Buyer Tool · 3 stages · under 2 minutes
Agency vs In-house — 24-month Cost of Ownership
Salary looks cheap till you add PF, tools, hiring cost and attrition. Compare the real 24-month all-in cost of an in-house marketing team versus retaining a specialist healthcare agency.
1. Team & Quote
2. TCO Comparison
3. Get Full Breakdown
Your in-house team and the agency quote.
All fields are pre-filled with a realistic mid-sized marketing setup — tweak to match your reality.
Typical clinic-chain team: 1 Marketing Manager + 1 Performance + 1 Content / Designer.
₹
Blended average across the team — manager ~₹1L, executive ~₹35K in most Indian cities.
₹
Meta Ads Manager, Google Ads, GA4 + Looker, Ahrefs / SEMrush, Canva Pro, CRM, WhatsApp API, project mgmt tools.
₹
ICG retainers start from ₹20,000/month, custom-scoped. Enter whatever agency quote you're considering.
Horizon for the comparison. 24 months is the fair default for a marketing decision.
