Clinic Launch Programme · One partner · Brand → Space → Ops → Marketing

ICG Clinic Launch Programme — From Brand Idea to Operational Clinic With One Partner

Data current as of September 2026 · Book a free audit · Read the pillar guides

You're opening a new clinic. You need a brand identity, a logo, a brand book, an interior that reflects the brand, SOPs your team can actually follow, NABH readiness for insurance panel access, and a digital presence that brings patients in from day one. That's 6 different vendors — or one ICG Clinic Launch Programme. The programme integrates brand identity + brand book + logo + interior brief + SOP creation + NABH gap assessment + digital marketing launch under one 12-16 week engagement, one senior consultant relationship, and one integrated contract.

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Quick facts · ICG Clinic Launch Programme — From Brand Idea to Operational Clinic With One Partner · 2026

Timeline	12-16 weeks from engagement to opening day + first 90 days of marketing
What's included	Brand strategy + logo + brand book + interior brief + SOPs + NABH gap assessment + digital launch (GBP, website, Google Ads, Meta Ads, WhatsApp BAPI, Nexus CRM)
Partner-delivered layer	Interior execution via ICG's vetted partner panel (transparent — not delivered by ICG)
Bundled investment	₹4L-8L for the full programme (vs ₹8L-12L if same scope purchased from 6 separate vendors)
Named references	Aggarwal Aesthetics · Veloura · Handa Plastic Surgery · multiple IVF + dental centre launches
Single relationship	One senior ICG consultant orchestrates all layers · one weekly review · one contract
What ICG doesn't do	Interior construction · trademark filing · staff hiring · fit-out contractors — we brief and coordinate but delivery is via specialist partners
Engagement starts	Free 60-min Clinic Launch Programme call — scope + timeline + investment estimate

Why ICG is different

Three reasons brands pick ICG.

Six vendors coordinated as one integrated engagement

Founders who launch clinics without ICG typically hire: a brand agency, a logo designer, an interior designer, a compliance consultant, an SOP writer, and a digital marketing agency. Six briefs, six timelines, six review cycles, six invoices. The result is often 6 misaligned deliverables — a brand that doesn't inform the interior, SOPs that don't reflect the marketing promises, digital marketing that doesn't match the brand voice. ICG's Clinic Launch Programme is one integrated engagement — every layer informs the next.

Named-reference results, not marketing-speak

Aggarwal Aesthetics, Veloura, Handa Plastic Surgery — these are verifiable ICG-launched brands. We facilitate 2-3 founder introductions during the initial brief call. The standard in Indian clinic launch is agency case studies from anonymous "clients" — we consider that a red flag. If you can't ask the founder what it was like, the case study is marketing fiction.

Compliance embedded across every layer

NMC Section 6 informs brand messaging + interior photography + digital ad copy. DPDP Act 2023 informs website consent flows + Nexus CRM data architecture + patient communication SOPs. NABH readiness informs SOP structure + interior layout + digital review handling. Compliance isn't a layer we bolt on — it's baked into every deliverable across every layer.

What's included

Full service scope.

✓ Layer 1: Brand strategy + naming + positioning + target patient persona

✓ Layer 2: Logo system + full brand identity + brand book (7 chapters, NMC-compliant)

✓ Layer 3: Interior Design Brief + partner interior firm connection + brief-based design review

✓ Layer 4: Clinic SOP creation (30-50 SOPs) — patient journey + clinical + admin + emergency

✓ Layer 5: NABH gap assessment + realistic accreditation timeline + Phase 1 documentation

✓ Layer 6: Digital launch — GBP + website + Google Ads + Meta Ads + WhatsApp BAPI + Nexus CRM

✓ Orchestration: single senior ICG consultant across all layers, weekly review, one contract

✓ Post-launch: transition to ongoing healthcare marketing agency retainer for months 4+

For enterprise scale

Leading a hospital group, PE-backed chain, or multi-city healthcare business? ICG's enterprise programme (₹5-15L/mo · Leadership-engaged · benchmark-driven) is where the growth architecture, board-ready reporting, and strategic direction come together.

Explore ICG Enterprise →

Pricing

Transparent tiered pricing.

Solo Doctor Launch

₹4L-5.5L (bundled)

For: Solo doctor, single-specialty clinic

All 6 layers · 12-week programme · ongoing retainer transitions at ₹35K-75K/mo

Book Diagnostic →

Multi-Specialty Launch

₹5.5L-8L (bundled)

For: Multi-specialty clinic, small IVF/dental centre

All 6 layers + additional SOPs + broader digital · 14-week programme · ongoing retainer at ₹75K-2L/mo

Book Diagnostic →

Small Hospital Launch

Custom (typically ₹8L-15L)

For: Hospital 30-80 beds

Full programme + hospital-scale NABH readiness (SHCO or Hospital track) + 8-specialty digital launch

Book Diagnostic →

Case snapshots

Real numbers, anonymised clients.

Opened to specialty-benchmark CPQL in week 5 · brand + NABH-ready interior + digital foundation live on day 1

Aggarwal Aesthetics (Chandigarh) — full programme delivered in 12 weeks · 12 weeks

Aesthetic dermatology + hair transplant centre in Chandigarh. Full Clinic Launch Programme — brand strategy, logo + identity, brand book, interior brief (partner-executed), SOPs, NABH SHCO gap assessment, digital launch. Day-1 CPQL of ₹1,020 (specialty benchmark). Named client — verifiable, referenceable.

22 booked IVF cycles in first 90 days · brand + SOPs + digital all aligned

Anonymised Bangalore IVF centre — programme + first 90 days = 22 booked cycles · 14 weeks (programme) + 90 days (post-launch)

IVF centre founder wanted integrated launch ("I don't have time to manage 6 vendors"). ICG delivered the full programme. Post-launch: 22 booked IVF cycles in first 90 days — vs 6-10 typical for solo IVF launch. The integration alone paid for the ~₹1L premium vs a 6-vendor equivalent.

Frequently asked

ICG Clinic Launch Programme — From Brand Idea to Operational Clinic With One Partner — FAQ.

Is the bundled programme cheaper than buying each layer separately? +

Yes — typically 30-40% cheaper than the same scope from 6 separate vendors. The efficiency comes from: shared discovery (one round of founder interviews serves all layers), integrated timeline (parallel work streams), and single senior consultant relationship (no re-explaining context).

Can I take only some layers of the programme? +

Yes. You can engage ICG for just brand + SOPs + digital (skipping interior brief and NABH), or brand + logo + digital only. We recommend the full programme for greenfield clinic launches where all layers reinforce each other, but partial engagements are available for founders with existing brand assets or specific narrow needs.

What if I already have a logo or brand — can I keep it? +

Yes. The programme can start from an existing brand foundation. We audit what you have, identify what needs reinforcement or replacement, and adjust scope. Often founders come with a logo they're attached to — we work with it if it's fit for purpose, or we honestly say if it needs redesign.

How is the interior partner selected? +

From ICG's vetted panel matched to your city + specialty + budget. You interview 2-3 partners, choose the fit, and ICG facilitates the engagement + reviews their design output against our brief. You have final selection authority — we recommend based on fit.

What happens after the first 90 days? +

You transition to ongoing ICG retainer under the healthcare marketing agency service (₹35K-2L/mo depending on tier). Same senior consultant, same team, no re-onboarding — just the shift from launch-programme scope to sustained-growth scope.

Compliance framework · healthcare

Compliance is where most agencies fail.

Healthcare advertising in India sits at the intersection of NMC (registered medical practitioners), DPDP Act (patient data), and ASCI (advertising standards). Generalist marketing agencies routinely violate one or more.

Primary law

NMC Ethics Code Section 6 + DPDP Act 2023 + ASCI Code

No comparative claims without published data. Patient testimonials require DPDP consent. Advertising must match the specialist's registered scope.

Penalty for violation

Enforcement bite

NMC / ASCI enforcement action + potential takedown of advertising accounts

ICG approach

Compliance-first workflow

Every ad + landing page + email routed through a compliance checkpoint before publishing. Zero enforcement actions across 150+ healthcare clients since 2018.

Frameworks ICG operates under

NMC Ethics Code 2026 · DPDP Act 2023 · ART (Regulation) Act 2021 · NABH 6th Edition · Dental Council of India · Schedule J (drug advertising) · UCPMP 2024 · ASCI Healthcare Guidelines

Compliance interpretations current as of September 2026. Enforcement bulletins tracked weekly by ICG's compliance research desk. See our editorial standards for how we source and update these.

Deeper reading

Related ICG insights.

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What is healthcare AIO (AI Overview optimisation) in India · 2026 guide | ICG

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What is NABH digital compliance · what hospitals must verify online | ICG

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All 125+ ICG insights →

You might also need

Adjacent services healthcare brands often bundle with ICG Clinic Launch Programme.

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Anonymised case studies →

Data + benchmarks current as of September 2026 · editorial standards · book a free audit

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore Nexus CRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
CPQL variance ₹620–₹3,800 → ₹680–₹1,420

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

ICG Clinic Launch Programme — From Brand Idea to Operational Clinic With One Partner

Three reasons brands pick ICG.

Six vendors coordinated as one integrated engagement

Named-reference results, not marketing-speak

Compliance embedded across every layer

Full service scope.

Transparent tiered pricing.

Real numbers, anonymised clients.

ICG Clinic Launch Programme — From Brand Idea to Operational Clinic With One Partner — FAQ.

Compliance is where most agencies fail.

Related ICG insights.

Adjacent services healthcare brands often bundle with ICG Clinic Launch Programme.

Nine tools. One compounding system. HealthApex OSBuilt in-house. Deployed in every engagement.

Nexus CRM

Hawk

Beacon

HealthPro 360

Phoenix

YODA

Agency OS

AIO Intel

Prism Spy

Angryturtle

Every diagnostic is led by a founder.You'll know their names before the engagement begins.

60+ specialists.One growth engine.

Rohit Gupta

Abhash Kumar

Deep Das

Hi, I'm Rohit. Co-Founder, ICG.

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

60+ specialists.
One growth engine.