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Careers

Build the AI infrastructure of
Indian healthcare with us.

ICG is a 60-plus team operating across performance marketing, AI engineering, brand strategy, content, and clinical research. We work exclusively in healthcare. Every project ships into a clinic, a hospital, or a D2C health brand.

Office: 540, 5th Floor, JMD Megapolis, Sohna Road, Sector 48, Gurugram

Open roles · Full-time

Seven full-time
openings.

Healthcare experience is a plus, not a hard requirement. Curiosity and craft are.

Business & Strategy

Business Consultant · Analyst

Full-time · Gurgaon (in-office) · 0–3 years · ₹3.6L–₹8L CTC

Join ICG's Business & Strategy team as an analyst. Work directly with the Co-Founders on hospital growth diagnostics, IVF chain scaling engagements, and pharma commercial strategy. You'll model CPQL economics, build growth roadmaps, and present findings to Leadership-level client teams. This role is designed for the healthcare-trained candidate who wants to build a business consulting career without leaving the healthcare context.

Who fits
  • BDS or MBBS graduate (mandatory)
  • MBA (Healthcare / Marketing / Strategy) — preferred, not mandatory
  • Comfortable with Excel modelling and structured analysis
  • Strong written and spoken English
  • 0–3 years of prior work experience
What you will own
  • Hospital & clinic growth diagnostic reports
  • CPQL benchmarking across ICG's 150+ client portfolio
  • Client-facing strategy presentations (Co-Founder-supervised)
  • Sector research briefs on IVF, dental, aesthetic, oncology, cardiac chains
  • Business modelling for new client onboarding
NABH / Quality

NABH Consultant

Full-time or Retainer · Delhi NCR / Mumbai / Bangalore · 3+ years NABH experience

Lead ICG's NABH consulting engagements — full accreditation cycle from gap assessment through mock audit to assessor visit. Work with 30+ hospital and SHCO clients across India seeking initial NABH or renewal. You bring the NABH assessment expertise; ICG provides the client base, documentation platform, and marketing infrastructure.

Requirements
  • Prior NABH consulting or hospital quality role — 3+ years
  • Familiar with NABH 6th edition standards + SHCO standards
  • Experience taking hospitals through the full assessment cycle
  • Based in or willing to travel across Delhi NCR / Mumbai / Bangalore
TPA / Insurance

TPA Consultant

Full-time or Retainer · Delhi NCR / Mumbai / Bangalore · 3+ years TPA experience

Own ICG's TPA and insurance empanelment consulting engagements. Advise hospitals on optimal TPA panel construction, empanelment strategy for new facilities, MOU negotiation with insurers, and claim recovery process design. Support ICG's hospital clients through their TPA empanelment cycles.

Requirements
  • 3+ years in hospital TPA / insurance empanelment
  • Relationships with Star Health, ICICI Lombard, HDFC ERGO, Bajaj Allianz, and Medi Assist / Vidal Health / MD India / Paramount TPAs
  • Familiar with cashless claim workflow and denial appeal processes
  • Based in or willing to travel across Delhi NCR / Mumbai / Bangalore
Clinic Design / Interior

Interior Design Consultant · Clinics & Healthcare Facilities

Full-time or Retainer · Delhi NCR / Mumbai / Bangalore · 3+ years healthcare interior experience

Lead interior design for ICG's clinic launch programme — IVF centres, dental chains, aesthetic dermatology, physiotherapy centres, and specialty clinics. Work with hospital groups and standalone specialty practices on facility design that meets NABH clinical requirements while creating patient-first environments.

Requirements
  • 3+ years of healthcare or hospitality interior design experience
  • Portfolio showing 3+ delivered healthcare facility projects
  • Familiar with NABH facility guidelines, HVAC clinical requirements, biomedical zoning
  • Vendor and contractor network in the base city
  • Based in or willing to travel across Delhi NCR / Mumbai / Bangalore
Performance Marketing

Senior Manager, Performance Marketing

Full-time · Gurgaon (in-office) · 5+ years experience

Apply

Own end-to-end performance marketing for a portfolio of healthcare clients. Google Ads, Meta Ads, YouTube, Programmatic. Campaign strategy, creative direction, attribution, and team leadership.

What you will own
  • 8 to 12 healthcare client accounts
  • Monthly ad budgets of ₹50L+ each
  • SLC, DCG, CBO, OHMRC framework execution
  • Mentoring 4 to 6 junior performance marketers
What you bring
  • 5+ years in performance marketing
  • Hands-on with Google Ads + Meta Ads
  • Attribution, CAPI, server-side tracking literacy
  • Healthcare/D2C exposure preferred
Brand & Social

Social Media Manager

Full-time · Gurgaon (in-office) · 3+ years experience

Apply

Run organic social for healthcare brands across Instagram, YouTube, LinkedIn, and WhatsApp. Calendar, scripting, shoot direction, doctor coaching, community management, analytics.

What you will own
  • 6 to 8 healthcare brand handles
  • Reel scripting + thumbnail testing
  • On-set coordination with doctor talent
  • Monthly engagement and growth reports
What you bring
  • 3+ years running brand social channels
  • Strong scripting and hook-writing instincts
  • Calm with doctor talent on shoot days
  • YouTube SEO + Instagram analytics literacy
AI Engineering

AI Generalist

Full-time · Gurgaon (in-office) · 2+ years building with LLMs

Apply

Build the AI tooling stack ICG ships into clinics. RAG systems, chatbots, automation pipelines, dashboards, lifecycle automation. You will work across Gemini, OpenAI, Apps Script, and our internal Laravel + Python stack.

What you will own
  • Patient lifecycle AI for clinic clients
  • RAG and retrieval pipelines on real content
  • Internal tooling for performance + analytics teams
  • Prompt engineering, evaluation, and tuning
What you bring
  • 2+ years shipping LLM-powered systems
  • Comfortable with Python, JavaScript, and SQL
  • Have built at least one production RAG pipeline
  • Bonus: WhatsApp API, Apps Script, Laravel
Internships

Two paid
internships.

Stipend ₹10,000 per month. Six-month duration. Convert to full-time on performance.

Intern
Performance Marketing Intern
₹10,000/month · Gurgaon · 6 months

Sit inside live healthcare ad accounts from week one. Daily QA, creative testing, audience building, reporting. Work directly under a Senior Performance Marketing Manager.

Apply with resume
Intern
Social Media Intern
₹10,000/month · Gurgaon · 6 months

Calendar, scripting support, thumbnail iteration, community management, content analytics. Work directly under the Social Media Manager.

Apply with resume
How we hire

Three rounds.
Two weeks.

Round 01

Resume + 30-min call

A 30-minute conversation with the hiring partner. We learn about your work, you learn about ours. No coding test, no take-home.

Round 02

Real work session, 60 to 90 min

A real ICG problem from a recent engagement. We solve it together. We are evaluating thinking, not memorisation.

Round 03

Founder + offer

A conversation with one of the three co-founders. Compensation, scope, and start date confirmed in the same call.

The work you'd be doing

What ICG does,
so you can decide if it's for you.

ICG runs performance marketing, SEO, Google Ads, Meta Ads, and WhatsApp lifecycle for 150+ healthcare brands. The work spans IVF clinics, dermatology practices, dental groups, ophthalmology chains, plastic surgery, hair transplant, orthopaedics, and 16 other specialties.

If you want to read what ICG actually publishes, start with our healthcare marketing India guide, doctor marketing guide, or browse the full insights library. For context on the team, see about ICG.

CPQL benchmarks · ICG vs market

38–58% lower CPQL
in 90 days. Across every specialty.

Most icg careers pitches sell on CPL. ICG sells on CPQL — Cost Per Qualified Lead — the cost of a lead that actually shows up for a consultation. The difference is often 3–4×. Here is what our 150+ healthcare clients actually pay.

Specialty Market avg CPQL ICG avg CPQL ICG reduction
IVF & Fertility₹2,400₹1,180−51%
Aesthetic Dermatology₹1,950₹1,020−48%
Plastic Surgery₹3,600₹2,050−43%
Hair Transplant₹4,300₹2,280−47%
Ophthalmology (LASIK / cataract)₹1,700₹720−58%
Mental Health (psychiatry / therapy)₹2,200₹1,310−40%
Dental (chains)₹980₹540−45%

90-day averages from ICG's live portfolio across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, Chennai, and tier-2 cities. Adjust for city: metro CPQLs run 20–35% higher than tier-2 across all specialties.

HealthApex OS · The proprietary stack

Eight platforms. One intelligence layer.

Nexus CRM healthcare lead management · Beacon attribution · Hawk CRM intelligence · Phoenix clinic revenue · HealthPro 360 PMS · YODA YouTube intelligence · Agency OS live reporting · AIO Intel AEO+LLM citation tracking. Built in-house since 2018 — included in every icg careers engagement.

Explore HealthApex OS See all eight platforms in detail
Two products worth knowing

Hawk and YODA.
Standalone offers built for specific gaps.

⏵ Hawk · CRM Intelligence

Is your CRM hiding what it should be showing?

Hawk shows where your leads are leaking: which went cold, which were downgraded by automation, which are recoverable. Free Lead-Leak Audit in 48 hours.

Explore Hawk + free audit →
▶ YODA · YouTube Intelligence

Is your YouTube channel generating patients, or just views?

YODA connects YouTube content to consultation bookings. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Explore YODA →
The diagnostic framework

Most healthcare marketing agencies treat symptoms.
ICG diagnoses root causes.

High CPL. Junk leads. Low ROAS. These are symptoms, not problems. ICG's diagnostic framework — built across 150+ healthcare engagements — maps every symptom to its actual root cause and the specific treatment that fixes it.

Symptom Diagnosis ICG Treatment
High CPL across all campaignsPoor channel selectionSLC Matrix
Leads come in, but most are junkInefficient digital operationsDCG Matrix
Leads convert to appointments slowlySales process / telecaller gapsACE Matrix + MIS Tool
CPL keeps rising every monthCross-firing between ad groupsN-Gram + Cross-Firing Analysis
Meta Smart Bidding not optimisingEMQ at 2.5, no first-party signalBeacon CAPI middleware
Traffic is up but enquiries flatWrong T-1 page; no CRODevice ID Tool + OHMRC Model
Invisible to ChatGPT / AI OverviewsNo AEO infrastructureAIO Intel Tool + cluster architecture
Patient database underutilisedNo retention motion on existing patientsPhoenix revenue intelligence
Can't see which leads are leaking from your CRMNo CRM intelligence layer; backward movement invisibleHawk · CRM intelligence + Lead-Leak Audit
YouTube channel has subscribers but no patientsOptimising for views instead of consultation attributionYODA · YouTube intelligence + consultation attribution

Every framework in this table is proprietary to ICG. Calibrated across 150+ live healthcare accounts since 2018. Full ICG methodology → · Glossary →

Complete guides

Read the complete guide
for your category.

Six pillar guides — each 8,000–15,000 words of original ICG methodology, CPQL benchmarks, and live client data. The depth no other Indian healthcare marketing agency publishes.

Healthcare Marketing India — Complete Guide → Doctor Marketing India — Complete Guide → Hospital Marketing India — Complete Guide → IVF Marketing India — Complete Guide → Healthcare Performance Marketing — Complete Guide → Healthcare SEO + AEO India — Complete Guide →

More insights at ichelonconsulting.com/insights · 250+ articles · all healthcare-only

Don't see the
right role?

We hire opportunistically when we meet a great person. Send your resume to contact@ichelonconsulting.com with a one-line note on what you would want to own.

Chat with a Co-Founder
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