India hub · E-commerce · Serving India from Gurgaon HQ

E-commerce marketing agency in India built for D2C, marketplace and omnichannel scale

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By Rohit Gupta · Business & Growth Lead, Ichelon Consulting Group

Reviewed by Raman Soni, Head of Performance Marketing

TL;DR

ICG partners with Indian D2C brands, marketplace sellers, D2C-plus-marketplace hybrids and omnichannel retailers looking for search visibility, category authority and paid efficiency alongside DPDP-clean CRM.
Every asset is written for a shopper reader and stays clean against DPDP, Consumer Protection Act 2019, GST invoicing and Legal Metrology labelling norms.
The Search Intelligence Trifecta — Angryturtle for store/warehouse GBP, SIE for category-level Google rankings and YODA for YouTube product review and unboxing capture.
Retainers custom-scoped per engagement · from Rs 20,000/month equivalent (approx USD 250 / AUD 370) — sized to SKU catalogue, marketplace footprint and channel mix.
Reach us at contact@ichelonconsulting.com or book a discovery call.

Chat with a Co-Founder → WhatsApp ICG →

AI-powered commerce growth · Gurgaon HQ · contact@ichelonconsulting.com

Why Indian e-commerce brands choose ICG

Indian e-commerce runs on paid media by default, and that is exactly why organic search and category authority now decide who wins the next five years. Marketplaces reward brands that already show up on Google. D2C sites that own category intent do not have to buy their entire funnel. Omnichannel retailers with a strong local GBP presence convert twice as well as those with only paid Meta reach.

ICG works from Gurgaon and has been building content and demand operations for regulated Indian buyers since 2018. Our e-commerce engagements start with a category map. Each product family gets its own category page, its own SKU-level intent capture, and its own YouTube presence. The output is category ranking that lifts branded search, marketplace SoV and D2C direct traffic together — not just another paid budget line.

We do not run "maximise ROAS at any cost" playbooks. We build the assets that lift baseline conversion so the paid budget you already spend goes further. Consumer Protection Act, GST invoicing and Legal Metrology labelling stay clean throughout.

The Trifecta

The Search Intelligence Trifecta — adapted for Indian e-commerce

Angryturtle

Store & warehouse GBP OS

Every retail store, warehouse and fulfilment centre becomes a searchable, ranked entity. Category tags, review capture, weekly signal posts. Solo tier from Rs 999/-.

SIE

Search Intelligence Engine

Category-level and SKU-level intent map for "best XYZ under 5000" type queries. Ranks category pages, buying guides and comparison pages.

YODA

YouTube AIO engine

Product review, unboxing, how-to-use and comparison videos. Ranked on YouTube search and Google AI Overview.

Three core services we deliver for e-commerce

Search & content operations

Category page audits, SKU-level intent capture, buying guides, comparison pages and marketplace copy audits.

YouTube review & AIO

Long-form and short-form reviews, unboxing videos and how-to-use content — engineered for AI Overview citation.

Paid search, Meta & marketplace

Google Shopping, Google search, Meta Advantage+ Shopping, WhatsApp abandoned-cart flows — all DPDP-consented.

Compliance overlay

Every asset is written to survive a DPDP & Consumer Protection review

DPDP 2023

Digital Personal Data Protection

Every checkout, lead form and abandoned-cart flow is DPDP-consented. Purpose limitation is explicit. Consent is auditable.

Consumer Protection Act

CPA 2019 e-commerce rules

Seller identity, country-of-origin, return / refund and grievance officer details are surfaced correctly on every product surface.

GST

Goods and Services Tax

Invoicing, place-of-supply logic and MRP-vs-selling-price disclosures stay legally clean.

Legal Metrology

Legal Metrology Act

Packaged commodity rules honoured on every SKU — net quantity, MRP, manufacture date, importer details all correct.

FSSAI / BIS / other

Category-specific licences

Food, cosmetics, appliances, toys, electricals — each has its own licence discipline we honour on-page.

Cities we serve most frequently

Gurgaon / Delhi NCR Mumbai Bengaluru Hyderabad Pune Ahmedabad Chennai Kolkata Jaipur Chandigarh Tier-2 & tier-3 fulfilment cities

E-commerce verticals we build coverage for

Beauty & personal care

D2C skincare, haircare, colour cosmetics — CDSCO cosmetic labelling honoured.

Fashion & accessories

D2C apparel, jewellery, footwear — size-guide SEO and marketplace copy discipline.

Home & kitchen

Home appliances, cookware, decor — buying-guide SEO and how-to-use YouTube.

Nutrition & wellness

Nutraceuticals, protein, supplements — FSSAI + AYUSH claim discipline.

Baby & kids

Diapers, feeding, toys, apparel — parent-first landers with careful claim language.

Electronics & appliances

Consumer electronics with BIS discipline and comparison-page SEO.

90-day engagement plan

Weeks 1-2

Discovery & catalogue map

SKU catalogue reviewed, category taxonomy audited, marketplace mix mapped, GBP audit for stores and warehouses.

Weeks 3-6

Foundation build

Angryturtle installed. Category page audit shipped. Buying guides drafted. YODA review shoot planned.

Weeks 7-10

Publish & capture

Buying guides live. Reviews shipped. Google Shopping optimised. WhatsApp abandoned-cart flow live.

Weeks 11-12

First readout

Category rank movement, D2C conversion delta, marketplace SoV shift, blended ROAS reported.

Pricing floor

Every e-commerce engagement is scoped against SKU catalogue, marketplace footprint and channel mix. As a floor: retainers custom-scoped per engagement · from Rs 20,000/month equivalent (approx USD 250 / AUD 370). Product SKUs sit alongside — Angryturtle Rs 999/- and Nexus CRM Rs 3,999.

How to start

Send a note to contact@ichelonconsulting.com or WhatsApp +91 81302 26224. Fit-check inside 48 hours. Scoped proposal inside 7 working days.

Frequently asked questions

Do you handle marketplace listings and A+ content?

Yes. Marketplace category copy, A+ content, storefront design, and search-term optimisation across major Indian marketplaces.

Can you support D2C plus marketplace hybrid strategies?

Yes. D2C category authority feeds marketplace SoV. We plan that as a joint funnel, not two disconnected tracks.

Do you handle Google Shopping campaigns?

Yes. Feed hygiene, category structure, custom labels and negative keyword hygiene.

What is the minimum engagement length?

90-day starter engagement, then rolling monthly retainers.

Do you handle WhatsApp abandoned-cart flows?

Yes, DPDP-consented WhatsApp Business API flows for cart recovery and re-engagement.

How do you handle DPDP consent at checkout?

Explicit purpose-limited consent capture at checkout, plus a preference centre for later revocation.

Can you support UGC / creator campaigns?

Yes, sourced through the YODA network and independent creators. Contracts stay ASCI-clean.

Do you handle influencer contracts?

Yes, with ASCI-compliant disclosure and Consumer Protection Act 2019 endorsement rules honoured.

Do you handle Legal Metrology labelling audits?

Yes. Net quantity, MRP, manufacture / import details verified across every SKU surface.

What is the WhatsApp response time?

Business hours IST 9am-9pm, typically inside 30 minutes for existing accounts.

Backed by ICG global leadership

Rohit Gupta

Co-Founder, Business & Growth

Santosh Reddy

US Practice Lead

Ravi

Delivery & Client Success

Siddhant Malik

Australia Practice Lead

The ICG technology stack

Nine tools. One compounding system. HealthApex OS
Built in-house. Deployed in every engagement.

ICG's results are reproducible because they are built on proprietary infrastructure — not agency intuition or generic tools. These nine HealthApex OS platforms are what power every ICG engagement.

Healthcare CRM

Nexus CRM

Healthcare CRM & Lead Management

ICG's healthcare-specific CRM and lead management system. Specialty-configured funnel stages for IVF, dental, aesthetic, ortho, hospital OPD. 1-click CAPI + GCLID via Beacon. Hawk intelligence built in. DPDP-compliant by architecture. Deployed across 300+ healthcare centres.

Specialty-specific funnel stages, not generic SaaS pipeline
1-click CAPI + GCLID via Beacon attribution
Telecaller leaderboard + adherence scoring native
DPDP Act 2023 compliant by architecture

Explore Nexus CRM →

Business Layer

Hawk

CRM Intelligence & Lead-Ops MIS

Sits as the business intelligence layer above your CRM — Nexus, Salesforce, LeadSquared, HubSpot, Zoho, or any custom CRM. Shows where leads are leaking, which effort is wasted, and which good leads were quietly downgraded by automation — not by a human decision.

Sits above your existing LMS — no replacement
83% of effort goes to dead leads — surfaced Day 1
~75% qualified-lead downgrades by automation
Free Lead-Leak Audit in 48 hours

Explore Hawk + free audit →

Attribution Core

Beacon

Attribution Engine & CAPI Middleware

Sits at the centre of every ICG attribution architecture. CAPI middleware connecting Meta Ads, Google Ads, WhatsApp and IVR to your CRM. Lifts Event Match Quality from 2.5 to 6+, reducing CPM 30–40% from the same budget.

Server-side CAPI — bypasses iOS privacy changes
EMQ 2.5 → 6+ across portfolio
30–40% CPM reduction from EMQ lift alone
Multi-touch: ad → consultation → revenue

Explore Beacon →

Practice Management

HealthPro 360

PMS with built-in revenue intelligence layer

The only PMS that tracks cross-sell and up-sell opportunities within your existing patient base. 12 modules covering OPD, IPD, Pharmacy, Labs, Billing, Inventory, Patient Portal, Smart Scheduling, RBAC, AES-256 encrypted storage.

Only PMS with built-in Revenue Intelligence
Cross-sell signal tracking within existing patients
12 modules: OPD, IPD, Pharmacy, Labs, Billing+
Audit trails + RBAC + AES-256 encryption

Explore HealthPro 360 →

Revenue Layer

Phoenix

Revenue intelligence built over your existing PMS

If you already have a PMS — Akhil Systems, Practo, or any other — Phoenix builds the business intelligence layer on top of it without replacement. Currently live across 46 centres for a national chain.

Works over your existing PMS — no migration
Daily action queue: Prevent Loss / Maintain / Grow
Catches unbilled services, collection gaps, lapsing patients
CPQL variance ₹620–₹3,800 → ₹680–₹1,420

Explore Phoenix →

YouTube Intelligence

YODA

YouTube analytics that measures patients, not views

The only YouTube intelligence platform built for healthcare business outcomes. Connects video performance to actual consultation bookings — not views, not subscribers. Patient testimonial videos generate 6.9× more consultations per view than condition explainers.

Consultation attribution per video — not views
Demand-gap: what patients search that your channel misses
50+ doctor channels tracked across India
AIO readiness scoring: which videos AI tools cite

Explore YODA →

Governance & Transparency

Agency OS

Full transparency. Instant diagnosis. Zero surprises.

ICG's centralised governance platform — every client sees everything in real time, and ICG's team sees every problem the moment it surfaces. 30+ real-time alert systems fire the moment a metric drifts outside its performance envelope.

GSC, GA4, Google Ads, Meta Ads, IVR — one live view
30+ real-time alert systems per account
CPQL drift alert at >15% week-on-week change
Client login: full transparency on your account

Explore Agency OS →

AEO & LLM Intelligence

AIO Intel

AI Overview + LLM citation tracking, healthcare-tuned

Knows the moment ChatGPT, Perplexity, Google AI Overviews and Gemini cite your brand in patient answers — and which content drove the citation. Bot-aware dashboard with GA4-registered custom dims (AIO source, AIO referrer) and IndexNow + GSC API integration.

Live tracking across ChatGPT / Perplexity / Google AIO / Gemini
Bot-aware: knows human vs scraper traffic
Custom GA4 dims register AIO source + referrer
IndexNow + GSC API: content surfaced to LLMs within hours

View AIO Intel dashboard →

Competitor Intelligence

Prism Spy

Every Meta + Google ad your competitors run, watched daily

Tracks 75+ Indian healthcare brands, 2,150+ active ads, ₹50Cr+ aggregate ad spend visibility per month. Surfaces what's working, what's been killed, what offers are emerging. Powers every ICG Meta Ads brief, Performance Marketing diagnostic, and IVF / derm / dental specialty campaign with real competitive intelligence.

75+ brands tracked across 30+ healthcare specialties
2,150+ active ads · daily refresh
Activity Feed: every spend / hook / pause logged
Offers Intelligence: 250+ offers in market tracked

Explore Prism Spy →

GBP Intelligence Platform

Angryturtle

Every Google Business Profile scored, tracked, protected, and grown from one command centre

ICG's proprietary Google Business Profile intelligence platform. Scores every listing across 7 dimensions, tracks rank on a live geo-grid across your actual service area, audits NAP + citations, monitors 531 suspension-risk factors continuously, and drafts Google Posts on cadence. Currently managing 143 healthcare listings with 0 suspensions and 4.76★ portfolio average across 28,137 reviews.

143 listings under management · 0 suspensions · 4.76★
7-dimension Health Score + 5-factor Rank OS per listing
Geo-grid rank tracking + NAP + Citation audit + Profile Shield
NMC + NABH + ART Act + DPDP compliance built into every content + review workflow

Explore Angryturtle →

Every ICG engagement runs on some combination of these ten HealthApex OS tools. The diagnostic determines which combination is right for your practice.

Explore HealthApex OS → See the full stack live on your account — free 30-min audit →

The team behind your account

Every diagnostic is led by a founder.
You'll know their names before the engagement begins.

ICG was built by three IIT BHU engineers who entered healthcare marketing with a specific intent: to build the tools that didn't exist and run the campaigns that most agencies couldn't. When you book a diagnostic, Rohit or Abhash leads it personally. Not an account manager. Not a senior executive. The people who built what you're evaluating.

The ICG team — 60+ healthcare marketing specialists at Gurgaon HQ

60+ specialists.
One growth engine.

Performance marketers, analysts, AI engineers, content strategists, and operations specialists — all healthcare-only. Headquartered in Gurgaon since 2018.

Rohit Gupta

Business & Growth Lead & Director

IIT BHU · IIM Rohtak

Rohit's first question in every diagnostic: "When you ask your agency why patients aren't booking — what do they say?" He says the answer tells him more than any dashboard.

Full profile →

Abhash Kumar

Strategy & Analytics Lead & Director

IIT BHU · IIM Bangalore

Abhash built Beacon because most agencies couldn't answer one question: "Which of my campaigns generated that consultation?" He decided the problem was solvable in code. It was.

Full profile →

Deep Das

Technology & AI Lead & Director

IIT BHU

Deep built the 4-Bot patient lifecycle system after watching a client lose 60+ qualified leads in one week to a 6-hour WhatsApp response window. He decided the problem was solvable in code. It was.

Full profile →

Book a diagnostic with the Co-Founding Team → Meet the full leadership team →

Selected ICG clients

Healthcare brands ICG
has worked with.

A representative slice of the 300+ healthcare brands ICG has delivered for across India. Full client list available under NDA during a Brand and Growth Diagnostic.