Standalone offers built for specific gaps.

Is your CRM hiding what it should be showing?

Is your YouTube channel generating patients, or just views?

Most healthcare marketing agencies treat symptoms.ICG diagnoses root causes.

Read the complete guidefor your category.

Anonymised engagement outcomesfrom ICG's imaging-centre portfolio.

Hospital marketing on YouTube: 12-25 specialty funnels run in parallel.

About imaging centre marketingagencies in India.

Nine tools. One compounding system. HealthApex OSBuilt in-house. Deployed in every engagement.

Nexus CRM

Hawk

Beacon

HealthPro 360

Phoenix

YODA

Agency OS

AIO Intel

Prism Spy

Angryturtle

Every diagnostic is led by a founder.You'll know their names before the engagement begins.

60+ specialists.One growth engine.

Rohit Gupta

Abhash Kumar

Deep Das

Healthcare brands ICGhas worked with.

Ready to build animaging-centre marketing engine?

Hi, I'm Rohit. Co-Founder, ICG.

Imaging Centre
Marketing Agency in India.

Five dynamics unique to
the imaging centre category.

AOV, CPQL, and channel fit
by imaging modality.

Referring-clinician programme · Google Ads · GMB.
The mix that carries an imaging centre.

Sub-specialty reporting is the differentiator
national chains cannot replicate cheaply.

Every report is a marketing touchpoint.
Build the distribution surface first.

Four service tiers.
Priced against modality mix and centre count.

38–58% lower CPQL
in 90 days. Across every specialty.

Hawk and YODA.
Standalone offers built for specific gaps.

Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.

Read the complete guide
for your category.

Anonymised engagement outcomes
from ICG's imaging-centre portfolio.

About imaging centre marketing
agencies in India.

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

60+ specialists.
One growth engine.

Healthcare brands ICG
has worked with.

Ready to build an
imaging-centre marketing engine?