The problem Meta Catalyst IQ solves.
Most Indian healthcare brands running Meta ads waste 30-50% of budget. Not because the strategy is wrong — because the operational diagnostic is missing. Daily checks on hygiene, naming, hooks, hold rates, audience efficiency, money waste. Without that, even great strategy bleeds budget.
Master Dashboard
Cross-client portfolio rollup — Meta spend blended with the CRM funnel, rolled up by industry segment. 23+ accounts, ₹9.1Cr/mo spend, 5,784 leads, ₹1,581 blended CPL, 52.7% lead → conversion link rate.
Diagnose: Campaign → Ad Set → Ad
Three levels of diagnosis: Campaign-level (budget allocation), Ad Set-level (audience efficiency + naming + hygiene), Ad-level (creative scoring + breakdown). Drill where the bleed is.
Action Centre
AI-driven action recommendations — not raw data dumps. "Kill these 8 ads (CPM up 65%, hold rate dropped 50%)." "Scale these 3 ad sets (CPL down 30%, hook rate up 28%)." Acted-on weekly.
Master Dashboard · Portfolio Rollup
Cross-client view: 23 clients × ₹9.14Cr Meta spend × 5,784 leads × 106 converted = ₹1,581 blended CPL, ₹86,253 blended CAC, 52.7% link rate. By Industry rollup: IVF (11 clients, ₹2.6Cr spend, ₹632 CPL), Dermatology, Hair Transplant, Skin, etc.
Long-term Comparison + 2-Day Comparative — diagnose what changed, when.
If CPL is rising, when did it start? If a creative scaled, what changed that week? Long-term Comparison surfaces multi-window trends (Today / Last 3 / 7 / 14 / 30 / 90 days). 2-Day Comparative shows day-on-day delta with colour-coded change indicators across hygiene, scaling, opportunity, and critical flags.
Long-term Comparison · Multi-window trend
Cost & Response (CPM, CTR, CPL) + Creative Engagement (Hook rate, Hold rate, Result rate) across 8 windows. Identify the exact window when CPL drifted or creative fatigued — and act on it.
2-Day Comparative · Day-on-day deltas
Each ad set tracked across 4 KPIs (newest → oldest), colour-coded green (improved) / red (worsened). Cost / creative / frequency / scaling / waste engine + Meta delivery flags. Updated daily.
Naming Intelligence — the ad set naming convention 90% of accounts get wrong.
Most Meta ad accounts have inconsistent ad set naming — which means Meta's algorithm can't learn cross-account patterns, and your team can't diagnose performance by dimension. Meta Catalyst IQ enforces a naming schema and flags conflicts before they cost budget.
Naming Intelligence
Detected schema (e.g. {service}_{type}). Findability % (35% = 65% of ad sets named inconsistently). 10 name conflicts surfaced for resolution. Lead-source rollup by ad set name — shows which sources are converting.
Audience Size vs Efficiency — broad vs narrow verdict, weekly.
Meta's "broad vs narrow audience" debate is empirical, not theoretical. Meta Catalyst IQ aggregates results across audience size buckets (<1M / 1-10M / 10-20M / 20M+) and renders a verdict per account: which audience size is delivering the best efficiency this week.
Audience Size vs Efficiency
Verdict per account ("2-10M drives the best efficiency"). Portfolio distribution by audience size. Advantage (broad) vs Defined audiences comparison. Saturation alerts, Budget fit, Learning exit signals.
SLC Framework + Creative Scoring Matrix.
SLC = Service / Location / Format / Content / Details — the 5-dimension creative convention Meta Catalyst IQ uses to classify and score every ad. Creative Scoring Matrix groups ads into 4 zones (Core Performer / Scalable / Getting Started / Review) and surfaces what to do with each.
SLC Framework · Period-over-period
Every ad classified across Service / Location / Format / Content / Details. Current window vs previous — colour-coded delta on Spend, Results, CPL, CPM, CTR, Hook rate, Hold rate, Result rate. Decision-ready.
Creative Scoring Matrix
4 zones: Core Performer (scale), Scalable (test scaling), Getting Started (let it learn), Review (kill or fix). Each ad scored across Hook / Hold / CTR / CPL / Result Rate.
