Healthcare marketing intelligence, delivered weekly.
AI search shifts, performance benchmarks, field-tested frameworks, case reflections. Written by the ICG team for healthcare founders and growth leaders. No fluff, no affiliate links, no "10 tools to" listicles.
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The next issue ships Monday. In the meantime, poke around our insights archive.
A weekly dispatch, 4-minute read.
- · One shift: what's changing in AI search, healthcare marketing, or patient behaviour this week.
- · One framework: a tool, checklist, or mental model you can use on Monday.
- · One field note: something real that happened in an ICG engagement, wins, losses, surprises.
- · One recommendation: a paper, podcast, or tool worth your time.
Who writes it
The ICG Co-Founding Team
Rohit, Abhash, and Deep rotate. Every issue is written by an operator running actual campaigns, not an SEO ghostwriter.
Who reads it
Healthcare founders, CMOs, growth leads
Hospital chains, IVF networks, D2C health brands, pharma digital, diagnostic labs, medical devices. People making the calls, not approving decks.
Cadence
Every Monday, 07:30 IST
One issue a week. Never more. If we have nothing useful to say, we skip. That has happened twice.
What we never do
No hype, no fluff, no sales
No affiliate links, no sponsor placements, no "the future of AI" takes that pretend certainty we do not have. Just work.
What the last few issues covered
- · Why 70% of healthcare CPQL variance sits in creative, not bid strategy
- · The OHMRC framework for healthcare landing pages
- · What happens to derma ticket size when you stop bidding on procedure terms
- · AEO for IVF, how Tier-2 centres are winning visibility in ChatGPT
- · DCG Matrix, the budget-allocation model we use on every engagement
- · Patient lifecycle automation at a 14-branch clinic chain
