ICG Healthcare Operating Academy
Build the team behind the doctor.
Free Friday workshops. Three tracks. One mission: a healthcare practice where every role compounds — Doctor, Counsellor, Caller. Live + recording every week.
Free · Always
Every Friday · 9 AM IST
60 minutes · 45 + 15 Q&A
Live + Recording
48 sessions / year
Next live · Friday 17 July · 9:00 AM IST
The Counsellor\'s New Job Description
Why "selling treatments" is the wrong frame. The job a real centre manager actually does.
Why this exists
Marketing brings the lead. Operations converts it. Most clinics in India invest in only one — and wonder why growth feels stuck. The team behind the doctor is the most under-trained, highest-leverage layer in Indian healthcare. We teach it for free because if the operating layer rises, the industry rises.
Three tracks. One coherent program.
Every Friday rotates through the tracks. Week 1 — Marketing. Week 2 — Counsellor → Centre Manager. Week 3 — How We Solve It. Then it loops. Pick the track that matches your role. Send the others to the right people on your team.
Track 1
Marketing
Easy-to-understand healthcare marketing concepts. Anyone can attend.
12 sessions · 12 sessions · 1 every 3 weeks
For: Doctors · Clinic founders · Marketing heads · Healthcare students · Anyone curious
Twelve sessions on how healthcare marketing actually works in India in 2026 — what to do, what to skip, what to measure. Built for doctors, clinic founders, marketing heads, students, and anyone curious.
See all 12 modules →
Track 2
Counsellor → Centre Manager
The most under-trained role in Indian healthcare. Converts every rupee of marketing — or doesn't.
12 sessions · 12 sessions · 1 every 3 weeks
For: Patient counsellors · Centre managers · Front-desk leads · Clinic ops heads
Twelve sessions on the operational side of running a clinic centre — listening, pricing, follow-up, KPIs, the tools you actually touch every day, and what you should be asking of your agency partner.
See all 12 modules →
Track 3
How We Solve It
Live walkthroughs of how ICG actually solves the hardest problems in healthcare marketing.
12 sessions · 12 sessions · 1 every 3 weeks
For: Existing ICG clients · Healthcare marketing teams · Anyone evaluating ICG
Twelve sessions, each one a deep walkthrough of how we solve a specific problem — using the systems, intelligence layer, and AI architecture we have built over the years. Open to clients and to anyone evaluating ICG.
See all 12 modules →When
Friday · 9:00 AM IST
Where
Online (Zoom)
Duration
60 min · 45 + 15 Q&A
Cost
Free · Forever
The full curriculum — open and visible.
We publish every module on every track. No mystery, no drip-fed reveal. You can see exactly what is coming, when. If a topic isn't relevant to you, skip it. If it is, the recording is permanent.
Track 1 Marketing · 12 modules ▸
1
How patients find a doctor online in 2026
Google, Maps, YouTube, ChatGPT, Instagram. Where patients actually search — and how to be there.
2
What is CPL — and why your CPL means nothing without conversion
The most-quoted, most-misunderstood number in healthcare marketing. What to track instead.
3
Google Ads vs Meta Ads — when does each work for a clinic
The honest comparison. When Google wins, when Meta wins, when you need both.
4
SEO for clinics in plain language — what changes with AI Overview
No jargon. What SEO actually means in 2026, why AI Overview changes everything, what to do.
5
Instagram for clinics — what is actually working in 2026
Reels, carousels, stories. What gets booked vs what gets ignored. Real examples.
6
WhatsApp marketing — what to send, when, to whom
The WhatsApp playbook for clinics. Tone, timing, templates, BAPI, broadcast — all of it.
7
How patient reviews actually drive bookings
Reviews are the most undervalued asset in healthcare marketing. The system that earns them.
8
YouTube for doctors — if you have 30 minutes a week
The realistic YouTube plan for busy doctors. What to film, what to skip, what compounds.
9
Festive season marketing — Diwali, wedding, exam season
When patient demand spikes, when it dips. The annual calendar most clinics ignore.
10
The right CTA — call vs WhatsApp vs form
The CTA decision most clinics get wrong. Which one wins for which kind of patient.
11
Why most healthcare ads burn 40% of budget
The seven silent leaks in a healthcare ad account. How to spot each one in 60 minutes.
12
The patient journey — from search to booking to repeat
The full journey, mapped. Where most clinics lose the patient. The 4 fixes that move the needle.
Track 2 Counsellor → Centre Manager · 12 modules ▸
1
The Counsellor\'s New Job Description
Why "selling treatments" is the wrong frame. The job a real centre manager actually does.
2
Reading the Patient — listening before selling
The first 90 seconds of any consultation. Six things to listen for before you say a word about price.
3
The Consultation Flow — 7 stages, not 1
Most counsellors run a one-stage pitch and lose the patient at stage three. The seven-stage flow that closes.
4
Pricing Conversations Without Discounting
How to defend price when the patient asks for a discount. Five anchored responses that work in Indian context.
5
Handling Objections: Price, Time, Family, Fear
The four classical objections in Indian healthcare. Real scripts, not generic sales theory.
6
The CRM a centre manager actually needs
What a healthcare CRM should do, what most CRMs get wrong, and how to actually use one daily.
7
The KPIs every centre manager must own
Show-rate, conversion, ticket size, repeat-visit. The four numbers that define your level — and how to move them.
8
MIS reporting — what to send the doctor every day
The one-pager every counsellor should send by 7pm daily. Plus the weekly + monthly cadence that builds trust.
9
Where are your leads really coming from
Lead source attribution from a centre manager's seat. Why you should care about every rupee of the marketing budget.
10
What an agency partner should actually be doing for you
How to evaluate the agency working on your account. What to ask, what to expect, when to push back.
11
Follow-up discipline + WhatsApp tone, timing, templates
The 21-day follow-up recovery window. The WhatsApp playbook every counsellor should run.
12
Building your counsellor team — hire, train, promote
Once you have one junior reporting to you, you're a manager. The hiring, training, retention playbook.
Track 3 How We Solve It · 12 modules ▸
1
Why every healthcare brand needs an operating system, not just an agency
The case for a system-of-systems approach to patient acquisition — and what that looks like in practice.
2
Why most healthcare CRMs fail — and what actually works
The CRM problem in healthcare, the design pattern that works, and a live walkthrough on a real account.
3
What your competitors\' ads can teach you in 60 minutes
The competitive intelligence approach to Meta ads — what to look for, what to ignore, what to act on.
4
Running healthcare content operations at scale
How to run editorial for one clinic or twenty without chaos. Workflow, voice, compliance, performance.
5
From Meta ad spend to weekly decisions — the operating model
The decision engine that turns ad data into ranked weekly actions. Live walkthrough.
6
Is your brand showing up in ChatGPT, Perplexity, AI Overview?
How to measure AI-search visibility for a healthcare brand, and the optimisation playbook that works.
7
What 180 million YouTube views tell us about Indian healthcare
The largest aggregated dataset of doctor YouTube in India. What the numbers say. What you should do about it.
8
Why 4 specialised AI bots beat one general chatbot
The architecture behind a healthcare patient lifecycle — awareness, consideration, conversion, retention.
9
Why most healthcare marketing measurement is broken
Server-side tagging, Meta CAPI, GA4, event match quality. The attribution stack that actually works in 2026.
10
How patients actually feel about your brand — measured
The methodology behind brand affinity in healthcare. How to measure it. What to do with the score.
11
Knowing exactly which lead came from where, all the way to revenue
The signal-tracking system that closes the loop from ad impression to recovered revenue.
12
Open Q&A — Founder AMA
Open mic with the ICG founders. Submit your questions in advance. Anything is on the table.
Who is this for?
Open to everyone — clients and non-clients, students and senior leaders. If you work inside Indian healthcare, you are welcome here.
Doctors + Clinic founders
Track 1 (Marketing) is built for you — what's actually working in healthcare marketing in India, in plain language.
Counsellors + Centre managers
Track 2 is your room — operations, KPIs, the CRMs you actually use, MIS reporting, lead-source attribution. Real, applied.
Marketing heads + Agency teams
All three tracks are useful. Track 3 (How We Solve It) is the closest look at how ICG actually builds and operates patient-acquisition systems.
Healthcare students + Anyone curious
All tracks are free. MBA / MHA students, agency interns, anyone evaluating ICG — you are welcome in every session.
Who teaches.
The three co-founders of ICG lead the curriculum. Industry practitioners — centre managers, clinic owners, sales leaders — join occasionally to share what working on the floor actually looks like.
Abhash Kumar
Co-Founder & Director · Strategy and Consulting Lead
Co-Founder and Director at Ichelon Consulting Group. Leads ICG's consulting practice and strategic advisory across 300+ healthcare engagements since 2018. Architect of ICG's diagnostic-first methodology and the Counsellor → Centre Manager operational framework now used by clinics across India. Trusted strategist for hospital chains, IVF networks, dermatology and dental groups. Speaker at Bihar AI Summit 2026. IIT BHU + IIM Bangalore.
Deep Das
Co-Founder & Director · Operations and Implementation Lead
Co-Founder and Director at Ichelon Consulting Group. Architect of ICG's delivery system — the operating model that lets a 60-person specialist team run 150+ concurrent client engagements without quality loss. Oversees execution across performance marketing, SEO, content, and brand management. Builder of ICG's multi-tenant operations layer and the implementation backbone behind every client engagement. IIT BHU (B.Tech + M.Tech).
Rohit Gupta
Co-Founder & Director · Business and Growth Lead
Co-Founder and Director at Ichelon Consulting Group. Leads AI product development, business growth, and technology infrastructure — including the 30+ alert system suite, HealthPro 360 PMS, and the AI intelligence layer underpinning all client engagements. IIT BHU (B.Tech + M.Tech) + IIM Rohtak.
Why we run these free.
Healthcare in India is held back not by lack of marketing budget — but by an under-trained operating layer. The doctor is brilliant. The counsellor is undertrained. The caller is treated as junior. And every rupee of marketing leaks through the gap.
We can build better marketing tools all day. But if the team behind the doctor doesn't grow with them, marketing alone won't change the practice. So we teach. Openly. Weekly. Free.
If a small fraction of attendees later partner with ICG, the program funds itself. Most won't — and that's fine too. The industry is better off either way.
— ICG Co-Founding Team
Past sessions · recording library
The library begins July 2026.
Every session is recorded. Subscribe below and you'll receive each recording within 48 hours of the live session — building a permanent personal library you can revisit anytime.
Common questions.
Are these workshops really free? +
Yes. Every session is free to attend live and free to receive as a recording. No paywall, no upgrade tier. We invite attendees to learn more about ICG's paid engagements in the last 3-4 minutes of select sessions — never as the focus.
Will you try to sell me something? +
We will mention what ICG does in the last few minutes of select sessions. Never the focus. The point of the workshop is the workshop. If you leave better equipped to run your practice — even if you never speak to us again — the program worked.
What if I can't attend live? +
Choose "Send me the recording" when you register. We email the recording within 48 hours. The library is permanent — you can come back to any session whenever you need it.
Can my whole team attend? +
Yes — register each person individually so each gets the recording in their own inbox. Clinics that send 6-8 people to a single session report it transforms how the team works together that week.
Can I attend just one track? +
Yes. Many clinics send the doctor to Track A, the counsellor to Track B, and the calling team lead to Track C — and ignore the rest. Pick what's relevant.
Where exactly does it happen? +
Online, via Zoom. The link is emailed on registration and again the morning of the session. 9:00 AM IST sharp every Friday.
Do I get a certificate? +
Not in the first edition. We're focused on the content first. If demand is real, we'll introduce track certifications in 2027.
How do I become a guest speaker or share a case? +
If you've built something inside your practice or run a function (centre management, calling team, marketing) you'd like to teach — write to us. Tools track Q&A and occasional Doctor track guest sessions are open to industry practitioners.
Reserve your seat — or just get the recording.
Both options are free. Pick whichever fits this week. You can switch any time.