Enterprise Solution · RevOps · CFO-Ready

Revenue operations for healthcare — connecting marketing, sales, and patient operations into one revenue system

In most healthcare organisations, marketing runs campaigns, the patient coordination team manages enquiries, and the finance team reports revenue. These three functions operate from different data systems and never agree on what drove the revenue number. The CFO cannot trace which marketing investment generated which procedure revenue. The CMO cannot demonstrate marketing's contribution to the P&L. This is a revenue operations problem.

Request a Revenue Operations Audit → WhatsApp ICG

Business impact

What organisations are experiencing.

40-60% of marketing-driven revenue invisible in current reporting

CFO cannot attribute procedure revenue to marketing source

CMO cannot defend marketing budget with revenue evidence

PE investors cannot evaluate marketing efficiency during DD

Who this is for

Ideal client profile.

This is for you if…

✓Multi-specialty hospitals (100+ beds) with separate marketing/patient-coord/finance teams
✓Healthcare chains where per-location revenue is tracked but attribution is missing
✓PE-backed businesses where investor requires marketing contribution evidence

This is not for you if…

—Single-location clinics
—Organisations without a CRM (start with CRM Transformation first)

The ICG framework

Phased engagement.

RevOps Audit

weeks 1-3

Map lead flow from marketing → patient coordination → finance. Quantify unattributed revenue (typically 40-60%)

Architecture Design

weeks 4-8

Design RevOps stack: Beacon (attribution), CRM (pipeline), Agency OS (unified reporting). Produce RevOps blueprint document

Implementation

weeks 9-16

Beacon deployment, CRM reconfiguration, Agency OS setup, cross-system data flow testing

Steady state

ongoing

Monthly RevOps reporting, quarterly attribution model review, ongoing CPQL optimisation

What you receive

Deliverables.

✓ RevOps audit report + revenue leakage quantification

✓ RevOps blueprint (architectural specification)

✓ First clean board-ready marketing P&L attribution report

✓ Monthly RevOps reports (ongoing)

Engagement model

Investment + structure.

Investment

₹8-15L Phases 1-3 (project) + ₹4-8L/month Phase 4

Duration

Phase 1-3: 16 weeks · Phase 4: ongoing

Governance

Monthly RevOps review · Quarterly Co-Founder attribution review

Featured case study

Recent engagement outcome.

Case study · anonymised

Tier-2 city cardiac hospital · 200 beds · cardiac + orthopaedic + gastro

Unattributed revenue 47% → 21%

CFO now defends marketing spend to hospital owner monthly with source-level attribution.

Read full case study →

Additional outcome

First clean board P&L attribution report in month 4

Frequently asked

Revenue operations for healthcare — connecting marketing, sales, and patient operations into one revenue system — FAQ.

What does RevOps mean in a healthcare context? +

RevOps = revenue operations. It unifies marketing (CPQL tracking), patient coordination (CRM-driven pipeline with Hawk re-engagement), and finance (revenue attributed by acquisition channel) into one revenue system. The CFO sees revenue by marketing source. The CMO defends budget with revenue evidence. Board decisions become data-driven.

What is the ICG RevOps stack for healthcare? +

Beacon (attribution layer): connects marketing spend to consultation bookings to procedure revenue. Nexus CRM / LeadSquared (pipeline layer): manages lead-to-consultation-to-procedure. Hawk (recovery layer): recovers 18-32% of limbo leads at ₹0 media cost. Agency OS (intelligence layer): unified RevOps dashboard — CPQL + pipeline + revenue in one view.

How does the RevOps engagement compare to buying tools separately? +

Buying Beacon + Salesforce Health Cloud + attribution tools separately requires ~9-14 months of internal integration work, typically fails without a dedicated RevOps team. ICG's engagement delivers the architected + integrated system in 16 weeks with proven Beacon + CRM + Agency OS integration playbooks. Faster to value + lower total cost.

Deeper on this engagement.

CPQL — cost per qualified lead

Continue →

Healthcare attribution window

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Top healthcare CRMs comparison

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RevOps consulting engagement

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Request a Revenue Operations Audit.

Free 30-45 minute assessment. Structured process. Preparation reviewed before the call. You leave with a 90-day action plan — whether or not you engage ICG.

Request a Revenue Operations Audit → Download the CPQL Architecture Guide

150+ healthcare brands · Co-Founder engaged · Since 2018 · +91 81302 26224

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore Nexus CRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
CPQL variance ₹620–₹3,800 → ₹680–₹1,420

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

Every ICG engagement runs on some combination of these nine HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Co-Founder & Director · Business & Growth

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Co-Founder & Director · Strategy & Analytics

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Co-Founder & Director · Technology & AI

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

Revenue operations for healthcare — connecting marketing, sales, and patient operations into one revenue system

What organisations are experiencing.

Ideal client profile.

This is for you if…

This is not for you if…

Phased engagement.

RevOps Audit

Architecture Design

Implementation

Steady state

Deliverables.

Investment + structure.

Recent engagement outcome.

Unattributed revenue 47% → 21%

Revenue operations for healthcare — connecting marketing, sales, and patient operations into one revenue system — FAQ.

Deeper on this engagement.

Request a Revenue Operations Audit.

Nine tools. One compounding system. HealthApex OSBuilt in-house. Deployed in every engagement.

Nexus CRM

Hawk

Beacon

HealthPro 360

Phoenix

YODA

Agency OS

AIO Intel

Prism Spy

Every diagnostic is led by a founder.You'll know their names before the engagement begins.

60+ specialists.One growth engine.

Rohit Gupta

Abhash Kumar

Deep Das

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

60+ specialists.
One growth engine.