⏵ Hawk · CRM Intelligence · New from ICG

Your CRM looks fine.
Hawk shows you
what it's hiding.

Hawk sits on top of your clinic's CRM and ad accounts and tells you — every day — exactly where leads are leaking, which effort is wasted, and what to fix next. Delivered as a managed service by ICG.

Get your free Lead-Leak Audit → See what we find in 7 days →

48h read-only CRM access · We show your top 3 leaks · No commitment

What Hawk finds in week 1 · typical deployment

83%

Calling effort on dead/unknown leads

~75%

Good leads downgraded by automation — not people

76–91%

Open leads gone cold past SLA

SalesforceIntegrated

LeadSquaredIntegrated

15+ CRMs+ any custom CRM

48hTo first findings

The problem

You're paying for leads
your team never properly works.

You're spending lakhs a month generating leads. Your CRM says you're "working" them. But conversions don't match the spend — and nobody can tell you why. The truth is usually buried.

⊘

Effort going to junk leads

83% of calling effort was reaching dead or unknown leads. Only 16% was hitting qualified prospects — the ones that actually convert.

⤓

Good leads slipping backwards

Qualified leads silently downgraded to "Lost" or "Unknown" — ~75% by automation rules with no human decision behind them.

⏱

Follow-ups going cold

76–91% of open leads overdue past SLA. Booked appointments not re-engaged after no-shows. Nobody has visibility until it's too late.

⚠

Ad attribution is fiction

"Meta leads" inflated ~5× by double-counting. True cost-per-qualified-lead hidden. You're optimising campaigns on numbers that don't match reality.

Standard CRM dashboards can't see this. They show snapshots, not movement — and they trust whatever the team logged (or didn't).

What Hawk surfaces

Real data from a live Hawk deployment.
Anonymised client · Jun 2026.

These are not mockups. These are real Hawk screens from an active client. This is what ICG hands you in the first 48 hours.

Funnel Overview · 01 Jun–14 Jun 2026

New Leads

304

▼ 11.1% vs May

Qualified

▲ 10.5% vs May

Conversions

▼ 58.3% vs May

Status Not Known

35.9%

109 of 304 new leads

Disqualified

40.1%

122 of 304 new leads

Conv/100 touches: 0.33 · Work Done: 1,517 touches · Conv%: 1.64%

Follow-up & Call-back Adherence

Open / In-Play

815

132 call-back

Followed Up

202

within 3 days

Overdue

613

75.2% of open

Stage	Open	Overdue	%
Leads Generated	231	222	96.1%
Qualified	105	63	60%
Appt. Scheduled	31	25	80.6%
Appt. Missed	47	44	93.6%
Status Unknown	350	223	63.7%

Qualified Leads That Slipped Backwards

01 Jun – 14 Jun 2026 · click a card to see those leads

→ Disqualified

good leads marked lost

→ Status Unknown

gone "unknown"

Done by caller

102 by automation

⚠ 102 of 135 backward movements were done by automation — not by a human caller making a decision.

What Happens to Status-Not-Known Leads

01 Jun – 14 Jun 2026 · 274 leads left SNK

SNK → Qualified+

rescued into funnel

SNK → Disqualified

222

confirmed dead

SNK → Other

moved elsewhere

52 of 274 "unknown" leads were actually recoverable. Without Hawk visibility, these would have stayed dead. That's 52 qualified patients re-entering the funnel.

What Hawk does

Three pillars.
One daily diagnosis.

Pillar 1 · Diagnosis

Where are leads stuck?

A true funnel view — not a snapshot. Stage-movement history that catches leads slipping backwards. A leak audit that tells you whether "unknown" means dead or un-dispositioned.

True funnel (new vs old leads separately)
Stage-movement history — catches backward drift
Leak audit on "Status Unknown" bucket
Automation vs human action attribution

Pillar 2 · Effort

Is the team working the right leads?

Real outreach effort per caller, source, service and stage — with bookkeeping noise stripped out. Daily overdue queue so the team works qualified leads first.

Genuine outreach only — no CRM events counted
Effort by caller, source, stage, service
Follow-up adherence tracking (per SLA)
Daily overdue queue — qualified-first ordering

Pillar 3 · Growth

Where should the money go?

True cost per qualified lead per ad — not the inflated figure in your Meta report. Ad-to-booking attribution. AI diagnosis in plain English: what's working, what's stuck, what to fix.

CPQL per ad creative (not blended)
Meta lead deduplication (stops 5× inflation)
Ad → CRM stage attribution
AI diagnosis: top 3 fixes ranked by revenue recoverable

How it works

From read-only access
to first findings in 48 hours.

Connect (read-only)

We connect Hawk to your CRM — Salesforce, LeadSquared, HubSpot, Zoho, Freshsales, Pipedrive, Microsoft Dynamics, Bitrix24, Kapture, NoPaperForms, Sell.Do, Practo Ray, or any custom CRM — and your Meta Ads / Google Ads accounts, on a read-only basis. No changes to your setup. Live in hours, not days.

Diagnose (48 hours)

Hawk normalises every lead, touch, and stage change. We surface the leaks: where effort is going, which leads slipped backwards, which SNK leads are recoverable, how your ad spend maps to actual CRM stages.

Fix (with ICG alongside)

We hand you the top-3 fixes prioritised by recoverable revenue — and work the changes with your calling team and marketing team. Numbers update daily. We monitor, you close.

Integrations · 15+ industry-leading CRMs + custom

Salesforce

LeadSquared

HubSpot

Zoho

Freshsales

Pipedrive

Microsoft Dynamics

Bitrix24

Kapture

NoPaperForms

Sell.Do

Practo Ray

Meta Ads

Google Ads

+ Any custom CRM

Two ways in

Already with ICG, or new?
Hawk has a path for both.

Existing ICG client

Add Hawk to your engagement

If ICG already runs your performance marketing, Hawk plugs into your existing engagement at incremental scope — not a separate vendor relationship. Your account team adds the Hawk diagnosis to weekly reviews.

✓ Read-only CRM access connected by ICG within 7 days
✓ Daily leak alerts into your existing Slack / WhatsApp channel
✓ Weekly leakage review with your ICG account lead
✓ No separate contract — added to current retainer

Talk to your ICG lead →

Start with the free audit

For clinics spending ₹2L+/month on paid leads. We connect Hawk to your existing CRM in read-only mode, surface your top 3 lead leaks within 48 hours, and recommend whether ICG is right for you. No commitment.

✓ 48-hour turnaround from CRM access to findings deck
✓ Top 3 lead leaks with revenue impact estimates
✓ Effort map: where calling team time is going
✓ Recommendation: paid audit, managed Hawk, or no-action

Get your free audit →

Engagement ladder

Three ways to engage
with Hawk.

Step 1 · Start free

Free Lead-Leak Audit

₹0

48h read-only access · delivered in a deck

Top 3 lead leaks identified
Effort map (where calling effort is going)
One leakage finding with revenue estimate
Recommendation for next step

Get your free audit →

Step 2 · Most popular

Full Lead-Leak Audit

Custom scope

Fixed scope diagnostic · full findings deck

Complete funnel reality check
Full effort map (by caller, source, service, stage)
Leakage report: qualified-to-dead movement
Follow-up adherence breakdown
Ad ROI: true CPQL per ad (if Meta access provided)
Top 3 fixes ranked by money recoverable

Book a diagnostic call →

Step 3 · Ongoing

Managed Hawk

Monthly

Daily monitoring + ongoing optimisation

All audit findings, updated daily
Daily overdue queue sent to calling team
Weekly leakage review with ICG
Ad-to-CRM attribution live
AI diagnosis: weekly action plan

Discuss managed Hawk →

Hawk is for clinics spending ₹2L+/month on paid leads who suspect the funnel — not the ad budget — is the problem.

FAQ

Questions about Hawk.

No. Hawk sits on top of your existing CRM — it reads your data and surfaces what the CRM hides. You keep running Salesforce, LeadSquared, HubSpot, Zoho, Freshsales, Pipedrive, Microsoft Dynamics, Bitrix24, Kapture, NoPaperForms, Sell.Do, Practo Ray — or any custom CRM — as normal. Hawk adds the intelligence layer on top.

Read-only access to your CRM and optionally your Meta Ads account. We never write to your CRM, never delete or change data, and never have access to patient phone numbers. Privacy-first by design.

48 hours from access provision to first findings. We deliver a deck with your top 3 leaks, the effort map, and one prioritised fix recommendation.

SNK (Status Not Known) leads are ones where a caller logged calls but never recorded an outcome. CRMs treat these as dead. Hawk shows how many were actually worked — and of those, what percentage are recoverable qualified leads. In our live data: 52 of 274 SNK leads were rescued back into the funnel.

Yes. IVF, dermatology, hair transplant, aesthetics, and dental are Hawk's primary verticals. The 90-day IVF consideration cycle means lead leakage is especially costly — a qualified IVF lead that goes cold represents ₹1,20,000–₹2,50,000 in potential revenue. Hawk catches this before it happens.

BI dashboards show current state. Hawk shows movement: when leads slip backwards, when good leads were silently downgraded, when calling effort drifted to dead leads. BI tools are visualisation. Hawk is diagnosis. And Hawk comes with ICG working the fixes alongside your team, not just a chart you log into.

⚛︎

Hawk is the intelligence layer of HealthApex OS

Hawk sits above Nexus CRM and feeds Phoenix & Agency OS — one of 8 integrated tools in ICG's healthcare intelligence platform. Explore HealthApex OS →

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore Nexus CRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
CPQL variance ₹620–₹3,800 → ₹680–₹1,420

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

Every ICG engagement runs on some combination of these nine HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Co-Founder & Director · Business & Growth

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Co-Founder & Director · Strategy & Analytics

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Co-Founder & Director · Technology & AI

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

Give us 48 hours of read-only
CRM access.

We'll show you your top 3 lead leaks — free. The money to recover isn't in a bigger ad budget. It's in the qualified leads you already paid for and are quietly losing.

WhatsApp — start the free audit Book a diagnostic call →

Hawk is a managed service — ICG works the findings with you, not just a dashboard you log into and forget.

Your CRM looks fine.Hawk shows youwhat it's hiding.

You're paying for leadsyour team never properly works.

Effort going to junk leads

Good leads slipping backwards

Follow-ups going cold

Ad attribution is fiction

Real data from a live Hawk deployment.Anonymised client · Jun 2026.

Three pillars.One daily diagnosis.

Where are leads stuck?

Is the team working the right leads?

Where should the money go?

From read-only accessto first findings in 48 hours.

Connect (read-only)

Diagnose (48 hours)

Fix (with ICG alongside)

Integrations · 15+ industry-leading CRMs + custom

Already with ICG, or new?Hawk has a path for both.

Add Hawk to your engagement

Start with the free audit

Three ways to engagewith Hawk.

Questions about Hawk.

Nine tools. One compounding system. HealthApex OSBuilt in-house. Deployed in every engagement.

Nexus CRM

Hawk

Beacon

HealthPro 360

Phoenix

YODA

Agency OS

AIO Intel

Prism Spy

Every diagnostic is led by a founder.You'll know their names before the engagement begins.

60+ specialists.One growth engine.

Rohit Gupta

Abhash Kumar

Deep Das

Give us 48 hours of read-onlyCRM access.

Your CRM looks fine.
Hawk shows you
what it's hiding.

You're paying for leads
your team never properly works.

Real data from a live Hawk deployment.
Anonymised client · Jun 2026.

Three pillars.
One daily diagnosis.

From read-only access
to first findings in 48 hours.

Already with ICG, or new?
Hawk has a path for both.

Three ways to engage
with Hawk.

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

60+ specialists.
One growth engine.

Give us 48 hours of read-only
CRM access.