UAE healthcare marketing pricing — three retainer tiers in AED, plus enterprise.
Every ICG UAE engagement sits on one of four bands. Retainer is fixed and covers strategy, execution, DHA-safe creative production and reporting. Media spend on Meta, Google and WhatsApp is separate and billed at cost — no markup, clinic-owned ad accounts. This page walks through what is inside each tier and what media budget to add on top.
Retainer bands.
| Tier | Monthly retainer (AED) | Best for |
|---|---|---|
| Foundation | AED 4,500 / mo | Single-clinic dental, derm or wellness where the owner still runs Meta themselves |
| Growth | AED 12,500 / mo | Established single-clinic aesthetic, dental or fertility ready for full paid media |
| Scale | AED 22,500 / mo | Multi-doctor clinic or two-branch clinic group |
| Enterprise | AED 45,000+ / mo | Three-branch and larger clinic groups, single-brand hospitals, medical tourism inbound |
All retainers exclude media spend. Media is billed at cost through the clinic-owned ad accounts (Meta Business Manager, Google Ads, WhatsApp Business Platform).
Tier-by-tier scope.
Foundation · AED 4,500 / mo
- Google Business Profile management (via Angryturtle Solo layer)
- Review outreach flow to every completed patient
- On-page SEO for the main clinic website — technical audit, service page rewrites
- 2 long-form blog posts per month, medically reviewed
- WhatsApp Business Platform funnel setup (one-time, included)
- DHA compliance review of any creative the clinic runs
Growth · AED 12,500 / mo
- Everything in Foundation
- Full Meta paid media management (media spend separate)
- Google Ads for high-intent treatment keywords
- 6 long-form blog posts per month plus service page expansions
- DHA submission handling for up to 8 creatives per month
- Monthly strategy and reporting call with the account lead
Scale · AED 22,500 / mo
- Everything in Growth
- Reputation and review platform integration
- WhatsApp broadcast programme (with opt-in and Meta-approved templates)
- YouTube shorts for lead doctors, 4-8 per month
- Weekly campaign optimisation instead of monthly
- DHA submissions for up to 20 creatives per month
- Dedicated account lead
Enterprise · AED 45,000+ / mo
- Multi-channel, multi-branch, international patient acquisition
- Doctor branding for named consultants (full YODA channel per lead surgeon)
- Quarterly OOH creative support (billboard, print, print-collateral)
- DHA and DoH Abu Dhabi submissions on demand
- Embedded account team — strategy, media, content, reporting, on-ground UAE partner
What the paid budget looks like alongside each tier.
| Specialty | Typical media spend (AED / month) | Booked consults expected |
|---|---|---|
| Dental · single clinic | AED 8,000 - 15,000 | 40 - 70 / mo |
| Aesthetic · single clinic | AED 12,000 - 22,000 | 35 - 60 / mo |
| IVF · centre | AED 20,000 - 45,000 | 25 - 45 / mo |
| Surgical · cosmetic, bariatric, ortho | AED 25,000 - 55,000 | 20 - 40 / mo |
| Hospital · multi-branch + medical tourism | AED 60,000 - 180,000 | 100 - 300 / mo |
Ranges assume DHA-approved creative live, WhatsApp funnel working, and a 15-minute front-desk response SLA. Slower reply raises spend for the same booking count.
Six things to know about the retainer.
- Billed monthly in AED — direct bank transfer or wire; INR billing available for clinics with an India entity.
- Media spend flows through your ad accounts — Meta, Google, WhatsApp BSP. Clinic keeps ownership. ICG has admin access.
- No markup on media — every dirham of spend goes to the platform. ICG only bills the retainer.
- 3-month initial commitment — DHA approval cycles and SEO learning periods make anything shorter unfair to both sides.
- Month-to-month after that — 30 days' written notice to end the engagement.
- Everything the clinic pays for stays with the clinic — creative library, DHA-approved assets, WhatsApp templates, Angryturtle account, GBP profile. All in clinic-owned accounts.
Related reading: Google Ads for Dubai dental, Meta ads for Dubai aesthetic, WhatsApp booking for UAE clinics, UAE case studies.
Frequently asked questions.
What does UAE healthcare marketing actually cost in AED?
Foundation AED 4,500/mo, Growth AED 12,500/mo, Scale AED 22,500/mo, Enterprise AED 45,000+/mo. Media spend billed separately at cost.
How is UAE pricing different from ICG India pricing?
AED retainers are 40-70% above the INR equivalent to cover DHA submission handling, UAE delivery partner cost, and the higher hour count per creative because of pre-approval. Media auction is separately 2-4x India.
What is included at each tier?
Foundation is GBP, organic SEO, WhatsApp setup, DHA review. Growth adds paid media and content depth. Scale adds reputation, YouTube and weekly optimisation. Enterprise scales across branches and adds embedded team, medical tourism, and doctor branding.
What should we budget for media spend on top of the retainer?
Single-clinic dental AED 8,000-15,000/mo; aesthetic AED 12,000-22,000/mo; IVF AED 20,000-45,000/mo; surgical AED 25,000-55,000/mo; multi-branch hospital with medical tourism AED 60,000-180,000/mo.
Ready to pick the tier
that fits your UAE clinic?
Book a 30-minute call — we walk through your specialty, current spend, DHA status and geography, and recommend the tier and media budget that match.
